Varumärkning för småföretag

In this degree project a study of the importance of a graphic identity to companies has been done. A questionnaire among small companies in Dalarna has beenmade. From this, three sets of graphic profile-program have been formed andthese are suitable for new companies. Finally a practical application has been made on Greenfield in Mora, a graphic profile has been designed.To cause an identity is to prove that someone or something exists by individualizingand distinguish. Every individual or company has its qualities or charasteristics.The way to a desirable identity is going by a corporate identity-program that containsthe companies strategies, people, products, buildings, trademarks, graphic design. To create an identity a well considered strategy is needed, where all members of the company are involved. This will lead to a positive image and means for an efficient market communication. The identity of the company is that the company wish what the company/product will stand for, but the image is what the market think about the company/product. The surrounding worldwill be convinced that the company is a reliable producer or deliverer. The companyvill also be regarded as useful and responsable, profitable as an object or partner and a good place of work.Today, trademarking is the most important carrier of identity for a company. A trademark, like a word, a picture or a slogan, will distinguish a product from theothers. What is needed to build up a strong trademark? How can a trade markbe developed to an advantage?To get a lot of people in the same direction clear guidlines are needed. Usually you focused on graphic design, especially the symbols and marks of the companies.The results are presented on a graphic profile, documented in a graphic manual.

Granskning av kvalitetssäkringsarbetet vid en ICC-profilbaserad trycksaksproduktion

To make your company change from a conventional workflow to an ICC-based workflow you need tomake investments in time and money. On the other hand you get your reward in terms of a stable andquality safe production. To choose this way of adjusting your company to new routines requires accuracyas well as a great deal of commitment. It is not only about having the right equipment. There area lot of factors that affect the quality of production.Our ambition with this report is to bring out the importance of general thinking when it comes toICC-profiling and to discuss on which basis printing profiles should be created. Quality parameters asfor example roughness and whiteness of paper are also discussed. To be able to investigate these mattersin detail we have taken a closer look at two companies, which have chosen to commit themselvesto achive better quality through color management but still feel that they have some problems withtheir workflow.One of the conclusions that are made in this report is that both companies should extend their investmentsin education of employees to become less independent of consultants, but also to increase theinterest in changes within the company. It is also stressed that an ICC-profile only can be efficient if acompany commits itself to accuracy regarding routines, control and calibration.

Power Management Controls

In an office building in the US the office equipment uses about 7% of the total electricity use. Eventhough this is a low number, there is still a reason to save more energy, especially since one third of theenergy savings are lost when power management is not enabled.The core in the project ”Power Management Controls” is to develop a voluntary standard, The UserInterface Standard, that manufacturers of office equipment can use as a reference when they developnew equipment and design new interfaces. The interface is an important part of the use of powermanagement and doing this should increase the use of power management and save more energy. Theinterfaces are ofter hidden or inconsistent and confusing, which makes it harder for the user tounderstand power management. A more consistent interface makes it easier for the user to understandthe meaning of an interface and power management itselfThe standard consists of six different parts, which describe what can be done to achieve a consistentinterface. The standard also describes the part of the project called Dynamic Behavior. This part isconcentrating on the interfaces and the behavior of the device over time, which is important for the userto understand.The purpose of this degree project is to study and participate in the project ”Power ManagementControls”, and to understand what is being done to save more energy.

Omläggning av skiftgång

The digital printing market is changing faster now than before and the ability to adjust to newsituations has become more importat to a printing company. An efficient internal communicationis essential. At Elanders Digitaltryck a decision was made in august 2002 to look over the shiftworking system for the printer operators. In this paper, an investigation of the possibilities tochange the existing system to a better one was made.The project resultet in four different timetabels. The construction was based on theoretical studiesand an analysis of the current situation at the workplace. The analysis showed that a strong resistanseagainst a change of the working hours exists among the workers and that this should beconsidered before a decision is made. An analasys of the printers counters shows that they areused more efficient during shorter shift periods compared to the longer ones. A closeer look at theabcense due to sickness shows that it is relatively high but no connection between abcense andworking hours could be made.Working hours is a sensitive issue and should be treated with care. It is important that the workersare well informed and preferly involved in the development of a new timetable.

Grafisk profilering med praktisk tillämpning på IUC Dalarna

This degree project is a study of graphics profiling with a practical application on IUC Dalarna.The competition between companies is getting harder and harder. Competing goods and services hasa tendency to be more and more equal to each other in respect of quality and value. The customer choosesthe Company with a high reputation and confidence. This is one of the reasons why a companyshould strengthen their company profile. The graphic profile is an important part of the company profileand it gives positive signals to the company spirit and customers.The degree project contains a guide to graphics profiling. The different phases are research, analysis,construction of graphic material and presentation. The guide is put into practise at IUC Dalarna andthe result is documented in a graphic manual.

Troubleshooting med avseende på avsättningar på gummiduk, Bobergs tryckeri AB

Bobergs printing house in Falun has during some time had problems regarding deposits on blankets intheirs Müller Martini UV-printing presses. Deposits appear in both image areas and non-image areas.These areas have been analyzed and the deposits on non-image areas contain chalk, clay and talc. Thequestion remains how these material bond to the blanket surface. The chalk and clay comes from thepaper. The talc comes from the ink. Deposits from image areas contain pigment and talc from the printingink. The dampening water has also been analyzed. The result shows some sort of problem with thehardness regulator for the clean water. The pH-level should be increased a few steps.

Kartläggning av plastkorkar och förslag till förbättringar för den australiensiska marknaden

The project Design analysis and proposals of plastic screw caps in Australia was performed at Högskolan Dalarna incooperation with University of Western Sydney, Australia. The Swedish company Tetra Pak, in Lund, were assigner forthe project that was performed 2006-2007. The commission was to do a survey about the packages for non-carbonateddrinks in Australia. The bottles had to be plastic, able to open in one step and with focus on the caps.The project has result in design analysis and a new proposal of a plastic screw cap for the Australian market. Sixbottles were choosen and they were all testet on 20 consumers each with a Likert-scale test. The result from the test andthe survey underlied the work with a proposal of a new design. The most important qualities for a optimal opening is:a tamper that is easy to break and also guarantee that is not been opened before, wide and soft grip, ergonomics, easyto close and that is good looking.

Omslagstrender - en studie av vad som höjer uppmärksamhetsvärdet hos tidskrifter

Through interviews, a questionnaire survey and an in­depth analysis of the Swedish magazines Veckorevyn and Magazine Café has a number of parameters been made visible. It was difficult to obtain an unambiguous result when the journal's target audience is crucial for the cover design. Nevertheless, we can generally say that the transparent varnish of covers, PMS colors and enclosing the journal in plastic do not increase the attention value, as this occurs in many magazines. Due to today's tough competition among journals, we believe that they will need to niche themselves much harder to survive. We also believe that the new, big trend is that more covers will become more plain and stylistically pure, with one big communicating image and fewer coverlines, as many covers were designed during the 1940s.

Är variation i STFI-tjocklek ett bra mått på kartongs bulighet? : Are variation in STFI-thickness a good measure of uneven surface, bumpiness, on cardboard?

This degree project aim to evaluate if variations of the STFI thickness can be used to assess bumpiness on cardboard. During the project cardboard samples were measured using Bendtsen, PPS, a L&W formation tester, OptiTopo, Ambertec formation, the STFI thickness tester and a visual comparison. The different methods were then compared to see if there is any correlations between them. The results showed that the visual comparison and OptiTopo correlates. The STFI thickness tester shows however no correlation with the OptiTopo and visual comparison, thus aren't suitable measuring bumpiness.

Werv Magazine : layout och koncept av ett nytt livsstilsmagasin för tjejer inom brädsporter.

Currently there is no Swedish boardsport magazine for women. In this degree project a prototype of a new lifestyle magazine for women in boardsports has been created. Through a magazine study and a targetgroup survey we have found a magazine concept and suggestions for the magazine content. A digital 96-page prototype has been created. The feedback from Anders Neuman-Östberg, the experienced editor in chief of the Swedish boardsport magazine Transistion gives the project report the needed credibility.The overall response from all the people involved in the making of this prototype has been positive. We can see a market demand for a magazine like Werv and hope that we can find a way to publish it in the future. In this degree project we haven't looked into the economic sustainability and therefore we can't say if it's feasible. Further investigations are needed before Werv can be published.

Lansering av The Richard Juhlin Champagne Club Introducing The Richard Juhlin Champagne Club

Richard Juhlin är världens främste champagneexpert. Han har tillsammans med ett antal andra aktörer startat The Richard Juhlin Champagne Club. Det är en klubb för den totala champagne älskaren. De vill utveckla sin webbplats och därmed knyta an fler medlemmar till klubben. Detta arbete innebär att skapa en ny design, se över struktur och gränssnitt för sidan samt att bilder ska uppdateras och texter ska redigeras. En redesign av webbplatsen www.champagneclub.com har resulterat i ett luftigt och sofistikerat utseende med god läsbarhet. Webbplatsen är lättnavigerad och ger ett inbjudande intryck för besökaren. Webbplatsen ska hela tiden uppdateras och hållas aktuell med nyheter kring de tillhörande barerna, andra aktiviteter som medlemmar blir inbjudna till samt nya tastingnots som är The Rickard Juhlin Champagne Clubs specialitet. Dessa notes är gjorda av Richard Juhlin och fylls ständigt på allt eftersom att nya champagner provas och bedöms.

Introduktion till Certifierad Grafisk Produktion på Jernström Offset

The aim for this thesis was to develop a proposal of documentation, containing rules and procedures, which JernströmOffset needs to acquire the Certified Graphic Production certification. A fundamental part was to study the materialissued by Sveriges Grafiska Mediaförening, to clarify the requirements that must be met to obtain the certification. Therecommendations found in the CGP material must also be considered.Based on the requirements and recommendations of Certified Graphic Production, a mapping of the workflows atJernström Offset was performed. It was done by interviewing employees from different departments at the company,this to get a clear understanding of the operations carried out throughout the production flow and the final qualityfollow-up.During our reviewing process we found that a number of changes, in terms of working environment and practices,must be made at the company. As a result of this we propose some appropriate actions to be implemented.The documentation was finally written, through the requirements and recommendations of Certified GraphicProduction and then applied to Jernström Offset’s work procedures.

Bildens godkännandeprocessi katalogproduktion : The image approval processin a catalog production

The objective of this thesis has been to investigate the approval process for an image. This investigation has been carriedout at four catalog-producing companies and three companies working with repro or printing. The information wasgathered through interviews and surveys and later used for evaluation. The result of the evaluation has shown that allbusinesses are very good at technical aspects but also that the biggest problem they have is with the communication. Theconclusion is that businesses need a clear construction for the image process. This will minimize the communicationproblems and make the process effective.

En studie av Idre Fjälls webbplats med fokus på användbarhet

Idre Fjäll currently has not full control of how visitors experience their site or if it has good usability. I have helped the company to do a usability test on their website to see how and where any improvements can be made on the page before the winter season 2010. I have also done a survey to investigate how users perceive Idre Fjälls website. Ten people of various ages participated in the survey. All test subjects was recorded with both audio and screen activity during the tests. The test consisted of five different tasks to be solved over the internet at Idre fjälls website. Nr 1, 3, 4 and 5 was solved for most without problem. In nr 2, where a booking of a house would be done, here arose a problem in nine tests out of ten. The results show that the site has very good graphic design and information design, but some weaknesses in interaction design. I have worked out proposals on the most significant problems identified during the test.

Lindex - vägen till en tydligare logotyp

Lindex has a strong fashion position and is one of northern Europe's leading fashion retailers. Unfortunately their logotype no longer measures up to the fashion level that is required. Surveys and interviews have been conducted with employees at Lindex, disscusing their logotype. I have come to the conclusion that what is needed from Lindex side is strict guidlines for the employees to follow so that all information from Lindex to their customers is made with a great touch of fashion to it and in a coherent way.