Relação entre ciclo de vida do produto turístico e estratégias de cooperação na faixa litorânea urbana do município de Natal

Tourism in the Northeast of Brazil was introduced as an alternative economic development for the Region by federal promoting policies that focused primarily in structuring the local geographic area. With the completion of these structuring actions, mass tourism expanding the area, as well as spread actions based on cooperation and formalization of governance institutions. This study aimed to examine the relationship between the life cycle of the tourism product 'Coastal Cities of Natal and the cooperation strategies in a historical perspective. Thus was submitted to the life cycle of the tourism product 'Coastal Cities of Natal ; the major projects of tourism development were mapped, the existing cooperation strategies were characterized, and investigated the influence of the cooperation actions for the current stage of product. The specific theoretical support to tourism was built on the perspective of the Theory of Population Ecology, System of Tourism and Touristic Product Life Cycle. Regarding to cooperation the theoretical foundation addressed issues of strategy, New Forms and Collective Efficiency. The survey consisted of a causal descriptive study, using a case study. We used the qualitative and quantitative methodological approaches, and data collected by consulting of secondary data and semistructured interviews with twelve staff working in tourism in Natal. Results showed that the life cycle graph of product 'Coastal Cities of Natal is moving from one stage of growth to a stage of maturity, with a primary upward trend and with crises that are up over the graph. They have been mapped six of tourism development projects of relevance to the product: The Politics of Mega Projects, PRODETUR/NE, Municipalization National Program of Tourism, Regionalization Program, Urbanization Project Beach do Meio and Actions for the Promotion of Destiny. They have been identified sixty-four participating players in process of tourism development, which twenty were considered relevant to the respondents. The main strategies identified for cooperation were the consortium, collective strategy and clusters. Results indicated that co-operation strategies were adopted so that the benefits were obtained at the collective level, dedicated to the strengthening of Natal Destiny and its products. The main reasons were the need of cooperative marketing, international market entry and actions inducing the state. Finally, it was concluded that strategies for cooperation related to product life cycle 'Coastal Cities of Natal' as that work in the consolidation of projects for development of tourism, when the efficiency of collective action is achieved

De gata borralheira a Cinderela :nova espacialidade decorrente do desenvolvimento turístico, diferenciada pelo estilo de vida em Ponta Negra, Natal, RN

The transformations economical, social and politics in you finish them decades of the century XX brought changes that didn't just limit to the production system. The flexible accumulation took many workers lost her/it their workstations and they look for her/it new survival forms, migrating for administrative activities, of services rendered and for the tourist activity of small and medium load. The State has been investing in the implantation of plans of tourist development in order to create favorable conditions for the reproduction of the tourist activity in Brazil, mainly in the Northeast. A space when it starts to present a predominant economical activity suffers a restructuring in their social and economical relationships. The restructuring of these relationships takes to the construction of a new espacialidade. In the city of Christmas, in Rio Grande do Norte, the neighborhood of Black Tip is the most representative of the public investments for the tourist development. After intense process of tourist urbanization, Black Tip passed interfering in the global context consolidating as the tourist locus in the city. The tourist urbanization of the neighborhood took to the transformation of the space in merchandise that is sold and consumed as such. The recreation of fragments of other cultures brought by social actors, resulting from migratory processes stimulated by the tourist development, it has been presenting ruled social relationships in the informational technology, consumption of global goods and in the fragmentation of the urban space characterized by the internationalization and cosmopolitização. That process has been masking the inequalities partners and cultural as well as the territorial appropriation for an economical elite. The spaces are being appropriate for investors of the tourist section, private investors, agents and real estate producers, where the inequality is not just economical, but also cultural. The local population, mainly of the urban fraction of the Town of Black Tip, it doesn't participate of the productive process in function of the little or any professional qualification and he/she doesn't also have access to the consumption process. To the native ones it remains the fight for the preservation of his/her cultural identity and for the survival

Políticas públicas para o turismo e desenvolvimento local: reflexões a partir dos "caminhos de fé" no semi-árido potiguar

This study analyzes the event of the Feast of Our Lady of Grace, located in the municipality of Florania / RN as a tourism product, inserted in a process of transformation of a sacred place, in principle determined by religious motives, in a destination "tourist-religious". We seek to understand to what extent state intervention, with policies aimed at boosting the tourism sector as well as the interactions among key actors in the space, are able to modify and streamline the city of Florania, particularly Feast of Our Lady of Grace. The methodology also includes the review of the literature using the deductive method the application of questionnaires to the pilgrims, tourists and pilgrims totaling 150 questionnaires. Along with the economic agents of the municipality, 36 questionnaires were administered according to the model adopted by REDESIST. Complement this research interviews with key Officials of the Municipal Government and the Church. Despite the recognition by the actors of the importance of tourism to the economy of the city of Florania, encouraging the development of the sector is still lagging, some worked and policies / programs listed actually pass by the "Paths of Faith" of Florania. Concerning the Feast of Our Lady of Grace, the bottlenecks reported by researchers and economic agents are very partially affected by the policies / programs and when this occurs, the effort seems to be only reactive, resulting from the pressures experienced by the municipal government (mayor)

Estratégia ambiental e agências de viagens e turismo :um estudo sobre a importância de práticas ambientais na escolha de um pacote turístico

The objective of the work was to investigate, from the vision of travel agents, the importance of environmental practices as a decision factor in the purchase of a tourist package. For in such a way, it was established as target population, the travel agencies and tourism linked to he Brazilian Association of Travel agencies ABAV, hearing the Brazilian travel agents that exerted the function in Natal, city in 2005. The election of the sample was accomplished using the simple random sampling technique. The amount of agents effectively searched was of 150 agents being distributed 150 questionnaires, with closed and opened questions, applied during the month of November in 2005. Results showed great variability of interviewed answers in that if it relates for sale of package tourist where the customer demonstrates enviromental concern with the environmental quality. Through multiple regression analyses, it was environmental concern with the environmental quality of the place and the perception of the practical importance of the existence environmental practices in the place as important factor in the decision of tourist package purchase

Responsabilidade social e competitividade :um estudo sobre a influência de práticas sociais na decisão de escolha de um destino turístico

The work objective was to investigate the influence of social practices social in the choise decision of a tourist destination. For in such a way, a survey with the aid of a questionnaire, was used as being the research instrument. The study used a simple random sample without replacement, due to elements of the population had a equal probability different of zero, to be selected for forming part of the sample. The used collection method of data was personal interview. The data was collected at Augusto Severo International Airport at the moment in which tourists were embarking in return to the residence place or another tourist destination. For determination of sample size, it was considered the tourist who had visited Natal in November and December, 2004, supplied by the Secretariat of Tourism in the RN. The sample for the research was of 403 people. Results showed that the interviewed express the existence of high level of competitiveness in the tourism industry. It was observed that 42.5% of the interviewed believes to exist a very aggressive competition, and 47.5% believed that the competition is aggressive in the tourism industry. 10.4% of the interviewed expressed much interest in knowing about social practices in the tourism industry and 2.8% had not presented any interest in knowing about social practices in the tourism industry. For the interviewed, the travel agency image is a significant item in the choice for a tourist package, because of 35.6% believed that this factor is very important in the choice. 5% of the interviewed only find that little important or that sometimes the travel agency image can be seen as s decisive factor in the tourist package choice

O planejamento turístico e o comércio ambulante : uma análise à luz da teoria das representações sociais

The Social Representation Theory provides subsidies to scientifically analyze what is called common sense, suggesting that thought be given credibility to the individual, from the assignment of logic to it. The Representations allow us to interpret, understand, explain and thus classify information, events and people. In this sense, this study aimed to analyze how social representations of the actors of the intinerant traders who operate in Ponta Negra/RN can be used as an element for tourism planning. To achieve the desired goals, we conducted a qualitative study, from a descriptive study, using methods of data collection the research literature, the technique of free association of words and the questionnaire, applied with 90 intinerant traders who work in Ponta Negra/RN beach. As tools of data analysis were used to analyze literature, and software EVOC and SPHINX. This research has revealed the predominance of people in itinerant male, between 18 and 28 years, with incomplete primary education, no contributors of Previdência Social and working seven days a week. The core elements of representations brings that explain that their knowledge is guided by collectively shared knowledge in the culture of tourism, which is seen as something that brings economics benefits (money) to the society, from the travel and entertainment. The plan represents the forward thinking, based on development plans that seek improvements and organization. The structure and operation of tourism planning in Natal/RN, there were no representation of intinerant traders. It is concluded that understanding the needs of itinerant traders provides grants to developing strategies for the development of tourism. This is achieved from its inclusion in tourism planning, since it enables tourism managers to understand how they are capturing, interpreting and acting on their next reality, since these representations are fundamental in forming opinions and the establishment of individual attitudes and collective. Thus, it is an important theory to be used to subsidize social research with individuals living reality and local needs, but which is the margin of decision-making processes of economic in the Brazil

Turismo religioso na cidade da santa: a percepção da comunidade sobre a construção do Complexo Turístico e Religioso Alto de Santa Rita, Santa Cruz/RN

The general objective of this study was to analyze the city of Santa Cruz cope with the impacts of the changes caused by the insertion of religious tourism with the construction of the Tourist Complex Religious Alto de Santa Rita, and specific objectives: to identify the economic activities from building the Tourist Complex Religious Alto de Santa Rita with the monument of Santa Rita; describe the research scenario to respect the traditions, rituals and spatial organization of the city and to evaluate the impacts through construction of movement by Religious Tourism Complex human capital and economic development fostered by Religious Tourism. To this end, we used the methods of application of Questionnaires and interviews, as well as the method was conducted participant observation, individual and systematic, having exploratory held through a correlational analysis regarding the impacts by inserting Tourism religious elsewhere. Was performed also discourse analysis of speeches Stakeholder city of Santa Cruz / RN for understanding the local reality. Literature search was performed readings of books, articles, theses and dissertations dealing with the issue, it was necessary to use data from websites. As for the media research field was qualitative. At the end of the study, it was concluded that the city of Santa Cruz suffered socio-economic and cultural, as a result, especially the lack of a previously developed tourism planning

Políticas de turismo e comunidade local no litoral potiguar

This research focuses on raise the discussion of existance tourism policies in Rio Grande do Norte and its contributions to the integration of local communities in the coastal tourist activity. Guided by the background of the neoliberalism and its influence on the model of tourism development adopted in Rio Grande do Norte. For that, were surveyed the concrete realities of coastal localities of the municipalities of Ceará-Mirim, Extremoz, Parnamirim and Nísia Floresta covered by Prodetur-RN I and II, by being part of the tourist portion of the state that have received domestic and international investment and, because are located in the geographical area of the Potiguar capital, Natal. We interviewed the municipal managers and the residents of local communities who live in municipalities more than ten years. Also, was raised a discussion on the role of the state as the main agent of public policies and hegemonic facilitator in the attraction of domestic and foreign investments, with the main scenario the neoliberal model of economic development. Here discuss ways and strategies of socio-political organization of local communities, with regard to the inclusion in the tourist and, pointing to the critical development model in question and signaling other concepts of development model, such as local basis, for example. By the ending of the research, was concluded that the model of development of the tourism in the Rio Grande do Norte is reflected of the way of life of the society, that the communities live in precarious conditions and that the way of inclusion in the tourism is almost incipient. Also, it was possible to detect the inexistence of public politics of tourism that promoted the planning of the tourist activity, as well as, the inclusion of the communities in the decision processes and that, searched the development on the basis of the principles of sustainable and local autonomy

A participação dos residentes no processo de produção do território turístico em Canoa Quebrada-CE

The work present entitled the participation of resident in the production process of the tourist territory in Canoa Quebrada/CE has as objective analyse of which form the site population participates of the manufacturing process and appropriation of the territory s tourist Canoa Quebrada CE , in period undestood between from 1980 to the present day. The theoretical variable about which rest this search is the concept the territory expressed in the manifested in the process deterritorialization that always appears in conjuction whith the reconstruction of territories, in other words, the process of repossession. The migratory movement of new residents acts in the new sociospatial configuration that location, form new territoriality and (de) territorializing in space turistificado reflected dialectically through the emergence of a new sociospatial setting consisting of forms and images expressed physically in place.Finish the job showing that the participation of resident native and nonnative in the production process of the tourist territory in Canoa Quebrada occurred unevenly characterized by dominance of a small group, who has control of the practice of this activity, thus appears that tourism can be tendentious, since a large portion of the population does not benefit from their results, having a exclusion with various impacts that directly affect the everyday social population

Amphibians and reptiles of the Parque Estadual Turístico do Alto Ribeira (PETAR), SP: an Atlantic Forest remnant of Southeastern Brazil

Apesar do grande número de estudos realizados com a herpetofauna do Estado de São Paulo, que a caracteriza como a mais conhecida no país, ainda existem vazios amostrais dentro de biomas considerados mundialmente como prioritários para a conservação pelo elevado grau de endemismo e pressão antrópica, como é o caso da Mata Atlântica. Como resultado de pressões políticas e históricas, o bioma foi reduzido a menos de 12% de sua extensão original e apesar de sua importância para a conservação da biodiversidade mundial, apenas uma porcentagem mínima de sua cobertura vegetal original (1%) encontra-se protegida sob alguma forma legal de proteção. Este é o caso do Parque Estadual Turístico do Alto Ribeira (PETAR) que juntamente com o Parque Estadual de Intervales, Parque Estadual Carlos Botelho e Mosaico de Unidades de Conservação de Jacupiranga formam um extenso contínuo ecológico de 360 mil ha de floresta ombrófila no sul do estado. O presente estudo apresenta a lista de anfíbios e répteis do PETAR, com informações sobre a distribuição local e uso de hábitat destas espécies. O inventário foi realizado de outubro a dezembro 2009, totalizando 15 dias de amostragens que foram realizadas por meio de quatro métodos complementares de amostragem ativa: procura visual, procura auditiva, procura de carro e encontro ocasional. Foram registradas no total 91 espécies pertencentes a 53 gêneros e 24 famílias. Esta alta diversidade pode ser atribuída à existência de uma grande variedade de hábitats e microhábitats nesta localidade, como os diversos sítios aquáticos utilizados por várias das espécies de anfíbios anuros amostradas. Além disso, o PETAR apresenta um amplo gradiente altitudinal (80 - 1.160 m) que confere uma grande heterogeneidade climática, geológica e hidrológica a área. Neste sentido, este inventário é uma importante contribuição para a ampliação do conhecimento destas taxocenoses de floresta ombrófila presentes na porção mais ao sul da Serra de Paranapiacaba, fornecendo subsídios para a adoção de medidas visando à conservação dessas taxocenoses no Estado de São Paulo.

Desarrollo turístico en el Calafate

Incluye Bibliografía

O arranjo produtivo de malharias retilíneas em Socorro (SP): organização do espaço industrial e a informalidade

Pós-graduação em Geografia - IGCE

Arranjo produtivo rural: o agrocomércio da uva no município de Jundiaí - SP

Pós-graduação em Geografia - IGCE

Flexibilização produtiva e desenvolvimento local: a rede de subcontratação da Alunorte

Consiste no estudo sobre a formação de uma rede de empresas prestadoras de serviço subcontratadas pela Alunorte, como conseqüência do processo de flexibilização produtiva desta indústria de alumina, localizada no distrito industrial de Barcarena, no Estado do Pará. O objetivo principal é analisar se a relação estabelecida entre essa grande indústria e sua rede de subcontratadas e deste conjunto de empresas com as instituições locais tem desencadeado efeitos germinativos locais de desenvolvimento. Tem como base teórica diversos estudos, segundo os quais, é a partir do modo como esses agentes interagem, articulando-se através de sistemas de inovação, que se define o formato do arranjo produtivo ou cadeia de firmas. Tal formato será ou não capaz de estimular a produção contínua e disseminada de inovações tecnológicas e organizacionais, bem como a formação de capital humano e social, fundamentais para impulsionar o desenvolvimento endógeno. A pesquisa de campo, porém, demonstrou que, apesar do relacionamento com a maior produtora mundial de alumina, indústria vinculada à lógica global de competitividade e de inovação tecnológica e gerencial, não há uma ampla difusão e assimilação desse conhecimento entre as empresas subcontratadas. Não apenas em função da insuficiência de qualificação e de condições tecnológicas para isso, mas também pela ausência de relações de confiança mútua e de cooperação produtiva e inovativa entre as referidas empresas e destas com a rede de instituições locais. Essa lacuna inviabiliza possíveis avanços desse arranjo produtivo, em tennos de obtenção de economias de escala e de melhorias nos níveis de produtividade e competitividade. Não há, portanto, um ambiente favorável às iniciativas dinamizadoras do desenvolvimento local.

Análise geoambiental dos grandes rios, aplicado ao potencial turístico e determinação da capacidade de carga turística: estudo de caso alto curso do Rio Paraná (PR e MS)

Pós-graduação em Geociências e Meio Ambiente - IGCE