A televisão e o palácio: concessões e desenvolvimento das emissoras e redes televisivas no Paraná : (1954-1985)

Pós-graduação em História - FCLAS

Discurso empresarial: o house-organ como instrumento ideológico nas organizações

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

O percurso dos gêneros do discurso publicitário: considerações sobre as propagandas da Coca-cola

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Poder punitivo midiático: reflexos da governamentalidade neoliberal na sociedade espetacularizada da indústria penal

O modelo de governamentalidade neoliberal, unido aos pressupostos advindos do conceito de indústria cultural e sociedade do espetáculo, parece ter transformado ideologicamente a mídia em uma agência do sistema penal. As agências de comunicação social, por sua vez, entrelaçadas à lógica de mercado, passam a fomentar um discurso repressivo de violência criminal, promovendo a metamorfose da informação em notícia-mercadoria e disseminando a cultura de agigantamento do sistema penal. Diante disso, a notícia sobre o crime também ganha o status de mercadoria a ser vendida pela indústria do entretenimento. Para que sua vendagem alcance níveis satisfatórios, faz-se mister explorá-la de maneira imagética eespetacularizada. A mídia, como o conjunto de meios de comunicação produzidos em massa epara a massa, deixa de ter a simples função comunicativa, passando a manipular os aparatosde punição e a exercer o próprio poder punitivo que, por essência, é estatal. Nesse contexto, a televisão se destaca como o instrumento de comunicação mais presente nos lares brasileiros. Essa presença fomenta a perspectiva de criminalização da própria pobreza e difunde a prática de uma violência ilegítima. Diante desse quadro, as agências midiáticas exercem o poder repressivo através da eleição de inimigos a serem combatidos. Tais inimigos caminham os passos da demonização do criminoso e são tratados como monstros centauros em uma díade paradoxal: indignos do convívio humano e necessários ao seu divertimento. O caso “cinegrafista da TV Bandeirantes” evidencia alguns aspectos dessa realidade. A análise doproblema apresentado foi efetivada, sobretudo, com fundamento nos aportes teóricos de Michael Foucault, Adorno e Horkheimer, Guy Debord e Zaffaroni.

Polimorfismos dos genes ADA e CNTNAP2 em indivíduos com Transtornos do Espectro do Autismo

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Early influence of auditory stimuli on upper-limb movements in young human infants: an overview

Given that the auditory system is rather well developed at the end of the third trimester of pregnancy, it is likely that couplings between acoustics and motor activity can be integrated as early as at the beginning of postnatal life. The aim of the present mini-review was to summarize and discuss studies on early auditory-motor integration, focusing particularly on upper-limb movements (one of the most crucial means to interact with the environment) in association with auditory stimuli, to develop further understanding of their significance with regard to early infant development. Many studies have investigated the relationship between various infant behaviors (e.g., sucking, visual fixation, head turning) and auditory stimuli, and established that human infants can be observed displaying couplings between action and environmental sensory stimulation already from just after birth, clearly indicating a propensity for intentional behavior. Surprisingly few studies, however, have investigated the associations between upper-limb movements and different auditory stimuli in newborns and young infants, infants born at risk for developmental disorders/delays in particular. Findings from studies of early auditory-motor interaction support that the developing integration of sensory and motor systems is a fundamental part of the process guiding the development of goal-directed action in infancy, of great importance for continued motor, perceptual, and cognitive development. At-risk infants (e.g., those born preterm) may display increasing central auditory processing disorders, negatively affecting early sensorymotor integration, and resulting in long-term consequences on gesturing, language development, and social communication. Consequently, there is a need for more studies on such implications.

Jornalismo no ciberespaço: estudo de caso do portal UOL

The aim of this paper is to analyze the development of the Internet through the shifts that it has brought to the field of journalism and social communication. With the view of doing so, I describe a timeline of the creation and expansion of the network of computers in Brazil and in the world; and then, finally, I give an account of a new paradigm of communication, the alleveryone communication. In the end, it will have a case study of the portal UOL, which will apply all the concepts

O Relações Públicas e a comunicação organizacional: um estudo exploratório nas agências de São José dos Campos

The field of social communication, especially the one of Public Relations, seems to be unknown and not so recognized and explored in Brazil, even though these professionals are trained to operate in different kinds of organizations. Because of that, it is important for the Public Relations to know the demands of the market he or she wants to work on. Therefore, an exploratory study was conducted in agencies in São José dos Campos, São Paulo. The project objectives are to identify the communicational demands from the communication agencies’ point of view, get to know the work field for Public Relations, verify if the professional attends the market demands and identify market needs in communication. The methodology used was: bibliographical search of theories concerning organizational communication, communication agencies and Public Relations; and a field research in five agencies that provide services related to organizational communication, for recognizing reality. The data obtained shows that organizational communication is a growing field and in which the Public Relation has much to contribute, but unawareness of the profession results in a small number of professionals working in the area

Um estudo exploratório sobre o infotretenimento como estratégia na produção de conteúdos para telejornalismo digital

This paper is an exploratory research based on bibliography which aims to establish relationships between the concepts of TV Journalism in the Digital TV with characteristics of Infotainment genre, defined as the model program that adopts the formula of a hybrid production. It follows a concept which is between the information and the entertainment. From this study, it is argued the possibility of the elaboration of news program to the Digital TV that transmits information with through entertainment (Infotainment)

Das ondas do rádio ao papel dos jornais: desenvolvimento da radiodifusão e autonomia política da imprensa no Brasil, 1931-1937

Pós-graduação em História - FCLAS

Linguagem transmídia, uma narrativa para a arte de se fazer jornalismo

Tell a story is one of the primary forms and instinctive communication in humanity. The essence of narrating daily events remains the same, but the channels through which these stories are told to reshape over time and adapt to the desires of your audience. Given this reformulation and with the advent of the internet as an essential part of contemporary communication, technology plays an essential role in assisting in the development of languages and new ways to create, manage and communicate content, in addition to democratize and expand these processes. With this work, it is hoped, provide subsidies for new research in the area are made, and contribute to the production of transmedia journalistic

Jornalismo e meio ambiente: a contribuição dos meios de comunicação e o conceito de sustentabilidade

This article is a reflection about the contribution the social communication media can provide to the public debate about the environmental concerns. The Agenda XXI and several other UN documents call to the need to inform and educate the society. On the other hand, the Communication theories always have in common the imperative of the emitter to be understood by the recipient, in such a way that they can become change agents and not only observers. The first step is, therefore, to study the environmental question, adequately focus the theme and convey clarification. It is not what happened, for instance, with some technical concepts from the area, in particular sustainability, that came about in the 70 s to guide public policies at the service of the life preservation and specially, future and today, utilized even as a parameter of preservation of profit and advantage resulting from exploitation of nature.Key-Words Theory of Communication - Environmental Sustainability MCM

Produção de propagandas sociais radiofônicas e educação tutorial: uma proposta para a formação do profissional de comunicação

Produce radio advertisements to convey social UNESP FM Radio. This is the purpose of “Agência PropagAção”, extension project of the Faculty of Arts, Architecture and Communication Unesp, Bauru, SP, composed of 15 students of Communication and Design, coordinated by the teacher responsible. This extension project, however, over the four years of operation, has evolved from a manufacturing space of advertisements for a creative environment where teaching and learning are associated with teaching, research and extension. In this group, converge knowledge from different areas of social communication, resulting in scientific research initiation, completion of course work and professional practice with the provision of community services. Organized as an advertising agency, teachers and students experience education tutorial, extracurricular, adding, as a collective, integrated and interdisciplinary knowledge for the training of professionals with technical expertise, scientific, technological and academic.

A regulação jurídica constitucional dos meios e a monopolização das transmissões esportivas

It is this presentation of search results undergraduates, which had the purpose to analyze the legal regulation constitutional produced during the constituent process of 87/88 on the right of ownership of the media, in order to investigate the ban constitutional monopoly and oligopoly in the appropriation of the means. A research proposal considers that this prohibition is also, as a consequence, the seal of the oligopoly and monopoly in the transmission of information, assuming a market plural and diverse. Further considers that, notwithstanding the statutory prohibition on the plane of reality some media companies monopolize certain sectors of the economy, controlling the flow of information, as can be seen in the recent issue about the monopoly rights to broadcast games of the Championship Football Serie A, by the Globo Television Network, a theme that will be used to justify the illegality pointed to the sector. In this sense, the research revisited the constitutional process in order to analyze the projects and legislative debates that led to the current constitutional regulation of ownership of the media, as well as reviewed the decision of the Administrative Council for Economic Defense (CADE) in against the monopoly of the Globo broadcasts Brasileirão, series A.

Inclusão digital no ensino de iluminação natural

The teaching/learning activities of the daylighting built environment require from the Architecture and Urbanism undergraduate student the ability to abstract the effects of daylight distributed in three-dimensional space that is being designed. Several tools and techniques can be used to facilitate the understanding of the involved phenomena, among which the computational simulation. This paper reports the digital inclusion of the daylighting teaching in the Architecture and Urbanism undergraduate course at the School of Architecture, Arts and Social Communication of Bauru (FAAC) of UNESP – Sao Paulo State University, that began in 2010. The inclusion process involved free software use, specifically the programs DIALux and SketchUp+Radiance, both with graphical output for the illuminated scenes visualization and for result analysis. The graphic model is converted from SketchUp to Radiance by a plugin and a user-friendly interface for Windows was developed to simulate the lighting. The process of digital inclusion is consolidated, with wide acceptance by students, for which computational simulation facilitates understanding of relation between daylight and built environment and helps the design process of elements for daylighting control.