Imaginario social en la publicidad web de los e-readers

Se exploran las significaciones imaginarias que se materializan en los discursos publicitarios sobre los aparatos lectores de libros electrónicos comúnmente denominados "e-readers". Se parte de la hipótesis de que se cruzan significaciones imaginarias asociadas tanto al imaginario neotecnológico de las tecnologías digitales (Cabrera, 2006, 2011) como a lo que podríamos denominar el imaginario del "orden de los libros" (Chartier, 2000, 2005). Para realizar la exploración se analizan los discursos publicitarios de las páginas Web de tres casos: las marcas Kindle de Amazon, Kobo y Bq de Movistar. Se concluye que los e-readers son aparatos que participan del imaginario neotecnológico y vienen a integrar el complejo de las tecnologías digitales para la vida cotidiana, y que remiten también en gran medida a las significaciones imaginarias que dieron lugar a la hegemonía del papel en la cultura occidental por más de cinco siglos.

Hegemonía, gubernamentalidad, territorio. Apuntes metodológicos para una historia social de la planificación

La historia social de la planificación espacial es un elemento clave en el proyecto de replanteamiento crítico de las políticas urbanas y territoriales. Un urbanismo comprometido con la recuperación de lo común bajo coordenadas radicalmente democráticas requiere una lectura del pasado capaz de desvelar cómo llegaron a producirse las estructuras socioespaciales contemporáneas y el papel que la planificación jugó en dicho proceso. La historia social de la planificación permite comprender la génesis sociopolítica de los discursos, técnicas y prácticas urbanísticas que empleamos en la actualidad y cuál ha sido su efecto sobre la vida cotidiana de los planificados. Este artículo analiza varios momentos conceptuales y metodológicos de ese proyecto historiográ!co. Se exploran en primer lugar el concepto gramsciano de «hegemonía» y el foucaultiano de «gubernamentalidad » como herramientas que permiten comprender la articulación entre política y vida cotidiana en el marco de una historia social general. Esta matriz de trabajo se traslada a la dimensión espacial a través de los conceptos de «territorio» y «territorialidad». Por último se estudia el modo en que la planificación ha sido movilizada históricamente como técnica de regulación espacial de los procesos de reproducción social por determinados proyectos hegemónicos/gubernamentales en un contexto de lucha de territorialidades. ........................................... The social history of spatial planning is a key element in the critical reevaluation of urban and territorial policies. In order to engage planning in the recovery of the commons and the formation of more democratic environments we need to understand its role in the historical production of our present sociospatial structures. This historiographical approach provides an alternative account of the sociopolitical genesis of contemporary planning discourses, techniques and practices, describing their effects and impact on the everyday lives of planned populations. This article analyzes several conceptual and methodological moments of this research project. Firstly I suggest that we use Gramsci’s conceptualization of «hegemony» and Foucault’s «governmentality» in order to understand the articulation between politics and everyday life in the context of a general social history. This theoretical framework is then translated into spatial terms through the concepts of «territory» and «territoriality». Finally, I study how planning has been mobilized throughout history by particular hegemonic/governmental projects in order to spatially regulate the processes of social reproduction, in a context shaped by struggles of territoriality.

La vivienda social como patrimonio urbano: análisis de la patrimonialización de tres Barrios de Promoción Oficial madrileños

Aunque los conjuntos de vivienda social carecen en Europa de un nivel de protección patrimonial comparable a otras áreas urbanas, las negociaciones que surgen a raíz del anuncio de su remodelación o rehabilitación resultan inexplicables si no se supone su aceptación como patrimonio por parte de algunos de los actores implicados. Nos encontraríamos entonces no con un repertorio patrimonial consolidado, sino ante un proceso de patrimonialización, entendido no sólo como el paso de la categoría de no-patrimonio a la de patrimonio mediante la protección jurídica o urbanística, sino también como la construcción del consenso social suficiente en torno la posesión de ciertos valores preexistentes, así como la producción y reproducción social e histórica de estos valores. Ante el incipiente proceso de patrimonialización de determinados Barrios de Promoción Oficial madrileños, la tesis aborda dos cuestiones fundamentales, los mecanismos que conducen a su construcción social e histórica como nuevos elementos patrimoniales, y la evolución y estado actual del conjunto de elementos eventualmente patrimonializables, los Barrios de Promoción Oficial madrileños. De esta forma, propone un modelo teórico del proceso de patrimonialización de los conjuntos de vivienda social, basado en la identificación de discursos, valores, sujetos y etapas, así como de su relación con las características físicas y sociales originales de los barrios y su evolución hasta la actualidad. Para ello, se reconstruye la evolución física, social y de la protección patrimonial de los Barrios de Promoción Oficial madrileños, y se analizan tres procesos concretos de patrimonialización, la participación de la Colonia del Tercio y Terol en la defensa ciudadana de las Colonias Históricas madrileñas (1973-1979), la incorporación de criterios patrimoniales en la rehabilitación integral del Poblado Dirigido de Caño Roto (1991-2004), y la protección patrimonial como obstáculo para la remodelación de la U.V.A. de Hortaleza (2004-2015). ABSTRACT Comparatively speaking, few social housing estates are legally protected as cultural heritage in Europe. However, when a physical intervention is announced, the ensuing negotiation often defies explanation unless one assumes that the estate is regarded as cultural heritage by some of the players involved. Therefore, one should not so much talk of social housing as heritage, but of the process of patrimonialisation, which refers not only to the change of these estates from the status of non-heritage to that of cultural heritage through their legal recognition, but also to the process that leads to the acknowledgment of certain values in these estates, and even the social and cultural shaping of these values. This thesis tackles two main issues: the mechanisms that lead to the social and historical construction of new heritage elements or repertoires, and the evolution and current status of the Barrios de Promoción Oficial in Madrid. It proposes a theoretical model of the process of patrimonialisation of social housing estates, based on the identification of discourses, values, subjects and phases, as well as its relationship with the original physical and social features of these estates and their further evolution up to the present. In order to do so, the changes in the physical and social features of the Barrios de Promoción Oficial and in their heritage protection are reconstructed, and three particular processes are analysed. These are the role of Colonia del Tercio y Terol in the citizens’ movement for the preservation of the Colonias Históricas in Madrid (1973-1979), the incorporation of conservation criteria in the refurbishment of Poblado Dirigido de Caño Roto (1991-2004), and heritage as an obstacle to urban renewal in U.V.A. de Hortaleza (2004-2015).

A gaze to rural education according to scientific discourses during the last decade

He largest proportion of illiteracy and lack of access to education in the world is concentrated in rural areas; therefore it is important to ensure there is access to quality education in these spots. This challenge is assumed by different branches of social research and it is reflected within the publication of articles in scientific journals. In the present document the scientific discourse surrounding the theme of rural education during the last decade was analyzed. To do this, the paper focuses on three aspects: the countries that set the agenda, the geographical areas that represent most of the attention and the prevalent themes within continents. It was observed that USA was the most productive country in terms of scientific writings with 30%; that Asia is really interested in health issues associated to rural education; that in Europe gender issues are on the table and that the African and Asian continents, as well as Latin America, are interested only on their own issues, as 100% of the times they only wrote about themselves.

Discourses and values underpin public debate on fracking in Spain: a case study at the crossroad

In the EU context extraction of shale and oil gas by hydraulic fracturing (fracking) differs from country to country in terms of legislation and implementation. While fossil fuel extraction using this technology is currently taking place in the UK, Germany and France have adopted respective moratoria. In between is the Spanish case, where hydrocarbon extraction projects through fracking have to undergo mandatory and routine environmental assessment in accordance with the last changes to environmental regulations. Nowadays Spain is at the crossroad with respect to the future of this technology. We presume a social conflictt in our country since the position and strategy of the involved and confronted social actors -national, regional and local authorities, energy companies, scientists, NGO and other social organization- are going to play key and likely divergent roles in its industrial implementation and public acceptance. In order to improve knowledge on how to address these controverted situations from the own engineering context, the affiliated units from the Higher Technical School of Mines and Energy Engineering at UPM have been working on a transversal program to teach values and ethics. Over the past seven years, this pioneering experience has shown the usefulness of applying a consequentialist ethics, based on a case-by-case approach and costs-benefits analysis both for action and inaction. As a result of this initiative a theoretical concept has arisen and crystallized in this field: it is named Inter-ethics. This theoretical perspective can be very helpful in complex situations, with multi-stakeholders and plurality of interests, when ethical management requires the interaction between the respective ethics of each group; professional ethics of a single group is not enough. Under this inter-ethics theoretical framework and applying content analysis techniques, this paper explores the articulation of the discourse in favour and against fracking technology and its underlying values as manifested in the Spanish traditional mass media and emerging social media such as Youtube. Results show that Spanish public discourse on fracking technology includes the costs-benefits analysis to communicate how natural resources from local communities may be affected by these facilities due to environmental, health and economic consequences. Furthermore, this technology is represented as a solution to the "demand of energy" according to the optimistic discourse while, from a pessimistic view, fracking is often framed as a source "environmental problems" and even natural disasters as possible earthquakes. In this latter case, this negative representation could have been influenced by the closure of a macro project to store injected natural gas in the Mediterranean Sea using the old facilities of an oil exploitation in Amposta (Proyecto Cástor). The closure of this project was due to the occurrence of earthquakes whose intensity was higher than the originally expected by the experts in the assessment stage of the project.

Discursive constructions of social and environmental accounting in Brazil: the case of Petrobras.

In the 29 years following \"Our Common Future\" by the United Nations, there is considerable debate among governments, civil society, interest groups and business organisations about what constitutes sustainable development, which constitutes evidence for a contested discourse concerning sustainability. The purpose of this study is to understand this debate in the developing economic context of Brazil, and in particular, to understand and critique the social and environmental accounting [SEA] discursive constructions relating to the State-owned, Petrobras as well as to understand the Brazilian literature on SEA. The discourse theory [DT]-based analysis employs rhetorical redescription to analyse twenty-two reports from Petrobras from 2004-2013. I investigate the political notions by employing the methodological framework of the Logics of Critical Explanation [LCE]. LCE engenders five methodological steps: problematisation, retroduction, logics (social, political and fantasmatic), articulation and critique. The empirical discussion suggests that the hegemony of economic development operates to obfuscate, rhetorically, the development of sustainability, so as to maintain the core business of Petrobras conceived as capital accumulation. Equally, these articulations also illustrate how the constructions of SEA operate to serve the company\'s purpose with few (none) profound changes in integration of sustainability. The Brazilian literature on SEA sustains the status quo of neo-liberal market policies that operate to protect the dominant business case approach to maintain an agenda of wealth-creation in relation to social and environmental needs. The articulations of the case manifested in policies regarding, for example, corruption, which involved over-payments for contracts and unsustainable practices relating to the use of fossil fuels and demonstrated that there was antagonism between action and disclosure. The corruption scandal that emerged after SEA disclosures highlighted the rhetorical nature of disclosure when financial resources were subtracted from the company for political parties and engineering contractors hid facts through incomplete disclosures. The articulations of SEA misrepresent a broader context of the meanings associated with sustainability, which restricted the constructions of SEA to principally serve and represent the intention of the most powerful groups. The significance of SEA, then is narrowed to represent particular interests. The study argues for more critical studies as limited Brazilian literature concerning SEA kept a \'safe distance\' from substantively critiquing the constructions of SEA and its articulations in the Brazilian context. The literature review and the Petrobras\' case illustrate a variety of naming, instituting and articulatory practices that endeavour to maintain the current hegemony of development in an emerging economy, which allows Petrobras to continue to exercise significant profit at the expense of the social and environmental. The constructed idea of development in Petrobras\' discourses emphasises a rhetoric of wider development, but, in reality, these discourses were the antithesis of political, social and ethical developmental issues. These constructions aim to hide struggles between social inequalities and exploitation of natural resources and constitute excuses about a fanciful notion of rhetorical and hegemonic neo-liberal development. In summary, this thesis contributes to the prior literature in five ways: (i) the addition of DT to the analysis of SEA enhances the discussion of political elements such as hegemony, antagonism, logic of equivalence/difference, ideology and articulation; (ii) the analysis of an emerging economy such as Brazil incorporates a new perspective of the discussion of the discourses of SEA and development; (iii) this thesis includes a focus on rhetoric to discuss the maintenance of the status quo; (iv) the holistic structure of the LCE approach enlarges the understanding of the social, political and fantasmatic logics of SEA studies and; (v) this thesis combines an analysis of the literature and the case of Petrobras to characterise and critique the state of the Brazilian academy and its impacts and reflections on the significance of SEA. This thesis, therefore, argues for more critical studies in the Brazilian academy due to the persistence of idea of SEA and development that takes-for-granted deep exclusions and contradictions and provide little space for critiques.

EU Social Policy: Developments in the field and insights for the study of social policy. ACES Cases No. 2012.1

This paper focuses on the key features of EU social policy and the way it has been interpreted and seeks to identify new directions for study. EU social policy is considered along two main dimensions: its content and hallmark features and the main approaches to conceptualizing and theorizing it. Rather than the classic negative depiction of EU social policy, this piece suggests that it is more significant than usually allowed, not least because the empirical and theoretical lenses which have been applied to it were developed for other purposes. The implication is that developments in EU social policy are often overlooked, not least in how the EU has carved out a role for itself by constantly framing and reframing discourses relevant to social policy and social problems in an attempt to both influence how social actors at all levels of governance approach policy and secure their acceptance of its role in social policy. Therefore analyzing EU social policy outside of the traditional frames reveals interesting and significant developments especially around innovation in social policy and the attempt to legitimate the EU as a social policy actor.

Revisando el uso de grupos focalizados en la investigación social

Las reflexiones metodológicas sobre grupos focalizados (GF) de este artículo tienen como punto de partida una investigación con sectores medios del Área Metropolitana de Buenos Aires. El estudio de referencia aborda los discursos y prácticas de cuidado de la salud en el escenario contemporáneo caracterizado por la diversificación de especialistas, la creciente cobertura mediática de recomendaciones sobre la vida sana y el bienestar, la implementación de políticas públicas de promoción de la salud, y el crecimiento de la industria de productos y servicios vinculados con la temática. El objetivo del artículo es reflexionar, a partir de nuestra experiencia de investigación, sobre dos aspectos que han recibido especial atención en la literatura metodológica más reciente: los criterios para componer los grupos y sus consecuencias para la dinámica de las conversaciones grupales, y las estrategias para dar cuenta de la interacción grupal en el análisis de los datos. En este último eje exploramos el potencial de los GF para observar el trabajo identitario vinculado con el cuidado de la salud. Enmarcamos nuestro estudio y las decisiones metodológicas tomadas en los debates actuales sobre la variedad de usos de los GF.

The philosophy of reform : a lecture delivered before the Berean Institute, in the Broadway Tabernacle, New York, Jan. 20, 1843 ; with four discourses upon the same general topic, delivered in New York and Brooklyn /

Mode of access: Internet.

Evils of the cities : a series of practical and popular discourses delivered in the Brooklyn Tabernacle /

Pages 23-30: The "hard-of-hearing" speechless children in our schools for the deaf : paper read July 6, 1895, at the fourteenth convention of American Teachers of the deaf, at Flint, Michigan / by R.S. Rhodes.

A Temporary Hometown: Gendered Labor and Social Citizenship in Bremerton, Washington, a Domestic Military Colony

Thesis (Master's)--University of Washington, 2016-06

'The bloke with a stroke' - Alick Wickham, the 'crawl' and social memory

Solomon Islander swimmer Alick Wickham is a celebrated figure in Australian, Solomon Islander and international sport history. His iconic status is inextricably linked to the myth that he introduced the crawl stroke, commonly known as freestyle, to Australia and hence the wider world. The focus of this paper is not the mythic qualities of Wickham's contribution to the crawl stroke, but rather how this myth has been enmeshed in a range of discourses. Through the lens of postcolonialism and by focusing on the creation of social memory - in literature, postage stamps and documentaries Wickham's contribution to the crawl stroke has been represented in three dominant ways: as a racial discourse centring on the social construction of the 'nimble savage', as part of Australian nationalism in terms of the nation's contribution to world swimming, and as a discernible dimension in the construction of Solomon Islander identity after independence.

SUSTENTABILIDADE E RESPONSABILIDADE SOCIAL : TRANSFORMAÇÕES CULTURAIS NA MENSAGEM PUBLICITÁRIA

Nas últimas décadas, os discursos da sustentabilidade e da responsabilidade socioambiental se tornaram muito presentes na publicidade brasileira. Atualmente, várias marcas e produtos incluem em suas mensagens a preocupação com questões como o meio ambiente, o consumo responsável e a preocupação social. A hipótese levantada foi de que as mudanças culturais que ocorrem na sociedade levam a essa tendência, sem que haja uma relação exclusiva com o discurso econômico. Com isso, as mensagens publicitárias são desenvolvidas de forma a apresentar campanhas de oportunidade, produtos conceituais e empresas militantes. O objetivo da pesquisa foi verificar as características dos textos das campanhas e observar o cenário que influencia a construção da mensagem publicitária de diversos segmentos econômicos, analisando como os discursos se relacionam com os modelos de negócios e as práticas sustentáveis.

The social construction of sleep and work in the British print news media

This article presents a sociological study of sleep issues in the British print news media, with particular focus on the relationship between sleep, work and the changing demands of ‘flexible capitalism’. Drawing on over 1000 newspaper articles from 1984 to 2005, we explore how and why sleep is framed or constructed in terms of continuity and change (in British working life and work cultures) and, equally, viewed as a neglected component of our social lives which is too easily sacrificed to the demands of the 24/7 society, long hours culture and the struggle to create a harmonious work-life balance. This is particularly the case for certain British work cultures in which sleep has conflicting and contrasting associations. Finally, we reflect on the broader class-based discourses and debates that arise from certain workers having their sleep patterns increasingly scrutinized and regulated, and the role of the media in any ensuing sleep/work ‘crisis’.