Exportações brasileiras de serviços comerciais

O artigo analisa o desempenho das exportações de serviços comerciais do Brasil na década de 90 e no período de 2000 a 2008. Mostra que na América Latina, o país emerge como o principal exportador de serviços comerciais, em especial serviços de engenharia e arquitetura. É apresentada uma descrição dos principais indicadores das exportações de serviços comercias. A análise de estudos de casos mostrou que as empresas brasileiras demonstram bom desempenho na região sul-americana em serviços não tradicionais na pauta do país, como os financeiros. Melhora nas estatísticas de exportações de serviços continua um tema relevante para aprimorar os estudos nessa área.

Temporal causality between the exchange rate and the trade balance : the case of Brazil

The paper assesses the impact of intemational relative prices and domestic expenditure variables on Brazil' s foreign trade performance in the first half of the 1990s. It has been argued that the appreciation of the Real since 1994 has had a detrimental impact of the country's trade balance. However, using temporal precedence analysis, our results do not indicate that the trade balance is strongly affected by intemational rei ative prices, such as the exchange rate. Instead, domestic expenditure variables appear to be more powerful determinant of the country' s trade performance in recent years. Granger and error correction causality techniques are used to determine temporal precedence between the trade balance and the exchange rate in the period under examination. Our findings shed light on the debate over the sustainability of recent exchange rate-anchored macroeconomic stabilisation programmes, which is a topic that has encouraged a lot of debate among academics and practitioners.

Iguatemi: creating opportunities for international luxury brands in Brazil

The Brazilian luxury goods market has been registering substantial growth with many international brands establishing presence in the country. When entering the market, the perfect location seems for most of them to be found in Iguatemi Group’s Shopping Malls. This research focuses the topic of Luxury Market and Retail, in the form of a case study on Iguatemi Group, which tries to understand How is Iguatemi Group creating opportunities for International Luxury Brands in Brazil? To understand the context of the case, the text explores the Brazilian market evolution, its attraction factors and challenges, the location choice methodology used by international luxury brands, and finally, how is the Iguatemi Group creating opportunities for these brands in Brazil. For doing so, a multiple-methods approach was followed so to achieve a non-biased result. In-depth interviews were conducted with Iguatemi’s managers, international luxury brands’ managers and experts in luxury market and retail; non-participant observation was held, and documentation was examined. The research found that the entry of International Luxury Brands in Brazil started about 20 years ago, mainly explained by the positive structural economic reforms Brazil experienced in this period. 60% of the studied brands chose São Paulo’s Iguatemi malls as first location, in particular Iguatemi São Paulo and JK Iguatemi. The preference over these locations relies mainly on the reputation of the Iguatemi brand and on its positioning in the market which seems to be aligned to that of these brands. From its side, Iguatemi has started actively gathering international luxury brands into the market since 15 years ago, and has intensified its action by creating iRetail, an internal company to the group representing some international luxury brands in Brazil, which have, thus, exclusive locations in its malls. The role of Iguatemi, hence, goes beyond that of a real estate company, by approaching the market with a 360° strategy. These findings contribute for academic purposes, in the extent to which they propose a so far rather unexplored topic, and for managerial purposes by describing a best practice in the shopping center sector. However, the study does not mean to be generalized. Consumers’ perspectives on Iguatemi Group were not addressed; rather, the research took a business to business approach.

Exploring different social media users from the millennials’ generation: a cross-cultural behavioral analysis of brazilian users of Facebook and chinese users of RenRen

With the increasing importance of digital communication and its distinct characteristics, marketing tools and strategies adopted by companies have changed dramatically. Among the many digital marketing tools and new media channels available for marketers, the phenomenon known as social media is one of the most complex and enigmatic. It has a range that still is quite unexplored and deeply transforms the present view on the promotion mix (Mangold & Faulds, 2009). Conversations among users on social media directly affect their perceptions on products, services and brands. But more than that, a wide range of other subjects can also become topics of conversations on social media. Hit songs, sporting events, celebrity news and even natural disasters and politics are topics that often become viral on the web. Thus, companies must grasp that, and in order to become more interesting and relevant, they must take part in these conversations inserting their brands in these online dynamic dialogues. This paper focuses on how these social interactions are manifested in the web in to two distinct cultures, Brazil and China. By understanding the similarities and differences of these cultures, this study helps firms to better adjust its marketing efforts across regions, targeting and positioning themselves, not only geographically and culturally, but also across different web platforms (Facebook and RenRen). By examining how companies should focus their efforts according to each segment in social media, firms can also maximize its results in communication and mitigate risks. The findings suggest that differences in cultural dimensions in these two countries directly affect their virtual social networking behavior in many dimensions (Identity, Presence, Relationships, Reputation, Groups, Conversations and Sharing). Accordingly, marketing efforts must be tailored to each comportment and expectations.

On the effects of non tariff measures on Brazilian exports

This article proposes an alternative methodology for estimating the effects of non-tariff measures on trade flows, based on the recent literature on gravity models. A two-stage Heckman selection model is applied to the case of Brazilian exports, where the second stage gravity equation is theoretically grounded on the seminal Melitz model of heterogeneous firms. This extended gravity equation highlights the role played by zero trade flows as well as firm heterogeneity in explaining bilateral trade among countries, two factors usually omitted in traditional gravity specifications found in previous literature. Last, it also proposes a economic rationale for the effects of NTM on trade flows, helping to shed some light on its main operating channels under a rather simple Cournot’s duopolistic competition framework

Structuring a startup's operations in an emerging market

The present work analyzes the establishment of a startup’s operations and the structuring all of the processes required to start up the business, launch the platform and keep it working. The thesis’ main focus can therefore be described as designing and structuring a startup’s operations in an emerging market before and during its global launch. Such business project aims to provide a successful case regarding the creation of a business and its launch into an emerging market, by illustrating a practical example on how to structure the business’ operations within a limited time frame. Moreover, this work will also perform a complete economic analysis of Brazil, thorough analyses of the industries the company is related to, as well as a competitive analysis of the market the venture operates in. Furthermore, an assessment of the venture’s business model and of its first six-month performance will also be included. The thesis’ ultimate goal lies in evaluating the company’s potential of success in the next few years, by highlighting its strengths and criticalities. On top of providing the company’s management with brilliant findings and forecasts about its own business, the present work will represent a reference and a practical roadmap for any entrepreneur willing to establish his operations in Brazil.

La emergencia de las multilatinas

Incluye Bibliografía

Indicadores ambientais da pauta exportadora brasileira

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

O processo de desindustrialização da economia brasileira no período 2000-2011

A indústria de transformação é considerada de suma importância para o desenvolvimento do país tanto em termos econômicos como sociais, visto que é responsável por encadeamentos produtivos e efeitos multiplicadores no emprego e na renda do país. Entre os anos de 2000 e 2011 ainda que haja indícios de desindustrialização da economia brasileira, devido à queda da participação do valor adicionado da indústria de transformação no Produto Interno Bruto e à deterioração da indústria de transformação frente ao comércio exterior, no que concerne ao emprego, em termos absolutos e relativos, não há suspeitas de que esteja em curso no Brasil um processo de desindustrialização. Paralelamente, ressalta-se que embora se façam presentes sintomas da chamada “doença holandesa” no Brasil, ou seja, balança comercial superavitária em commodities acompanhada de déficits da indústria de transformação e de taxa de câmbio valorizada; o Brasil não parece sofrer da “doença”

Carvão (Sporisorium scitamineum) e podridão-abacaxi (Ceratocystis paradoxa) em cana-de-açúcar (Saccharum spp.): uma revisão

Sugarcane (Saccharum sp.) is an important grass cultivated in tropical and subtropical regions of the world, such as in Br, Ind, and Ch, and has its biomass being raw material for production of sugar, fuel ethanol, and some other derivatives. Fungal diseases infect sugarcane fields worldwide, damaging crops and thus, causing great economic losses. Fungal specialized structures act during all Pathogen-Host Relationship Cycle (PHRC) (survival, dissemination, infection, colonization, and reproduction of pathogen), maintaining fungal populations in cultivation soil, infecting plants in following crops and vegetative propagation of sugarcane by infected seeds may allow fungal transportation into regions where diseases haven’t occured before. Biotechnological methods and approaches have significantly contributed to understanding of the relationship among parasite and host, as to diseases management (control, detection, and prevention). Some techniques have daily applications in Agriculture, while others are only used in research and to breeding of host resistant varieties. Among notable diseases, smut (Sporisorium scitamineum) and pineapple disease (Ceratocystis paradoxa) are important because they cause damage and losses in sugarcane regions, although there are different periods for each one to occur. This work aims to review the PHRC for each patosystem, the biotechnological methods and approaches and its perspectives in the study and management of these diseases. As environment is an important factor to the effectiveness of PHRC, one chapter is dedicated to Global Climate Change (GCC) and its possible influences over these diseases in a longterm period

Medidas antidumping e política doméstica: o caso da citricultura estadunidense

Pós-graduação em Relações Internacionais (UNESP - UNICAMP - PUC-SP) - FFC

Em busca de uma nova inserção da América Latina na economia global

O objetivo deste artigo é discutir, de forma interdisciplinar, as condições necessárias e os caminhos para concretizar um modelo econômico e político de maior autonomia no cenário mundial para os países da América do Sul. O enfoque parte das condições políticas e sociais configuradas pela região ao fim da primeira década do presente século, enfatizando o papel do Brasil e considerando as relações econômicas e políticas do contexto internacional, a estabilidade política e o crescente protagonismo da China nos países da região. Analisa ainda aspectos referentes à importância da política social e da política de defesa comum sob a União das Nações Sul-Americanas (Unasul).

Nivel socioeconómico y rendimiento académico: estudiantes resilientes

La pobreza es un factor que influye, como se ha indicado en numerosos estudios, en el resultado académico de los chicos y las chicas desfavorecidas, así como en su proceso de aprendizaje. Además, la falta de recursos tanto económicos como culturales interacciona con múltiples variables de distinta manera. En este estudio se analiza al estudiante resiliente a partir de los resultados obtenidos en el Programa PISA de 2009 dedicado a la lectura con la pretensión de dar respuesta a la pregunta: ¿en qué se diferencian y en qué se parecen los estudiantes que tienen una puntuación similar en lectura pero con orígenes sociales diferentes o a la inversa? a fin de poder conocer las características propias de la resiliente. Para ello, se ha definido al estudiante resiliente como aquel que obtiene una puntuación en el estatus socioeconómico y cultural contenida en el intervalo -1 o menor y una puntuación en lectura en los niveles 5 ó 6. Concretando los objetivos de este estudios, éstos son (a) Identificar las principales variables, entre las seleccionadas por PISA, que influyen en la relación entre el nivel económico y el académico, (b) Aplicar el Análisis de Variables Latentes para discernir grupos de alumnos evaluados en PISA, (c) Identificar grupos de alumnos y (d) Buscar las características del alumnado resiliente frente a las de aquellos sujetos con niveles socioeconómicos o académicos similares. Para ello se han seleccionado los siguientes países pertenecientes a la OCDE: Australia, Canadá, República Checa, Estonia, Finlandia, Francia, Grecia, Hungría, Israel, Japón, Corea, México, Nueva Zelanda, Polonia, Portugal, Eslovenia, España, Turquía, Reino Unido y Estados Unidos y no pertenecientes a la OCDE: Brasil, Bulgaria, China Taipei, Croacia, Macao-China, Rusia, Shanghái-China, Singapur, Trinidad y Tobago y Uruguay...

O impacto das oscilações da taxa de câmbio na rendibilidade das empresas e do mercado

O primeiro objetivo deste trabalho é analisar o impacto das oscilações da taxa de câmbio na rendibilidade das empresas e do mercado. O segundo consiste em saber se a rendibilidade das empresas e do mercado reage assimetricamente às valorizações e desvalorizações da moeda. Por forma a concretizar os objetivos do trabalho utilizamos uma amostra constituída por 1 351 empresas de três setores (industrial, materiais básicos e bens de consumo) pertencentes a seis mercados, durante os anos de 2002 a 2012. Os mercados que fazem parte da amostra são os seguintes: África do Sul, Brasil, Canadá, China, Japão, México e Europa. O trabalho também pretende analisar se os resultados divergem em função do tipo de mercado: desenvolvido (Canadá, China, Japão e Europa) ou emergente (a África do Sul, Brasil e México). Os resultados do estudo permitem constatar que valorizações do dólar têm um efeito negativo na rendibilidade das empresas para a amostra total. A rendibilidade de mercado emergente é influenciada negativamente por valorizações do dólar. No que diz respeito à hipótese que estuda se a rendibilidade das ações das empresas reage assimetricamente às valorizações e desvalorizações da moeda, verificamos que as valorizações da moeda têm um impacto assimétrico na rendibilidade das ações das empresas. Na rendibilidade dos mercados, verificamos que a rendibilidade de mercado local reage negativamente a valorizações do dólar e a rendibilidade do mercado mundial apresenta uma influência positiva na rendibilidade dos mercados emergentes.