Claremont Psalm 90 - bottom halves of pages 43-44 of Bartlett's MS

Claremont Psalm 90 - bottom halves of pages 43-44 of Bartlett's MS

How do I get Word 2010 table headers to repeat on subsequent pages

When a table crosses on to 2 or more pages it can be very useful to have the headers appear on all subsequent pages. This video shows how.

How do I get Word 2010 to stop splitting a table row across pages?

In a long table a row might split across a page and this may make the data harder to read. This default of a row being allowed to split can be changed, this video shows how.

The science teacher's activity-a-day: over 180 reproducible pages of kick, fun projects that illustrate basic concepts.

Recurso para enseñar ciencias a los estudiantes de secundaria. Cada una de las ciento ochenta actividades tiene una duración de cinco minutos y están pensadas para captar la atención del alumno. Comienza con una breve explicación del concepto sobre el que se va a centrar e incluye una lista de materiales, el procedimiento a seguir, las preguntas de seguimiento, y las ampliaciones. Dividido en tres unidades: Ciencias Físicas, Ciencias de la Vida, y Ciencias de la Tierra y del Universo, las actividades son especialmente estimulantes para alumnos kinestésicos, ya que la mayoría de estos alumnos aprenden mejor al estar físicamente en contacto con la experiencia de aprendizaje. Todas deben estar supervisadas por un adulto y los estudiantes seguir las reglas de seguridad de de las clases de ciencias.

Grabbing attention while reading website pages: the influence of verbal emotional cues in advertising

The increasing use of the World Wide Web has promised a huge advertising platform for marketers. Investment in online advertising is growing and is expected to overcome traditional media. However, recent studies have reported that users avoid looking at advertising displayed on the World Wide Web. This study aimed at examining the impact of verbal emotional cues (negative/neutral/positive) to capture attention on website’s advertising areas through an eye tracker system. The results revealed significant statistical differences between fixations to negative, positive words and neutral words. Significant differences between the number of fixations and recognition of the target words were found only for the negative valence words. We conclude that negative emotional words could play a major role on user attention to advertising.

Attention and selection behavior on ‘universal search’ result pages

The ISO norm line 9241 states some criteria for ergonomics of human system interaction. In markets with a huge variety of offers and little possibility of differentiation, providers can gain a decisive competitive advantage by user oriented interfaces. A precondition for this is that relevant information can be obtained for entrepreneurial decisions in this regard. To test how users of universal search result pages use those pages and pay attention to different elements, an eye tracking experiment with a mixed design has been developed. Twenty subjects were confronted with search engine result pages (SERPs) and were instructed to make a decision while conditions “national vs. international city” and “with vs. without miniaturized Google map” were used. Different parameters like fixation count, duration and time to first fixation were computed from the eye tracking raw data and supplemented by click rate data as well as data from questionnaires. Results of this pilot study revealed some remarkable facts like a vampire effect on miniaturized Google maps. Furthermore, Google maps did not shorten the process of decision making, Google ads were not fixated, visual attention on SERPs was influenced by position of the elements on the SERP and by the users’ familiarity with the search target. These results support the theory of Amount of Invested Mental Effort (AIME) and give providers empirical evidence to take users’ expectations into account. Furthermore, the results indicated that the task oriented goal mode of participants was a moderator for the attention spent on ads. Most important, SERPs with images attracted the viewers’ attention much longer than those without images. This unique selling proposition may lead to a distortion of competition on markets.

‘The Pages are Bugged': the politics of listening in the poetry of W.S. Graham

This paper probes the public dimensions of the work of the twentieth-century Scottish poet W. S. Graham. It draws upon the public contacts and contexts that Graham's lyrics structure and reconfigure, in texts that have appeared to critics to demonstrate the poet's textual aloneness, his intellectual and geographical banishment. Repeatedly addressing his St Ives community of artists and writers, lovers and companions, Graham's work sets up strategic routes through a succession of publicly-minded verbal engagements. Refusing to allow one passively to listen in to the poet's isolation, the lyrics invite, rebuff, tease, avoid, dally with, and proposition audiences and interlocutors. Graham's poetry speaks from within and without tradition, location and heritage, subtly attuning readers to the politics of its handling of national allegiance, identity, class and patronage.

Adding Centaur publication data into CMS pages

Guidance for University of Reading staff wishing to add CentAUR publication lists to CMS web pages: staff profile page; department page; standard page. Log in with University of Reading (staff) username and password when prompted.