As relações públicas e a gestão da comunicação integrada em tempos de crise: uma análise sobre o caso Ades no Facebook

This paper aims to understand so that organizations in times of crisis - exposed to social media, especially Facebook - they conceive strategies to minimize any factors that shake with your credibility, image and reputation. There for, the case study on the crisis experienced by Ades brand in March 2013 was chosen. The methodology of the work consists of bibliographic research and analytical as well as the presentation and case study, covering the concepts of Marketing, Public Relations, Social Media, Reputation Management and Image, Branding and Integrated Communication. This work was divided into four chapters that present the management of communication in the digital age, the presentation of the global Unilever brand and it brand Ades; exposure to the crisis and its repercussion and an analysis of the case under the stance of public relations, in this order

Estudo de tempos e temperaturas de sinterização na obtenção da liga NiTi por metalurgia do pó

The nickel-titanium alloys are very attractive and so it is widely used in industry, engineering applications in general and also in biomedical and dental applications. Besides showing the shape of memory effect, biocompatibility and superelastic, the alloy commercially known as Nitinol, has excellent mechanical properties. Most devices used in Brazil have been produced nationally, but using imported material is also necessary, which shows the need of produce the alloy nationally. In this study we have investigated the influence of sintering temperatures and times to obtain nickel-titanium alloys by powder metallurgy alloys and the characterization of the precipitated intermetallic phases by using the post-mix of elemental nickel and titanium in proportion of 49.5% Ti - 50.5% Ni. The samples were sintered at 930ºC for periods of 30, 40 and 50 hours and were characterized by optical microscopy using metallography and x-ray diffraction. The results of the study show that the 50 hours sintering time was the most suitable time for obtaining the alloy, observing a low volume of precipitated intermetallic phases and absence of Ni and Ti residuals

Aspectos quânticos e clássicos da instabilidade de campos fundamentais em espaços-tempos astrofísicos

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Alterações em marcadores do estresse oxidativo ocasionadas por diferentes tempos de tratamento com chá mate (Ilex paraguariensis) no processo de envelhecimento

Pós-graduação em Ciências fisiológicas

Supervisão de estágio em serviço social: tempos de mundialização do capital - desafios cotidianos e (re)significados

Pós-graduação em Serviço Social - FCHS

Tempos, movimentos e qualidade da operação de colheita mecanizada de soja em função do formato de talhões

Pós-graduação em Agronomia (Ciência do Solo) - FCAV

Tempos de convergência: o perfil digital do jovem universitário da UFAC

Pós-graduação em Televisão Digital: Informação e Conhecimento - FAAC

Samba em fascículos: vertentes do gênero na coleção História da Música Popular Brasileira em tempos de consolidação da indústria cultural brasileira

Pós-graduação em História - FCLAS

A configuração de forças na constituição histórica do trabalho como estratégia de cuidado em saúde mental: problematizações foucaultianas

Investigated in this paper, as contributions to Foucault's genealogy of knowledge, the historical constitution of the joint activities between Work and Care in Mental Health (called Therapeutic Workshops, among other names) in their different purposes and dimensions that contributed to the production care of patients with psychological distress at different times. History is here understood as a multiplicity (and nonlinearity) of time series and various blending and shuffleforming speeches as truths. In conjunction we have discussed, we conclude that the work as a therapeutic modality in nursing homes, there emerged in the world of psychiatry, but of capitalism. Associated with measures of occupation "empty minds" of misfits, later earned the position of an instrument of discipline and social regulation. With the Psychiatric Reform, activities Work in Mental Health have been re-invented as spaces enablers of access to citizenship and contractuality social network users.

Relações entre o comprometimento do trabalhador e as políticas de gestão organizacional em tempos atuais

The present scenario of the employment market, demands an increasing commitment from employees based on one’s potential to offer the often required skills for companies who desire to hold on to a competitive position in its business segment. Studies about the relationship between commitment and the management polices demonstrates that many organizations are still neglecting the importance of their intellectual resources by applying some measures which result in a dangerous psycho-social environment and a decrease in the employee’s commitment. However, some well established organizations, attentive to signs from the market, are showing evidence of strategically integrated policies that invest in strengthening the relationship with their employees.

Nelson Werneck Sodré: história e utopia nos tempos do ISEB um estudo da narrativa como instrumento na disputa política 1955-1964

Pós-graduação em História - FCHS

Tempos de barbante: declínio e revitalização da literatura de cordel. Da Primeira República à contemporaneidade

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Redução de tempos de setup: aplicação de troca rápida de ferramentas em indústria de bebidas

The current competitive market requires companies to adapt so that they can meet the needs of customers in an agile manner and aimed at the lowest possible cost in their manufacture, be it a product or service. The Toyota Production System is aimed at higher profits through lean manufacturing practices with reduced spending, smaller lots and inventories, generated by market demand. The variety of products makes the setup of the equipment a critical point and it should be reduced as much as possible so it does not affect productivity. The rapid exchange of tools allows with few actions and a modification that time does not exceed one digit on your total time. In this study, a case study showed that only with standardization and use of cheap improvements made it possible to reduce setup time in bottle labeling machine by 98 minutes for a final time of approximately 10 minutes with little investment, demonstrating the feasibility the displayed and a monthly gain tool in bottles at approximately 120,000, generating a performance gain and budget of approximately R$ 94,000.00 per month

Redução de tempos de setup: aplicação de troca rápida de ferramentas em indústria de bebidas

The current competitive market requires companies to adapt so that they can meet the needs of customers in an agile manner and aimed at the lowest possible cost in their manufacture, be it a product or service. The Toyota Production System is aimed at higher profits through lean manufacturing practices with reduced spending, smaller lots and inventories, generated by market demand. The variety of products makes the setup of the equipment a critical point and it should be reduced as much as possible so it does not affect productivity. The rapid exchange of tools allows with few actions and a modification that time does not exceed one digit on your total time. In this study, a case study showed that only with standardization and use of cheap improvements made it possible to reduce setup time in bottle labeling machine by 98 minutes for a final time of approximately 10 minutes with little investment, demonstrating the feasibility the displayed and a monthly gain tool in bottles at approximately 120,000, generating a performance gain and budget of approximately R$ 94,000.00 per month

As histórias em quadrinhos no limiar de novos tempos: em busca de sua legitimação como produto artístico e intelectualmente valorizado

Enfoca a trajetória das histórias em quadrinhos para sua legitimação artística e cultural. Discute as dificuldades para aceitação dos quadrinhos em equipamentos culturais já estabelecidos e destaca o trabalho de artistas que utilizaram recursos da linguagem quadrinística em suas obras. Contextualiza a busca pela autonomia artística em obras produzidas no circuito underground e do quadrinho mainstream. Apresenta as graphic novels como novo formato para disseminação da linguagem dos quadrinhos em nível mundial, possibilitando atingir outras camadas de públicos e novos espaços de comercialização. Identifica tendências inovadoras na publicação de histórias em quadrinhos, com destaque para o jornalismo em quadrinhos e a utilização de quadrinhos para narrativas biográficas, identificando os principais autores e obras na área.