252 resultados para estereótipos
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Portraits de la Dignité: Noirs du Riacho (2005-2006) analyse le Projet Dignité, comme un produit publicitaire du gouverne du Rio Grande do Norte, à travers de trois voie: l éducation; l identité; la propagande publicitaire. Notre regard a été dirigé vers les images écrites, parlés et photografiées pour meilleur comprendre comme la communauté des Noirs du Riacho, a été incorporer a polítique d égalité de races proposé par les gouvernes Municipal, de l État, et Fédéral, tout em transformant la communauté en produit publicitaire du gouverne. Entre une partie et l outre on a enregistrés des questions sur l identité, plus particulierment la (des)constrution identitaire tout en s appuyant dans le rôle de la langage publicitaire, que em utilisand les richeses de ses techniques, montre le Riacho et le peuple dans la exposition etno-photogaphique Portraits de la Dignité. Ainsi, c est important comprendre la divulgation du Projet Dignité, appuyer dans la propragande de l image des personnages du Riacho divulguées dans la presse locale. Cette problematique, nos conduit a controverser des questions três anciennes par rapports aux discriminations contre les négres, ainsi comme la façon que le gouvernement en la période analysé, s engage en la problematique des communautés restantes de quilombolas dans l État du Rio Grande do Norte. Au choisir la communauté du Riacho pour développer sa politique d action affirmative l État place le Riacho comme laboratoire sociale , en cette contexte nous cherchons à travers des analyses des documents officiels, thèses, recherches bibliografiques et de champs, bien comme de matériel journalistique et publicitaire, révéler les messages véhiculés dans la presse locale sur des questions proposés par cette étude. Pour développer l étude nous appuyons metodologicament en la recherche qualitative, sans perdre de vue l analyse critique des contenus, vu que les sujets en étude ne doive pas être analyser basé en un unique point de vue. Ainsi, nous pensons ne pas fermer la question, mas ouvrir l outres pour permettre meilleur débattre la liason chaque jour plus fort entre la publicité e l action gouvernamentale, en ce qui est relatif aux usages de l image photografique
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There is still a lot to be said about the relationship between culture, cognition and language. Within an embodied cognition perspective to language, it may be understood that the senses generated and used in discourse are built and negotiated not only linguistically, since they also involve stereotypes, schemes, frames, etc. These cognitive structures, in turn, would emerge from subjects experiences and interactions with a sociohistorically constituted environment. With that in mind, what would happen if someone had an altered view in the perception of such environment? The objective of this master s thesis was to understand the process of meaning construction, aiming at the activation of frames, in the discourse of people who have been diagnosed as schizophrenic and have been hospitalized, that is, individuals who have their socio-environmental perception affected. With that aim in mind, a speech corpus was generated with three schizophrenic patients from Professor Severino Lopes Psychiatric Hospital. The data were collected and analyzed qualitatively, based on the theoretical and analytical premises of Cognitive Linguistics, more specifically, of Simulation Semantic perspective. Therefore, it was possible to identify aspects related to meaning construction processes in the discourse of schizophrenic patients, understanding that language is integrated with cognition and culture. Therefore, the alteration in the way experiences are perceived by schizophrenic patients affect the linguistic production of these subjects. Finally, if we take into consideration that the mental disturbance caused by schizophrenia results in a change in perception of reality by these individuals, we can infer an implication of such factors in language and, subsequently, the interference of such issues in the meaning construction processes in the discourse of patients diagnosed with schizophrenia
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The main objective of this study is to investigate the meanings of body and costume as essential components of television journalists aesthetic discourse, as exemplified by the presenters of Jornal Nacional, from Rede Globo. The study is inspired on the paths proposed by semiotics, and combines this approach with other techniques of scientific investigation to identify the meanings of this non-verbal communication form. For that, this work uses the concept of communication proposed by the Palo Alto School s authors, more specifically the concept of Watzlawick et al. (2005), which understands communication like relation and inherent of human beings. The precepts of complex thought and the hologramatic principle of Morin (1990), which value the union and the need to connect the knowledge of elements or parts to that of the systems these parts constitute, is also present in the thinking that guides the work. Throughout the chapters, we elucidate our understanding of body and television as media, and fashion and television journalism as languages. This work approaches a televisual history of Jornal Nacional in order to better understand the aesthetic proposed by television news over time, its presenters and costumes. The elements that are part of the televisual language s expression and content are addressed so that we can better understand the importance of body and presenters costume in this context. Finally, we conduct an analysis of the meanings of television journalism presenters body and costume through their stereotypes, their integration into the fashion cycle and also into the televisual analysis of the most important costume elements of Jornal Nacional s presenter couple: colors, models and accessories. We thus seek to strengthen the understanding of the wardrobe inseparable from the body as communication and detail some of their production understanding processes. The women historical role in brazilian television journalism, as well as masculinization of TV journalism environment are important elements to contextualize televisual language thinking in contemporary society. The investigation covers the origins, concepts, proposals, stereotypes, prejudices, reproductions, naturalizations and reinterpretation of the body and the costume of the presenters through time and the relationship between body, fashion and communication
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Dans ce texte, nous prenons avec probleme le départment bresilien de Piauí comme espacialité de la Région « Nordeste », suivant les instants de son insertion politique et discursif dans l'identité régionale, qui s'est donnée entre la fin des années 1950 et débuts des années 1970. Pour ceci, nous proposons une analyse de discours identitaires de Piauí comme la littérature et le folklore produits alors, cherchant à rapporter telles discours avec les pratiques et intérêts politiques qui ont concouru pour la « nordestinization » de Piauí. Parmi ces discours et dans dialogue avec eux, nous prenons centralement l'oeuvre du juge et ecrivain João Nonon de Moura Fontes Ibiapina, emisseur de signes qui apparaît en ce moment. Notre objectif est discuter les images élaborées sur Piauí et son inclusion dans les stéréotypes cristallisés de Nordeste, comme la pauvreté et la nécessité, la vie dans le champs et la prédominance d'une « culture populaire » régionale. Dans une période d'importantes mutations dans la société brésilienne, dans la production culturelle, dans heurtes régionalistes Nordeste et dans les formes de penser et pratiquer les espaces, les intellectuels de Piauí que nous étudions ont essayé de recouvrir de mots et de sens la noirceur et l'incommode silence concernant le Piauí dans la Nation bresilienne, quand le déparment s'intégrait, au moyen de la Région, au Brésil urbain et industrialisé
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This thesis is consisted of a theoretical and empirical study about the treatment given by media, particularly on telejournalism, to violence against women. It aims to analyze and reflect about the role of media, particularly television, on the process of reproduction of patriarchy system of gender on the context of Brazilian society, from content and narrative news about crimes committed against Andreia Rodrigues and Eliza Samudio. In light of the critical perspective, we seek to apprehend the particularities of patriarchy as a system of domination and subjugation of women, and also reveal the involvement of traditional means of media on reproduction and maintenance of inequality between men and women. To apprehend that reality, we had as guidance a critical social theory, grounded in historical-dialectical materialism which enabled us to apprehend the phenomenon under investigation actually enrolled in a dynamic and contradictory reality. The research had qualitative approach. We appeal to the specialized literature of the area from classical and contemporary authors. We conducted a content analysis of categorized matters, and interviews with individuals involved in issues of gender and / or communication. The critical examination of the matters indicated that television journalism is permeated by the contradictions inherent in social life, means that states and restates the ideology of ruling classes, their values and worldviews, but also express conflicts and social demands. The study revealed that prevails on television playing stereotypes and gender inequalities. We could also see that violence against women gets a sensationalist overblown approach and with no insights on the social relations that determine and base it.
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The software development processes proposed by the most recent approaches in Software Engineering make use old models. UML was proposed as the standard language for modeling. The user interface is an important part of the software and has a fundamental importance to improve its usability. Unfortunately the standard UML does not offer appropriate resources to model user interfaces. Some proposals have already been proposed to solve this problem: some authors have been using models in the development of interfaces (Model Based Development) and some proposals to extend UML have been elaborated. But none of them considers the theoretical perspective presented by the semiotic engineering, that considers that, through the system, the designer should be able to communicate to the user what he can do, and how to use the system itself. This work presents Visual IMML, an UML Profile that emphasizes the aspects of the semiotic engineering. This Profile is based on IMML, that is a declarative textual language. The Visual IMML is a proposal that aims to improve the specification process by using a visual modeling (using diagrams) language. It proposes a new set of modeling elements (stereotypes) specifically designed to the specification and documentation of user interfaces, considering the aspects of communication, interaction and functionality in an integrated manner
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This paper concern the general subject of teacher career construction, since the period of the initial formation in the teaching course of pedagogy crossing the first effectives experiences of professional performance, until the reflections about the results of the continuous formation propositions. The specifics subject is the formative quotidian in the teacher s life beyond of the traditional stereotypes about individuals and institutions bring up for discussion a micro sociological approach about the professionals uncertainty and the personal hopes, the teacher displeasures and the pedagogical satisfactions. The epistemological reflection about the different formatives experiences, taking as example the Programa de Formação de Alfabetizadores PROFA (Alphabetizers Formation Program) developed by the Secretaria Municipal de Educação of Natal City, consider the ambiguous tension between the knowledge that the teachers acquire in their formation and the concrete teachers practical since those experiences. The study methodology is based in the qualitative comprehensive research, sustained by observations, impressive reflective accounts, and also in the theoretic analyses with contemporary references to the critical pedagogical through and education sociology. I used the autobiographic reflective account by the writer-researcher in her owner academic and professional way. I propose an image of a teacher s factory in such a way for its conformist aspects to the continuity stands as much the internal contradictions of the system. Gears, pieces and manual instructions are the educational components of this factory as ideological, institutional and technical structures to aim at to limit the critics and the changes. However the teachers thinking and acting with their owner creativity to adapted uncontexted professional knowledge s to their pedagogical lives. Under those analogies I propose the problem of this research the teacher s formation and theirs pedagogical practices- and also examine briefly its theoretic-philosophical and methodological basis. From the analysis and interpretation of my owner experiential life as teacher s educator I put the necessity of re-thinking the teacher s formation in terms to rebound more meaningfully in their pedagogical actuation. I believe an important part of the teacher s formation process is the personal wish to learn more about the office, explicitly connected to human convictions and values such as to a positive professional identity. Thus, the teacher able to reflect about your owner educator life can find the best way to help the students to think critically about their culture and history, valorizing creative exits by themselves to face the conformist social stands connected with school education
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A sociedade atual tem valorizado de forma significativa a aparência alta e esbelta. Essa constituição física tem sido reforçada desde a infância e atinge a população adolescente, que deseja enquadrar-se nos estereótipos, particularmente aqueles veiculados pela mídia. Nesse sentido, profissionais de saúde são questionados rotineiramente sobre os efeitos positivos que o exercício físico exerce sobre o crescimento longitudinal de crianças e adolescentes. Procurou-se revisar a literatura especializada a respeito dos principais efeitos que o exercício físico exerceria sobre a secreção e atuação do hormônio de crescimento (GH) nos diversos tecidos corporais, durante a infância e adolescência. Através dessa revisão, foi possível verificar que o exercício físico induz a estimulação do eixo GH/IGF-1. Embora muito se especule quanto ao crescimento ósseo ser potencializado pela prática de exercícios físicos, não foram encontrados na literatura científica específica estudos bem desenvolvidos que forneçam sustentação a essa afirmação. No tocante aos efeitos adversos advindos do treinamento físico durante a infância e adolescência, aparentemente, esses foram independentes do tipo de esporte praticado, porém resultantes da intensidade do treinamento. A alta intensidade do treinamento parece ocasionar uma modulação metabólica importante, com a elevação de marcadores inflamatórios e a supressão do eixo GH/IGF-1. Entretanto, é importante ressaltar que a própria seleção esportiva, em algumas modalidades, recruta crianças e/ou adolescentes com perfis de menor estatura, como estratégia para obtenção de melhores resultados, em função da facilidade mecânica dos movimentos. Através dessa revisão, fica evidente a necessidade de realização de estudos longitudinais, nos quais os sujeitos sejam acompanhados antes, durante e após sua inserção nas atividades esportivas, com determinação do volume e da intensidade dos treinamentos, para que conclusões definitivas relativas aos efeitos sobre a estatura final possam ser emanadas.
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OBJETIVO: Analisar as relações entre agentes comunitários de saúde e os cuidados prestados a idosos. MÉTODOS: Estudo transversal descritivo, com 213 agentes comunitários das 12 unidades básicas de saúde e das 29 unidades de saúde da família de Marília em 2010. Os dados foram coletados por meio de um questionário sociodemográfico, um instrumento de escala de atitudes em relação à velhice (Escala de Neri) e um questionário para avaliar conhecimentos gerontológicos (Questionário Palmore-Neri-Cachioni). Para a análise dos dados, foi utilizado o programa Statistical Package for the Social Sciences versão 16.0 para Windows. RESULTADOS: Predominaram no quadro dos agentes comunitários os adultos jovens, do sexo feminino, casados, escolaridade > 12 anos e inseridos na atividade há mais de seis anos. A maioria dos agentes relatou experiência com grupo de idosos e convivência intradomiciliar com pessoas dessa faixa etária, porém menos da metade referiu capacitação no tema envelhecimento. As avaliações positivas dos agentes quanto às atitudes perante a velhice ocorreram principalmente em aspectos como a sabedoria e generosidade dos idosos, porém foram marcantes as atitudes negativas para lentidão e rigidez. O número de acertos sobre gerontologia foi baixo e esteve diretamente associado às capacitações recebidas pelos agentes. Foram observados estereótipos em relação ao idoso, na medida em que muitos agentes os consideravam insatisfeitos e dependentes. CONCLUSIONES: Mudar as atitudes e melhorar o conhecimento que se tem acerca do envelhecimento é essencial no enfrentamento das demandas advindas dessa fase da vida. Qualificar a formação do agente comunitário de saúde é fundamental no cuidado ao idoso na atenção primária.
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Neste artigo, a partir da definição do conceito de zona muda das representações sociais, descrevemos as técnicas de substituição e de descontextualização normativa desenvolvidas pela Escola de Aix-en-Provence para revelar as representações escondidas ou mascaradas em função de sua inadequação às normas sociais vigentes no grupo de referência dos respondentes de questionários. A seguir, relatamos os primeiros estudos realizados com a intenção de revelar elementos representacionais da zona muda de representações e os estudos atuais sobre esse conceito e descrevemos e discutimos três possíveis explicações para a mudança de representações em situações de substituição ou de descontextualização normativa: a projeção de representações condenáveis pelas normas sociais a outros grupos de representação quando os sujeitos falam por outros grupos e não por si mesmo; o efeito da transparência de representações quando são descritas as representações de grupos conhecidos; o efeito da influência social de normas ou de representações proeminentes no grupo de pertença.
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Muitas práticas educacionais no ensino e aprendizagem de línguas parecem ainda dominadas por uma visão de cultura essencialista, na qual os alunos, suas habilidades e atitudes de aprendizagem são caracterizadas por estereótipos problemáticos e/ou imaginários de suas culturas religiosas, étnicas e nacionais. As novas ferramentas e aplicativos para comunicação trazidos pela internet têm contribuído para o aumento de práticas comunicativas entre indivíduos de diferentes culturas e o uso da língua inglesa entre falantes não nativos, o que também tende a trazer impactos sobre a maneira como entendemos e ensinamos cultura na aprendizagem de tal língua. Este artigo pretende explicitar a visão de cultura presente nos conceitos de competência comunicativa e competência intercultural, e discutir a necessidade de reformulação do componente cultural no ensino e aprendizagem de línguas, para que ele objetive a exploração da complexidade advinda do pragmatismo dos encontros interculturais na contemporaneidade.
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Pós-graduação em Artes - IA
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Pós-graduação em Ciências Sociais - FFC
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Pós-graduação em Educação - IBRC
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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)