855 resultados para Consumer classes


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Com o presente trabalho estudamos a Primeira República do pós-guerra (1919-1926), procurando compreender o sentido histórico desses anos atribulados, caracterizados por uma permanente instabilidade governativa e pelo desassossego dos agentes sociais. Defendemos existir uma explicação que torna os últimos anos do regime republicano, aparentemente caóticos, compreensíveis: à semelhança de outros países europeus, a especificidade dos anos 20 portugueses reside num fenómeno de polarização política da sociedade, na mobilização e organização de forças mediante os quadrantes da esquerda e da direita modernas. Concretamente, o nosso objecto de estudo consiste na esquerda republicana, um campo que se autonomizou dentro do republicanismo durante o pós-guerra, e no bloco radical, conceito analítico sob o qual englobamos manifestações heteróclitas (partidárias, armadas, intelectuais, unitárias) do fenómeno de polarização política à esquerda.

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The following directed research project analyzes how different sustainability efforts of an organization influence consumers’ responses in an industry, which faces high controversy. The study tested shows how two different high fit sustainability endeavors, namely high fit Corporate Social Responsibility (CSR) activities and Corporate Social Entrepreneurship (CSE), affect the way consumers’ attributions are being made with regard to the company’s motive. With data gathered from surveying 156 participants, the study provides evidence that CSR as well as CSE programs stimulate values-driven attributions which positively affect consumers’ trust, corporate reputation and corporate image. Lastly, theoretical and managerial implications of the study are discussed and future research suggestions provided.

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Traditional consumer decision-making models have long used quantitative research to address a link between emotional and rational behavior. However, little qualitative research has been conducted in the area of online shopping as an end-to-end experience. This study aims to provide a detailed phenomenological account of consumers’ online shopping experience and extend Mckinsey & Companys’s consumer decision journey model from an emotional perspective. Six semi-structured interviews and a focus group of nine people are analyzed using Interpretive Phenomenology Analysis and five superordinate themes emerged from the results: emotional experience, empathy and encouragement, in relation to brand preference, emotional encounters in relation to consumer satisfaction and emotional exchange and relationship with a company or brand. A model interrelating these themes is then introduced to visually represent the emotional essence of a large online purchase. This study promises to be applicable as a descriptive, and perhaps, better predictive report for understanding the complex consumer decision-making process as it relates to online consumer behavior. Future research topics are also identified.

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This working paper explores the use of interactive learning tools, such as business simulations, to facilitate the active learning process in accounting classes. Although business simulations were firstly introduced in the United States in the 1950s, the vast majority of accounting professors still use traditional teaching methods, based in end-of-chapter exercises and written cases. Moreover, the current students’ generation brings new challenges to the classroom related with their video, game, internet and mobile culture. Thus, a survey and an experimentation were conducted to understand, on one hand, if accounting professors are willing to adjust their teaching methods with the adoption of interactive learning tools and, on the other hand, if the adoption of interactive learning tools in accounting classes yield better academic results and levels of satisfaction among students. Students using more interactive learning approaches scored significantly higher means than others that did not. Accounting professors are clearly willing to try, at least once, the use of an accounting simulator in classes.

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This research aims to advance blinking detection in the context of work activity. Rather than patients having to attend a clinic, blinking videos can be acquired in a work environment, and further automatically analyzed. Therefore, this paper presents a methodology to perform the automatic detection of eye blink using consumer videos acquired with low-cost web cameras. This methodology includes the detection of the face and eyes of the recorded person, and then it analyzes the low-level features of the eye region to create a quantitative vector. Finally, this vector is classified into one of the two categories considered —open and closed eyes— by using machine learning algorithms. The effectiveness of the proposed methodology was demonstrated since it provides unbiased results with classification errors under 5%

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[Excerto] Antes de mais, impõe-se este esclarecimento: estamos na presença da 1.ª reimpressão da 3.ª edição (a 1.ª é de 2004) do livro em epígrafe, e a razão de só agora o estar a recensear (sabia contudo da sua existência há já alguns anos) tem simplesmente a ver com o facto de não há muito me ter chegado às mãos e, sobretudo, de só muito recentemente ter tido a oportunidade de o ler como deve ser, isto é, reflexivamente. Trata-se de um pequeno grande texto de uma especialista na matéria (Margarida Basílio, professora titular da Pontifícia Universidade Católica do Rio de Janeiro), que conheço há longos anos de outros, de que destacaria Teoria lexical (São Paulo: Ática, 1987) e Estruturas lexicais do português: uma abordagem gerativa (Petrópolis: Vozes, 1980). Pequeno, é claro, só no número de páginas: nem sequer chega às cem (noventa e cinco, contabilizadas já as duas com as referências bibliográficas). Grande, deveras, no que diz respeito à temática e de modo particular ao seu tratamento: uma descrição de pendor didático dos padrões gerais e dos principais processos de formação de palavras na variedade brasileira do português. (...)

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Dissertação de mestrado em Sociologia (área de especialização em Organizações e Trabalho)

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The concepts involved in sustainable textile fashion, demanding good knowledge about raw materials, processes, end use properties and circuits amongst others, are able to determine the way the textile product is designed and the behavior of the consumer, regarding life style and buying decisions. The textile product`s life integrates raw materials, their processing, distribution, use by the consumer and destination of the product after useful lifetime, this is, his complete life cycle. It is very important to recognize the power of the consumer to influence parameters related to sustainability, namely when he decides how, when and why he buys and afterwards by the attitudes taken during and after use. The conscious act of consumption involves ethical, ecological and technical knowledge in which the concern is overall lifecycle of the fashion product and not exclusively aesthetic and symbolic values strongly related with its ephemeral nature. The present work proposes the classification of textile products by means of an innovative label aiming to establish a rating related to the Life of Fashion Products, by using parameters considered with especial impact in lifecycle, as textile fibers, processing conditions, generated wastes, commercialization circuits, durability and cleaning procedures. This label for sustainable fashion products aims to assist the stakeholders with informed attitudes and correct decisions in order to promote the objectives of sustainable fashion near designers, consumers and industrial experts.