A organização da informação hipertextual no artigo jornalístico: em busca das marcas ideológicas

Discusses some aspects of newspaper hypertextual article in order to find their ideological marks. Assumes that the choice of the element of contact with other texts (links), when producing an article reveals the author's ideology and the institution he represents. Intends to offer the less experienced reader of news, conditions to the development of more fruitful reading. Argues that reading is a process of interaction between reader and text and that requires the presence of an active reader, able to construct new meanings. Establishes as a general objective to identify the ideological marks presents in hypertext and its relation to the critical reading of the media. This theme is treated with special attention to its educational aspects, aiming at understanding the reality that educators must become familiar with, in order to turn more effective the processes of education for the media.

Opinião de familiares sobre a internação de crianças em uma Unidade de Terapia Intensiva Pediátrica

A Pediatric Intensive care Unit (PICU) is an environment where care is provided to seriously ill children. Hospitalization is regarded as an unpleasant experience that requires adaptation and routine change. To assess the opinion of relatives of children hospitalized at a PICU concerning tie breakage and/or separation between children and their families. It is a descriptive, cross-sectional, quantitative study. A structured interview was conducted with the families of hospitalized children from July to September, 2010. The data were statistically analyzed. RESULTS: Twenty relatives were interviewed, 80% of whom believed that children’s behavior changes when they are present in the unit, and 85% considered the visitation time established to be sufficient. All the respondents reported to be satisfied about the care provided. The feelings prevailing in 50% of the relatives were fear and hope. Change in the family’s union after hospitalization occurred in 85% of the families. The most fearful aspect concerning the ICU is the equipment (25%), and the most worrisome, as regards personal life, is the separation from other children (65%). Health care professionals must pay more attention to relatives by including them in their health care plan so that the health care team and the family, who are essential in children’s recovery, can interact in a congenial fashion. It is also necessary to improve the knowledge related to that subject so that the health care team and families can work together towards children’s recovery

Mídia radical: análise comparativa entre a opinião da grande imprensa e da mídia radical no novo código florestal

The objective of this work is to compare how manifests the ideological positioning in the hegemonic media productions, according to Gramsci's conception, in relation to the radical alternative media, proposed by John Downing. The research has as opinionated content sample printed newspaper O Estado de s. Paulo, contrasting with the expressions of NON-PROFIT bauruense environmental “Instituto Ambiental Vidágua on the proposals of the new Brazilian forest Code. The analysis will hold in an interval between the adoption of the code by the Chamber of deputies in April 2012, and the provisional measure of President Dilma Rousseff with 32 modifications, after vetoing 12 articles proposed initially in may 2012. To support the study, will be crafted Gramsci hegemony; What is the alternative and radical media as it manifests itself; the relationship between the environmental journalism with the environmental NGOs; opinionated journalism and journalistic genres opinionated; theories of journalism and framing of matter

A ginástica no ensino fundamental e médio na cidade de Rio Claro/SP: a perspectiva dos alunos

The Gymnastic as a manifestation of the Body Culture Movement should be part of the contents worked in scholar Physical Education, throughout the process of Basic teaching. However, according to studies conducted by researchers from academic Gymnastics school knowledge involving the gymnastics have been tentatively taught in school by numerous factors. For this, the objective of this research was to understand and analyze the opinion of students in middle and high school about gymnastics classes developed with the involvement of graduation scholarship holder and the coordination of the project Gymnastics Goes to School from the UNESP/Campus Rio Claro “Núcleos de Ensino”, in 2012. This research used a questionnaire with topics about the Gymnastic with options: Never Practiced, Like a Lot, Like, Am Indifferent, Dislike, Hate with a space for writing and drawing, relevant to the research objectives. The research was performed with 79 students in middle and high school. With data analysis, it was observed that the students identified themselves more with the Artistic Gymnastic, followed by Rhythmic and Acrobatic Gymnastic and, at last, the General Gymnastic, both through the questionnaire and trough the drawings, which goes against the results from the article published in 2010 by Pereira et al, entitled The students detest the contents gymnastic in physical education classes: motives and alternatives, where the students understand the gymnastics activities only as support, abdominal and stretching. Therefore, to have a real understanding of gymnastics in school, there is a need for teachers to explain and develop the contents gimmicks, so the students could understand the difference among Gymnastics activities and, at the same time, discovering the pleasures of this body practice

Morte e morrer: opinião dos profissionais de saúde de uma unidade de terapia intensiva pediátrica

Presently, the dying process and death most often occur in hospitals and, particularly, in Intensive Care Units (ICU), where patients’ lives are prolonged thanks to advanced technological devices and highly efficient medicines. To learn about the opinion of health care professionals working at a Pediatric Intensive Care Unit in relation to the dying process and dying. This is a descriptive quantitative study. A questionnaire was applied to the unit’s staff members from June to August, 2011. Data were statistically analyzed. Twenty-five professionals answered the questionnaire, and 72% faced death as a natural life process. 60% felt compassion, but that feeling did not interfere with how they cared for patients. Concerning their professional training, 52% reported not to have received any concerning patients’ caregivers in the dying process or death; therefore, they experienced such situation when they were already working, and 76% reported to be interested in updating courses on that theme. Further discussion about this topic during academic education is necessary. It is also necessary to provide health care professionals with specialization courses, debates and experience exchange so that they can better understand and deal with their feelings and limitations in face of death and thus give better care to patients and relate to patients’ families during the dying process of a loved one

A imagem do técnico Bernardinho na opinião de alunos graduandos e professores de Educação Física escolar

A importância da mídia no mundo atual é evidente, pois ela exerce muita influência no âmbito da cultura corporal de movimento, que engloba lutas, danças, ginástica, conhecimento sobre o corpo, esporte e jogos, conteúdos de extrema importância para a formação do cidadão, ditando fazeres sobre as diversas práticas corporais e criando novos modelos de consumo. Dentro desse contexto o ídolo esportivo é intercambiável, negociável e consumível como imagem. Sendo assim a representação que um ídolo exerce sobre o indivíduo (telespectador) é referência de atitudes e a mídia contribui para a construção dessa imagem. Por causa dessa exposição, o técnico de vôlei Bernardo Rocha de Rezende passou a ter maior ascensão no cenário esportivo nacional, resolvi realizar esse estudo para investigar a opinião de alunos graduandos em Educação Física e professores da Educação Física escolar sobre a imagem do técnico Bernardinho. Objetivo: O objetivo do trabalho é investigar como a imagem do técnico Bernardo de Souza Rezende (Bernardinho), influenciada pela mídia, é interpretada por alunos graduandos em Educação Física e professores de Educação Física Escolar. Metodologia: A metodologia desta pesquisa de natureza qualitativa será realizada em duas etapas, sendo a primeira referente a uma pesquisa bibliográfica, e a segunda etapa relativa ao trabalho é entrevista semi-estruturada. A entrevista foi realizada com 10 alunos de graduação nos cursos de Bacharelado e Licenciatura em Educação Física da Universidade Estadual Paulista – Campus Rio Claro e 5 professores de Educação Física escolar. Resultados e Discussões: Com as respostas obtidas podemos ver que o imaginário, dos alunos e professores entrevistados, em relação à imagem do Bernardo é de um técnico extremamente participativo, comprometido e o melhor técnico de vôlei. Porém, um técnico nervoso... (Resumo completo, clicar acesso eletrônico abaixo)

Planejamento estratégico e operacional na pequena empresa: impactos da formalização no desempenho e diferenças setoriais

This article analyzes the results of three different field research, carried out simultaneously in small technology-based sectors, metal-mechanical industry and hotel in the city of São Carlos - SP, with goals, concepts and methods of similar research. The studies were classified as quantitative and descriptive and conducted through a survey of opinion with the main leader of the company. It were considered valid for analyses, the responses of 57 leaders, it were 33 technology-based sector, 13 of the metal-mechanic industry and 11 in the hospitality sector. The main results: the formalization of planning has not led to better performance, considering the indicator growth in sales in the three sectors studied and that the degree of formalization of the planning of the companies in the technologybased sector was higher, while the hospitality sector had a percentage smaller. The dynamic aspect of technology-based sector and stability in the hotel sector in the region studied, leads to assume that the turbulence of the environment is a predominant factor, contradicting the proposal of some authors, in which the formal planning is inappropriate for small companies that operate in environments that change quickly.

Opinião: Humala e Latino-América

A revista do Memorial da America Latina é uma publicação trimestral cujos números são publicados simultaneamente em português na revista NOSSA AMÉRICA e em espanhol na revista NUESTRA AMÉRICA.

A notícia cômica: um novo formato de construir a opinião pública

This paper focuses on the discussion of journalistic genres, more specifically on the comic journalism, in other words, when using humor as a tool to transmit information. Supported by the definitions proposed by José Marques de Melo (2003), based on the theories of journalism presented by Nelson Traquina (2005) and Felipe Pena (2005) and relying on the teachings of Jorge Halperín (2008) and Rafael Yanes (2004) about interview techniques, this research aimed to analyze the humor as a legitimate resource and collaborator in journalism performance. For this, we analyzed, in detail, six different frames of interviews of program The Noite with Danilo Gentili, which is broadcasted from Monday to Friday by the Brazilian Television System, SBT. In this analysis, we considered the contente of interviews, the technique and the resources used by the presenter and his team, the journalistic relevance of topics and guests and the reach of the general public to information

Desencantamento do mundo e ética na ação pedagógica: reflexões a partir de Max Weber

This article has a theoretical character and presents some of Weber's ideas, with emphasis on those that can supply elements to reflect on the current state of education, more particularly based on his understanding of modernity. Disenchantment of the world is the key concept in his sociology, and is taken as the basis for a reflection about the meaning that science and the teacher can have today. A classic author, Weber's interpretation of the modern world brings to our consideration a variety of themes that influence markedly the thinking and practice of contemporary culture by its concern with understanding human actions and values. By studying the Western process of rationalization, he initiates debates in science, in ethics and, correspondingly, in education, allowing us to expand our comprehension of the meaning, significance, and role of our actions towards knowledge and teaching. The main object of education is to offer students contents that stimulate the freedom of thought. For that, the teacher needs to adopt a non-partisan ethics in the classroom, presenting contents unbiased by her/his political opinions and, if failing to do so, having the honesty to explain what she/he is doing. It is therefore of the utmost importance that the teacher should keep a neutral position, so that in and out of the classroom the students may reflect and question what they see, experiment and decide upon. Only then the conduct of the teacher will be consistent with the process of rationalization of our culture.

Opinião de professores sobre a sexualidade e a educação sexual de alunos com deficiência intelectual

Using a questionnaire for quantitative and qualitative analysis, this descriptive study investigated the opinion of 451 teachers about sexuality and sexual education of students with intellectual disabilities. The majority (94.2%) perceives the sexuality of their students with intellectual disabilities, identifies their desire to date (38.3%), occurrence of questions (35.8%), sexual games and masturbation (19.6%) and the inappropriate behavior (6.3%); before that, they have positive feelings (37.5%) and negative (53.8%). Teachers believe they can contribute to the sexual education of their students (87.8%), however, they considered necessary the own training (39.9%) or the support of the school and the family (24.4%). It is important to invest in continuous training in sexual education for teachers working in inclusive schools.

Fingerbyte: utilizando conceitos teóricos de comunicação e pesquisa de opinião para adequação de um produto

This project aims to use concepts of innovation and obsolescence in products, to analyze and test the technological product FingerByte, a blend glove and joystick that needs to be appropriate for specific audiences. For this adjustment, this project uses a qualitative opinion survey, known as focus group in order to obtain data during product testing with certain audiences. Another purpose of the paper is to serve as a guide to readers in similar situations where you wish to use focus groups to develop products that have not been put on the market. The experiment uses the knowledge of public relations, both in research and in data analysis. The main results of the research are described in this monograph, in order to demonstrate what are the possible types of data being collected, helping the reader to approach the experience of qualitative research

Música popular e resistência: emergência de um agente folkcomunicacional a partir de um caso de conflito ambiental

Tralcao, situated in the Rios region, named after the various rivers that flow nearby, in Chile, is bathed by the Pichoy River and it encounters the rivers Estero Colliaico and Cruces. A cellulose company was established there back in 2004, and since the it has been dumping waste in the Cruces river, causing grave environmental issues and bringing severe consequences to the region. In the middle of the crossfire, we find Mr. Francisco Manquecho, considered to be an opinion leader according to Luis Beltrão, who assesses the real situation in the region throughout his song lyrics, acting as a propagator of the resistance against the environmental degradation occurring in Tralcao. Francisco acts as a ‘folkcommunicacional’ agent by spreading a non-hegemonic bias through his songs. The objective of this article is to show how an opinion leader acts in a context of environmental degradation in Tralcao region using the basis of the Folkcommunication Theory and the communicational processes which involve music as a concrete action of popular resistance.

Enquadramentos midiáticos e sua influência sobre a consolidação de direitos de crianças e adolescentes

This article brings a contribution to the comprehension of the path of recognizing the rights of children and adolescents in Brazil, in which there have been seen symbolic representations that often are created, modified or popularized by the media. Newspapers with the largest circulation in the state of São Paulo in a period after almost 20 year of the Statute of the Child and Adolescent (ECA) coming into force were investigated with framing analysis. Results suggest that the ECA faces obstacles to its consolidation, in the form of superficial and fragmented media coverage of events that should be contextualized in relation to public policies and their specific understanding of causes and possible solutions applicable.