Grazing by manatees excludes both new and established wild celery transplants: Implications for restoration in Kings Bay, FL, USA

We conducted a field experiment between August 2001 and February 2002 in Kings Bay, FL, USA, designed to determine whether the amount of time allowed for wild celery (Vallisneria americana Michx) transplants to establish altered the effect of herbivorous manatees (Trichechus manatus L.)on their survival.

Estimating above-ground biomass of Melaleuca quinquenervia in Florida, USA

One hundred and thirty-eight Melaleuca quinquenervia (Cav.) S. T. Blake (broad-leaved paperbark) trees were harvested from six sites in South Florida to formulate regression equations for estimating tree above-ground dry weight.

Relationships between Larval and Juvenile Abundance of Winter-Spawned Fishes in North Carolina, USA

We analyzed the relationships between the larval and juvenile abundances of selected estuarine-dependent fishes that spawn during the winter in continental shelf waters of the U.S. Atlantic coast. Six species were included in the analysis based on their ecological and economic importance and relative abundance in available surveys: spot Leiostomus xanthurus, pinfish Lagodon rhomboides, southern flounder Paralichthys lethostigma, summer flounder Paralichthys dentatus, Atlantic croaker Micropogonias undulatus, and Atlantic menhaden Brevoortia tyrannus. Cross-correlation analysis was used to examine the relationships between the larval and juvenile abundances within species. Tests of synchrony across species were used to find similarities in recruitment dynamics for species with similar winter shelf-spawning life-history strategies. Positive correlations were found between the larval and juvenile abundances for three of the six selected species (spot, pinfish, and southern flounder). These three species have similar geographic ranges that primarily lie south of Cape Hatteras. There were no significant correlations between the larval and juvenile abundances for the other three species (summer flounder, Atlantic croaker, and Atlantic menhaden); we suggest several factors that could account for the lack of a relationship. Synchrony was found among the three southern species within both the larval and juvenile abundance time series. These results provide support for using larval ingress measures as indices of abundance for these and other species with similar geographic ranges and winter shelf-spawning life-history strategies.

Spatial distribution of Chlorpyrifos and Endosulfan in USA coastal waters and the Great Lakes

Between 1994 and 1997, 258 tissue and 178 sediment samples were analyzed for chlorpyrifos throughout the coastal United States and the Great Lakes. Subsequently, 95 of the 1997 tissue samples were reanalyzed for endosulfan. Tissue chlorpyrifos concentrations, which exceeded the 90th percentile, were found in coastal regions known to have high agricultural use rates but also strongly correlated with sites near high population. The highest concentrations of endosulfans in contrast, were generally limited to agricultural regions of the country. Detections of chlorpyrifos at several Alaskan sites suggest an atmospheric transport mechanism. Many Great Lakes sites had chlorpyrifos tissue concentrations above the 90th percentile which decreased with increasing distance from the Corn Belt region (Iowa, Indiana, Illinois, and Wisconsin) where most agriculturally applied chlorpyrifos is used. Correlation analysis suggests that fluvial discharge is the primary transport pathway on the Atlantic and Gulf of Mexico coasts for chlorpyrifos but not necessarily for endosulfans. (PDF contains 28 pages)

Análisis de los salarios de los profesores universitarios en USA (2005)

El trabajo tiene dos objetivos principales: en primer lugar,comparar los modelos universitarios de EEUU y Europa y describir las características del primero; en segundo lugar,analizar las diferencias existentes en los salarios medios en una muestra de 908 profesores universitarios en EEUU. Para la comparación de sistemas universitarios,se explican las diferencias en algunas características de todo sistema universitario,como la investigación universitaria,por ejemplo.Después, la contextualización se centra en las líneas principales del sistema universitario estadounidense,a saber, la investigación en la universidad,la financiación del sistema o la estructura del profesorado. Posteriormente, se procede a explicar los modelos del mercado de trabajo a través de teorías de la economía laboral y a realizar un análisis descriptivo de los datos en diferentes aspectos,como la categoría o la experiencia docente del profesorado. Después de estimar el modelo de regresión de los salarios medios,se obtiene que el profesorado de Research gana mayores salarios medios que el profesorado de College, por lo que el tipo de institución es relevante en las diferencias de los salarios medios. Además,el profesorado gana salarios mayores conforme adquiere más experiencia docente y mayor categoría,como se supone en la teoría del capital humano.

Análisis de los salarios de los profesores universitarios en USA (2005)

El trabajo tiene dos objetivos principales: en primer lugar,comparar los modelos universitarios de EEUU y Europa y describir las características del primero; en segundo lugar,analizar las diferencias existentes en los salarios medios en una muestra de 908 profesores universitarios en EEUU. Para la comparación de sistemas universitarios,se explican las diferencias en algunas características de todo sistema universitario,como la investigación universitaria,por ejemplo.Después, la contextualización se centra en las líneas principales del sistema universitario estadounidense,a saber, la investigación en la universidad,la financiación del sistema o la estructura del profesorado. Posteriormente, se procede a explicar los modelos del mercado de trabajo a través de teorías de la economía laboral y a realizar un análisis descriptivo de los datos en diferentes aspectos,como la categoría o la experiencia docente del profesorado. Después de estimar el modelo de regresión de los salarios medios,se obtiene que el profesorado de Research gana mayores salarios medios que el profesorado de College, por lo que el tipo de institución es relevante en las diferencias de los salarios medios. Además,el profesorado gana salarios mayores conforme adquiere más experiencia docente y mayor categoría,como se supone en la teoría del capital humano.

La aplicación empresarial del marketing viral y el efecto boca-oreja electrónico. Opiniones de las empresas

[ES] La práctica tradicional del boca-oreja, natural desde hace años como modo de publicidad efectiva sin recurrir a grandes inversiones ni contrataciones en medios masivos se ha convertido en una nueva posibilidad de marketing con la llegada de las nuevas tecnologías e Internet. Así ha aparecido una nueva estrategia de marketing que consiste en explotar las redes sociales preexistentes para producir incrementos exponenciales en conocimiento de marca, denominada marketing viral. El efecto "boca-oreja online" que genera es una herramienta poderosa para las empresas, aunque su verdadero potencial está aún por descubrir. El objetivo del presente trabajo de investigación es analizar este fenómeno a través de una amplia revisión bibliográfica del término, así como un estudio empírico consistente en una entrevista en profundidad realizada a una muestra de importantes empresas españolas. Los resultados indican que el marketing viral puede ser empleado para el beneficio, tanto de grandes empresas con grandes presupuestos, como de pequeños negocios. Las experiencias exitosas de su utilización demuestran que, cuando se usa integrado en el resto de estrategias comerciales de la empresa, puede mejorar la recomendación de la marca e incrementar su notoriedad en el mercado. El marketing viral puede ser ventajoso a la hora de lanzar un nuevo producto al mercado, sin embargo, la efectividad y la medición de las campañas son vistas por muchos académicos y profesionales como un punto débil de la estrategia.

Measuring the influence of customer-based store brand equity in the purchase intention

[EN] Store brands account for and important market share in the Spain and a further increase in expected in the next years due to the downturn. However, there is lack of research on store brand customer-based Brand Equity. This study attempts to propose an integrated model of Brand Equity in store or retailer brands, based on Aaker s well-known conceptual model. We propose a consumer-based model, including the main sources or dimensions of Brand Equity and considering the intention to purchase as a consequence. Based on a sample of 362 consumers and 5 store brands, structural equation modeling is used to test research hypotheses. The results obtained reveal that store brand awareness, loyalty along with store brand perceived quality have a significant influence on consumers intention to purchase store brands. Our study suggests that marketers and marketing managers from retailing companies should carefully consider the Brand Equity components when designing their brand strategies, and develop marketing activities in order to enhance their brands awareness.

Brand image and lexicographic analysis: an application to shopping malls

[EN] The concept of image in its different aspects is very important in today s society as well as in the business management field. Some authors reports that most of the studies that measure image do not take into account neither previous theoretical and conceptual models nor other possible empirical evidence alternatives. Given this need, a research regarding the concept of brand image applied to shopping malls was conducted based on the conceptual model of the consumer cognitive response in order to empirically explore and contrast it. For this reason, a survey was applied to 420 consumers in five shopping malls in Bogotá, achieving a database of 3.749 cases. The results show attribute-shopping mall associations expressed in unique, differentiated, and notorious vocabulary obtained applying lexicometric and multivariate analysis techniques. Attribute-shopping mall associations such as spacious , good location , good variety of stores , and the existence of movie theaters . Finally, this research aims to potentially improve the management of shopping malls and increase their attractiveness and customer loyalty by applying the development of service quality systems, integral communication, segmentation, and positioning.

Sylphella puccoon gen. n., sp n. and two additional new species of aquatic oligochaetes (Lumbriculidae, Clitellata) from poorly-known lotic habitats in North Carolina (USA)

Three new species of Lumbriculidae were collected from floodplain seeps and small streams in southeastern North America. Some of these habitats are naturally acidic. Sylphella puccoon gen. n., sp. n. has prosoporous male ducts in X-XI, and spermathecae in XII-XIII. Muscular, spherical atrial ampullae and acuminate penial sheaths distinguish this monotypic new genus from other lumbriculid genera having similar arrangements of reproductive organs. Cookidrilus pocosinus sp. n. resembles its two subterranean, Palearctic congeners in the arrangement of reproductive organs, but is easily distinguished by the position of the spermathecal pores in front of the chaetae in X-XIII. Stylodrilus coreyi sp. n. differs from congeners having simple-pointed chaetae and elongate atria primarily by the structure of the male duct and the large clusters of prostate cells. Streams and wetlands of Southeastern USA have a remarkably high diversity of endemic lumbriculids, and these poorly-known invertebrates should be considered in conservation efforts.

USA rethinks fisheries management

Fisheries in the USA are managed under the Magnuson Fishery Conservation and Management Act of 1976 (MFCMA). By 1991, it was reported that fish stocks had declined considerably since the act came into force. A national Committee in Fisheries was set up in 1992 to investigate ways of improving fisheries management regimes. The committee's seven recommendations framed in four broad areas are: (1) prevent overfishing; (2) improve the institutional structure; (3) improve the quality of fishery science and data; and (4) move toward an ecosystem approach to fishery management. These recommendations are designed to enchance the most effective aspects of the present MFCMA and to introduce critically needed clarifications and structured improvements.