The emotional structure of the advertising message in radio

Radio advertising is suffering from a remarkable crisis of creativity as it has yet not found its role in a radio model based on voice locution and information genres. This article suggests the need for implementing a peripheral or heuristic strategy to attract and hold listeners’ attention. Within this framework, the narration and scene representation are proposed as suitable persuasion techniques. The objective is to design a useful conceptual tool for an efficient creative conception of narration at the service of certain commercial strategy. First, the concept of narrative persuasion is grounded according to the possibilities of the sound code. Second, the keys of scene representation and commercial strategy (brand, product, advantage, benefit and target) within the sound message are presented. And third, these keys are articulated in a model. This model is pre-tested by means of analyzing eight different case-radio ads.

Society, theatre and Social Work: beauty will save us

Three different worlds, sometimes concentric and often intersecting —society, theatre and the art of performance— and social work. Diverse worlds that live, reflect and self-reflect and interact, and can also afford an opportunity for meeting, misunderstanding and confrontation, and above all offer the possibility of profound change.This article considers the experience of a theatre company that has spent more than three years moving at the limits of these three universes. To these three worlds can be added an infinite number of words that fill them with meaning and significance: territory, meeting, diversity and search. An artistic experience that has chosen to focus on creating scenarios for debate and to examine the difficulties, the human contradictions and the constant and inexhaustible confrontation with human experience. At the heart of this theatrical activity is all of this, seeking the balance between narration, meeting, investigation and the artistic dimension. This meeting between society, theatre and social work also contains the search for sustainability of this cultural business, in an Italy that has been destroyed by a crisis that is not merely economic, but also of values and, above all, of role models. The guiding theme, though not always made explicit, is always present and essential: the search for beauty.

Temps et Oralité dans le Conte Oral

This article addresses the question of narrative tense usage in a particular variety of performed oral narration in modern French, i.e. oral storytelling. We examine the narrative tense systems used in both traditional and new storytelling, comparing these with well-attested oral and written patterns and with theoretical models such as Benveniste's, Weinrich's and Revaz's. We examine briefly some of the key functions of the tense alternations attested, again comparing these to patterns in other types of discourse, and conclude by considering the nature of the « orality » in question.

Literatura y acto: Aquiles, el regreso a la batalla

Greek literature was used from early times with educational purposes, Greek heroes presented were considered as paradigms to follow. However, human acts burst beyond reason and the stories told have little effect on the decisions of the receptor. The aim of this article is to review the character of Achilles in the Iliad, because for him to no avail gifts, friends, much less a narration by his preceptor Phoenix to depose his anger and return to the battlefield to assist his friends.

Desarraigo y experiencia: Lecturas sobre Paul Ricouer y Philipe Claudel

We often wonder what is the role or the role that intellectuals, academics and artists can play in countries and conflict environments, for this specific case, countries and environments that do not have real protection both its integrity and satisfaction their basic and special needs. Beyond establishing what mode as artists, intellectuals and academics can contribute to meeting these requirements, this article is intended to establish a position on the importance acquired symbolic forms and reflected in the writers regardless whether philosophers or writers, let put the rawness of what happens and there comes the lonely spirits whose loneliness imposed and caused never chosen, appears to them as a lifestyle. For Philippe Claudel and the case of Paul Ricoeur, they are thus chosen for this article as incessant dialogues of the ways in which the rootlessness provides food for thought especially for those we see as different titles you are assigned to experiences of violence.

Experiencia colaborativa de enseñanza y aprendizaje entre estudiantes de diferentes ámbitos universitarios. Narrativa en torno a los Desayunos Donostia-Barcelona

El texto presenta una experiencia socioconstruccionista que une el trabajo entre estudiantes de Bellas Artes de la Universidad de Barcelona y de Magisterio de la Universidad del País Vasco. Un trabajo colaborativo entre docentes y estudiantes que conllevó compartir conocimientos y saberes a través del uso de nuevas tecnologías de la información y la comunicación (Skype y Blogs). El foco del artículo está situado en las relaciones de enseñanza y aprendizaje propias y singulares de una experiencia concreta, y en lo que se deriva de ello en el desarrollo de identidades de discentes y docentes; en esta línea, surgieron temas vinculados con: las posicionamientos emergentes, los modos de colocarse en los espacios de aprendizaje, las formas de relacionarse con los conocimientos, resistencias y potenciales del uso de nuevas tecnologías, etc. El texto está articulado en dos partes: una primera en la que brevemente se muestra el anclaje teórico que sustentó el trabajo (la investigación narrativa, y el trabajo educativo basado en Leaning by Desing); y una segunda parte que, llevando por título Desayunos Donostia–Barcelona y con una retórica basada en la novela de ficción, presenta experiencias significativas que hablan de los encuentros entre estudiantes y docentes. Dichas experiencias se inscriben dentro de las actividades de los grupos de innovación docente Indaga-t (2010PID-UB/33) y Elkarrikertuz (IT433-10), y es el resultado de trabajos colaborativos entre docentes e investigadores miembros de los mismos.El texto, que parte de la relación entre los grupos de innovación Indaga-t (2010PID-UB/33) y Elkarrikertuz (IT433-10), muestra una experiencia de colaboración que permite a los estudiantes establecer puentes entre diferentes comunidades y entre dos lugares de aprendizaje supuestamente alejados como son las facultades de Bellas Artes y Magisterio. Además nos ha ofrecido la oportunidad de construir experiencias de aprendizaje donde hemos aprendido a trabajar de un modo colaborativo entre docentes y estudiantes.

The redemption of the gaze: the crisis of observation in the "fin de siècle" and the advent of cinema

The intention of this article is not to affirm, but rather to question wether it is possible to speak of a loss of the ability to gaze in the context of the nineteenth century and especially in the context of the fin de siècle, in the bosom of the epistemological crisis that beset the Turn of the Century. And very especially, this article tries to question about the impact this crisis had, perhaps, in the birth of cinema. Is in this context that arises the work of Marey and the advent of the cinematograph of the Lumière brothers in the fin de siècle Europe, both of them showing a deep faith in a mechanical apparatus that would allow the redemption of a battered gaze. And it seems to be a dream that continues over time through the tradition of shooting the everyday life.

From an American Plantation to Interwar Poland: How Uncle Remus Became Bam-Bo the Negro

The article opens with the introduction of Joel Chandler Harris and his literary output. As one of “local colourists,” Harris depicted American plantation life in 19th-century Georgia and included many cultural as well as folk elements in his works. The following analysis of his stories about Uncle Remus focuses on (1) the levels of narration; (2) the linguistic complexity of the text (the stories abound in slang and dialectal expressions); (3) the form; and (4) the folklore value. These four aspects guide the discussion of the only Polish translation of the Uncle Remus stories. Prepared by Wladyslawa Wielinska in 1929, it was addressed to children. Therefore, the article aims to determine the profile of the translation as a children’s book, to consider it in relation to the skopos of the source text and to establish the extent to which it preserved the peculiar character of the Uncle Remus stories.

Breaking the Intimate Screen: Pre-Recording, Special Effects and the Aesthetics of Early British Television

The technological constraints of early British television encouraged drama productions which emphasised the immediate, the enclosed and the close-up, an approach which Jason Jacobs described in the title of his seminal study as 'the intimate screen'. While Jacobs' book showed that this conception of early British television drama was only part of the reality, he did not focus on the role that special effects played in expanding the scope of the early television screen. This article will focus upon this role, showing that special effects were not only of use in expanding the temporal and spatial scope of television, but were also considered to be of interest to the audience as a way of exploring the new medium, receiving coverage in the popular press. These effects included pre-recorded film inserts, pre-recorded narration, multiple sets, model work and animation, combined with the live studio performances. Drawing upon archival research into television production files and scripts as well as audience responses and periodical coverage of television at the time of broadcast, this article will focus on telefantasy. This genre offered particular opportunities for utilising effects in ways that seemed appropriate for the experimentation with the form of television and for the drama narratives. This period also saw a variety of shifts within television as the BBC sought to determine a specific identity and understand the possibilities for the new medium.
This research also incorporates the BBC's own research and internal dialogue concerning audiences and how their tastes should best be met, at a time when the television audience was not only growing in terms of number but was also expanding geographically and socially beyond the moneyed Londoners who could afford the first television sets and were within range of the Alexandra Palace transmissions. The primary case study for this article will be the 1949 production of H.G.Wells’ The Time Machine, which incorporated pre-recorded audio and film inserts, which expanded the narrative out of the live studio performance both temporally and spatially, with the effects work receiving coverage in the popular magazine Illustrated. Other productions considered will be the 1938 and 1948 productions of RUR, the 1948 production of Blithe Spirit, and the 1950 adaptation of The Strange Case of Dr Jekyll and Mr Hyde. Despite the focus on telefantasy, this article will also include examples from other genres, both dramatic and factual, showing how the BBC's response to the changing television audience was to restrict drama to a more 'realistic' aesthetic and to move experimentation with televisual form to non-drama productions such as variety performances.

Contributo dos portfolios reflexivos no desenvolvimento profissional: um estudo de caso em contexto de formação complementar

Este estudo põe em evidência o valor formativo da reflexão pela escrita, estruturada em portfolios reflexivos, desenvolvidos durante a disciplina de Supervisão I, nas quatro turmas/cursos de formação complementar em Supervisão Pedagógica e Formação de Formadores, para o Exercício de Outras Funções, decorrida entre 1999-2004, na Escola Superior de Educação de Viseu, do Instituto Superior Politécnico de Viseu. Trata-se de uma investigação de índole qualitativa desenvolvida segundo a metodologia de estudo de caso, na vertente de estudo de casos múltiplos, dada a singularidade de que cada portfolio se reveste. A investigação foi perspectivada após a conclusão do referido curso com base na existência, ao tempo, de pouca investigação realizada no âmbito da utilização de portfolios na Formação Complementar de professores. As questões investigativas foram, por esse motivo, desenhadas a posteriori, o que podemos considerar uma limitação do estudo, ainda que os resultados obtidos confirmem as perspectivas desenvolvimentistas desta estratégia de formação, evidenciadas em investigações realizadas noutros contextos nacionais e internacionais. A adopção do portfolio reflexivo (Sá-Chaves, 2000) numa dupla dimensão – formativa e avaliativa – resultou de uma concepção de formação conducente ao desenvolvimento de professores reflexivos, capazes de exercer funções supervisivas alicerçadas na reflexão, no diálogo, na partilha e na intervenção. Pretendemos com a aplicação de portfolios reflexivos verificar até que ponto a construção de este tipo de narrativa autobiográfica podia contribuir para o desenvolvimento da profissionalidade docente de professores inseridos na carreira há já alguns/muitos anos, proporcionando-lhes a(s) ferramenta(s) reflexiva(s) necessária(s) a uma intervenção e/ou alteração de práticas mais adequadas às novas funções supervisivas que a legislação recente previa que viessem a exercer. Pudemos confirmar que a redacção do portfolio constituiu uma mais valia para os seus autores no que respeita ao seu desenvolvimento da sua profissionalidade, tendo-se verificado um crescimento evidente nas dimensões de conhecimento profissional, com especial incidência: no autoconhecimento; no conhecimento sobre estratégias reflexivas e supervisivas para o exercício de novas funções; no conhecimento de teorias práticas subjacentes às suas experiências supervisivas (passadas, presentes e futuras); no conhecimento sobre desenvolvimento curricular e sua flexibilização; no conhecimento sobre estratégias de avaliação alternativa e compreensiva; no conhecimento do Outro, no qual se incluem os alunos, os colegas de profissão e os restantes elementos da comunidade educativa; e no conhecimento sobre os contextos. Verificámos igualmente que a compreensão das competências supervisivas dos formandos também evoluiu. As reflexões vertidas neste estudo evidenciam que os formandos consciencializaram a necessidade de possuírem uma competência de intervenção fundamentada na reflexão, exercida sob uma perspectiva dialógica e humanista de supervisão e de adaptabilidade aos contextos profissionais. Acresce que alguns destes formandos manifestaram vontade e maior coragem para assumir essa intervenção, considerada imprescindível para que a escola evolua e se inove, como resposta à imprevisibilidade e à complexidade dos nossos tempos. Tornou-se igualmente evidente que os formandos desenvolveram as competências de integração da prática na teoria ou vice-versa e de autenticação das suas próprias teorias. Os professores são unânimes ao afirmar que a estratégia de portfolio contribuiu para o desenvolvimento da sua competência reflexiva e/ou de análise crítica, a qual, por sua vez, conduziu à auto-consciencialização da sua matriz identitária e à coragem para serem mais autênticos e interventivos/pró-activos. Terem sido capazes de ultrapassar as dificuldades e os receios colocados por uma estratégia que desconheciam, conferiu-lhes maior auto-estima e autonomia. Este aspecto está bem patente nas meta-análises realizadas por cada autor do portfolio, nas quais, aceitam a estratégia inicialmente combatida, reconhecendo-lhe valor formativo e a capacidade de revelação de conhecimento sobre si próprios. Pese embora o curto espaço de tempo em que a experiência de construção dos portfolios decorreu, tanto os formandos como nós consideramos que esta narrativa profissional autobiográfica é uma estratégia promotora de uma auto-supervisão contínua, que fornece e regista pistas de autodireccionamento profissional, sempre passíveis de avaliação e de redireccionamento. Com base nestas constatações consideramos que o portfolio reflexivo pode tornar-se no instrumento mais completo e diacrónico de auto-avaliação de professores, prevista no ECD, na medida em que permite retratar o desenvolvimento profissional e pessoal do seu autor e possibilita que este se reveja e redimensione a sua profissionalidade, sempre que acrescenta reflexões novas ou complementa anteriores, como resultado dos conselhos e/ou das discussões com o(s) Outro(s) e o próprio.

Narrativement vôtre San-Antonio, ou, La fictivité racontée

Comme l'ont souligné certains critiques, un des aspects essentiels de l'écriture sanantonienne réside dans la mise en scène de l'acte de narration. Dans le but de comprendre l'évolution de l'oeuvre de San-Antonio, l'analyse de cette caractéristique, à travers un corpus de romans parus dans cinq décennies différentes, s'est avérée opportune. L'étude du paratexte réel, d'une part, et de la représentation fictive du paratexte, d'autre part, démontre que cette mise en scène de la narration s'est développée et complexifiée de 1950 à 1980. Par la suite, cette pratique est demeurée, mais a été utilisée avec moins d'emphase. Par ailleurs, l'exploration des possibilités paratextuelles menée par San-Antonio révèle en creux les nombreuses conventions littéraires qui reposent sur le paratexte. Enfin, la mise en évidence de la narration est une sorte de défi au pouvoir de la fiction: la magie du récit opère toujours malgré ces évidents bris du réalisme.

Desistência e abandono nos cursos de educação e formação

Trabalho de projecto de mestrado, Ciências da Educação (Formação de Adultos), Universidade de Lisboa, Instituto de Educação, 2011

Representações gráficas da dinâmica do corpo : Desenho, 12º ano

Relatório da Prática de Ensino Supervisionada, Ensino das Artes Visuais no 3º Ciclo do Ensino Básico e no Ensino Secundário, Universidade de Lisboa, 2013