Reseña: Elvira Narvaja de Arnoux y Susana Nothstein (eds.) (2014), Temas de glotopolítica: integración regional sudamericana y panhispanismo, Buenos Aires, Biblos, coll. “Investigaciones y ensayos”, 376 p. [ISBN: 978-9-876-91257-0]

Résumé non disponible

Sonae Sierra - análise económico-financeira

Este trabalho tem como objecto o estudo da Sonae Sierra ao nível dos vários indicadores económico-financeiros, para avaliar o seu desempenho enquanto empresa destinada a cativar os vários investidores, espalhados pelas diferentes áreas e países.

Indoor location-based analytics systems: Portuguese market compettive assessment and entry procing strategy of BIPs' technology in Sonae Sierra Shopping malls stores

This project attempts to provide an in-depth competitive assessment of the Portuguese indoor location-based analytics market, and to elaborate an entry-pricing strategy for Business Intelligence Positioning System (BIPS) implementation in Portuguese shopping centre stores. The role of industry forces and company’s organizational resources platform to sustain company’s competitive advantage was explored. A customer value-based pricing approach was adopted to assess BIPS value to retailers and maximize Sonae Sierra profitability. The exploratory quantitative research found that there is a market opportunity to explore every store area types with tailored proposals, and to set higher-than-tested membership fees to allow a rapid ROI, concluding there are propitious conditions for Sierra to succeed in BIPS store’s business model in Portugal.

Online strategies for offline business the case of Millennials and shopping centrs (Sonae Sierra)

The project, conducted within a direct research internship at Sonae Sierra, aims to propose innovative digital approaches for Shopping Centres (SC) to deal successfully with millennial consumer behavior concerning digital devices and online content in relation to shopping. An online survey followed by a focus group were conducted for this purpose. Results show a demand for specific digital services created by a SC and that their perception depends highly on gender of millennials. Moreover it´s a cohort seeking for personalized content, providing emotional or functional benefit. Consequently a SC must deliver services, as presented in this work satisfying those needs.

Diagnóstico ambiental en la zona de Pedreras de la Sierra de San Miguel, Nuevo León

Tesis (Maestría en Ciencias con Especialidad en Ingeniería Ambiental) UANL

Estudio del nicho alimenticio de los mamíferos depredadores del orden carnívora en la Sierra del Carmen, noroeste de Coahuila, México

Tesis (Maestría en Ciencias con Especialidad en Manejo de Vida Silvestre) UANL

Distribución y relaciones ecológicas del chamal (Dioon edule var.Angustifolium) en la Sierra de San Carlos, Tamaulipas, Méx.

Tesis (Maestría en Ciencias Forestales) UANL

Análisis de las comunidades parasitarias y su relación con la condición física del guajolote silvestre (Meleagris gallopavo) de la Sierra del Burro, Coah., México

Tesis (Maestría en Ciencias con Especialidad en Parasitología) UANL