LSP communication in a digital age: the outcomes of teaching and learning in tertiary education

This paper discusses the changes brought by the communication revolution in teaching and learning in the scope of LSP. Its aim is to provide an insight on how teaching which was bi-dimensional, turned into a multidimensional system, gathering other complementary resources that have transformed, in a incredibly short time, the ways we receive share and store information, for instance as professionals, and keep in touch with our peers. The increasing rise of electronic publications, the incredible boom of social and professional networks, search engines, blogs, list servs, forums, e-mail blasts, Facebook pages, YouTube contents, Tweets and Apps, have twisted the way information is conveyed. Classes ceased to be predictable and have been empowered by digital platforms, innumerous and different data repositories (TILDE, IATE, LINGUEE, and so many other terminological data banks) that have definitely transformed the academic world in general and tertiary education in particular. There is a bulk of information to be digested by students, who are no longer passive but instead responsible and active for their academic outcomes. The question is whether they possess the tools to select only what is accurate and important for a certain subject or assignment, due to that overflow? Due to the reduction of the number of course years in most degrees, after the implementation of Bologna and the shrinking of the curricula contents, have students the possibility of developing critical thinking? Both teaching and learning rely on digital resources to improve the speed of the spreading of knowledge. But have those changes been effective to promote really communication? Furthermore, with the increasing Apps that have already been developed and will continue to appear for learning foreign languages, for translation among others, will the students feel the need of learning them once they have those Apps. These are some the questions we would like to discuss in our paper.

Students' choice of a master in management in Portugal: A means-end chain approach

In the increasingly competitive market of higher education introduced by the Bologna Declaration, understanding the decision-making of master in management students is at the center of institutional management and marketing efforts on its mission to attract prospective students in a less costly, more efficient manner. The means-end chain approach, applied to the choice of a Portuguese institution in which to pursue a master in management, points to the position in rankings and to the non-specificity of the program as the most important attributes. Additionally, results show that students with distinct demographic, household, or background characteristics choose in significantly different manners.

The impact of in-store activations (communication) in the consumer's emotions

Consumer behavior: Sport Zone. The analysis of "The impact of in-store activations (communication) in the consumer's emotions" Several studies have been conducted on the consumer behavior. This study aims to analyze and understand which factors are important to consumers’ emotions when the purchase decision occurs, the brand awareness, brand loyalty and the campaigns/activations’ impact in the above factors. Two research surveys were conducted to realize this study, the first online and the other was an interview to the Agency Up Partner who conceived and put into practice this Fitness campaign. First of all, was the consumer’s survey, a survey with 100 answers, to understand which factors are taken into account when a campaign in-store is held, in which the atmosphere is mainly used to arouse consumer’s desire to purchase, and also emotions. Second, the interview with the agency was realized to find out on what they were based on when they delineate it, and if the raise of emotions was taken into account in the origin of it. Concluding, emotions have a significant impact on formation of consumer in-store behavior, satisfaction and loyalty. As we could assay through of how this Fitness campaign was carried out as well as the optimal feedback received by consumers, improved attention over in-store marketing activity strongly influences consumer behavior at the point of purchase. “Sport Zone: A new store concept where the love for sports is combined with functionality”

Sex Talk: A Multiple Case Study to Explore and Understand Parent-Child Sexual Health Communication in Chinese Immigrant Families

Parent-child sexual health communication can be beneficial. Many factors affect such communication in Chinese immigrant families. This qualitative study explored the influences of acculturation, parenting, and parental participation in the Raising Sexually Healthy Children Program (RSHC) on such communication. With a hermeneutic framework, the purpose was to develop understanding based on the topic, context, and researcher interpretations. Twelve interviews elicited data from six parent-child dyads, three from the RSHC. Analysis involved coding processes; data were compared repeatedly and organized into themes. Perceived personality differences between generations were confounded with cultural communicative differences. Parents used implicitness observed in Chinese culture to establish "open" communication; children expected explicitness observed in Western culture. Post- RSHC, parents perceived themselves as more open to talking about sex; children did not perceive such parental changes. Future research should include joint interviews and longitudinal program evaluation. Future practice should focus on cross-cultural communication and involving children in RSHC.

Oral French Communication in French Immersion Canadian and World Studies Classrooms: A Primer for Educators

This project presents a primer for secondary French Immersion teachers that facilitates the use of French oral communicative activities in secondary Canadian and World Studies courses. The primer supports collaborative and inclusive teaching strategies that invite students to speak and develop their oral French communication skills. The primer is divided into 2 main components: (a) Rationale for the Primer, and (b) the Strategies themselves, comprising succinct descriptions as well as potential uses and suggestions. A critical content analysis of various Ontario Ministry of Education documents was undertaken in order to explore the importance of oral communication in second-language learning in Ontario secondary schools. Furthermore, holistic and invitational education perspectives were examined in order to define the advantages of collaborative learning. Moreover, research in the stream of French Immersion studies was also referenced to frame the relevance of second-language learning and the significant role the French Immersion teacher plays. The aforementioned research contributes to the advancement of theory and practice regarding the importance of opportunities for oral French communication in secondary Canadian and World Studies courses.

A l'abast : comunicació bàsica en llengua catalana : basic communication in the catalan language. 'Al alcance : comunicación básica en lengua catalana'.

Pensado para las personas no catalanoparlantes que, tanto si han decidido convertir las islas en su lugar de residencia como si no es el caso, tienen la inquietud de acercarse a esta realidad lingüística y cultural. Pretende facilitar la adquisición de una serie de recursos útiles para una comunicación básica en lengua catalana. Consiste en un conjunto de frases frecuentes en situaciones usuales de la vida cotidiana. El texto escrito se complementa con un cd-rom que permite escuchar estas frases pronunciadas por hablantes nativos y registrar y escuchar aquellas que produce el alumno. No es un curso de catalán, es sólo una aproximación a la lengua catalana que debe estimular a aprender más. Incluye también una guía de recursos para aprender catalán desde las Islas Baleares: cursos, centros de autoaprendizaje, recursos en soporte informático o accesibles a través de Internet, que se adaptan a las necesidades de todos los que desean aprender esta lengua.

A l'abast : comunicació bàsica en llengua catalana : comunicación básica en lengua catalana : basic communication in the catalan language : communication basique en langue catalane. 'Al alcance : comunicación básica en lengua catalana'.

Pensado para las personas no catalanoparlantes que, tanto si han decidido convertir las islas en su lugar de residencia como si no es el caso, tienen la inquietud de acercarse a esta realidad lingüística y cultural. Pretende facilitar la adquisición de una serie de recursos útiles para una comunicación básica en lengua catalana. Consiste en un conjunto de frases frecuentes en situaciones usuales de la vida cotidiana. El texto escrito se complementa con un cd-rom que permite escuchar estas frases pronunciadas por hablantes nativos y registrar y escuchar aquellas que produce el alumno. No es un curso de catalán, es sólo una aproximación a la lengua catalana que debe estimular a aprender más. Incluye también una guía de recursos para aprender catalán desde las Islas Baleares: cursos, centros de autoaprendizaje, recursos en soporte informático o accesibles a través de Internet, que se adaptan a las necesidades de todos los que desean aprender esta lengua.

Understanding communication in second language classrooms.

Esta publicación se centra en la comunicación como elemento central de la enseñanza y el aprendizaje en aulas de segundo idioma. Basándose en las transcripciones reales de aula, el autor construye un marco conceptual a través del cual los docentes pueden reconocer cómo los patrones de comunicación se han establecido y mantenido en la clase. Reconoce la importancia de lo que los profesores y los estudiantes aportan de su propio medio, así como lo que realmente ocurre durante la interacción en la comunicación del aula. En la primera parte del volumen se esboza un marco para la comprensión de la comunicación de la segunda lengua en las aulas, incluyendo el control de patrones de comunicación, las percepciones de los estudiantes de patrones de comunicación en la clase, y el conocimiento y uso del lenguaje en el aula, tanto en general como a efectos del aprendizaje de los alumnos. La segunda parte examina una serie de patrones de la comunicación:la interacción profesor-alumno, la interacción estudiante-estudiante, y las pautas que se relacionan con la comunidad basada en cuestiones tales como inglés como segundo idioma de instrucción y el uso de materiales comerciales. La parte tercera ofrece sugerencias para la ampliación de patrones de comunicación, lo que permite su variabilidad, y establecer y ampliar las competencias comunicativas en el aula. Se incluye bibliografía.

The role of sketches in supporting near-synchronous remote communication in computer supported collaborative design

This paper presents recent research into the functions and value of sketch outputs during computer supported collaborative design. Sketches made primarily exploiting whiteboard technology are shown to support subjects engaged in remote collaborative design, particularly when constructed in ‘nearsynchronous’ communication. The authors define near-synchronous communication and speculate that it is compatible with the reflective and iterative nature of design activity. There appears to be significant similarities between the making of sketches in near-synchronous remote collaborative design and those made on paper in more traditional face-to-face settings With the current increase in the use of computer supported collaborative working (CSCW) in undergraduate and postgraduate design education it is proposed that sketches and sketching can make important contributions to design learning in this context

Conversational success in Williams syndrome: communication in the face of cognitive and linguistic limitations

Williams syndrome (WS) is characterized by apparent relative strengths in language, facial processing and social cognition but by profound impairment in spatial cognition, planning and problem solving. Following recent research which suggests that individuals with WS may be less linguistically able than was once thought, in this paper we begin to investigate why and how they may give the impression of linguistic proficiency despite poor standardized test results. This case study of Brendan, a 12-year-old boy with WS, who presents with a considerable lack of linguistic ability, suggests that impressions of linguistic competence may to some extent be the result of conversational strategies which enable him to compensate for various cognitive and linguistic deficits with a considerable degree of success. These conversational strengths are not predicted by his standardized language test results, and provide compelling support for the use of approaches such as Conversation Analysis in the assessment of individuals with communication impairments.

Textual communication in Virtual Environments for real world interaction

Ever since man invented writing he has used text to store and distribute his thoughts. With the advent of computers and the Internet the delivery of these messages has become almost instant. Textual conversations can now be had regardless of location or distance. Advances in computational power for 3D graphics are enabling Virtual Environments(VE) within which users can become increasingly more immersed. By opening these environments to other users such as initially through sharing these text conversations channels, we aim to extend the immersed experience into an online virtual community. This paper examines work that brings textual communications into the VE, enabling interaction between the real and virtual worlds.