Leitor contemporâneo: os livros mais vendidos no Brasil de 1966 a 2004

Este trabalho procura examinar o que o leitor brasileiro contemporâneo lê, com o propósito de explicar as razões que levam esse leitor a realizar suas escolhas. Nesse sentido, portanto, o objetivo central do trabalho será examinar o perfil desse leitor brasileiro. O levantamento dos dados para estabelecer o corpus da pesquisa foi realizado por meio do registro das listas de livros mais vendidos, publicadas em dois jornais brasileiros. O primeiro jornal fonte da pesquisa foi o Leia, periódico mensal que circulou no território nacional durante o período de abril de 1978 a setembro de 1991. O segundo, foi o Jornal do Brasil, diário carioca que publicou listas dos livros mais vendidos no Brasil a partir de 1966 até o mês de dezembro de 2004, data de encerramento da pesquisa, em caderno destinado à leitura. Como o segundo jornal interrompeu a publicação das listas dos mais vendidos durante o período de fevereiro de 1976 a abril de 1984, propusemos uma fusão dos dados dos dois jornais de forma a cobrir um período que compreende os anos de 1966 até 2004. A base teórica a partir da qual se estabeleceu o exame do perfil do leitor brasileiro foi a semiótica da escola de Paris. Para o tratamento da questão da leitura elegeu-se o exame das manifestações da enunciação no discurso, as projeções do enunciador e do enunciatário e o tratamento das paixões. Foram observados em cada um dos textos do corpus como essas categorias enunciativas projetam-se em cada um dos textos mais lidos pelos leitores brasileiros e, posteriormente, como, nas listas dos livros mais vendidos, esse leitor manifesta-se como enunciador. Para tanto propôs-se a contraposição entre o ethos do enunciador-leitor das listas e o pathos do enunciatário dos discursos de leitura. Uma vez que o corpus da pesquisa revelou um crescimento na opção pelos textos de auto-ajuda, foi examinada a questão específica... (Resumo completo, clicar acesso eletrônico abaixo)

Desenvolvimento de ferramentas pedagógicas para identificação de escolares de risco para a dislexia

PURPOSE: The development and application of collective pedagogical activities to assess phonological skills in pre-readers and beginning readers and could serve as potential screening tools to help in the early identification of students at risk for dyslexia. METHODS: The FAE tasks (alternative tools for educators) were built on classical phonological tasks known as sound categorization and in the Protocol for Cognitive-Linguistic Skills. FAE tasks basically consisted of matching pictures as well as pictures to spoken words according to their phonological similarity in the onset (alliteration) or rhyme and were given to 45 students on the first grade, of both genres and 7.3 years old on average. RESULTS: The protocol proved to be effective, confirming that phonological awareness, verbal working memory and rapid naming abilities constitute the main risk factors for dyslexia, and to which the FAE tasks were more strongly correlated jointly with the phonemic discrimination. FAE tasks were also strongly correlated with literacy skills. CONCLUSIONS: Students at risk for dyslexia can be efficiently identified through scientifically developed pedagogical tools, adapted and tested for the Brazilian's educational reality. This is a promising research field with the potential to help in avoiding the currently excessive number of students mistakenly labeled as having learning disabilities and improperly referred to specialized public services, as well as to indicate the more appropriate theoretical-empirical framework to guide our educational policies.

Jornalismo nas redes sociais: o uso do facebook pelos jornais Estadão e Folha de São Paulo

This study aims to discuss the social media presence of the Brazilian newspapers Estadão and Folha de São Paulo, and how both have been working their way of communication on Facebook, the world famous social network. This study conducts a theoretical and conceptual review on the social media field and the digital media tendencies of journalism. It is also pointed out how the fanpages development was conceived -- recently, these fanpages have been aiming to find a way to approach their readers and interact with them. How both newspapers found a brand-new model on their social networks and how this model contributed to a more participative and equal communication, which involves the social network users, are worth of mention goals in this research

A emergência do pluralismo teórico-metodológico na alfabetização: em busca de uma prática pedagógica para formar escritores

This qualitative research was performed with the goal of investigating the contributions of theoretical and methodological perspectives in the alphabetization process, aiming to train proficient writers of texts with communicative function. Hence, such were the goals established for this research: giving a retrospective look on the synthetic and analytic methods of teaching literacy; verifying the possibilities and limits of theoretical and methodological approaches of acquiring the ability to write and identifying the teachers’ ideas concerning basic concepts (such as literacy, text and textual genres) imbued in the teaching of writing; and establishing which activities they develop in the course of teaching whether the pedagogical practices of the teacher observed contributed to the formation of students who were capable of producing significant texts of diverse genres, suitable to the objectives, to the readers, and to the context of the circulation of texts. The research was done in a public elementary school, in a 2nd grade class of the city of Jaú. Subjects of the research were four teachers and twenty-eight children. For this work, two instruments were used for data collecting: a questionnaire and direct observation, registered in research diaries. Among the observations made were that, although there are many studies on literacy, the practices actually adopted in class are empirical in nature and do not contribute to the process of developing individual writing or reading skills at all; rather, it is only valued the ability of establishing relations between phonemes and graphemes; literacy teachers do not have adequate knowledge of concepts of literacy, teaching, text and textual genres, valuing only one methodological theory and disregarding other contributions on the field of text production

Tostão contra o milhão: a trajetória política de Jânio Quadros pelo jornal O Estado de São Paulo (1947/1955)

Pós-graduação em História - FCHS

Working with undergraduate students of Translation with a genre-based approach

Research articles in national and international journals provide abstracts usually written in English. This paper discusses the importance of working with this sub-genre with future researchers and translators during their university years. Two concepts of genre are presented (SWALES, 1990; BATHIA, 1993), as well as an approach on how to introduce academic genre to undergraduate students. After applying this approach to a mini-course about academic writing, we have noted that translation students have been more attentive to the way they deal with texts based on communicative purposes, tasks, target readers and language.

A proximidade discursiva nas cartas dos romances A correspondência de Fradique Mendes, de Eça de Queiroz e Nação crioula: A correspondência secreta de Fradique Mendes, de José Eduardo Agualusa

Pós-graduação em Letras - FCLAS

Literatura, leitor e mass media: um estudo sobre a recepção de A Metamorfose, de Franz Kafka

Pós-graduação em Letras - IBILCE

O hipertexto na escola: a retextualização digital nas aulas de língua portuguesa

Pós-graduação em Letras - FCLAR

Andersen e o ensino de estratégias de leitura: relações entre leitores e textos

Pós-graduação em Educação - FCT

L'a(rche)tipico Brian O'Nolan. Comico e riso dalla tradizione al post-

This study aims at analysing Brian O'Nolans literary production in the light of a reconsideration of the role played by his two most famous pseudonyms ,Flann Brien and Myles na Gopaleen, behind which he was active both as a novelist and as a journalist. We tried to establish a new kind of relationship between them and their empirical author following recent cultural and scientific surveys in the field of Humour Studies, Psychology, and Sociology: taking as a starting point the appreciation of the comic attitude in nature and in cultural history, we progressed through a short history of laughter and derision, followed by an overview on humour theories. After having established such a frame, we considered an integration of scientific studies in the field of laughter and humour as a base for our study scheme, in order to come to a definition of the comic author as a recognised, powerful and authoritative social figure who acts as a critic of conventions. The history of laughter and comic we briefly summarized, based on the one related by the French scholar Georges Minois in his work (Minois 2004), has been taken into account in the view that humorous attitude is one of man’s characteristic traits always present and witnessed throughout the ages, though subject in most cases to repression by cultural and political conservative power. This sort of Super-Ego notwithstanding, or perhaps because of that, comic impulse proved irreducible exactly in its influence on the current cultural debates. Basing mainly on Robert R. Provine’s (Provine 2001), Fabio Ceccarelli’s (Ceccarelli 1988), Arthur Koestler’s (Koestler 1975) and Peter L. Berger’s (Berger 1995) scientific essays on the actual occurrence of laughter and smile in complex social situations, we underlined the many evidences for how the use of comic, humour and wit (in a Freudian sense) could be best comprehended if seen as a common mind process designed for the improvement of knowledge, in which we traced a strict relation with the play-element the Dutch historian Huizinga highlighted in his famous essay, Homo Ludens (Huizinga 1955). We considered comic and humour/wit as different sides of the same coin, and showed how the demonstrations scientists provided on this particular subject are not conclusive, given that the mental processes could not still be irrefutably shown to be separated as regards graduations in comic expression and reception: in fact, different outputs in expressions might lead back to one and the same production process, following the general ‘Economy Rule’ of evolution; man is the only animal who lies, meaning with this that one feeling is not necessarily biuniquely associated with one and the same outward display, so human expressions are not validation proofs for feelings. Considering societies, we found that in nature they are all organized in more or less the same way, that is, in élites who govern over a community who, in turn, recognizes them as legitimate delegates for that task; we inferred from this the epistemological possibility for the existence of an added ruling figure alongside those political and religious: this figure being the comic, who is the person in charge of expressing true feelings towards given subjects of contention. Any community owns one, and his very peculiar status is validated by the fact that his place is within the community, living in it and speaking to it, but at the same time is outside it in the sense that his action focuses mainly on shedding light on ideas and objects placed out-side the boundaries of social convention: taboos, fears, sacred objects and finally culture are the favourite targets of the comic person’s arrow. This is the reason for the word a(rche)typical as applied to the comic figure in society: atypical in a sense, because unconventional and disrespectful of traditions, critical and never at ease with unblinkered respect of canons; archetypical, because the “village fool”, buffoon, jester or anyone in any kind of society who plays such roles, is an archetype in the Jungian sense, i.e. a personification of an irreducible side of human nature that everybody instinctively knows: a beginner of a tradition, the perfect type, what is most conventional of all and therefore the exact opposite of an atypical. There is an intrinsic necessity, we think, of such figures in societies, just like politicians and priests, who should play an elitist role in order to guide and rule not for their own benefit but for the good of the community. We are not naïve and do know that actual owners of power always tend to keep it indefinitely: the ‘social comic’ as a role of power has nonetheless the distinctive feature of being the only job whose tension is not towards stability. It has got in itself the rewarding permission of contradiction, for the very reason we exposed before that the comic must cast an eye both inside and outside society and his vision may be perforce not consistent, then it is satisfactory for the popularity that gives amongst readers and audience. Finally, the difference between governors, priests and comic figures is the seriousness of the first two (fundamentally monologic) and the merry contradiction of the third (essentially dialogic). MPs, mayors, bishops and pastors should always console, comfort and soothe popular mood in respect of the public convention; the comic has the opposite task of provoking, urging and irritating, accomplishing at the same time a sort of control of the soothing powers of society, keepers of the righteousness. In this view, the comic person assumes a paramount importance in the counterbalancing of power administration, whether in form of acting in public places or in written pieces which could circulate for private reading. At this point comes into question our Irish writer Brian O'Nolan(1911-1966), real name that stood behind the more famous masks of Flann O'Brien, novelist, author of At Swim-Two-Birds (1939), The Hard Life (1961), The Dalkey Archive (1964) and, posthumously, The Third Policeman (1967); and of Myles na Gopaleen, journalist, keeper for more than 25 years of the Cruiskeen Lawn column on The Irish Times (1940-1966), and author of the famous book-parody in Irish An Béal Bocht (1941), later translated in English as The Poor Mouth (1973). Brian O'Nolan, professional senior civil servant of the Republic, has never seen recognized his authorship in literary studies, since all of them concentrated on his alter egos Flann, Myles and some others he used for minor contributions. So far as we are concerned, we think this is the first study which places the real name in the title, this way acknowledging him an unity of intents that no-one before did. And this choice in titling is not a mere mark of distinction for the sake of it, but also a wilful sign of how his opus should now be reconsidered. In effect, the aim of this study is exactly that of demonstrating how the empirical author Brian O'Nolan was the real Deus in machina, the master of puppets who skilfully directed all of his identities in planned directions, so as to completely fulfil the role of the comic figure we explained before. Flann O'Brien and Myles na Gopaleen were personae and not persons, but the impression one gets from the critical studies on them is the exact opposite. Literary consideration, that came only after O'Nolans death, began with Anne Clissmann’s work, Flann O'Brien: A Critical Introduction to His Writings (Clissmann 1975), while the most recent book is Keith Donohue’s The Irish Anatomist: A Study of Flann O'Brien (Donohue 2002); passing through M.Keith Booker’s Flann O'Brien, Bakhtin and Menippean Satire (Booker 1995), Keith Hopper’s Flann O'Brien: A Portrait of the Artist as a Young Post-Modernist (Hopper 1995) and Monique Gallagher’s Flann O'Brien, Myles et les autres (Gallagher 1998). There have also been a couple of biographies, which incidentally somehow try to explain critical points his literary production, while many critical studies do the same on the opposite side, trying to found critical points of view on the author’s restless life and habits. At this stage, we attempted to merge into O'Nolan's corpus the journalistic articles he wrote, more than 4,200, for roughly two million words in the 26-year-old running of the column. To justify this, we appealed to several considerations about the figure O'Nolan used as writer: Myles na Gopaleen (later simplified in na Gopaleen), who was the equivalent of the street artist or storyteller, speaking to his imaginary public and trying to involve it in his stories, quarrels and debates of all kinds. First of all, he relied much on language for the reactions he would obtain, playing on, and with, words so as to ironically unmask untrue relationships between words and things. Secondly, he pushed to the limit the convention of addressing to spectators and listeners usually employed in live performing, stretching its role in the written discourse to come to a greater effect of involvement of readers. Lastly, he profited much from what we labelled his “specific weight”, i.e. the potential influence in society given by his recognised authority in determined matters, a position from which he could launch deeper attacks on conventional beliefs, so complying with the duty of a comic we hypothesised before: that of criticising society even in threat of losing the benefits the post guarantees. That seemingly masochistic tendency has its rationale. Every representative has many privileges on the assumption that he, or she, has great responsibilities in administrating. The higher those responsibilities are, the higher is the reward but also the severer is the punishment for the misfits done while in charge. But we all know that not everybody accepts the rules and many try to use their power for their personal benefit and do not want to undergo law’s penalties. The comic, showing in this case more civic sense than others, helped very much in this by the non-accessibility to the use of public force, finds in the role of the scapegoat the right accomplishment of his task, accepting the punishment when his breaking of the conventions is too stark to be forgiven. As Ceccarelli demonstrated, the role of the object of laughter (comic, ridicule) has its very own positive side: there is freedom of expression for the person, and at the same time integration in the society, even though at low levels. Then the banishment of a ‘social’ comic can never get to total extirpation from society, revealing how the scope of the comic lies on an entirely fictional layer, bearing no relation with facts, nor real consequences in terms of physical health. Myles na Gopaleen, mastering these three characteristics we postulated in the highest way, can be considered an author worth noting; and the oeuvre he wrote, the whole collection of Cruiskeen Lawn articles, is rightfully a novel because respects the canons of it especially regarding the authorial figure and his relationship with the readers. In addition, his work can be studied even if we cannot conduct our research on the whole of it, this proceeding being justified exactly because of the resemblances to the real figure of the storyteller: its ‘chapters’ —the daily articles— had a format that even the distracted reader could follow, even one who did not read each and every article before. So we can critically consider also a good part of them, as collected in the seven volumes published so far, with the addition of some others outside the collections, because completeness in this case is not at all a guarantee of a better precision in the assessment; on the contrary: examination of the totality of articles might let us consider him as a person and not a persona. Once cleared these points, we proceeded further in considering tout court the works of Brian O'Nolan as the works of a unique author, rather than complicating the references with many names which are none other than well-wrought sides of the same personality. By putting O'Nolan as the correct object of our research, empirical author of the works of the personae Flann O'Brien and Myles na Gopaleen, there comes out a clearer literary landscape: the comic author Brian O'Nolan, self-conscious of his paramount role in society as both a guide and a scourge, in a word as an a(rche)typical, intentionally chose to differentiate his personalities so as to create different perspectives in different fields of knowledge by using, in addition, different means of communication: novels and journalism. We finally compared the newly assessed author Brian O'Nolan with other great Irish comic writers in English, such as James Joyce (the one everybody named as the master in the field), Samuel Beckett, and Jonathan Swift. This comparison showed once more how O'Nolan is in no way inferior to these authors who, greatly celebrated by critics, have nonetheless failed to achieve that great public recognition O’Nolan received alias Myles, awarded by the daily audience he reached and influenced with his Cruiskeen Lawn column. For this reason, we believe him to be representative of the comic figure’s function as a social regulator and as a builder of solidarity, such as that Raymond Williams spoke of in his work (Williams 1982), with in mind the aim of building a ‘culture in common’. There is no way for a ‘culture in common’ to be acquired if we do not accept the fact that even the most functional society rests on conventions, and in a world more and more ‘connected’ we need someone to help everybody negotiate with different cultures and persons. The comic gives us a worldly perspective which is at the same time comfortable and distressing but in the end not harmful as the one furnished by politicians could be: he lets us peep into parallel worlds without moving too far from our armchair and, as a consequence, is the one who does his best for the improvement of our understanding of things.

Macchine esperienziali: Narrativa, cognizione e atto di lettura

La mia tesi si riallaccia al dibattito teorico-letterario contemporaneo sulla possibilità di un approccio cognitivo alla narrativa e alla letteratura in particolare. Essa si propone di esplorare il rapporto tra narrazione ed esperienza, ridefinendo il concetto di “esperienzialità” della narrativa introdotto da Monika Fludernik nel suo Towards a “Natural” Narratology (1996). A differenza di Fludernik, che ha identificato l’esperienzialità con la rappresentazione dell’esperienza dei personaggi, la mia trattazione assegna un ruolo di primo piano al lettore, cercando di rispondere alla domanda: perché leggere una storia è – o si costituisce come – un’esperienza? L’intuizione dietro tutto ciò è che le teorizzazioni dell’esperienza e della coscienza nella filosofia della mente degli ultimi venti anni possano gettare luce sull’interazione tra lettori e testi narrativi. Il mio punto di riferimento principale è la scienza cognitiva “di seconda generazione”, secondo cui l’esperienza è un relazionarsi attivo e corporeo al mondo. La prima parte del mio studio è dedicata all’intreccio tra la narrativa e quello che chiamo lo “sfondo esperienziale” di ogni lettore, un repertorio di esperienze già note ai lettori attraverso ripetute interazioni con il mondo fisico e socio-culturale. Mi soffermo inoltre sul modo in cui relazionarsi a un testo narrativo può causare cambiamenti e slittamenti in questo sfondo esperienziale, incidendo sulla visione del mondo del lettore. Mi rivolgo poi al coinvolgimento corporeo del lettore, mostrando che la narrativa può attingere allo sfondo esperienziale dei suoi fruitori anche sul piano dell’esperienza di base: le simulazioni corporee della percezione contribuiscono alla nostra comprensione delle storie, incidendo sia sulla ricostruzione dello spazio dell’ambientazione sia sulla relazione intersoggettiva tra lettori e personaggi. Infine, mi occupo del rapporto tra l’esperienza della lettura e la pratica critico-letteraria dell’interpretazione, sostenendo che – lungi dal costituire due modalità opposte di fruizione dei testi – esse sono intimamente connesse.

Mercato dell'informazione, posizionamento dei media e distorsioni: Un'analisi attraverso l'algoritmo Wordfish

Una stampa libera e plurale è un elemento fondante di ogni sistema democratico ed è fondamentale per la creazione di un’opinione pubblica informata e in grado di esercitare controllo e pressione sulle classi dirigenti. Dal momento della loro creazione i giornali si sono imposti come un’importantissima fonte di informazione per l’opinione pubblica. La seconda metà del Novecento, inoltre, ha conosciuto innovazioni tecnologiche che hanno portato grandi cambiamenti nel ruolo della carta stampata come veicolo di trasmissione delle notizie. Partendo dalla diffusione della televisione fino ad arrivare alla rivoluzione digitale degli anni ’90 e 2000, la velocità di creazione e di trasmissione delle informazioni è aumentata esponenzialmente, i costi di produzione e di acquisizione delle notizie sono crollati e una quantità enorme di dati, che possono fornire moltissime informazioni relative alle idee e ai contenuti proposti dai diversi autori nel corso del tempo, è ora a disposizione di lettori e ricercatori. Tuttavia, anche se grazie alla rivoluzione digitale i costi materiali dei periodici si sono notevolmente ridotti, la produzione di notizie comporta altre spese e pertanto si inserisce in un contesto di mercato, sottoposto alle logiche della domanda e dell'offerta. In questo lavoro verrà analizzato il ruolo della domanda e della non perfetta razionalità dei lettori nel mercato delle notizie, partendo dall’assunto che la differenza di opinioni dei consumatori spinge le testate a regolare l’offerta di contenuti, per venire incontro alla domanda di mercato, per verificare l’applicabilità del modello utilizzato (Mullainhatan e Shleifer, 2005) al contesto italiano. A tale scopo si è analizzato il comportamento di alcuni quotidiani nazionali in occasione di due eventi che hanno profondamente interessato l'opinione pubblica italiana: il fenomeno dei flussi migratori provenienti dalla sponda sud del Mediterraneo nel mese di ottobre 2013 e l'epidemia di influenza H1N1 del 2009.

The Space Race di Alex Latimer. Traduzione del romanzo di un autore sudafricano.

In the following thesis I present the book The Space Race from South African author Alex Latimer and my translation of some chapters, from English into Italian. Alex Latimer is an illustrator and author based in Cape Town, known mostly for his picture books for children, although his works also appear in magazines and advertisements. The Space Race is his first novel, but it immediately had a good reception amongst readers and critics. The author, his work and his novel The Space Race will be presented in depth in Chapter 1 of the thesis. Then, an overview on the South African fictional production will follow in Chapter 2, focusing mainly on the contemporary trends and trying to understand if and how The Space Race fits. Before presenting my translation and my reflections on the translating process itself, I will outline in Chapter 3 my general approach to the text and its translation, as well as explain the reasons why I chose those specific parts of the book. The original texts and their translations are presented in Chapter 4, preceded by a short introduction to better understand the position of the chapter in the plot and the elements of interests contained in it. A commentary on the translating process will follow in Chapter 5, about problems or just remarks on aspects of interest; also, further elements of complication in the text are described and my solutions presented. The thesis ends with a conclusion on the work done.

"Dar voce a una voce": diversità e rappresentazione nella letteratura young adult. Proposta di traduzione di Gabi, a Girl in Pieces di Isabel Quintero.

In this dissertation, I will present my translation into Italian of several excerpts from Gabi, A Girl in Pieces, a young adult (YA) novel by Mexican-American author Isabel Quintero, along with examining the issues of diversity and representation in YA literature. This study aims to demonstrate the benefits of multicultural literature for young readers and the importance of publishing stories that reflect the diversity of the world we inhabit. The translation of the novel is accompanied by an analysis of its social, cultural, and literary context. The first chapter provides an overview of Chican@ history, literature, and culture, focusing on the concepts of identity and hybridity. The second chapter describes YA literature and its characteristics, outlines its history, and discusses the value of diverse books in the lives of teenage readers. Additionally, it cites relevant studies and statistics proving the dearth of diverse literature for young readers in the United States. The third chapter focuses specifically on the representation of Latin@s and Chican@s in literature for young readers, examining the main stereotypes that have plagued the depiction of this community and the new perspectives offered by Mexican-American YA authors. In the fourth chapter, I introduce Isabel Quintero and her novel Gabi, A Girl in Pieces, analyzing its plot, style, format, and main themes. In the fifth chapter, I provide my translation, which is then analyzed in the sixth and final chapter. The translation commentary details some of the problems I encountered and the strategies I applied. The sixth chapter also includes some observations on the translation of teenage speech, of multilingual texts, and of children’s and YA literature.