As redes sociais virtuais: motivos para a utilização pelas organizações no Brasil

Esse estudo objetiva compreender porque as empresas, no Brasil, decidem investir em redes sociais na internet. Foram considerados fatores como a evolução da internet e das próprias redes sociais interativas (em especial Twitter, Facebook e YouTube), as rápidas mudanças tecnológicas que ocorrem no ambiente digital e o papel das agências de comunicação no mercado virtual. Nesse contexto, foi possível observar a importância das redes sociais, atualmente, no negócio das empresas. A falta de material acadêmico sobre o assunto fez com que a visita e a coleta de materiais em diversos websites fossem um recurso complementar valioso. Adicionalmente, com o foco no cenário brasileiro, foram realizadas entrevistas qualitativas semiestruturadas, com 11 gestores de empresas e três gestores de agências de comunicação, o que propiciou um mapeamento das motivações para a utilização das redes sociais pelas empresas, assim como o levantamento de outras informações valiosas para esse trabalho. O referencial teórico buscou contextualizar um panorama privilegiado nesse estudo, considerando o ambiente dinâmico da internet, as redes sociais interativas e seu valor, a mobilidade de acesso, e as agências de publicidade e redes sociais. Além dos resultados apresentados nesse estudo, as revelações de campo e suas discussões propiciaram a elaboração de uma tabela de grau de maturidade social em relação ao momento em que as empresas estão no âmbito digital, assim como o desenvolvimento de um modelo de aprendizagem organizacional no ambiente virtual para redes sociais. Finalmente, foram apresentadas as conclusões, assim como as considerações finais. O estudo demonstrou a importância das redes sociais no cotidiano das empresas e a necessidade de estarem presentes no ambiente virtual, já que estão nesse universo mesmo que de maneira passiva. Embora não tenha havido um fator genérico que possa ser utilizado como padrão motivacional para o investimento inicial nas redes sociais, a visibilidade da exposição da marca nesse meio, seguida pela necessidade de criar um canal de relacionamento com o cliente destacaram-se como fatores motivacionais mais relevantes para esse movimento.

Avaliação da aprendizagem no curso a distância de licenciatura em ciências biológicas da Universidade Estadual de Pernambuco

In contemporary society, distance education is expanding, especially in the offering of courses of initiatory professor training. By the side of possibilities, there is the need to critically reflect on the government decision to finance, and even to incite distance education, as a more economic way to achieve, within different time and space, the greatest quantity of the population, trying to fill the gaps of the Brazilian school education. The research was made in the Biology Bachelor Course offered by the Pernambuco University (UPE), in the context of the Presential Support Pole of the Paraiba State University, located in the city of Campina Grande. Along this study, we intend to analyze the evaluation practice and the instruments of valuation available in the virtual environment of learning (AVA), used by the former professors in the learning evaluation of the contents offered by the reference course. The relevance of the discussion is to reflect about the results of distance education in the initial of the professor training. To perceive the possibilities and limitations concerning the technological resources available at the educational process, especially to the evaluation practice, is primordial in order to comprehend the contents of learning that can be explored by the professors and which is the dialogical relation that is firmed between professor, preceptor and student, in favor of the learning development and an effective and meaningful education. The qualitative research had the symbolic interacionism as a methodological-theoretical approach. We gathered informations through institutional documents, documental records, questionnaires and semi-structured interviews. Treating and analyzing the data we used the content analysis method (Bardin, 1977). As a theoretical basis, we relied on authors such as Zabala (1998, 1999), Aretio (2002), Hoffmann (2003, 2005), Silva, M. (2003, 2006), Belloni (2006), Luckesi (2008), Silva, J. (2008), Vasconcelos (2008) and Domingos (2009). It was evident the need to reflect about the educational practice of the professors and preceptors responsible for the academic distance learning, concerning the evaluation of the learning contents in a autonomous and innovatory way, identifying its influence in the development of values which are considered vital to a complete professor upbringing. The evaluation in a mediator approach is necessary to the reality of an online classroom, because of its character to promote the improvement of the action of the one who is teaching and the one Who is learning in an interactive, collaborative and cooperative perspective, seeking a transformative praxis. Involved in this formation, the bachelors will be able to promote the development of capacities and skills necessary to the complete learning of theirs future students, certifying the education for life, which is a perspective that includes the knowing, the knowing how to do and how to be, a living being with sustainable relations with the others and with nature

S-Educ: Um Simulador de Ambiente de Robótica Educacional em Plataforma Virtual

We propose a robotics simulation platform, named S-Educ, developed specifically for application in educational robotics, which can be used as an alternative or in association with robotics kits in classes involving the use of robotics. In the usually known approach, educational robotics uses robotics kits for classes which generally include interdisciplinary themes. The idea of this work is not to replace these kits, but to use the developed simulator as an alternative, where, for some reason, the traditional kits cannot be used, or even to use the platform in association with these kits. To develop the simulator, initially, we conducted research in the literature on the use of robotic simulators and robotic kits, facing the education sector, from which it was possible to define a set of features considered important for creating such a tool. Then, on the software development phase, the simulator S-Educ was implemented, taking into account the requirements and features defined in the design phase. Finally, to validate the platform, several tests were conducted with teachers, students and lay adults, in which it was used the simulator S-Educ, to evaluate its use in educational robotics classes. The results show that robotic simulator allows a reduction of financial costs, facilitate testing and reduce robot damage inherent to its use, in addition to other advantages. Furthermore, as a contribution to the community, the proposed tool can be used to increase adhesion of Brazilian schools to the methodologies of educational robotics or to robotics competitions

A parentetização: estratégia de construção textual-interativa do chat educacional

Este artigo descreve, sob a Perspectiva Textual-Interativa, tal como definida por Jubran (2006a), a parentetização (JUBRAN, 1996, 2006b) em uma conversação síncrona mediada por computador, voltada para a esfera educacional, escrita em espanhol por participantes brasileiros - o chat educacional. Observamos que a parentetização constitui-se como uma das regularidades dos processos de elaboração textual. Trata-se, portanto, de uma estratégia de construção textual do chat educacional bastante produtiva.

A linguagem do blog escolar em um trabalho com multiletramentos: compartilhando sentidos

This research, part of Applied Linguistics field, aims to analyze the language of a school blog, developed with the participation of students, as a work based on the conception of multiliteracies, focusing on the construction of different meanings. The research is carried on from the building and maintenance of a school blog, the Ieceblog, with students of Ensino Fundamental II, since 2008, in a private school in Natal-RN. The investigation of the language produced on a school blog is justified due to the interactive conceptions of writing and reading on the virtual environment. Given the fact that new technologies are a reality in the schools opened to the practices of multiliteracies, it is assumed that text, image, video, audio, non-graphic signs and hypertext intensifies the produced interaction, in which the students become real authors. In this perspective, some voices belonging to the statements that are formed through the posts and comments chosen to the analyses and reflection on the blog space as locus of productions of senses inserted in the school and the world environment, as well as for the identification of the language resources used to intensify the senses that emerge from it. From the view of dialogism conceptualized by Bakhtin Circle, the qualitative interpretive-research deepens the experience of a school blog focusing on digital language in line with the vision of digital literacy. From the blog posts, a corpus that promote the exposure of different manifestations of language in the design of digital multiliteracies is elected. Thereby, the method used was the dialogical analysis of speech based on Bakhtin s studies and the Circle. The corpus was taken from the blog s posts in order to point up the different language manifestations in the following categories: (i) mood reinforced by the mockery, (ii) search for compliance with school sphere, (iii) conflicting social values and consistent complicity between sense and verbal imagery, and finally (iv) social practices that take place from and through the discursive genre. The study points to the tension between the active voices in several directions, revealing the distorted unit of posts which, under the analytical observation raises multiple meanings in a responsive manner. The analysis of the dialogue interaction in which intersperses the digital one becomes more apparent that the multiliteracies events that are mediated by language in addition to structure of the language and makes us rethink the students

Managing large scale virtual environments using portals

This article describes a technique for Large Scale Virtual Environments (LSVEs) partitioning in hexagon cells and using portal in the cell interfaces to reduce the number of messages on the network and the complexity of the virtual world. These environments usually demand a high volume of data that must be sent only to those users who needs the information [Greenhalgh, Benford 1997].

ARISupport - Interaction support for augmented reality systems

The communication between user and software is a basic stage in any Interaction System project. In interactive systems, this communication is established by the means of a graphical interface, whose objective is to supply a visual representation of the main entities and functions present in the Virtual Environment. New ways of interacting in computational systems have been minimizing the gap in the relationship between man and computer, and therefore enhancing its usability. The objective of this paper, therefore, is to present a proposal for a non-conventional user interface library called ARISupport, which supplies ARToolKit applications developers with an opportunity to create simple GUI interfaces, and provides some of the functionality used in Augmented Reality systems. © Springer-Verlag Berlin Heidelberg 2005.

Scalable distributed virtual environments using multicast application level

Most of architectures proposed for developing Distributed Virtual Environment (DVE) allow limited number of users. To support the development of applications using the internet infrastructure, with hundred or, perhaps, thousands users logged simultaneously on DVE, several techniques for managing resources, such as bandwidth and capability of processing, must be implemented. The strategy presented in this paper combines methods to attain the scalability required, In special the multicast protocol at application level.

Library in virtual reality: An innovative way for accessing, disseminating, and sharing information

This paper focuses on Virtual Reality (VR) as a very powerful technology that can be applied to the libraries, aiming at contributing to the activities of accessing, disseminating, and sharing information. The paper presents the VR concept and describes some libraries in virtual reality under utilization in different countries. In the final considerations, it is pointed out the use of virtual reality to develop libraries as collaborative virtual environments.

Virtual simulator for mobile robots navigation systems

This paper presents the virtual environment implementation for project simulation and conception of supervision and control systems for mobile robots, that are capable to operate and adapting in different environments and conditions. This virtual system has as purpose to facilitate the development of embedded architecture systems, emphasizing the implementation of tools that allow the simulation of the kinematic conditions, dynamic and control, with real time monitoring of all important system points. For this, an open control architecture is proposal, integrating the two main techniques of robotic control implementation in the hardware level: systems microprocessors and reconfigurable hardware devices. The implemented simulator system is composed of a trajectory generating module, a kinematic and dynamic simulator module and of a analysis module of results and errors. All the kinematic and dynamic results shown during the simulation can be evaluated and visualized in graphs and tables formats, in the results analysis module, allowing an improvement in the system, minimizing the errors with the necessary adjustments optimization. For controller implementation in the embedded system, it uses the rapid prototyping, that is the technology that allows, in set with the virtual simulation environment, the development of a controller project for mobile robots. The validation and tests had been accomplish with nonholonomics mobile robots models with diferencial transmission. © 2008 IEEE.

Simulation environment of distance protection with ATP and foreign models

This paper presents an interactive simulation environment for distance protection, developed with ATP and foreign models based on ANSI C. Files in COMTRADE format are possible to generate after ATP simulation. These files can be used to calibrate real relays. Also, the performance of relay algorithms with real oscillography events is possible to assess by using the ATP option for POSTPROCESS PLOT FILE (PPF). The main purpose of the work is to develop a tool to allow the analysis of diverse fault cases and to perform coordination studies, as well as, to allow the analysis of the relay's performance in the face of a real event. © 2011 IEEE.

Implementação de um ambiente computacional para ensino à distância

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Tecnologias de informação e comunicação e o ambiente meseológico: um estudo do discurso tecnológico dos periódicos

Pós-graduação em Ciência da Informação - FFC

Sistema gerador de apoio a um dicionário temático visual-gestual baseado em realidade virtual

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

SIMPLARCOM: simulador para planejamento de redes de comunicação sem fio utilizando realidade virtual e modelos de propagação

Este simulador é formado pela junção de técnicas de Realidade Virtual com modelos de propagação, desenvolvidos através dos estudos de rádio enlace, que descrevem a perda que o sinal transmitido sofre ao longo do percurso no ambiente. O simulador possui dois módulos. O primeiro permite a criação do ambiente virtual com o posicionamento, sobre um terreno, de prédios, árvores, carros, antenas e outras primitivas que permitem a construção de um ambiente tridimensional customizável. O segundo módulo permite a configuração dos parâmetros relacionados a propagação de sinal de antenas como a potência, a frequência, o ganho, etc., e também selecionar o modelo de propagação para a execução da simulação. Dentro deste segundo módulo, existe um submódulo responsável pelo estudo do planejamento da área de cobertura composta pelas antenas, em outras palavras, este submódulo simula a distância que cada antena no cenário consegue atingir e gera a respectiva área de cobertura. Para demonstrar a eficiência do simulador foram criados dois ambientes virtuais para testes. Um cenário representando um ambiente urbano onde empregou-se um modelo de propagação clássico, Okumura-Hata para cidades pequenas e médias, e um ambiente tridimensional arborizado utilizando um modelo especifico para simulação de propagação para regiões densamente arborizadas, desenvolvido na Universidade Federal do Pará chamado de Lyra-Castro-UFPA.