O city marketing em Natal/RN e a construção da imagem da cidade

The growing importance of tourism in overall economic activity worldwide has favored the intensification of competition among cities that seek to create environments attractive to tourists and potential investors. It has been common practice to import characteristics of the business environment in the public management of cities. The city marketing is a key tool used by public leaders to promote a linkage between the tourism image and urban image and involves, in addition to promoting the image of the city, the planning of interventions in urban space, trying to formulate a positive image of the city able to facilitate the deployment of capital. This research seeks to understand the nature of city marketing as part of contemporary urban management and analyzes how is its application in decisions concerning the promotion of tourism in Natal/RN. The approach of this research is qualitative, exploratory and descriptive, in which respondents were the main leaders of two of the official tourism site, the Empresa Potiguar de Promoção Turística and the Secretaria Municipal de Turismo e Desenvolvimento Econômico. It was found that there is a strong articulation of public power with private enterprise in the design and conduct of the actions of urban marketing, that from the survey data show that the behavior of target markets provide guidelines for taking strategic decisions relating to tourism. Sun and sea are some key elements explored to form the image of Natal and to authorize the sale of the city as a tropical paradise. However, there is an increase in the diversification of tourism products, seeking to increase flow to the segments of ecotourism, adventure, business and culture. It s also growing the use of local culture as a tourism product, however, the cultural representation focuses on superficial values and does not bring to light the social and historical richness that the city has. Public authorities use the city marketing strategies as a means able to maximize the attractiveness of Natal urban space to investors, business groups and tourists. It can be observed that urban managers seek solutions that can continuously increase the tours, which often manifests in interventions that focus the tourist areas of the city, in oposition of those who do not contribute to a positive reading of the city, which ultimately generate the worsening of spacial and social inequalities

O terciário (re) desenhando a periferia: a região administrativa norte de Natal/RN, na última década do século XX, servicializada na Av. Dr. João Medeiros Filho

The tertiary sector has been (re)defining and (re)qualifying, in an impacting way, the urban spaces in the cities, introducing new elements for the discussion of the relationship center/periphery. In Natal, as an inducing economic activity of its development, it conforms to the new needs of the capital, expanding, being materialized through several processes and spatial forms. We aim at analyzing one of those processes, which has taken its Northern Administrative Area to (re)define the design of its urban space, through the actions developed by the agents involved with the spatialization of the tertiary activities, at the same time as it redimensions its role as a periphery of Natal, contributing to the study of the recent and growing transformations of the Brazilian capitals. The studied district corresponds to 39.4% of the municipal area and, until recently, was composed by precarious reproduction spaces, unprovided of relevant economical activities. After the boom of the development of extensive housing complexes by SFH/BNH, the area, gradually stopped being a dependent area, and it imposed itself as an economically participant region, with the increase of the trade and services sectors, as well as a favorable place for the appearance of new activities. Its reflexes are noticeable in the achieved spatial configuration. As the main road to induct changes, Dr. João Medeiros Filho Avenue presents these new tendencies in the production of the intraurban space, concentrating the largest goods and services equipments of the area, through investments of the private and public sectors, which guarantee the capital allocation for the construction of a new centrality

Modelo sistêmico de ocorrência de ações coletivas: um estudo multicaso na comercialização de frutas, legumes e verduras

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Preliminary Overview of the Economies of Latin America and the Caribbean 2007

Includes bibliography

Economic Survey of Latin America and the Caribbean 2003-2004

Includes bibliography

Economic Survey of Latin America and the Caribbean 2004-2005

Includes bibliography

Economic Survey of Latin America and the Caribbean 2007-2008: Macroeconomic policy and volatility

Includes bibliography

Current conditions and outlook: Economic Survey of Latin America and the Caribbean 2001

Includes bibliography

Current conditions and outlook: Economic Survey of Latin America and the Caribbean 2002

Foreword This publication provides an assessment of the region's economic performance and economic trends during the first half of 2002 and of its prospects for the remainder of the year within the context of the previous year's performance. An analysis is presented of the main aspects of the regional economy -its external sector, levels of economic activity, inflation, employment, saving and investment, and macroeconomic policy-, accompanied by a statistical appendix containing 13 tables with data series through 2001. The document, which is being published simultaneously in Spanish and English, corresponds to the first chapter of the Economic Survey of Latin America and the Caribbean, 2001-2002, issued in Spanish in September and in English later in the year. Wide distribution of this document is intended to serve the purpose previously performed by the Economic Panorama of Latin America, a publication that was issued in September of each year between 1985 and 1996. See also an advance version of the survey of economic developments in English-speaking countries of the Caribbean in 2001 and their prospects in 2002 which will be contained in final, revised form in the Economic Survey 2001-2002.

Current conditions and outlook: Economic Survey of Latin America and the Caribbean 2002-2003

Includes bibliography

Financing for development and middle income-countries: new challenges

Spanish version avalilable at the Library

Economic profiles of Caribbean countries

Includes bibliography

Summary of Caribbean economic performance, 1998

Includes bibliography

Mexico: economic growth, exports and industrial performance after NAFTA

Includes bibliography

A summary of the experiences of Chile and Colombia with unremunerated reserve requirements on capital flows during the 1990's

Incluye Bibliografía