Destination images of non-visitors

This article provides much needed understanding of destination images held by non-visitors. Recognizing the characteristics of non-visitor images and their formation is important in order to understand images more widely. This qualitative study assesses images of London. The views of three hundred people in the Czech Republic who have never visited London were obtained via an innovative open-ended research instrument. The study showed that non-visitors imagine destinations through comparisons with their own experiences of places. Findings indicate that images can be very persistent and that the first images formed of a destination endure over time. Although the research is based on people with no direct experience of London, the research highlights that a range of secondary ‘experiences’ influence image formation.

Reflections Upon the Experience of Longitudinal Research into Cultural Event Production in a Developing Destination

Longitudinal studies have the capacity to provide more nuanced explanations of tourism and event phenomena, taking account of complexity, change and context. This paper is a self-reflexive, methodological study of research practice. It investigates my experience of engaging with cultural event producers in an emerging destination over a seven-year period. Focussing on my research journey, it considers the social and relational dynamics associated with longitudinal research. Reciprocal relations and co-production of cultural events reveal nuanced information and expose fluid relationships and networks. Long-term engagement uncovers evolving practices and develops understanding of event processes embedded within their wider context.

O impacto do branding corporativo na reputação das organizações: o caso Renova

Dissertação apresentada à Escola Superior de Comunicação Social como parte dos requisitos para obtenção de grau de mestre em Publicidade e Marketing.

Importância dos stakeholders locais no processo de branding turístico

O objetivo deste trabalho é avaliar a importância dos stakeholders, particularmente, o caso dos comerciantes locais, que correspondem à recente reformulação da “marca” Porto, enquanto cidade, que resultou na nova imagem “Porto.”, implementada em Setembro de 2014. Visto ser um tema recente, recorreu-se à revisão de literatura para verificar se existe ou não importância na integração desta população, através de um processo de branding conjunto, em parceria com quem na prática empreende a marca. Seguiu-se uma análise mais objetiva, onde se selecionou uma amostra por conveniência, sobre o critério de acessibilidade e ainda realizando um convite para entrevista, junto da organização responsável pelo desenvolvimento da marca, que impremeditávelmente foi declinado. Contudo, prosseguiu-se com o apropositado ingrediente da matéria em pesquisa, que talvez possa responder à desconformidade da organização em prestar esclarecimento. Deste modo, do elemento a ser investigado identificam-se quarenta e um negócios, de diferentes segmentos de mercado (alojamentos turísticos, restauração, garrafeiras e lojas de artesanato local), com uma média de cinco funcionários cada e localizadas na zona histórica da cidade do Porto. Em colaboração com os mesmos, foi produzido um questionário pessoal com os proprietários de cada organização investigada. Daqui resultou o nível de familiaridade, motivações e desejos, assim como nível de envolvimento, aproveitamento e aplicação destes stakeholders, imprenscindíveis à marca. Descobrindo-se que independentemente da consciência sobre a existência de uma marca e de um bom nível de reconhecimento, após o seu lançamento, isto não se correlaciona com o comprometimento disponibilizado por parte de quem a gere, nomeadamente comunicação direcionada para os stakeholders locais. Verificando-se uma incongruência quanto ao empreendimento do conceito de branding colaborativo, identificado na literatura e ao qual se atribuí uma aplicabilidade proveitosa.

Higher education branding: Nova School of Business and Economics and Bocconi University

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics

Marketing plan: How to benefit from the European population ageing and attract the affluent senior segment to choose Lisbon as a tourism destination?

NSBE - UNL

Mechanical circulatory support for destination therapy.

Patients with chronic heart failure who are not eligible for heart transplant and whose life expectancy depends mainly on the heart disease may benefit from mechanical circulatory support. Mechanical circulatory support restores adequate cardiac output and organ perfusion and eventually improves patients' clinical condition, quality of life and life expectancy. This treatment is called destination therapy (DT) and we estimate that in Switzerland more than 120 patients per year could benefit from it. In the last 10 years, design of the devices, implantation techniques and prognoses have changed dramatically. The key to successful therapy with a left ventricular assist device is appropriate patient selection, although we are still working on the definition of reliable inclusion and exclusion criteria and optimal timing for surgical implantation. Devices providing best long-term results are continuous flow, rotary or axial blood pumps implanted using minimally invasive techniques on a beating heart. These new devices (Thoratec HeartMate II and HeartWare HVAD) have only a single moving part, and have improved durability with virtually 10 years freedom from mechanical failure. In selected patients, the overall actuarial survival of DT patients is 75% at 1 year and 62% at 2 years, with a clear improvement in quality of life compared with medical management only. Complications include bleeding and infections; their overall incidence is significantly lower than with previous devices and their management is well defined. DT is evolving into an effective and reasonably cost-effective treatment option for a growing population of patients not eligible for heart transplant, showing encouraging survival rates at 2 years and providing clear improvement in quality of life. The future is bright for people suffering from chronic heart failure.

An analysis of students' travel motivations and images of China as a tourist destination

Despite China's rapid growth in inbound tourism, the nature of its Canadian tourist market has been insufficiently studied. In response to this need, the objectives of this study are to identify China's destination image in Canadian students' minds, their possible internal motivations for visiting China as well as examining demographic influences on people's destination image formation. The study reviews image formation process and travel motivation categorisation, discusses their relationship, and implements Baloglu and McCleary's (1999) perceptual and affective image formation model and "push and pull factors" theory as its framework. A self-administered survey was applied to 424 undergraduate students in a Canadian university in early 2004. Exploratory factor analyses were conducted to identify perceived images and travel motivation. Summated means were calculated to illustrate the affective attitudes. A series of f-test and ANOVA tests were employed to examine the influence of demographics. An open-ended question format was adopted to analyse other images, motivations and visitation barriers that students may have. Findings demonstrate that cultural and natural attractions are the predominant image which the Canadian students have of China'; some stereotypes and negative images still influence the students' perception; travel service quality is largely unknown; increasing knowledge and seeking excitement and fun are the significant motivators in the likelihood of the Canadian students choosing to visit China; and personal interests may be a factor that significantly influences an individual's destination image and travel motivation. Raising awareness and increasing familiarity through promotion are suggested as methods to create a positive destination image of China.

El uso de la creatividad en el desbloqueo de las ideas limitantes para el desarrollo del branding personal en los jóvenes de la Universidad Autónoma de Nuevo León.

Tesis (Maestría en Ciencias de la Comunicación) UANL, 2013.

Les monuments mégalithques de tous pays: leur age & leur destination, avec une carte et 230 gravures

UANL

A propos de l’intégration de l’icône forme architecturale dans le paysage de la ville à travers le Branding

Dans une perspective strictement structurale, cherchant à étendre et généraliser le calque linguistique à la majorité des champs épistémologiques, une nouvelle science –la sémiologie– est née. Considérant les conventions et systèmes langagiers circulant dans la vie sociale des signes, ladite science n’a pas hésité à comparer les systèmes sémiotiques-forme architecturale et paysage de la ville à des structures discursives ou encore des « textes ». L’intégration du système de signes-forme architecturale dans le paysage de la ville se définit conséquemment comme une « dialogie » entre lesdits systèmes sémiotiques, une « intertextualité » s’effectuant sur la base de codes variés, enchevêtrés. En se basant sur les fondements peirciens du signe, nous proposons (selon une méthodologie décompositive desdits systèmes de signes) d’élucider le sens de cette dialogie dans les stratégies contemporaines du « Branding urbain » où ladite « intertextualité » se transforme en « interimagibilité » (ou « intericonicité ») prenant la ville de Toronto et l’extension du musée royal de l’Ontario (ROM) un corpus remarquable manifestant ladite métamorphose.

La communauté des consultants en marketing territorial et la diffusion internationale des politiques de branding des villes

Les villes de toutes tailles rivalisent aujourd'hui avec des endroits et des organisations situés sur tous les continents pour attirer les investisseurs, touristes, entreprises, travailleurs, étudiants et futurs résidants. Afin de faire face à cette concurrence mondiale, l’utilisation d’approches et de stratégies de marketing et de branding territorial par les autorités municipales dans leur démarche de planification et de gestion urbaine est de plus en plus fréquente. Ce mémoire se penche sur le caractère politique du branding des villes, qui a été jusqu’ici très peu exploré. Il expose l’engouement observé pour l’adoption de ce type de politiques dans un nombre croissant de villes et s’intéresse à l’influence de la communauté de consultants en marketing des villes dans le transfert de ce type de pratiques. Puisqu’il s’agit d’une approche nouvelle, ce mémoire se veut avant tout exploratoire. Il présente un portrait de la communauté d’acteurs œuvrant dans ce domaine d’activité et expose certains des éléments servant à illustrer l’influence que ces acteurs peuvent avoir sur la diffusion internationale de ce type de politiques et de pratiques.

À la recherche d'une définition de la destination de l'immeuble en copropriété divise au Québec

Le droit de propriété, théoriquement absolu, est restreint dans le cadre de la copropriété divise étant donné le contexte individuel et collectif dans lequel il s’exerce. En fait, l’intérêt collectif peut lui imposer des restrictions, mais à certaines conditions. L’une d’entre elles, essentielle, est le respect de la destination de l’immeuble. Or, la notion de destination de l'immeuble ne fait l'objet d'aucune disposition législative permettant de la définir. Afin de préciser cette notion, deux conceptions ont été développées. La première est à l’effet qu’on doit tenir compte, dans la recherche de la destination de l'immeuble, de ses caractères et de sa situation. La deuxième prévoit plutôt qu'il faut distinguer ces trois éléments. Même si la première thèse est majoritairement admise en jurisprudence, nous croyons que les tribunaux interprètent trop largement cette notion, qui devrait être mieux circonscrite. Après une revue de la littérature et une analyse jurisprudentielle, nous développerons notre propre conception de la notion de destination, qui sera une voie mitoyenne entre les deux conceptions établies, et proposerons des améliorations quant à la rédaction de cette clause dans la déclaration de copropriété.