Garden flowers of summer,

Mode of access: Internet.

Garden flowers of autumn,

Mode of access: Internet.

La Belgique horticole

"Annales de botanique et d'horticulture." (varies)

The Florist and pomologist

1848-1850 called v. 1-3 (no. 1-36); 1851-1856, n.s., v. 1-6 (no. 1-72); 1857-1859, v. 10-12 (no. 109-144); 1860, v. 14-15 (no. 145-156); 1861, v. 15 1877, 3d ser., v. 1-10; 1878-1886, Imperial series, no. 1-36

Tilton's journal of horticulture and florist's companion

Vol. 3-9 have binder's title: Tilton's journal of horticulture and floral magazine

Bericht der Königl. Lehransalt für obst- nd gartenbau.

Mode of access: Internet.

The American florist : a weekly journal for the trade.

Title from caption.

The florist's guide ; containing practical directions for the cultivation of annual, biennial, and perennial flowering plants, of different classes, herbaceous and shrubby, bulbous, fibrous, and tuberous-rooted; including the double dahlia ; with a monthly calendar, containing instructions for the management of greenhouse plants throughout the year /

Mode of access: Internet.

Choice garden flowers, their cultivation and general treatment in all seasons. With coloured illustrations and a list of favourite varieties.

Mode of access: Internet.

The Floricultural cabinet, and florists magazine.

Editor: 1833-1854, Joseph Harrison.

The Mayflower.

Description based on: vol. 7, no. 7, July 1891; title from caption.

The Floricultural cabinet, and florists' magazine

1833-49 are numbered as v. 1-17; 1856-59 not numbered

From bush to bouquet: The relevance of market research

‘Adopt a consumer focus’ is the mantra that pervades the commercialisation strategies of horticultural products world-wide, but does this translate into practice in small and medium enterprises or is the process still production driven? Typically, new products in floriculture are modifications of existing products, which are introduced to existing markets, where consumers’ needs are well understood. Under these circumstances, the traditional role of market research is marginalised. In contrast, the commercialisation of ‘true’ new products into new markets involves a greater effort. Here, market research can identify market segments that are more receptive to innovation and experimentation. In this paper, the authors draw upon preliminary research and their initial experiences in the commercialisation of an Australian native flower to examine the inter-play of information flows and new product development.