A retrospective analysis of leadership development through sport

The purpose of this study was to examine the development of six leader-athletes. In-depth qualitative interviews were used to explore the various activities that leader athletes engaged in from an early age as well as the roles and influences that peers, coaches, and parents played within these activities. Results indicated that leadership development in sport focused on developing four central components: high skill, strong work ethic, enriched cognitive sport knowledge, and good rapport with people. The types of activities engaged in throughout development as well as receiving feedback, acknowledgement, support, cognitive engagement, mature conversations with adults, and physical encounters with older peers are important social influences that can play an instrumental role in the formation of these four central tenets.

Caso de ensino de marketing social: uma parceria entre a administra????o p??blica e uma empresa de comunica????o

O Detran/RS, em parceria com uma empresa de televis??o cuja programa????o ?? direcionada principalmente aos jovens, realizou campanha social sobre seguran??a no tr??nsito. Ap??s algumas edi????es dessa campanha, chegou o momento de se mensurar de forma adequada o sucesso da iniciativa. O caso foca a cria????o e a implementa????o de campanhas de marketing social em que h?? parceria entre a administra????o p??blica e uma empresa de comunica????o, e principalmente o desenvolvimento e a escolha de par??metros de mensura????o da efetividade de campanhas de marketing social