Satisfação dos utilizadores de um serviço público: Caso: Direcção Regional de Mobilidade e Transportes do Alentejo

"A Administração Pública visa a prossecução do interesse público, no respeito pelos direitos e interesses legalmente protegidos dos Cidadãos" (art.º266 Constituição da República Portuguesa). Este estudo subordinado ao tema: "Satisfação dos utilizadores de um Serviço Público - Caso: Direcção Regional de Mobilidade e Transportes do Alentejo” centra-se na investigação, da satisfação e percepção do utilizador dos serviços, na sequência da sua utilização, como forma de satisfazer as suas necessidades. Esta investigação foi desenvolvida em duas partes, a primeira reflecte uma pesquisa teórica sobre a temática, objecto de estudo. A segunda, incidiu na análise e no tratamento dos dados, obtidos através de um questionário, distribuído aos utilizadores da D.R.M.T. Alentejo (Évora, Beja e Portalegre). /ABSTRACT: "The Government aims to further the public interest, while respecting the rights and legally protected interests of citizens" (Article 266 Constitution ofthe Portuguese). This study entitled "Users Satisfaction of a Public Service - Case: Regional Direction of Mobility and Transports of Alentejo" focuses on research, customer satisfaction and perception of the service user, following its use as a way to meet their needs. This research was conducted in two parts, the first reflects a theoretical research on the subject, the subject of study. The second, focused on analyzing and processing data, obtained through a questionnaire distributed to users.

Destination Positioning Slogans - Analysis of Themes used by New Zealand Regional Tourism Organisations

A significant gap in the tourism and travel literature exists in the area of tourism destination branding. Although brands have been used as sources of differentiation in consumer goods markets for over a century, academic research attention towards destination branding has only been reported since the late 1990s. Three important components of the brand construct are brand identity, brand position and brand image. While interest in applications of brand theory to practise in tourism is increasing, there is a paucity of published research in the literature to guide destination marketing organisations (DMOs). In particular there have been few reported analyses of destination brand positioning slogans. The focus of this paper is on destination brand position slogans, which represent the interface between brand identity and brand image. Part of a wider investigation of DMO slogans worldwide, and in keeping with the conference location, the paper focuses on analysis of slogans used by New Zealand RTOs. The slogans are examined in terms of the extent to which they have been limited to ephemeral indifference. In other words, have they stood the test of time and do they effectively differentiate through a meaningful proposition? Analysis of the slogans indicates very few could be characterised as memorably distinctive. This reflects the complexity involved in capturing the essence of a multi-attributed destination in a succinct and focused positioning slogan, in a way that is both meaningful to the target audience and effectively differentiates the destination from competitors offering the same benefits.