Utilidad de la relación estratégica comunitaria y el marketing en las empresas del sector agrícola

Los conceptos relacionados con el término comunidad y las relaciones estratégicas comunitarias en el sector agrícola son abordados en este documento. El énfasis que se hace es respecto a la posible unión entre los objetivos de las agroindustrias y de las comunidades donde estas operan. Se propone que las diferentes estrategias comunitarias ya sean coalición, empoderamiento o liderazgo comunitario son implementadas por empresas del sector agrícola para asegurar tanto desarrollo comunitario como la perdurabilidad de la empresa. A través de un estudio descriptivo y tomando una empresa del sector como unidad de análisis se estudiaron las relaciones estratégicas comunitarias implementadas por dicha empresa buscando encontrar la utilidad de las estrategias y el marketing en el sector. Se encontró que la información referente al sector es insuficiente, sin embargo al evaluar la empresa seleccionada como unidad de análisis fue posible percibir como las estrategias de coalición, liderazgo comunitario y empoderamiento permiten no solo el desarrollo de la comunidad local sino que aseguran la permanencia de una empresa competitiva en el mercado. Las estrategias comunitarias lograron una vinculación de valores, cultura e historia entre la empresa y la comunidad que a su vez permitió la unión de intereses y la responsabilidad compartida para el logro de los mismos. Además, hubo una transformación positiva del entorno social donde desempeña las operaciones la empresa del sector agrícola.

El uso y efectividad de la relación estratégica comunitaria y el marketing en las organizaciones de comercio al por mayor especializadas en productos agropecuarios

El mercadeo relacional no sólo implica desarrollar relaciones con los clientes y satisfacer efectivamente sus necesidades, sino que también implica la vinculación de la empresa con la comunidad, y para esto se deben utilizan estrategias comunitarias generando así un desarrollo y beneficio recíproco a largo plazo. La empresa mayorista del sector agropecuario analizada en este proyecto dentro de su concepto de comunidad tiene claro quiénes son sus principales agentes (clientes externos, proveedores, clientes internos y comunidades vulnerables) y cómo relacionarse con ellos mediante el uso efectivo y equilibrado de las estrategias de marketing y de las estrategias orientadas a la comunidad, lo cual se ve reflejado en sus resultados financieros y en el impacto que ha generado en el desarrollo integral de la comunidad rural y del sector agropecuario. No obstante, la empresa si bien mantiene una relación permanente con sus clientes, proveedores y empleados y algunas fundaciones, se observa que la relación con otros agentes pierde continuidad al ser una iniciativa a corto plazo como respuesta a un cambio.

From ideals to reality: The women's smallholding colony at Lingfield, 1920-39

The immediate impetus for the colony at Lingfield in Surrey was the desire by the Women's Farm and Garden Association to enable women who had worked on the land during the First World War to be able to farm on their own account. However the motivation for the colony can also be traced back to late nineteenth-century ideals. The colony soon ran into problems which were exacerbated by the adverse agricultural conditions of the early 1920s. The association responded constructively but the colony was wound down from 1929. At one level the colony could be seen as a failure, yet this article argues that the 19 colony provided a rural community where single women lived in a mutually supportive environment.

Combined use of satellite estimates and rain gauge observations to generate high-quality historical rainfall time series over Ethiopia

Climate data are used in a number of applications including climate risk management and adaptation to climate change. However, the availability of climate data, particularly throughout rural Africa, is very limited. Available weather stations are unevenly distributed and mainly located along main roads in cities and towns. This imposes severe limitations to the availability of climate information and services for the rural community where, arguably, these services are needed most. Weather station data also suffer from gaps in the time series. Satellite proxies, particularly satellite rainfall estimate, have been used as alternatives because of their availability even over remote parts of the world. However, satellite rainfall estimates also suffer from a number of critical shortcomings that include heterogeneous time series, short time period of observation, and poor accuracy particularly at higher temporal and spatial resolutions. An attempt is made here to alleviate these problems by combining station measurements with the complete spatial coverage of satellite rainfall estimates. Rain gauge observations are merged with a locally calibrated version of the TAMSAT satellite rainfall estimates to produce over 30-years (1983-todate) of rainfall estimates over Ethiopia at a spatial resolution of 10 km and a ten-daily time scale. This involves quality control of rain gauge data, generating locally calibrated version of the TAMSAT rainfall estimates, and combining these with rain gauge observations from national station network. The infrared-only satellite rainfall estimates produced using a relatively simple TAMSAT algorithm performed as good as or even better than other satellite rainfall products that use passive microwave inputs and more sophisticated algorithms. There is no substantial difference between the gridded-gauge and combined gauge-satellite products over the test area in Ethiopia having a dense station network; however, the combined product exhibits better quality over parts of the country where stations are sparsely distributed.

Struggles over family land? Tree crops, land and labour in Ghana's Brong-Ahafo region

Agricultural land use in much of Brong-Ahafo region, Ghana has been shifting from the production of food crops towards increased cashew nut cultivation in recent years. This article explores everyday, less visible, gendered and generational struggles over family farms in West Africa, based on qualitative, participatory research in a rural community that is becoming increasingly integrated into the global capitalist system. As a tree crop, cashew was regarded as an individual man's property to be passed on to his wife and children rather than to extended family members, which differed from the communal land tenure arrangements governing food crop cultivation. The tendency for land, cash crops and income to be controlled by men, despite women's and young people's significant labour contributions to family farms, and for women to rely on food crop production for their main source of income and for household food security, means that women and girls are more likely to lose out when cashew plantations are expanded to the detriment of land for food crops. Intergenerational tensions emerged when young people felt that their parents and elders were neglecting their views and concerns. The research provides important insights into gendered and generational power relations regarding land access, property rights and intra-household decision-making processes. Greater dialogue between genders and generations may help to tackle unequal power relations and lead to shared decision-making processes that build the resilience of rural communities.

Pólos tecnológicos: comunidades modernas ou tradicionais?: o caso de Santa Rita do Sapucai - MG

Esta dissertação trata do relacionamento da comunidade de .Santa Rita do Sapucaí (MG), que tinha como única atividade produtiva a agropecuária, com as instituições de ensino e pesquisa na área de eletrônica e indústrias de produtos de tecnologia avançada, instaladas no município, na década de 80. O objetivo deste estudo de caso é averiguar as transformações que a instalação de um pólo tecnológico pode gerar em uma comunidade rural. Para tanto, utiliza-se de uma análise crítica da teoria da modernização, tal como concebida nas políticas mais amplas de industrialização do Estado, e da visão dual da sociedade brasileira. Também avalia a forma como se dá a introdução de novas tecnologias no pais e suas implicações na relação cidade-campo. Palavras chaves: modernização, desenvolvimentismo, industrialização, tradicionalismo, pólo tecnológico, dependência, relação cidade-campo, tecnologia e hegemonia

Capital social e igreja católica :expressões e práticas no sertão do Seridó

It historizes and it analyzes the social capital in the area Seridó. The traditions associative seridoenses are reconstructed starting from the dimensions: economical, social, religious person and politics. In them it is possible to notice actions that form the social capital of the area. The country of Seridó present an associative tradition based on the mutual help, in the trust and reciprocity that she remount there are decades in your history. The relationship among the Catholic Church, that historically it is present in the area, and rural communities, through your community associations, it is the backdrop where you/they are the responsible associative elements for the tear of the regional social fabric: in him (the backdrop) he/she is the responsible social capital for the work of the rural community organizations. The Catholic Church, through your social action and the Program of Combat to the Rural Poverty, of Rio Grande do Norte is the league that sustains the actions collective seridoenses

O Desenvolvimento local sustentável no semi-árido nordestino: um estudo de caso na comunidade de mirandas, Caraúbas/RN

Brazil s semi-arid region is an immense territory characterized by a mosaic of natural environments and human settlements. Inside this multifaceted framework, there are problems that are specific to the region (the water resources situation, for example) while others are more universal (such as the inequality between men and women). The circumstances that give rise to these problems are complex and require a holistic view so that our understanding can go beyond the simple concept that this is a problem region . The semi-arid must be perceived as a viable area in need of a new analysis, taking into account its successes, limitations, challenges and the strategic public policy framework that guarantees its sustainable development. The dissertation analyzes, from a sustainable local development perspective, the experience of the Northeastern Brazil Groundwater Project (PROASNE), carried out from 2001 to 2003, in partnership with the Waters and Sewers Company of Rio Grande do Norte (CAERN) in the rural community of Mirandas, municipality of Caraúbas/RN, situated in the middle of the northeastern Brazil semi-arid region

Diretrizes para conservação da espécie Mimosa Caesalpiniifolia Benth., Macaíba-RN

About 40% of the earth is occupied by tropical and subtropical forests, including 42% of dry forests, where there is Caatinga Bioma, contemplating tree forests and shrubs, with xerophytic characteristics. Study and conservations of Caatinga biologic diversity is one of the greatest challenges of Brazilian science because those are, proportionally, the less studied among natural areas, with most of the scientific effort centered in very few points around the main cities in the area and also because it is the less protected natural Brazilian area. The environmental degradation is constantly increasing and has its rhythm accelerated by the men appropriation to meet or not their own needs. Therefore, species conservation should be based in three principles: the use of natural resources by present generation, waste prevention and use of the natural resources to benefit the majority of the citizens. Among the strategies to species conservation, we can mention the ex situ conservation , in which the conservation of genetic resources may be realized outside of the natural environment in which the species occur, and in situ conservation , or, in other words, in the places where the species occur. In ex situ conservation, the germplasm collections are maintained in the field and/or in laboratories (conservation chambers), and this mainly conserves intraspecific diversity (genetic variance), the ex situ collections are continuously enriched by collection activities, introduction and germplasm interchange; the in situ conservation preserving ecosystems and habitats, maintaining and recovering native population of species of interest. So, the objective of this paper is the search for strategies to the conservation of Mimosa caesalpiniifolia B. (sabiá) using instruments of environmental perception and plant biotechnology, as mechanisms of in situ and ex situ conservation. To environmental perception, were realized open, semi-structured and qualitative interviews. The questions included socioeconomic data and knowledge of Sabiá specie. To plant biotechnology, Sabiá seed collection were realized in different location to formation of a germplasm bank. The specie micropropagation was made from nodal segment of plants from the matrizeiro. About the knowledge of rural populations and the use of Sabiá plant, some preferences occurred from speeches that the plant possesses a firm wood, not attacked by termites, legalized for exploration by the Brazilian environmental organ (IBAMA), and is a native specie. This research found the rural population has knowledge about Sabiá specie and the natural resources are exhausting. The proposal that the rural community brought was the donation of the Sabiá specie seeding initiating on the rain season, in which the seeding would be plated between the lots, in individual plantations. To the formation of a matrix bank, plant biothecnology brought answers favorable to Sabiá specie seeding, with the formation of multiple shoots

Desenvolvimento vegetativo de quatro espécies de grama irrigadas com efluente doméstico

This research aimed to compare the development of four grasses species irrigated by dripping with an effluent from a domestic wastewater station treatment in a small rural community, and supply water from Sabesp. For this purpose, an experiment was conducted in a greenhouse at the FCA/UNESP (Botucatu - SP) for 12 months in a completely randomized 4 × 3 factorial design, with four replications, totalizing 48 parcels. Grass species used in this experiment were: Santo Agostinho (Stenotaphrum secandatum (Walt.) Kuntze); Bermudas (Cynodum dactylon); Esmeralda (Zoysia japônica) and São Carlos (Axnopus sp). The treatments were: T1- Irrigation with re-use; T2- Irrigation with re-use + chemical fertilization and T3- Irrigation with supply water from Sabesp + chemical fertilization (control). Data were submitted to comparison of means by Tukey's test at 5 %. The results showed that nitrogen in the wastewater was enough for the good development of the grass species. However, its use caused higher potassium loss.

Avaliação da eficiência de sistema fito-pedológico (Wetlands) na depuração de efluentes domésticos gerados em pequena comunidade

Pós-graduação em Agronomia (Energia na Agricultura) - FCA

Conhecimento sobre plantas medicinais com atividade de controle do colesterol, pressão arterial e problemas renais, utilizadas pela população residente no Bairro dos Marins município de Piquete - SP

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

Desenvolvimento vegetativo de quatro espécies de grama irrigadas com efluente de estação de tratamento de esgoto doméstico

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Comunidade e lugar: o caso do horto florestal de Limeira - SP

Pós-graduação em Geografia - IGCE

Bases para o manejo sustentável de populações silvestres de Heliconia velloziana Emygdio

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)