The price of threat: the role of identity-safe marketplaces in predicting intergroup price sensitivity

In field experiments with subjects living either inside or outside Brazilian slums (n=955), we show that consumers living in slums are less price sensitive, in opposition with recent price sensitivity research. Comparing slum and non-slum dwellers, we found that negatively stereotyped consumers (e.g. slum dwellers) were more likely to pay higher amounts for friendlier customer service when facing social identity threats (SITs) in marketplaces such as banks. The mechanism which makes them less price sensitive is related to the perception of how other people evaluate their social groups, and we argue that they pay more because they are seeking identity-safe commercial relationships. This work, besides extending the literature in SITs, presents a perspective for the exchange between economics and psychology on price sensitivity, showing that consumers living in slums are willing to pay more to avoid possibly social identity threating experiences.

Free and total GMP (glycomacropeptide) contents of milk during bovine lactation

Amostras quinzenais, desde o parto até o final do período de lactação, obtidas de 34 vacas de três diferentes raças e propriedades, foram analisadas quanto à presença de GMP livre. Um pool das amostras quinzenais de cada rebanho foi analisada tanto para o conteúdo de GMP livre quanto para o GMP total (liberado da k-caseína pela ação da renina), correlacionando-os com as condições sanitárias do animal e do úbere, à fase da lactação e à produção de leite. A maioria dos problemas sanitários concentrou-se próximo ao parto, com poucas e espaçadas ocorrências de mastites clínicas. Os resultados do teste de CMT mostraram reações compatíveis às fases da lactação. Para o GMP livre as maiores variações ocorreram em função do período de lactação e em conseqüência de mastites clínicas e subclínicas. Valores elevados foram observados no início da lactação (5,87mg de ácido siálico/L de leite), normalizando para valores próximos de 3,30mg/L já ao final do segundo mês e voltando a elevar-se no terço final da lactação. em média, as mesmas tendências foram observadas para o teor de GMP total liberado pela ação de coalho comercial, iniciando com valores ligeiramente elevados (35,59mg/L), tornando-se normal e assim se mantendo até o sexto mês com valores próximos a 27,15mg/L, e novamente elevando-se gradualmente até o final da lactação, com 58,35mg de ácido siálico/L de leite. Esses resultados mostram-se úteis para a correta interpretação de métodos aplicados à seleção do leite, seja em relação ao status proteolítico da matéria-prima ou mesmo para coibição de fraudes por adição de soro ao leite.

Phosphorus, nitrogen, and carbon contents of macrophytes in lakes lateral to a tropical river (Paranapanema River, São Paulo, Brazil)

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Effect of low contents of a polyaniline derivative on the crystallization and electrical properties of blends with PVDF

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Spatial correlation between the composition of the clay fraction and contents of available phosphorus of an Oxisol at hillslope scale

Relief is regarded as the abiotic factor most strongly influencing pedogenic processes at a local scale. The spatial correlations between the composition of the clay fraction (iron - Fe and aluminum - Al oxides, kaolinite and organic matter - OM) and contents of available phosphorus (P) of an Oxisol were evaluated at hillslope scale under sugarcane cultivation. A total of 119 samples were collected at intersection points on a 100. ×. 100. m georeferenced grid of regularly spaced points 10. m apart in the 0.2-0.4. m depth in an area consisting of two landform components namely: component I (an area with a linear hillslope curvature), and component II (one with a concave-convex hillslope curvature). Soil OM and available P contents were subjected to descriptive statistics and geostatistical analyses in order to assess their variability and spatial dependence. All attributes studied were spatially dependent. Available phosphorus had positive spatial correlation with high crystalline goethite, hematite and gibbsite. Identifying small hillslope curvatures is useful with a view to better understanding their relationships with soil organic matter and available phosphorus, as well as kaolinite and Fe and Al oxide attributes. A simple correlation analysis by itself is inadequate to relate attributes, which requires a supplemental, geostatistical technique. © 2012 Elsevier B.V..

Nutritional composition, fatty acid and tocopherol contents of buriti (Mauritia flexuosa) and patawa (Oenocarpus bataua) fruit pulp from the amazon region

O buriti e o patauá são duas palmeiras endêmicas da região Amazônica. As polpas destes frutos são tradicionalmente consumidas pela população local, mas ainda não ganharam os mercados nacional e internacional. A composição nutricional em ácidos graxos e tocoferol foi determinada com metodologias analíticas modernas de cromatografia gasosa (CG) e cromatografia líquida de alta eficiência (CLAE) baseadas nos padrões da AOCS (AMERICAN..., 2002) e AOAC (ASSOCIATION..., 1997), respectivamente. As duas polpas se mostraram bastante energéticas, com uma alta concentração em ácidos graxos, respectivamente 38,4% e 29,1% em massa seca (MS), em proteínas, 7,8% e 7,4% MS e em fibras dietéticas, 46% e 44,7%. A polpa de buriti pode ser considerada uma ótima fonte de vitamina E devido ao seu alto teor de tocoferol (1169 µg.g^-1 MS). O perfil de ácidos graxos encontrados para a polpa de patauá foi muito semelhante ao de azeite de oliva.

Fatty acid profiles and tocopherol contents of buriti (Mauritia flexuosa), patawa (Oenocarpus bataua), tucuma (Astrocaryum vulgare), mari (Poraqueiba paraensis) and inaja (Maximiliana maripa) fruits

O buriti, tucumã, inajá, mari e patauá são palmeiras endêmicas da região Amazônica. As polpas destes frutos são tradicionalmente consumidas pela população local, mas ainda não ganharam os mercados nacionais e internacionais. A composição nutricional em ácidos graxos foi determinada por cromatografia gasosa (CG) e a de tocoferol determinada por cromatografia liquida de alta eficiência (CLAE). As polpas se mostraram bastante energéticas, com um alto teor de óleo que variou entre 31,0 a 41,8%. Os ácidos graxos que apresentaram maiores concentrações foram o oleico (C18:1) e o palmítico (C16:0), para todas as polpas estudadas. A polpa de buriti foi a que apresentou maior teor de vitamina E sendo considerada uma ótima fonte de tocoferol. O α-tocoferol foi o tocoferol predominante, com exceção da polpa de buriti. Os dados indicaram que as frutas estudadas são boas fontes de ácidos graxos insaturados e tocoferóis.

Field-scale spatial correlation between contents of iron oxides and CO2 emission in an Oxisol cultivated with sugarcane

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Micronutrient contents of a revegetated saprolite exposed by excavation of an oxisol

Soils of the Brazilian Cerrado biome have been found to be deficient in copper (Cu) and zinc (Zn). In this area, an Oxisol was deeply excavated in 1962 during the construction of a hydroelectrical plant, and the exposed saprolite material was abandoned, without any reclamation measures. The abandoned land was a harsh environment for plant growth, and the secondary vegetation has not recovered. A field trial was established in 1992 to assess the effects of different grass species and lime amendments on soil reclamation at the degraded site. In 2011 soil samples were collected at three depths (0-10, 10-20, and 20-40cm) from vegetated and bare plots over tilled saprolite, from an untreated area of the saprolite, and from an Oxisol under native forest, used as external reference. Nineteen years after the reclamation effort was begun, the organic carbon (OC) content of the restored saprolite still was much lower than that of the Oxisol under natural vegetation. The undisturbed Oxisol was deficient in extractable Cu (0.16-0.10mgkg(-1)) and Zn (0.10-0.02mgkg(-1)) and exhibited rather low concentrations of extractable iron (Fe; 5.24-1.47mgkg(-1)) and manganese (Mn; 3.21-0.77mgkg(-1)). However, the saprolite under reclamation showed even lower levels of these elements compared to the native forest soil. In the natural soil, OC, N, extractable Fe, Mn, and Cu showed stratification, but this was not the case for extractable Zn. Although the reclaimed saprolite still was far from predisturbance conditions, the revegetation treatments promoted recovery of OC, N, Fe, Mn, and Cu at the surface layers, which resulted in incipient stratification. Extractable Fe, Mn, and Cu were correlated to OC, whereas no association between Zn and OC was detected. Our results also suggest that reclamation of the excavated saprolite may be constrained by micronutrient deficiencies and mostly by the extremely low levels of Zn and Cu.

Comparison of extraction and transesterification methods on the determination of the fatty acid contents of three Brazilian seaweed species

Seaweeds are photosynthetic organisms important to their ecosystem and constitute a source of compounds with several different applications in the pharmaceutical, cosmetic and biotechnology industries, such as triacylglycerols, which can be converted to fatty acid methyl esters that make up biodiesel, an alternative source of fuel applied in economic important areas. This study evaluates the fatty acid profiles and concentrations of three Brazilian seaweed species, Hypnea musciformis (Wulfen) J.V. Lamouroux (Rhodophya), Sargassum cymosum C. Agardh (Heterokontophyta), and Ulva lactuca L. (Chlorophyta), comparing three extraction methods (Bligh & Dyer - B&D; AOAC Official Methods - AOM; and extraction with methanol and ultrasound - EMU) and two transesterification methods (7% BF3 in methanol - BF3; and 5% HCl in methanol - HCl). The fatty acid contents of the three species of seaweeds were significantly different when extracted and transesterified by the different methods. Moreover, the best method for one species was not the same for the other species. The best extraction and transesterification methods for H. musciformis, S. cymosum and U. lactuca were, respectively, AOM-HCl, B&D-BF3 and B&D-BF3/B&D-HCl. These results point to a matrix effect and the method used for the analysis of the fatty acid content of different organisms should be selected carefully.