Is there One Goan Identity, Several or None?

A identidade goesa: uma, várias ou nenhuma? A lingua materna e as experiências históricas da comunidade ancestral são componentes essenciais desse legado. Em caso dos goeses que vivem em Goa ou tiveram antepassados goeses, a matriz cultural indiana está sempre presente, mesmo que seja em forma mais ou menos diluida. A presença colonial portuguesa deixou a sua marca, tanto nos goeses católicos, como nos goeses hindus. Sem esta componente dificilmente Goa poderia justificar o direito para o estatuto de Estado autónomo na união indiana. E como é com os goeses em Portugal? A consciencia importada das castas continua a jogar o seu papel nas várias associações em que predomina uma casta ou outra. Mas nada disso impede os goeses em Portugal de apreciar a carilada ou os cantares tradicionais de Goa. Nem perdem alguma oportunidade de visitar a sua terra natal.

Unwrapping Goan Identity

O título do ensaio evoca Gunter Grass. É um apelo aos goeses para se reconciliarem com o seu legado histórico. O autor revela as suas dificuldades nesse sentido até se sentir confortável com a multiplicidade das experiência que são consideradas como um enriquecimento da identidade. Refere ao desafio que continua a atenuar as capacidades dos goeses em globalização: o legado das castas.

Inclusão ideal e inclusão real : estudo de caso com professoras de crianças surdas em uma escola regular de João Pessoa – PB

O presente estudo tem como objetivo analisar as condições de inclusão educacional de crianças surdas em uma escola regular, a partir dos relatos de professoras que vivenciam essa prática. Para coletar informações a esse respeito, foram realizadas junto às participantes entrevistas de caráter semi-estruturado. No tratamento a esses dados foram descritas as condições de inclusão existentes na escola (campo de pesquisa), como também os significados elaborados pelas participantes acerca do aluno surdo e da inclusão do mesmo na escola regular. Os dados foram coletados em uma amostra de cinco professoras de classes regulares que possuem alunos surdos. Esses dados foram submetidos a uma análise de conteúdo manual dos mesmos no modelo de Bardin (2002). Os resultados apontam para uma visão predominantemente negativa das condições de inclusão oferecidas pela escola, consideradas como inadequadas. Isto é agravado pela insuficiência em termos de capacitação dos professores para o trabalho inclusivo. Observa-se, pois, do ponto de vista das participantes, a existência de uma discrepância entre os modelos legal e real de inclusão das crianças surdas em escola regular, que se manifesta em diversos aspectos da prática pedagógica nesse contexto.

Inclusão de crianças com Trissomia 21 no Ensino Regular

A temática da inclusão é uma das mais pertinentes da actualidade educativa. Inserir alunos com necessidades educativas especiais, principalmente os portadores de deficiência, nas turmas regulares e facultar-lhes os recursos humanos e materiais necessários para um pleno desenvolvimento e aproveitamento das suas capacidades, nem sempre é tarefa fácil, pois as escolas muitas vezes não estão ainda preparadas para dar resposta a essa heterogeneidade. Neste estudo pretendemos perceber o tema da inclusão nas necessidades educativas especiais, mais concretamente no Síndrome de Down. Para tal pesquisamos diversos autores para encontrar uma linha de pensamento útil e aplicável na realidade escolar. Algumas estratégias que promovem a inclusão destas crianças no ensino regular irão ser analisadas no presente trabalho.A Presente investigação resulta de uma preocupação pessoal e profissional relativa à integração de crianças com necessidades educativas especiais no ensino regular, partindo da seguinte questão: Como é que a escola pode ser inclusiva para crianças com Trissonomia 21? Segundo a legislação portuguesa, a escola deve ser inclusiva e universal, uma escola para todos, embora por vezes isto não se verifique e continua a existir alguma exclusão. Pretendemos perceber e analisar melhor esta temática colocando como hipóteses de trabalho: A escola está preparada para educar e incluir crianças com síndrome de Down e as metodologias usadas pelos docentes são eficazes nesta inclusão.

Culture, politics and identity: critical readings on gender in southeast Asia

Indian Journal of Gender Studies October 2012 vol. 19 no. 3 437-467

Conceções dos professores do ensino regular e dos professores de educação especial face à inclusão de alunos com multideficiência

Dissertação apresentada à Escola Superior de Educação de Lisboa para obtenção do grau de Mestre em Ciências da Educação - Especialização em Educação Especial, Domínio Cognição e Multideficiência

Viola da terra, património e identidade açoriana

Dissertação de Mestrado, Património, Museologia e Desenvolvimento, 3 de Julho 2013, Universidade dos Açores.

Corporate brand identity – a conceptual redefinition

There is a wide agreement that identity is a multidisciplinary concept. Branding is an identity expression. Although there are some frameworks to assess brand identity there isn’t an accepted definition. The authors consider this a gap in literature and investigate the components to assess brand identity under a holistic approach. Literature was reviewed and reinterpreted under an integrated perspective evolving corporate and brand identity studies. The authors propose a definition and nine componentscharacterizing corporate brand identity: reputation, culture, positioning, personality, relationships network, presentation style, communication, environmental influences and mission. Some are related with internal and others to external facets. The authorsare strongly encouraged to test these results empirically towards validity and reliability of the proposed construct.

Identity – towards a conceptualization

The development of economical relations increases the interaction between organizations and stakeholders. It is no more acceptable to manage an organization under a transactional perspective where suppliers had a fundamental role. Nowadays organizations are being managed under a relational perspective where relations and relationship management in general have consequences in identity management (Hakansson e Snehota, 1989, 1995). A correct perception and management of identity is necessary to achieve distinctiveness in the competitive environment. This way, identity is influenced by relations with stakeholders in general and particularly with competitors. The ICIG concept states that identity is related with the values of the organization and it helps creating distinctiveness in the competitive environment (Van Riel, Balmer, 1997); Baker and Balmer (1997) state that identity is what the organization is; Suvatjis and de Chernatony (2005) refer that expressing identity is a dynamic process that evolves the use of a management model to face context changes; Kapferer (1991) states that brand identity is the project, the self conception of the brand. After reviewing and confronting literature under the plethora of identities’ concepts and perspectives (He, Balmer, 2007) one can’t find an integrative answer with all the elements that contribute to identity of organizations. The authors are strongly interested to contribute to the elimination of this limitation and to answer to strategic management needs. In a marketing context one can find: - the corporate identity approach that is focused in the distinctive attributes of an organization (Abratt, Balmer, Marwick e Fill, Stuart, Balmer and Gray, Alessandri, Suvatjis and de Chernatony) - the brand identity approach (related with the application of corporate identity studies to brands) - Kapferer, Semprini, Aaker, de Chernatony). Kapferer (1991), one of the most prolific authors in this field was the first author to integrate identity in a brand concept. In his view, identity is an emission concept. This idea is shared also by Aaker (1996). Yet, identity has to be managed in a competitive environment which is constantly changing. After reviewing and confronting literature, authors select concepts that are generally accepted by the investigators in order to design a model to analyze and manage identity: - corporate identity models: personality, image/reputation, culture, philosophy, mission, strategy, structure, communication - some of these concepts derive from identity models and others from identity management models; - brand identity models – Kapferer (1991, 2008) identity prism, witch is basis of literature in this field: culture, physical facet, personality, relationship (between brand and consumer), reflected consumer, consumers` self-concept. After discussion authors decide to include other concept in line with other authors` view: country of origin (Aaker, 1996). A discussion eliminates the twin concepts and the final selection is as follows: personality, image/reputation, culture (including philosophy and mission), strategy, structure, communication, culture, physical facet, relationship (between brand and consumer), reflected consumer, consumers` self-concept and according to authors` reflections “relationships” deriving from competitors` actions in competitive environment. Competitors’ actions and decisions have a stronger influence in the organizations` positioning than any other stakeholder as stated before. This is a work in progress towards a new model in identity analysis and management so an exploratory study will follow inquiring experts on identity in order to evaluate these concepts and correct the theoretical perspectives.

Using an integrative approach to assess brand identity

There is a wide agreement that identity is a multidisciplinary concept. The authors consider this an opportunity do develop a framework to assess identity. In a marketing context, literature reveals two approaches on identity: one focus on corporate identity and the other focus on branding. The aim of this paper is to integrate these two approaches to develop a synthesis framework to assess brand identity. Based on literature on identity the authors found nine components related to brand identity. Those components are described in this paper as well as the relation they have with brand identity. The authors hope that this synthesis approach contributes to a better understanding of the brand identity, and are very encouraging for refining this framework in the future.

Corporate brand identity management – proposal of a new framework

The term “corporate brand” has been widely used in literature since the eighties. According to Balmer (1998) this concept tends to be used as an alternative to the concept of corporate identity. The author argues that the use of branding principles to discuss corporate identity has tended to align the area more closely with marketing. However, the literature on brand management (Aaker, 1991; Kapferer, 1991 and de Chernatony and McDonald, 1992), gives little attention to the corporate brand” (p. 985). Based on the concepts of corporate brand, brand identity and B2B relationship, the authors are interested in eliminating this gap in literature by designing a framework of corporate brand identity management. The aim of this investigation is to investigate the impact of B2B relationships in corporate brand identity management. The methodology used is quantitative analysis of surveys and scale development. The originality of this paper is to investigate the influence of the relationship between brands in corporate brand identity. This investigation is very important to help the decisions of the corporate brand managers and academics. According to literature, namely on corporate brands (Balmer 2002b, Hatch and Schultz, 2001, 2003) and on brand identity (Kapferer, 1991, 2008, Aaker, 1996, de Chernatony, 1999) the authors developed a corporate brand identity management framework considering relationships between brands a context variable with definite impact on identity management as stated by Hakansson and Snehota (1989, 1995). These authors consider that organisations´ identity management is pursued under a relational perspective with impact on identity management. Most researchers on identity and corporate brand emphasise the importance of external influences (Kennedy, 1977; King, 1991; de Chernatony, 1999; Balmer and Gray, 2000; Balmer, 2002a). Those influences concern legislation, concurrence, political issues... and stakeholders’ perceptions and reputations (due to the holistic approach demanded by corporate brands). In this context the authors claim the importance of another influence: B2B relationships. This decision is inspired in sociological studies (Mannheim, 1950; and Tajfel and Turner, 1979) regarding individual identity. These authors claim that individuals form their personality by interacting in the social field. The authors argue that corporate brand identity also develops itself under a relational approach. The relationships selected to pursue this investigation are the ones that are developed by Portuguese universities and investigation centres that cooperate by developing investigation. Those centres are administrative and financially autonomous

Corporate brand identity management in a technological faculty – how brand relationships influence students and companies reputations

Identity is traditionally defined as an emission concept [1]. Yet, some research points out that there are external factors that can influence it [2]; [3]; [4]. This subject is even more relevant if one considers corporate brands. According to Aaker [5] the number, the power and the credibility of corporate associations are bigger in the case of corporate brands. Literature recognizes the influence of relationships between companies in identity management. Yet, given the increasingly important role of corporate brands, it is surprising that to date no attempt to evaluate that influence has been made in the management of corporate brand identity. Also Keller and Lehman [6] highlight relationships and costumer experience as two areas requiring more investigation. In line with this, the authors intend to develop an empirical research in order to evaluate the influence of relationships between brands in the identity of corporate brand from an internal perspective by interviewing internal stakeholders (brand managers and internal clients). This paper is organized by main contents: theoretical background, research methodology, data analysis and conclusions and finally cues to future investigation.

Corporate brand identity in higher education: a relational perspective

Identity is traditionally defined as an emission concept (Kapferer, 2008). Yet, some research points out that there are external factors that that can influence it (Kennedy, 1975; Markwick e Fill, 1997; Balmer e Gray, 2000). This subject is even more interesting if one considers corporate brands. According to Aaker (2004) the number, the power and the credibility of corporate associations are bigger in the case corporate brands. Literature recognizes the influence of relationships between companies in identity management (Hakansson and Snehota, 1989, 1995; Hakansson and Ford, 2002). Yet, given the increasingly important role of corporate brands, it is surprising that to date no attempt to evaluate that influence has been made in corporate brand´s identity management and reputation. Also Keller and Lehman (2006) highlight relationships and costumer experience as two areas requiring more investigation. The authors argue that corporate brand´s identity can be developed under a relational perspective using relationships with other recognised brands in order to generate positive reputations in stakeholders. Based in relationship and corporate brand identity management, a framework is developed to identify how corporate brands select, develop and invest in relationships with other brands. The context of the proposed relationship concept is the services area (Dwyer et al, 1987; Moorman et al, 1992; Rauyruen et al, 2005 and Hennig-Thurau and Klee, 1997). An empirical qualitative research is designed using two reputational technological higher education institutions (two corporate brands) acting in Portuguese public higher education market.

Concepções dos professores face à inclusão de alunos com NEE no ensino regular

Dissertação apresentada à Escola Superior de Educação de Lisboa para a obtenção de grau de mestre em Ciências da Educação -Especialidade Educação Especial

Integração de alunos com necessidades educativas especiais no ensino regular – estudo de caso Escola Secundária Amor de Deus

Dissertação apresentada à Universidade de Cabo Verde e à Escola Superior de Educação de Lisboa para a obtenção do Grau de Mestrado em Educação Especial