Utilidad de la relación estratégica comunitaria y el marketing en las empresas del sector agrícola

Los conceptos relacionados con el término comunidad y las relaciones estratégicas comunitarias en el sector agrícola son abordados en este documento. El énfasis que se hace es respecto a la posible unión entre los objetivos de las agroindustrias y de las comunidades donde estas operan. Se propone que las diferentes estrategias comunitarias ya sean coalición, empoderamiento o liderazgo comunitario son implementadas por empresas del sector agrícola para asegurar tanto desarrollo comunitario como la perdurabilidad de la empresa. A través de un estudio descriptivo y tomando una empresa del sector como unidad de análisis se estudiaron las relaciones estratégicas comunitarias implementadas por dicha empresa buscando encontrar la utilidad de las estrategias y el marketing en el sector. Se encontró que la información referente al sector es insuficiente, sin embargo al evaluar la empresa seleccionada como unidad de análisis fue posible percibir como las estrategias de coalición, liderazgo comunitario y empoderamiento permiten no solo el desarrollo de la comunidad local sino que aseguran la permanencia de una empresa competitiva en el mercado. Las estrategias comunitarias lograron una vinculación de valores, cultura e historia entre la empresa y la comunidad que a su vez permitió la unión de intereses y la responsabilidad compartida para el logro de los mismos. Además, hubo una transformación positiva del entorno social donde desempeña las operaciones la empresa del sector agrícola.

A aprendizagem da literatura Brasileira no ensino médio : possibilidades do Seminário Temático

O presente estudo é resultado de um trabalho inserido no contexto de uma pesquisa-ação desenvolvida no Instituto Federal de Sergipe- IFS, visando solucionar as dificuldades de aprendizagem apresentadas pelos alunos durante as aulas de Literatura Brasileira. A investigação tem como objeto a reflexão acerca da estratégia do Seminário Temático utilizada como método de ensino da referida disciplina, fundamentando-se, para tanto, no aporte teórico de autores como Carvalho (1979), Cândido (1995), Zilberman (2003), Veiga (2003), Morais (2005), Libâneo (2009), dentre outros que abordam não somente esta temática, mas também o ensino de Literatura, como os Parâmetros Curriculares Nacionais (2002). Os sujeitos da pesquisa, em número de 82, foram alunos da 2ª série do Ensino Médio dos Cursos Integrados de Eletrônica, Informática e Química, que participaram respondendo a um questionário composto de dez questões abertas, onde manifestaram suas opiniões pessoais sobre a importância do ensino da Literatura, o Seminário como método didático, abordagens dos textos literários e a contribuição do Seminário tanto na formação da cultura individual e de ações sociais, quanto na aprendizagem da Literatura Brasileira e no estímulo à pesquisa. Partindo-se do objetivo geral de investigar a contribuição do Seminário Temático no processo de aprendizagem da Literatura Brasileira desses alunos à luz da dinâmica de sala de aula, optou-se pela metodologia da análise de conteúdo para enfatizar os aspectos qualitativos e quantitativos do material levantado. Os resultados demonstraram que os discentes valorizaram as experiências vivenciadas ao afirmarem que, no âmbito das atividades do Seminário Temático, adquiriram de forma dinâmica os conhecimentos propostos pela disciplina, validando assim a escolha do trabalho sistemático com tal estratégia metodológica.

Give or take: thoughts on museum collections as working tools and their connection with human beings

This paper proposes a look at museums from the perspective of sociomuseology, an area of research and practice under development in countries such as Portugal, Brazil and Spain. Sociomuseology was born from the Latin new museology tradition and is closely connected with the International Movement for a New Museology (MINOM/ICOM). The Lusofona University in Lisbon offers MA and PhD programmes in Sociomuseology. The University supports a research centre in Sociomuseology and publishes the journals Cadernos de Sociomuseologia, in Portuguese, and Sociomuseology, in English (for more information see http://tercud.ulusofona.pt.). Sociomuseology concerns the study of the social role of museums and of the continuous changes in society that frame their trajectories. The practice of sociomuseologists is based on their work with the different dimensions of social and community development from ecomuseums to networking and other ways of organizing social action in the 21st century in which heritage plays a strategic role.

Mistificação e política : ideologia e mito

Esta dissertação tem como fim último aplainar o caminho para um profícuo debate entre o marxismo e a Ciência Política. Para isso procura responder aos questionamentos feitos pelo mainstream do campo contra o marxismo como um suposto economicismo. A dissertação principia relocalizando, a partir das obras dos fundadores do marxismo, Karl Marx e Friedrich Engels, e de seus mais destacados seguidores, Vladimir Lénine, Antonio Gramsci e Louis Althusser, a verdadeira relação entre as esferas material e ideal, bem como assim entre economia e política. Como elemento exemplificador da importância da política e da esfera ideal para o marxismo se tratará daquele elemento que propicia a ação social sobre si mesma e sua base material, a consciência. Será então o objeto central desta dissertação o estudo de uma forma de consciência criticada pelo marxismo sob o nome de ideologia: a consciência mistificada. Esta se expressará em duas formas distintas: a ideologia e o mito. Define-se então os dois conceitos de forma inovadora e finaliza-se com o estudo de um caso específico de ideologia, o sebastianismo, em sua distinta expressão no sertão brasileiro. Se enfocará um dos movimentos menos conhecidos, o do Reino da Pedra Encantada do Rodeador.

Hagiografía e invención en Plácido (1871), novela de Francisco Campos (Dossier: La novela ecuatoriana del siglo XIX)

Con la escritura de Plácido, novela (1871), Francisco Campos empleó la hagiografía y la retórica como una forma de articular el pensamiento para promover la acción social frente a las dificultades de su realidad. Recurrió a esta forma de escritura para difundir su mensaje y contribuir como intelectual a crear sujetos ideales para el Estado nacional.

The dynamics of threat, fear and intentionality in the conduct disorders: longitudinal findings in the children of women with post-natal depression

This paper considers how environmental threat may contribute to the child's use of avoidant strategies to regulate negative emotions, and how this may interact with high emotional reactivity to create vulnerability to conduct disorder symptoms. We report a study based on the hypothesis that interpreting others' behaviours in terms of their motives and emotions - using the intentional stance - promotes effective social action, but may lead to fear in threatful situations, and that inhibiting the intentional stance may reduce fear but promote conduct disorder symptoms. We assessed 5-year-olds' use of the intentional stance with an intentionality scale, contrasting high and low threat doll play scenarios. In a sample of 47 children of mothers with post-natal depression ( PND) and 35 controls, children rated as securely attached with their mothers at the age of 18 months were better able to preserve the intentional stance than insecure children in high threat scenarios, but not in low threat scenarios. Girls had higher intentionality scores than boys across all scenarios. Only intentionality in the high threat scenario was associated with teacher-rated conduct disorder symptoms, and only in the children of women with PND. Intentionality mediated the associations between attachment security and gender and conduct disorder symptoms in the PND group.

Towards (more) integrity in academia: transcending neo-liberal assumption of research and knowledge creation and the “rules” supressing academic freedom

European researchers across heterogeneous disciplines voice concerns and argue for new paths towards a brighter future regarding scientific and knowledge creation and communication. Recently, in biological and natural sciences concerns have been expressed that major threats are intentionally ignored. These threats are challenging Europe’s future sustainability towards creating knowledge that effectively deals with emerging social, environmental, health, and economic problems of a planetary scope. Within social science circles however, the root cause regarding the above challenges, have been linked with macro level forces of neo-liberal ways of valuing and relevant rules in academia and beyond which we take for granted. These concerns raised by heterogeneous scholars in natural and the applied social sciences concern the ethics of today’s research and academic integrity. Applying Bourdieu’s sociology may not allow an optimistic lens if change is possible. Rather than attributing the replication of neo-liberal habitus in intentional agent and institutional choices, Bourdieu’s work raises the importance of thoughtlessly internalised habits in human and social action. Accordingly, most action within a given paradigm (in this case, neo-liberalism) is understood as habituated, i.e. unconsciously reproducing external social fields, even ill-defined ways of valuing. This essay analyses these and how they may help critically analyse the current habitus surrounding research and knowledge production, evaluation, and communication and related aspects of academic freedom. Although it is acknowledged that transformation is not easy, the essay presents arguments and recent theory paths to suggest that change nevertheless may be a realistic hope once certain action logics are encouraged.

An experiment on energy-saving competition with socially responsible consumers: opening the black box

We present results from experimental price-setting oligopolies in which green firms undertake different levels of energy-saving investments motivated by public subsidies and demand-side advantages. We find that consumers reveal higher willingness to pay for greener sellers’ products. This observation in conjunction to the fact that greener sellers set higher prices is compatible with the use and interpretation of energy-saving behaviour as a differentiation strategy. However, sellers do not exploit the resulting advantage through sufficiently high price-cost margins, because they seem trapped into “run to stay still” competition. Regarding the use of public subsidies to energy-saving sellers we uncover an undesirable crowding-out effect of consumers’ intrinsic tendency to support green manufacturers. Namely, consumers may be less willing to support a green seller whose energy-saving strategy yields a direct financial benefit. Finally, we disentangle two alternative motivations for consumer’s attractions to pro-social firms; first, the self-interested recognition of the firm’s contribution to the public and private welfare and, second, the need to compensate a firm for the cost entailed in each pro-social action. Our results show the prevalence of the former over the latter.

Learning in and through drama : The necessity to use multiple theoretical perspectives in order to understand how learning takes place in drama

The complexity of learning implies that learning seldom is about just one thing. It can be said that learning processes are interdisciplinary. Within educational contexts, learning is not limited to constructed school subjects. In drama education, learning is simultaneously about drama as aesthetic expression and content because drama always is about something. The mainly focus can be on form, content or social aspects. The different aspects are always present, but may be more or less foreground or the background depending on the purpose of education. How do development concerning understanding of form, content, and social interaction, interact in a learning process in drama? My research is based on the view that learning at the same time takes place as an individual, internal process and a socially situated, inter-subjective process. Can learning in drama imply learning that can be transferred between different situations, a transformative learning and if so, how? Transformative learning includes cognitive, affective and corporal and social action aspects and means that the individual's frames of reference are transformed, evolved, to become more insightful and flexible which implies a change of personality. It leads to an integrated knowledge that can be applied in different contexts.   In the paper that will be presented at the conference, theories about how we learn in drama will be discussed in relation to my empirical research concerning drama and learning.

Deconstructing diversity discourses in the fields of educationnal management and leadership

Discourses of diversity have supplanted those of equal opportunity or social justice in many Western democratic societies. While the notion of diversity is seemingly empowering through its recognition of cultural, religious, racial and gender difference within nation states, the emergence of this discourse during the 1990s has been in the context of neoliberal managerialist discourses that assume social action is fully explicable through theories of maximizing self interest. Thus notions of diversity, while originating in collective demands of social movements of feminism, anti racism and multiculturalism of the 1970s and 1980s, have in recent times privileged learning and leadership as an individual accomplishment and not a collective practice. Thus the dominant discourse of diversity is more in alignment with the deregulatory aspects of the increasingly managerial and market orientation of schooling, decentring earlier discourses of more transformatory notions premised upon reducing inequality and discrimination and developing ‘inclusivity’ in and through schooling. This paper provides a contextual and conceptual framework through which to explore the intersections and divergences of discourses of diversity in schools and their practical application.

Growth of transcendental meditation: a sociological study

Sociology, in concerning itself with methodology and cultural determinism,may have overlooked the value of human experience in determining social action. We feel that the structural-functionalist point of view is not mutually exclusive with that of symbolic interaction theory. The field of collective behavior has not adequately explained a certain incidence of human activity called Transcendental Meditation. This paper will define Transcendental Meditation in sociological terms and explore its growth in terms of structural-functionalism,as well as in terms of the symbol-making faculty of human experience. In the first chapter, the author will state his biases and background as well as the problem and purpose of the paper. In the second chapter, Transcendental Meditation will be defined through an explanation of its concepts in sociological terms. A view of the TM program will also be reported. Following this in the third chapter, the origins of TM will be discussed~showing its basis to be in a tradition of Indian gurus and following its development in the United states until the present. The history of TM will proceed through biography of leading figures, with special mention of innovations in the TM institution of teaching and events in the growth of the 'movement' of TOO that are of key importance. Having set down the history of TM, in the fourth chapter we will discuss TM in terms of various sociological models. We will try to identify TM as either a social movement; a charismatic organization or a bureaucracy. In the fifth chapter we will look more closely at the structure of the organization that teaches TM in regard to its own functioning; that is, compliance, communication, socialization and recruitment, and also in regard to its relationship with national institutions, such as military, industry, religion, and government. Finally, we will explore TM in terms of individual and group goals and offer an explanation defining the growth of TM. Throughout-the paper, sociological perspectives will be applied to phenomena that exist in the society today. It is not within the scope of this paper to verify all the sociological implications and appraisals offered. It is hoped that this will not invalidate the ensuing discussion. It is also hoped that this paper will expand the horizons of sociology and offer some direction in future studies of collective behavior. If this is accomplished, the author will be gratified and indebted to his teachers. If not the author takes full responsibility. This paper is dedicated therefore to Mr. Birge, Mr Morrione, Mr. Geib as well as to my parents who have encouraged me, my friends whom I have interviewed, and to His Holiness, Maharishi Mahesh Yogi whose teaching has uplifted hundred of thousands of people in the world and may bring about the development of new thresholds of peace and prosperity for mankind.

Understanding community and its possibilities in late modernity

This thesis argues that community is being reconfigured and practiced in new forms and behaviours. Examples of this can be seen in the way that communities have emerged through the interplay with developing technological mediums and out of the growing social discontent with contemporary forms of political alienation.

A critical pedagogy of embodied education : learning to become an activist

Unlike any current publication on social purpose education, this book explores the differences and similarities between two groups of activists: lifelong activists who have been engaged in campaigns and socials movements over many years and circumstantial activists, those protestors who come to activism due to a series of life circumstances. Using empirical research conducted in Australia, Tracey Ollis outlines the pedagogy of activism and the process of learning to become an activist.

Using human rights-based approaches to support the engagement and empowerment of young people

This paper explores questions about the value of human rights-based approaches in supporting the engagement and empowerment of young people. It will examine how rights-based approaches allow education about human rights to take on the characteristics of transformative learning, with consequences for increased possibilities of engagement of young people in positive social action both inside and outside the school setting. Key characteristics of rights-based approaches are introduced and their connection to skills supporting empowerment examined. Case studies of rights-based approaches from around the globe drawn from a wide spectrum of countries (including both north and south) are used to illustrate both positive effects and explore challenges and limitations. The work discussed in this paper sits at the intersection of education, public health and health promotion, and is underpinned by values of social justice, equity and participation.

The pedagogy of activism : learning to change the world

Much of the theorisation regarding radical adult education in Australia has concentrated on activists' pedagogy in the context of critical learning. Learning in social action is largely seen as taking place informally; it is tacit and implied and not always identified or articulated as knowledge or learning. This paper argues how activists' learning is embodied; the whole person is central to how meaning is made. A person's learning is embedded in significant identity change as they 'learn to be and become an activist'. Activists use their emotions, cognition and their physical body to make meaning. The symbolic use of the body is particularly important in the processes of direct action. Activists' learning is mainly informal, social and situated in practice, and they learn from one another by socialisation in a community of practice. Central to the paper is there is much to be learned from the important pedagogy of these activists, I argue that learning in radical adult education should be more prominent in the current discourses of lifelong learning and adult education in general.