Unraveling networked learning initiatives: an analytic framework

Networked learning happens naturally within the social systems of which we are all part. However, in certain circumstances individuals may want to actively take initiative to initiate interaction with others they are not yet regularly in exchange with. This may be the case when external influences and societal changes require innovation of existing practices. This paper proposes a framework with relevant dimensions providing insight into precipitated characteristics of designed as well as ‘fostered or grown’ networked learning initiatives. Networked learning initiatives are characterized as “goal-directed, interest-, or needs based activities of a group of (at least three) individuals that initiate interaction across the boundaries of their regular social systems”. The proposed framework is based on two existing research traditions, namely 'networked learning' and 'learning networks', comparing, integrating and building upon knowledge from both perspectives. We uncover some interesting differences between definitions, but also similarities in the way they describe what ‘networked’ means and how learning is conceptualized. We think it is productive to combine both research perspectives, since they both study the process of learning in networks extensively, albeit from different points of view, and their combination can provide valuable insights in networked learning initiatives. We uncover important features of networked learning initiatives, characterize actors and connections of which they are comprised and conditions which facilitate and support them. The resulting framework could be used both for analytic purposes and (partly) as a design framework. In this framework it is acknowledged that not all successful networks have the same characteristics: there is no standard ‘constellation’ of people, roles, rules, tools and artefacts, although there are indications that some network structures work better than others. Interactions of individuals can only be designed and fostered till a certain degree: the type of network and its ‘growth’ (e.g. in terms of the quantity of people involved, or the quality and relevance of co-created concepts, ideas, artefacts and solutions to its ‘inhabitants’) is in the hand of the people involved. Therefore, the framework consists of dimensions on a sliding scale. It introduces a structured and analytic way to look at the precipitation of networked learning initiatives: learning networks. Successive research on the application of this framework and feedback from the networked learning community is needed to further validate it’s usability and value to both research as well as practice.

Assessing the Societal Impact of Research: The Relational Engagement Approach

Marketing and policy researchers seeking to increase the societal impact of their scholarship should engage directly with relevant stakeholders. For maximum societal effect, this engagement needs to occur both within the research process and throughout the complex process of knowledge transfer. A relational engagement approach to research impact is proposed as complementary and building upon traditional approaches. Traditional approaches to impact employ bibliometric measures and focus on the creation and use of journal articles by scholarly audiences, an important but incomplete part of the academic process. The authors suggest expanding the strategies and measures of impact to include process assessments for specific stakeholders across the entire course of impact: from the creation, awareness, and use of knowledge to societal impact. This relational engagement approach involves the co-creation of research with audiences beyond academia. The authors hope to begin a dialogue on the strategies researchers can make to increase the potential societal benefits of their research.

O processo de cocriação de valor entre empresas e consumidores: uma análise comparativa de dois casos da indústria de bens de consumo

O envolvimento do consumidor nos processos de criação de valor tornou-se um tema de des- taque na última década na esfera acadêmica do Marketing (Grönroos, 2006). Apresentada por Vargo e Lusch (2004a), a Lógica do Serviço Dominante (Lógica S-D) enfatiza que os consumido- res estruturam sua avaliação crítica de valor quando bens e serviços estão em uso. Este conceito, denominado valor em uso, é um dos elementos fundamentais relacionados aos processos de cocriação de valor entre empresas e consumidores (Prahalad & Ramaswamy, 2004). O presente trabalho baseia-se em dois estudos de casos realizados junto a grandes empresas do segmento de bens de consumo (Whirlpool e Tramontina). O objetivo principal da pesquisa foi analisar o conjunto de fatores considerados fundamentais para a ocorrência da cocriação de valor, incluin- do: cultura empresarial, características do mercado, intensidade competitiva, características dos produtos e habilidades específicas das empresas. A escolha das duas organizações foi baseada na intenção de comparar duas empresas com características distintas no que tange ao processo de cocriação (ocorrência versus não-ocorrência do fenômeno). A interpretação dos dados primá- rios obtidos nas entrevistas de profundidade com gestores das empresas, e de dados secundários oriundos de uma análise documental, proporcionou um conjunto de achados importantes para a compreensão do tema. Observou-se que a influência dos fatores fundamentais para a cocriação foram confirmados nos casos analisados, com preponderância da cultura organizacional e das habilidades da empresa. Além disto, um novo fator emergiu como relevante na implantação da cocriação de valor, denominado relação com a marca e caracterizado como um consistente sen- timento de pertencimento e de identidade do consumidor para com a marca. Como desdobra- mento deste estudo, evidencia-se que a cocriação não pode ser associada apenas a implantação de um conjunto de ferramentas, mas que está diretamente atrelada à presença de um conjunto de elementos capazes de assegurar a viabilidade real de sua implantação. A análise dos casos igualmente demonstra a necessidade das empresas se organizarem internamente, planejando ações e desenvolvendo mecanismos internos que permitam obter melhores resultados. Por fim, são apresentadas as implicações acadêmicas do estudo, bem como suas limitações.

Para uma pedagogia do reconhecimento: da concriação à pratica vocativa

Esta dissertação assume, na sua maior abrangência, a feitura de uma articulação entre a sustentação originária e constitutiva do ser humano, a manifestação concreta do sentido existencial do ato pedagógico e os seus modos de realização: dialógico, comunitário, personalista e humanista. Neste sentido, a nossa proposta passa inicialmente por uma procura do sujeito através do alcance da pessoa, do homem ao indivíduo (nas suas diversas vicissitudes), até à sua concretização numa consciência pedagógica precursora do agir, do conhecer, do sentir e, fundamentalmente, do ato de “Reconhecer”, este tido, por nós, como o processo fundamentador e fomentador de uma Pedagogia do Reconhecimento. É um percurso inovador na medida em que parte de uma Antropologia Filosófica e de uma Antroposofia, passando pelos meandros processuais da consciência lonerganiana e da fenomenologia buberiana da relação, pretendendo promover, no seu culminar, uma ambiência cultural de pedagogia dialógica inserida num topos comunitário, pressuposta e implicitamente proposta numa Teoria do Reconhecimento, que se situa na geografia disciplinar da Filosofia da Educação, e nas “Dinâmicas das Relações Interpessoais”. Temos, pois, que o seu epílogo é o reconhecimento: como resultado radical e subtil manifestado na intersubjetividade. A Pedagogia do Reconhecimento como concriação e ação vocativa está fundamentada num itinerário de estruturas idiossincráticas de sustentação do modo como “ser-aí” se faz (constrói e realiza). Partiremos da desaxialização do “Eu” tópico (anthropos) para uma estrutura transversal dialógica. Entendemos que toda a vida verdadeira é relação, afirmação buberiana que, só por si, derruba a clássica fronteira tópica e abre espaço à condição dialógica e essencial do fazer do ser humano. O papel do reconhecimento do “outro”, no homem, é um fenómeno de dialogicidade que abole as fronteiras dialéticas da pura argumentação e permite o brotar da reciprocidade; Abstract: This dissertation intends, in its greater scope, to make a link between the original and constitutive support of the human being, the concrete manifestation of pedagogical act's existential sense and its embodiments: dialogical, personalistic, communitarian and humanist. Our proposal initially goes through a search of the Self through the achievement of the person, from Man to the individual (in its various vicissitudes), till its development in a pedagogical conscience that is a precursor of action, knowing, feeling and, fundamentally, of the act of “Recognize”, as a justifying and instigating process of a Pedagogy of Recognition. It is an innovative path in the sense that it initiates itself from a Philosophical Anthropology and from an Anthroposophy and it continues through the procedural intricacies of lonerganian consciousness and buberian phenomenology of relation, intending to promote, in its culmination, a cultural ambience of dialogic pedagogy, inserted in a communitarian topos, presupposed and implicitly proposed in a Recognition Theory, that places itself in the disciplinary geography of Philosophy of Education and in the “Dynamics of Interpersonal Relationships”. Therefore, the epilogue is the recognition: as a radical and subtle outcome, expressed in the intersubjectivity. The Pedagogy of Recognition as co-creation and vocative practice is based on a route of idiosyncratic structures of support of the way in how to be there is done (built and accomplished). We start from the de-axialization of the topic “Self” (anthropos) to a transversal dialogical structure. We defend that all true life is relationship, a buberian statement that all alone drops the topical classical border and makes room for the dialogical and essential condition of doing of the human being. The role of recognition of the “other”, in Man, is a dialogical phenomenon that abolishes the dialectic borders of pure argument and allows the sprouting of reciprocity.

Implementation and Operation of Collaborative Manufacturing Networks

Part 6: Engineering and Implementation of Collaborative Networks

Adapted customer relationship management implementation framework:facilitating value creation in nursing homes

This paper proposes a framework to support Customer Relationship Management (CRM) implementation in nursing homes. The work extends research by Cheng et al. (2005) who conducted in-depth questionnaires to identify critical features (termed value-characteristics), which are areas identified as adding the most value if implemented. Although Cheng et al. did proposed an implementation framework, summary of, and inconsistent inclusion of value-characteristics, limits the practical use of this contribution during implementation. In this paper we adapt the original framework to correct perceived deficiencies. We link the value characteristics to operational, analytical, strategic and/or collaborative CRM solution types, to allow consideration in context of practical implementation solutions. The outcome of this paper shows that, practically, a 'one solution meets all characteristic' approach to CRM implementation within nursing homes is inappropriate. Our framework, however, supports implementers in identifying how value can be gained when implementing a specific CRM solution within nursing homes; which subsequently support project management and expectation management.

Conceptual model for decomposing the value for the customer

Value has been defined in different theoretical contexts as need, desire, interest, standard /criteria, beliefs, attitudes, and preferences. The creation of value is key to any business, and any business activity is about exchanging some tangible and/or intangible good or service and having its value accepted and rewarded by customers or clients, either inside the enterprise or collaborative network or outside. “Perhaps surprising then is that firms often do not know how to define value, or how to measure it” (Anderson and Narus, 1998 cited by [1]). Woodruff echoed that we need “richer customer value theory” for providing an “important tool for locking onto the critical things that managers need to know”. In addition, he emphasized, “we need customer value theory that delves deeply into customer’s world of product use in their situations” [2]. In this sense, we proposed and validated a novel “Conceptual Model for Decomposing the Value for the Customer”. To this end, we were aware that time has a direct impact on customer perceived value, and the suppliers’ and customers’ perceptions change from the pre-purchase to the post-purchase phases, causing some uncertainty and doubts.We wanted to break down value into all its components, as well as every built and used assets (both endogenous and/or exogenous perspectives). This component analysis was then transposed into a mathematical formulation using the Fuzzy Analytic Hierarchy Process (AHP), so that the uncertainty and vagueness of value perceptions could be embedded in this model that relates used and built assets in the tangible and intangible deliverable exchange among the involved parties, with their actual value perceptions.