User centred engineering in automotive design: A shift from technology-driven product development

The research assessed how best to transition engineering-based automotive firms towards more customer-orientated design and development approaches, whilst identifying the main barriers and concerns facing such a shift. The research investigates the ability of a firm to empower individual engineers with user centred design tools traditionally used by designers, whilst understanding the company-wide needs to facilitate their implementation.

The Future of Product Development in India

A product is reflects the constraints, beliefs and aspirations of a society. Product development both influences and is influenced by the growth of a society and its economy. India is a fast growing economy. We use a brief historical, socioeconomic account of India as a backdrop to detect the drivers and roadblocks to its economic and social growth. In this context, current and future trends of PD practice, education and research are sketched. Products are taken as artefacts of the act of designing, without limiting to only those created by industry in a market-economic context.