1934 University of Michigan Football team, coach Kipke and 12 players (seniors?) on practice field

Back Row: coach Harry Kipke, Willis Ward, Willard Hildebrandt, Gerald Ford, Thomas Austin, Tage Jacobson, Michael Savage

Front Row: William Renner, Chester Beard, William Borgmann, Russell Fuog, John Regeczi, John Viergiver

University of Michigan Football Team, 1934, full squad posed on practice field

Back Row: Cedric Sweet, Franklin Lett, Steve Remias, Carl Carr, Russ Oliver, captain Thomas Austin, Robert Johnson, Willard Hildebrandt, Edward Stone, Michael Savage, Thomas Oyler, Harry Wright, Joe Fisher, Jack Liffiton, John Viergever, Herman Everhardus, Willis Ward, Matt Patanelli, Robert Graper

Middle Row: John Mumford, James Kidston, William Borgmann, Chester Beard, Howard Triplehorn, Vincent Pope, Ernest Pederson, Joseph Ellis, Robert Amrine, Russell Fuog, Stanton Schuman, Vincent Aug, Winfred Nelson, John Regeczi

Front Row: John Connolly, Jesse Garber, David Barnett, John Rieck, Frank Bissell, Eli Soodik, William Renner, Richard James, Ferris Jennings, Harry Pillinger, Harry Lutomski, George Bolas, Charles Brandman, Gerald Ford

University of Michigan Football Team, 1934, full squad posed on practice field

Back Row: Cedric Sweet, Franklin Lett, Steve Remias, Carl Carr, Russ Oliver, captain Thomas Austin, Robert Johnson, Willard Hildebrandt, Edward Stone, Michael Savage, Thomas Oyler, Harry Wright, Joe Fisher, Jack Liffiton, John Viergever, Herman Everhardus, Willis Ward, Matt Patanelli, Robert Graper

Middle Row: John Mumford, James Kidston, William Borgmann, Chester Beard, Howard Triplehorn, Vincent Pope, Ernest Pederson, Joseph Ellis, Robert Amrine, Russell Fuog, Stanton Schuman, Vincent Aug, Winfred Nelson, John Regeczi

Front Row: John Connolly, Jesse Garber, David Barnett, John Rieck, Frank Bissell, Eli Soodik, William Renner, Richard James, Ferris Jennings, Harry Pillinger, Harry Lutomski, George Bolas, Charles Brandman, Gerald Ford

University of Michigan Football Team, 1920, full squad posed on practice field

Back Row: assistant coach A.J. Sturznegger, Richard Rowland, Frank Czysz, Abe Cohn, George Planck, James Johns, Louis Lehman, William Van Orden, assistant coach Robert Watson,

Center Row: John Searle, Allen Bailey, Grenville Andrews, Theodore Banks, George Gilmore, Horace Wachter, Frank Steketee, Meyer Paper, Charles Petro, assistant coach Prentiss Douglas

Front Row: Edward Usher, John Perrin, Viggo Nelson, John Dunn, Robert Jerome Dunne, Tad Wieman, head coach Fielding Yost, Angus Goetz, Ernie Vick, Hugh Wilson, Franklin Cappon, William Fortune

Report on creep characteristics at 18000F. Calite A, Calite B (L.C.) Calite B, Calite B-28 ... Department of engineering research, University of Michigan ... for the Calorizing company, Pittsburgh, Pa.

Jointly with J.H. Taylor.

[College of Engineering (University of Michigan) publications].

Also contains brochures, directories, manuals, and programs from various College of Engineering student organizations such as the Society of Women Engineers and Tau Beta Pi.

Understanding the Effect of Television Advertising on Women's Attitudes and Purchase Intentions Towards Beer: A Study of Three Major Brands.

Abstract Purpose of Paper: The market for beer in the UK is now mature and sales have been stable at around £16bn for about ten years (Mintel 2014). More recently, there have been changes in the market as consumers have switched from bigger mainstream brands to a growing number of smaller craft beers. However, in order to grow further significantly, the industry needs to explore new market segments and find new consumers for beer. So far, it is estimated that only 1.3m women in the UK drink beer (O'Reilly, 2014; Mail Online, 2015). Women are therefore an underexplored segment and present the main growth opportunity for beer drinking in the UK. However, most beer television advertising has traditionally been aimed at the male audience and there have been suggestions that some of this advertising has been seen as unpopular with or even insulting to women (Jackson, 2013; Zwarun et al., 2006). The Chief Executive of major brewer SAB Miller, which owns the Foster's brand, has recently written that, 'We have to acknowledge that core lager advertising, for many years, was either dismissive of, or insulting to, women.' (Shubber, 2015). If women are to be the new consumers and the future target for beer advertising, there is therefore a significant gap in the knowledge and literature concerned with how women differ from men in responding to the television advertising produced by beer brands and it is important that this gap in knowledge is addressed. The purpose of this paper is therefore to explore the effect of the television advertising of the three top selling UK beer brands on women's attitudes and purchase intentions towards those brands. More specifically, the objectives are: 1) To gain an understanding of how female consumers respond to existing beer television advertising, specifically in terms of the ‘likeability’ of the content of TV commercials produced by the three leading UK beer brands among female consumers. 2) To examine the effect of the rational and emotional content, including the use of humour, in television commercials produced by the three leading UK beer brands on the attitudes of female consumers towards those brands. 3) To explore in-depth female consumer attitudes towards the content (message cues and symbolism) of the television commercials produced by the three leading beer brands in the UK and their effect on subsequent purchase intentions for each brand.