O consumidor ambientalmente responsável

Pesquisa em foco: The environmentally responsible consumer in the business media: the production of guilt and redemption as merchandise - 2011. Pesquisadora: Professora Isleide Arruda Fontenelle

O sentimento do investidor aplicado à BM&FBOVESPA

Pesquisa em foco: A relação entre sentimento do mercado e as taxas de retorno das ações: uma análise com dados em painel - 2011. Pesquisadora: Professora Claudia Emiko Yoshinaga

Redes sociais e marca corporativa

Pesquisa em foco: Social practices and the construction of trust and engagement in online brand fan pages - 2011. Pesquisadora: Professora Dra. Eliane Pereira Zamith Brito

Medos sociais dos brasileiros

Artigo em foco: Medos sociais dos brasileiros - 2013. Pesquisadora: Professora Maria Ester de Freitas

Muito além da filantropia: a colaboração entre empresas privadas e agências humanitárias

Pesquisa em foco: Relacionamento intersetorial: competências para o desenvolvimento de parcerias em cadeias de suprimentos humanitárias. Pesquisadora: Professora Susana Carla Farias Pereira

Universidade on-line gratuita: um modelo ainda em gestação

Pesquisa em foco: MOOCs e modelos de negócios de startups de educação - 2013. Pesquisadora: Professora Libânia Rangel de Alvarenga Paes

Videoaula sobre precificação de carbono (partes 1, 2, 3, 4, 5 e 6)

Esta é uma das seis partes da videoaula que integra o conteúdo do especial P22_ON sobre precificação de carbono. Nesta série, a pesquisadora do GVces Inaiê Takaes Santos faz um exercício teórico no qual analisa o custo-benefício da tributação e do sistema de comércio de emissões

Jeitinho que mata

Discutir as raízes do Brasil ainda remete ao mito do homem cordial, definição de Sérgio Buarque de Holanda. Doutora em Antropologia, a pesquisadora da FGV (Fundação Getulio Vargas) Margareth da Luz explica que esse personagem podia ser bastante afável, mas também muito cruel. No tempo do Império, o mesmo senhor que demonstrava alguma humanidade a criados domésticos

Práticas pedagógico-culturais voluntárias no contexto social de crianças em situação de pobreza de Caruaru-Pe

O presente trabalho analisou as práticas pedagógico-culturais voluntárias no contexto social de crianças em situação de pobreza em Caruaru – PE – Brasil, organizadas por meio de uma abordagem qualitativa de natureza etnográfica. Foram objetivos específicos da pesquisa: explicitar os princípios e pressupostos predominantes destas práticas; analisar as atividades artístico-culturais como meio de construção do conhecimento; analisar se essas práticas pedagógico-culturais são inovadoras. Apoiamos a pesquisa nas perspectivas da interação sócio-cultural de Vygotsky (2007; 2009; 2004), da aprendizagem significativa de Ausubel (1979), da inovação pedagógica de Fino (2000; 2001; 2003; 2005; 2007; 2008; 2009; 2011), da crítica à escola atual de Toffler (1973) e dos novos contextos de ensino de Papert (2008). Participaram desta pesquisa três professoras do 1°, 2° e 3° ciclo e seus respectivos alunos. Como procedimentos de construção dos dados, adotamos o estudo de caso de acordo com Yin (2010) e Macedo (2006). E, como instrumentos, a análise documental de Bardin (2004), Macedo (2009), Lüdke e André (2004); a entrevista semiestruturada (Macedo, 2006; Marcuschi, 1999; Lapassade, 2005), a observação (Macedo, 2006) e a videografia (André, 2008; Macedo, 2006). No tratamento dos dados, utilizamos a análise de conteúdo (Bardin, 2004; Macedo, 2009) e a análise microgenética (Meira, 1994; Moraes, 1999). Os resultados demonstraram práticas pedagógicas inovadoras em que as atividades artístico-culturais humanizam e subsidiam a construção do conhecimento pelo aluno. Na análise documental apresenta-se uma prática diferenciada da escola formal. Na análise e interpretação das entrevistas, a docência mostrou-se engajada na afetividade, compromisso com os alunos, autoria compartilhada, reconhecimento como professora pesquisadora e o papel de mediadora na construção do conhecimento, construído com vínculo pessoal com os alunos e destes com a instituição.

Gestão do marketing de relacionamento: um estudo em empresas hoteleiras de Natal - RN

The present study it analyzes the Management of the Marketing of strategy Relationship as distinguishing for the host s companies of the city of Natal - RN. To carry through this analysis interviews with managers had been carried through, as well as the direct comment of processes, documents, actions and strategies developed for the hotels, with intention to know the level of perception and valuation of the relationship with customers, to verify resources and technologies used in the Management of the Relationship Marketing, identification, segmentation and differentiation of customers, personalization of products and services, and results of the emphasis in the relationship with customers for the host s companies. The research can be classified as exploratory - descriptive, and its universe is limited to the city of Natal, having enclosed hotels that have carried through tourist activity in 2005 and 2006. Still on the criteria of election of the sample, the study it investigated host s companies who if fit in the category superior luxury, or either, five stars, pertaining the national nets and international. How much to the treatment and analysis of the data the was made to leave of the theoretical support of the authors who work the thematic one and of the analysis of the interviews with managers, documents and processes observed for the researcher in the studied hotels. The research sample that the interviewed ones understand the importance to work the Management of the Marketing of Relationship in the host s companies me intention to get sustainable competitive advantage. One still evidenced that the searched hotels make use of strategies and instruments of Management of the Marketing of Relationship, however without an ample theoretical knowledge and yes only as base in the experience of the managers and spread processes already, generating one moment competitive advantage and not relationships of long duration

Práticas interdisciplinares no ensino superior: a experiência do curso de graduação em administração da UNAMA - Pará

This work addresses the study of interdisciplinarity in higher administration education, a topic of great relevance in the present context, due to guidelines issued by Ministry of Education through the National Curriculum Guidelines -NCGs for undergraduate courses in Management. The attention on the subject emerges from the gained experience of a researcher and teacher working as manager of an undergraduate course in Business Administration who set up interdisciplinarity through interdisciplinary projects in a management course pedagogical project at a private university in State of Pará/Brazil. The work rebuilds and reports experiences, and studies the practice of lecturers involved in those interdisciplinary actions. The study aimed to identify changes in pedagogical practices of teachers involved in the searched interdisciplinary experience. To address the questions that directed the work and achieve proposed objectives, from a qualitative approach, a significant bibliographical and documentary work was conducted on the topic. In the survey carried out on secondary sources such as publications of major authors and scientific papers reporting interdisciplinary experiences in higher administration education, it was found that interdisciplinarity for its ambiguous character is still poorly understood by teachers, and reports on its application in administration teaching are incipient. This study also used data collected from primary sources, from dialogues through interviews with educational fellows - teachers and officers of the institution that served as locus of the research, who had the opportunity to experience the studied interdisciplinary experience. Data were processed and analyzed using content analysis technique. Research results showed that teachers of the institution of research have a good understanding of meaning of interdisciplinarity as a link between disciplines; it was also found substantial evidence of changes in teaching practices and actions of such teachers based on their participation in interdisciplinary projects. Although the experience studied can be considered innovative and challenging, much needs to be done in the course management for achievement of interdisciplinary actions in the course, particularly regarding to the removal of institutional, methodological, psychosocial, epistemological obstacles in operationalizing interdisciplinary practices, with emphasis on the need of a process of continuous and specific training aiming at developing skills for interdisciplinary acting, to the extent that these education professionals do not perceive themselves able to act as interdisciplinary lecturers

Visitabilidade-vivenciabilidade em assentamentos informais : um estudo da acessibilidade de percursos urbanos no Conjunto Santa Terezinha em Fortaleza-CE

This research approaches the issue of accessibility in informal settlements, seeking for the challenges and limits defined by informal urban settings, about the application of accessibility parameters. Take the empirical universe as the Conjunto Santa Terezinha, located in Fortaleza- Ce. Initially, the study presents a reflection about the housing issue in Brazil and the informal settlementes in view of the Right to the City. In this sense, the main references are, the works of Suzanne Pasternak (2008), Nabil Bonduki (1998) and Erminia Maricato (1996-97), among others. Follows with the discussion of the concepts and classifications of this type of settlement, making a content analysis of legislation and regulations relating to accessibility and proposed the discussion of the accessible route as the right strategy for the city. In another step, the methodology of 'walking together' created by Dischinger (2000) was applied in a passage previously chosen, which the researcher follows the disabled person during the journey through city making records like photos and video. The comments and perceptions are compared to the spatial analysis of urban morphology, made from the method of Del Rio (1990) and Panerai (2006), and the parameters of NBR 9050. Knowledge of the area is enriched by the methodology of the production of space made by Henri Lefebvre in his book 'The production of space' (1974) with these categories: space conceived, perceived and lived. Another key reference of this author it s the book 'The Right to the City' (991), which allowed in-depth reflections on the social function of town. In conclusion, the study finds that to guarantee a minimum access conditions in informal sittlements it´s necessary to know the specifics of their morphology, their relations and urban practices in view of the visitability- experiencebility, describing it as complementary concepts

Clima urbano e vegetação: estudo analítico e prospectivo do Parque das Dunas em Natal

The present study deals with the relationship between urban vegetation and climate. The process whereby the Parque das Dunas a 1,172 ha green area in the city of Natal, State of Rio Grande do Norte exerts influence on the climate of the city is analyzed. The hypothesis on which the present work rests is that the green area referred to acts upon the climate of the city. The study is based on the analysis of climatic factors and elements of this green area and of the city of Natal. In order to give rise to final recommendations, a methodology grounded on a quantitative and qualitative standpoint has been used. The data were collected both within and without the limits of the Parque das Dunas area. Secondary and primary data resulting from the measurements taken by the researcher and her work group have been used. The aim was to contribute to the understanding of the influence of vegetation on the climate of a city having a warm and humid climate. A historical and environmental characterization of the Parque das Dunas was then sought. The local climatic factors and the elements of the climate have been studied within the scope of the city of Natal. A comparative study between the climatic elements within and without the limits of the Parque das Dunas area from the survey of technical data and the systematization of the information collected has been made, aiming at proposing a set of bioclimatic recommendations for the urban design in Natal. The results of such work allowed for the validation of the important role that the Parque das Dunas plays in the climate of Natal. This has led to the acknowledgement of the relevance of the green areas on the climate of cities. They bring about important benefits to the process of rendering agreeable the climate in the urban environment by providing pleasant microclimates that give a valuable contribution to the environmental comfort of urban nuclei having the same size of Natal

O ator que canta um conto: a manipulação de parâmetros musicais na voz do ator

This research started with an investigation about the theatrical speaking. Through an empirical methodology that analyzed a practical experience of creating a play and bibliographical research, the actress/researcher investigated ways to manipulate musical parameters as tools in the creation process of the actor s voice. The actress/researcher attempted to connect theory and practice, moved by the desire to find a vocal expression in theater that unfolds as living and transforming movement. This dissertation also contains the report of pedagogical experiences, in which the actress/researcher explored strategies to teach the appropriation of musical parameters in the construction of the vocal work of the actor. Considering that speaking in theater is closer to singing than everyday speech, she concluded that the actor may compose music as a music composer does in the elaborating process of building vocal scores. Therefore, she demonstrated that it is of fundamental importance a musical training in the development of the actor.

Crenças e quebranças de um corpo que dança: poéticas do benzimento na criação cênica

This work is a discussion of the artistic process of an artist-researcher made from field research with benzedeiras and benzedores the state of Rio Grande do Norte. This is an investigation on the cultural universe of the popular benzeção as poetic element to the artistic dance. To discuss the different stages of the research and the relationships between the artist-researcher, the benzedeiras/benzedores and the creation/composition scenic, the work takes as reference the triangular relationship created by anthropologist Claude Lévi-Strauss, in his discussion on the effectiveness of symbols of healing, adapted to the context of benzeção . For dialogue between tradition, popular knowledge, scientific and artistic knowledge this work approaches as analytical reference the epistemological model of the type rhizome proposed by Deleuze and Guattari, understanding it as a model that seeks to form a network of relations in different paths of research, to establish connections between elements without target them or subordinating them. In the universe of benzeção , benzedeiras and benzedores carry a symbolic power that issued in whispered prayers, in peculiar gestures that form crosses in space, heal those who seek your prayers and blessing. In this research, the mixture of popular knowledge, artistic and academic knowledge, born an artistic work in the context of Performing Arts, more specifically dance, and between branches, saints, candles and conversations the work allowed other looks poetic for our popular culture, (re)asserting their cultural and human values through the art