MARKETING E CRÍTICA PROFÉTICA NA AÇÃO EVANGELIZADORA DA IGREJA CATÓLICA

A proposta de utilização do marketing na ação evangelizadora da Igreja Católica provoca debates entre os diversos segmentos da instituição. Por um lado, setores favoráveis defendem que a utilização do marketing religioso é uma alternativa disponível para Igreja Católica buscar a eficácia na realização de seus objetivos. Por outro lado, setores contrários ao marketing religioso afirmam que há incompatibilidade entre a lógica do marketing e a lógica profética da tradição judaico-cristã. Estes setores assumem a visão de que a lógica do marketing está articulada à lógica da sociedade do consumo, e, portanto, à lógica do capitalismo. Como são críticos ao capitalismo, passam a ser, também, contrários ao uso do marketing na ação eclesial. Diante desta controvérsia, esta dissertação tem o objetivo de mostrar que não há contradição na utilização de algumas técnicas de marketing na ação evangelizadora dos setores católicos comprometidos com a crítica profética à cultura do consumo, a fim de que sua ação profética seja mais eficaz. Nesse sentido, pretendemos mostrar que, de fato, há contradição entre a lógica do marketing e a lógica profética, mas que não existe, necessariamente, contradição entre o uso de algumas técnicas de marketing e a missão profética do cristianismo. Como procedimentos metodológicos, optamos por uma pesquisa bibliográfica a partir dos seguintes referenciais teóricos: Peter Drucker e Philip Kotler foram importantes para fundamentar o significado do marketing nas áreas de Marketing e de Administração. No campo das Ciências da Religião os referenciais teóricos foram Jung Mo Sung, que contribuiu com o estudo das relações entre lógica do mercado, lógica profética e evangelização, e Afonso Murad, que foi importante para articular os conceitos de gestão e de estratégia na ação evangelizadora.(AU)

O PREGADOR SILENCIOSO: Ecumenismo no jornal Expositor Cristão (1886-1982)

O jornal Expositor Cristão, órgão oficial da Igreja Metodista no Brasil, nasceu em 1886, com uma proposta que se poderia chamar de ecumênica: seu primeiro nome, Methodista Catholico, revela o desejo de universalidade, confirmado pelo editorial de estréia. Seu criador, o missionário norte-americano John James Ransom, pretendia um veículo de orientação doutrinária que não fosse sectário, em consonância com a tradição wesleyana. Mas o Metodista Católico teve vida curta: em pouco mais de um ano passou a se chamar Expositor Cristão. O campo religioso brasileiro vivia, então, o período da controvérsia apologética, com a inserção do protestantismo de missão, de origem anglo-saxã, em contraposição ao catolicismo romano. O nome do recém-nascido jornal foi mais uma vítima dos embates. Este trabalho se dispôs a avaliar como o jornal tratou a questão do ecumenismo desde esse período até a entrada da Igreja Metodista no CONIC, Conselho Nacional de Igrejas Cristãs, no início da década de 1980. A pesquisa constatou que o anticatolicismo arraigado no metodismo brasileiro em seus primórdios jamais desapareceu por completo. Notou também que o metodismo não esteve imune aos conflitos interdenominacionais existentes no próprio meio evangélico. Em que pese o reconhecido pioneirismo da Igreja Metodista na criação de organismos ecumênicos brasileiros, o ecumenismo sempre enfrentou barreiras internas, mais ou menos explícitas. E o jornal Expositor Cristão, criado para ser um veículo de informação e formação doutrinária, nem sempre comunicou com a necessária clareza qual o significado que a Igreja Metodista confere à palavra ecumenismo e como ela o pratica. Em alguns momentos, a coexistência entre ecumenismo e antiecumenismo no interior do campo metodista não foi trazida à luz dos debates pelo jornal, mas permaneceu oculta por omissões e ambivalências. É o que este trabalho pôde constatar a partir de uma avaliação qualitativa do conteúdo do jornal.(AU)

O PREGADOR SILENCIOSO: Ecumenismo no jornal Expositor Cristão (1886-1982)

O jornal Expositor Cristão, órgão oficial da Igreja Metodista no Brasil, nasceu em 1886, com uma proposta que se poderia chamar de ecumênica: seu primeiro nome, Methodista Catholico, revela o desejo de universalidade, confirmado pelo editorial de estréia. Seu criador, o missionário norte-americano John James Ransom, pretendia um veículo de orientação doutrinária que não fosse sectário, em consonância com a tradição wesleyana. Mas o Metodista Católico teve vida curta: em pouco mais de um ano passou a se chamar Expositor Cristão. O campo religioso brasileiro vivia, então, o período da controvérsia apologética, com a inserção do protestantismo de missão, de origem anglo-saxã, em contraposição ao catolicismo romano. O nome do recém-nascido jornal foi mais uma vítima dos embates. Este trabalho se dispôs a avaliar como o jornal tratou a questão do ecumenismo desde esse período até a entrada da Igreja Metodista no CONIC, Conselho Nacional de Igrejas Cristãs, no início da década de 1980. A pesquisa constatou que o anticatolicismo arraigado no metodismo brasileiro em seus primórdios jamais desapareceu por completo. Notou também que o metodismo não esteve imune aos conflitos interdenominacionais existentes no próprio meio evangélico. Em que pese o reconhecido pioneirismo da Igreja Metodista na criação de organismos ecumênicos brasileiros, o ecumenismo sempre enfrentou barreiras internas, mais ou menos explícitas. E o jornal Expositor Cristão, criado para ser um veículo de informação e formação doutrinária, nem sempre comunicou com a necessária clareza qual o significado que a Igreja Metodista confere à palavra ecumenismo e como ela o pratica. Em alguns momentos, a coexistência entre ecumenismo e antiecumenismo no interior do campo metodista não foi trazida à luz dos debates pelo jornal, mas permaneceu oculta por omissões e ambivalências. É o que este trabalho pôde constatar a partir de uma avaliação qualitativa do conteúdo do jornal.(AU)

The Affective Dimensions of Social Controversy

Social controversy is a sustained, mediated debate between at least two oppositional parties which is more than just a difference of opinion; rather it is a persistent conflict over the political and cultural implications that dominant forms of communicative reasoning, practices, and norms have for a public. Simply put, during social controversies the norms guiding public life can be negotiated, reaffirmed, negated, and/or transformed. This can lead to progressive political, cultural, and/or social change in some instances, while establishing or reifying conservative and even oppressive norms, practices, and laws in others. Building upon Olson and Goodnight's (1994) theoretical and methodological framework of social controversy, this dissertation argues that scholars should analyze the role affect plays in this type of conflict as a means to address the regulation of public conduct as well as public discourse. The rhetorical and argumentative significance of the affective dimensions of social controversy have been conceptualized and analyzed via an examination of emotion-based claims and affective states that have become salient, discernable and/or apprehendable during specific public disagreements. Such a conceptualization demonstrates that critical insights regarding the norms that guide public conduct, the role risk and vulnerability play in the regulation of individuals' public behavior, and the relationship between affect and citizenship can be gained by focusing on a controversy's affective dimensions. To highlight the importance of the study of affect in social controversy as well as better understand the larger critical significance affect theory has for rhetorical and argumentation studies, this dissertation has analyzed the affective dimensions of three conflicts. They are: the Abu Ghraib prisoner abuse social controversy, the International Freedom Center social controversy, and the controversy over the 2004 French ban on conspicuous religious attire in public schools. The findings from this dissertation that have specific and general implications for future work in the field of controversy as well as rhetoric and argumentation, respectively.

Controversy between curriculum design and curriculum development of online "highly specialized" education in the field of construction

Nowadays, on a global level, the Higher Education System has a complex and broad horizon of curricular tools to use in the teaching and learning process. In addition to these new educational instruments, full of possibilities, we face specific socio-economic conditions that affect in a significantly way the Curriculum Development in certain knowledge areas (areas traditionally built on a methodology based on a physical presence of students in the classroom). Some areas such as Restoration, Rehabilitation or Construction Pathologies, and the construction sector in general, require very defined and particular knowledge that only a small number of experts claim as specialized training. All these aspects condition the teaching methodology performed in a physical classroom at a university campus (the only option used until recent years) and made us consider the integration of online teaching in these areas too. The present work shows the teaching methodology used for the development of two online courses, where we offer distance learning for "highly specialized" formation in the Edification area (an area where traditionally there was only classroom training). At the beginning, both courses were designed by classroom training, but got a really small number of applications due to the specialized topic proposed. Later, we proposed a "Curriculum Redesign" of the contents, offering an online modality, which implied a significant demand both within and outside the university area. A notable feature of this educational experience is the great spectrum opened for attendees of both courses in the online version. This situation improved significantly the "Curriculum Development" for the student and implied an interesting new proposal on the offered contents and materials (what would have been really difficult to get in a face to face classroom). In conclusion, the absence of certain types of specialized contents in the academic university curricula makes essential to raise new methodologies to save the gap in this area through additional training courses as those analyzed in this paper. Thus, our experience opens a debate on the appropriateness of implementing online training in relation to the face to face training in constructive content subjects and, especially, presents a new scheme, not without controversy, for the curriculum design.

Africa, Catholic Missions and Colonial Possessions, 1889 (Raster Image)

This layer is a georeferenced raster image of the historic paper map entitled: Tiré de l'ouvrage les missions catholiques d'Afrique en 1889, par le Baron Léon Bethune. It was published by Société de St. Augustin in 1889. Scale 1:20,000,000. Map in French.The image inside the map neatline is georeferenced to the surface of the earth and fit to a non-standard 'World Sinusoidal' projection with the central meridian at 20 degrees east. All map collar and inset information is also available as part of the raster image, including any inset maps, profiles, statistical tables, directories, text, illustrations, index maps, legends, or other information associated with the principal map. This map shows features such as drainage, cities and other human settlements, colonial possessions, ecclesiastical districts, and more. Relief is shown by hachures. Includes index.This layer is part of a selection of digitally scanned and georeferenced historic maps from the Harvard Map Collection and the Harvard University Library as part of the Open Collections Program at Harvard University project: Organizing Our World: Sponsored Exploration and Scientific Discovery in the Modern Age. Maps selected for the project correspond to various expeditions and represent a range of regions, originators, ground condition dates, scales, and purposes.

The Catholic Identity of Malta after Ten Years of Membership in the European Union: Challenges and Prospects. Occasional Paper 2/2014

Introduction. Ten years have elapsed since Malta’s accession in the European Union. One can still recall vividly the intense and acrimonious campaign prior to the membership referendum and the ensuing electoral victory that confirmed the Nationalist Party (PN) in power under the leadership of Edward Fenech Adami in 2003. In both cases the Maltese voted in favour of entry into the EU. During both exercises in democracy the Maltese were exposed to the rhetoric of both prophets of doom and prophets of plenty. For the former accession meant a loss of national and territorial independence, for the latter it meant the beginning of opportunity for all and, in some cases, the answer to all of Malta’s woes. Now, ten years later, a further appraisal of Malta’s membership and place in the European Union is called for. The purpose of this paper, however, is to reflect upon how this membership has affected the Roman Catholic Church in Malta and what prospects lie ahead for the Catholic community within Maltese society that remains in a state of constant flux on both the social and the religious level. It traces the major events that have accelerated the transformation of Malta into a secular society. The paper describes how these events, together with pressures that are being brought to bear by secular movements upon Maltese society, are profoundly affecting its Catholic identity and redrawing its moral landscape. It also discusses ways and means by which the Catholic Church in Malta can address these challenges and contribute towards the construction of a more humane Maltese society. In order to achieve this, it must first and foremost remain a coherent witness of a faith that is forever alive, dynamic and relevant.

No Move without Free Movement: The EU-Swiss controversy over quotas for free movement of persons. CEPS Policy Brief No. 331, 23 April 2015

The focus of this Policy Brief is the Swiss referendum of 2014 against ‘mass immigration’ in Switzerland. It identifies the challenges that a quota on EU citizens’ free movement rights to Switzerland would pose to EU-Swiss relations, considering: i) the value of freedom of movement in the EU and its indivisibility from the internal market and other economic freedoms; ii) the specificity of the EU legal system following the Lisbon Treaty that established democratic and judicial accountability mechanisms; iii) the lack of supranational judicial oversight of the EU-Switzerland agreements framework; and iv) the existence of the so-called guillotine mechanism, according to which the termination of the Free Movement Agreement would entail the automatic termination of the other agreements with the EU. The authors set out a number of options and consider their implications for EU-Swiss relations.

The Catholic Question in Contemporary Portuguese Civil Society: A Case of Muted Vibrancy? CES Papers - Open Forum #14, 2012

The ‘Catholic question’ in contemporary Portugal obliges us to consider whether Catholicism will remain a force in Portuguese associational life in the next century, or whether it faces a future of slow and steady decline. On the one hand, an overall statistical drop of church membership, and the lack of religious practice by almost half of self-identified Roman Catholics, suggests that the future of the Catholic Church in Portugal will probably be very different than the past. On the other hand, the church’s support for democratic processes, the important social services it provides, and its educational establishment, have certainly been a positive factor in Portuguese associational life, and helped the larger process of democratic-regime consolidation since the Carnation Revolution of 1974. This paper suggests that social scientists need to move beyond the lens normally applied to the question of Catholicism in contemporary Europe (i.e. it is a dying, anti-modern, anti-rational, conservative institution), and instead consider the complex interplay of its demographic challenges combined with the popular sources of its theological and spiritual strength, as well as its vital societal contributions, to assess whether or not it will remain a force in Portuguese associational life in the future.

Catholicism with freedom: an appeal for a new policy: being a paper read at the Anglo-Catholic Congress at Birmingham .../

Mode of access: Internet.