Using space to represent categories: Insights from gaze position

We investigated the boundaries among imagery, memory, and perception by measuring gaze during retrieved versus imagined visual information. Eye fixations during recall were bound to the location at which a specific stimulus was encoded. However, eye position information generalized to novel objects of the same category that had not been seen before. For example, encoding an image of a dog in a specific location enhanced the likelihood of looking at the same location during subsequent mental imagery of other mammals. The results suggest that eye movements can also be launched by abstract representa- tions of categories and not exclusively by a single episode or a specific visual exemplar.

Calendar year projections of individual returns by major processing categories /

Description based on: 1992, fall update.

U.S merchandise trade : exports and imports, 1965-1976 : classified by BEA end-use categories.

Mode of access: Internet.

A basis for nomenclature of animal diseases : topographic classifications and etiologic categories /

Typewritten.

Hegel's Logic a book on the genesis of the categories of the mind : a critical exposition /

Includes bibliographical references.

Dictionnaire des verbes latins : classes par categories ... /

Mode of access: Internet.

Satisfying the salaried employee; a practical manual for building better relations with all categories of white collar people: technical and professional, clerical and stenographic, staff personnel, supervisory and administrative, engineering and scientific, sales and research.

Mode of access: Internet.

Effects of changes in taxes and benefit payments proposed in the administration's 1983 budget for households in different income categories /

"April 1982."

Does customer satisfaction lead to improved brand equity? An empirical examination of two categories of retail brands

Purpose – The objective of the present research is to examine the relationship between consumers' satisfaction with a retailer and the equity they associate with the retail brand. Design/methodology/approach – Retail brand equity is conceptualized as a four-dimensional construct comprising: retailer awareness, retailer associations, retailer perceived quality, and retailer loyalty. Then the associative network memory model is applied from cognitive psychology to the specific context of the relationships between customer satisfaction and consumer-based retailer equity. A survey was undertaken using a convenience sample of shopping mall consumers in an Australian state capital city. The questionnaire used to collect data included an experimental design such that two categories of retailers were included in the study: department stores and specialty stores, with three retailers representing each category. The relationship between consumer-based retailer equity and customer satisfaction was examined using multivariate analysis of variance. Findings – Results indicate that retail brand equity varies with customer satisfaction. For department stores, each consumer-based retailer equity dimension varied according to customer satisfaction with the retailer. However, for specialty stores, only three of the consumer-based retailer equity dimensions, namely retailer awareness, retailer associations and retailer perceived quality, varied according to customer satisfaction level with the retailer. Originality/value – The principal contribution of the present research is that it demonstrates empirically a positive relationship between customer satisfaction and an intangible asset such as retailer equity.