Projecto de conceito e estrutura de uma aplicação mobile para a marca NIVEA

Trabalho de projecto apresentado à Escola Superior de Comunicação Social como parte dos requisitos para obtenção de grau de mestre em Publicidade e Marketing.

Digital serious games and simulation games - comparison of two approaches to lean training

In an increasingly competitive and globalized world, companies need effective training methodologies and tools for their employees. However, selecting the most suitable ones is not an easy task. It depends on the requirements of the target group (namely time restrictions), on the specificities of the contents, etc. This is typically the case for training in Lean, the waste elimination manufacturing philosophy. This paper presents and compares two different approaches to lean training methodologies and tools: a simulation game based on a single realistic manufacturing platform, involving production and assembly operations that allows learning by playing; and a digital game that helps understand lean tools. This paper shows that both tools have advantages in terms of trainee motivation and knowledge acquisition. Furthermore, they can be used in a complementary way, reinforcing the acquired knowledge.

O papel do educador na promoção do envolvimento parental: uma reflexão

Relatório da Prática Profissional Supervisionada Mestrado em Educação Pré-Escolar

Deficiência, autonomia e teatro: trabalho de projecto

Trabalho de Projeto submetido à Escola Superior de Teatro e Cinema para cumprimento dos requisitos necessários à obtenção do grau de Mestre em Teatro - especialização em Teatro e Comunidade.

Efeito de um programa de autorregulação na promoção da autonomia de um aluno com Perturbação do Espetro do Autismo no 1º ano do 1º ciclo do ensino básico

Objetivo: Este estudo avaliou os efeitos da implementação de um programa de autorregulação no aumento da autonomia de um aluno com Perturbação do Espetro do Autismo, em contexto de sala de aula, no segmento letivo de Português. Método: A metodologia adotada foi quantitativa e experimental, num desenho de investigação de sujeito único, dividido em três fases de investigação: linha de base, início do programa de intervenção e um mês depois. Os registos dos vídeos, e a construção e implementação do programa de intervenção em conjunto com a professora, tiveram como base os princípios e procedimentos da Análise Comportamental Aplica. Resultados / Discussão: Após a implementação do programa de intervenção observou-se um acentuado aumento do envolvimento do aluno e das suas respostas às instruções académicas da professora, essencialmente ao nível das instruções de grupo que, na linha de base, apresentavam valores baixos. A eficácia da intervenção reforça a importância de se capacitar professores na aplicação de técnicas comportamentais dado que, neste estudo e à semelhança de outros, a professora aprendeu rapidamente a implementar práticas que facilmente se ajustam à sala de aula, levando à melhoria sistemática do comportamento do aluno com PEA numa sala de aula inclusiva.

The effect of music marketing: A consumer perspective

The purpose of this thesis is to get a consumer perspective regarding event marketing in music festivals. Event marketing is a tool used by marketers that evolved out of philanthropy and commercial sponsorship. Brands are more and more using music or other entertainment moments to create a strong relationship with their clients, and the target group at these events, the millennial generation. Brands use sponsoring and therefore event marketing for several reasons as: increase brand awareness; create brand image; re-position the brand/product in the minds of consumers; increase profit over a short period; and, achieve larger market share. Nonetheless, we wonder how is this tool seen by consumers? To understand this, a preliminary research with nine interviews was conducted to obtain basic ideas about event marketing. Afterwards the main research was developed, also using interviews, to get deeper insights. With this thesis, it is possible to conclude that some brands are able to create brand awareness on attendees through brand sponsorship. Moreover, entertainment activities in festivals are well seen by consumers, they like it and are able to describe it well, even though it is more about the activity itself than the brand promoting it. Furthermore, it was possible to understand that experiential marketing in a festival might have a positive effect on consumers as it might create a link between the event and the brand. Finally, we recommend some actions, for brands to develop in future music festivals.

The role of self-presentation in adolescent health risk behaviours

Self-presentation has been identified as playing a key role in the perfonnance of various potentially hazardous health behaviours such as substance abuse, eating disorders and reckless behaviours (Leary, Tchividjian, & Kraxberger, 1994; Martin & Leary, 2001; Martin, Leary, & O'Brien, 2001). The present study investigated the role of selfpresentation on adolescent health-risk behaviours. Specifically, this study examined the prevalence of adolescent identified health-risk behaviours rooted in self-presentational motives in youths aged 13-18 years. The current study also identified the specific images associated with these behaviours desired by youth, and the targets of these behaviours. Also, the relationship between these behaviours, and several trait measures (social physique anxiety, public-self consciousness, fear of negative evaluations, selfpresentational efficacy) of self-presentation were examined. Finally, the gender differences in health risk behaviours and self-presentational concerns were examined. Participants in the present study were 96 adolescent students, 34 male and 62 female, recruited from various private schools across Southern Ontario. Students ranged in age from 13 to 18 years for both males (M age = 15.81 years, SD = 1.49) and females (M age = 14.89 years, SD = 1.17) and ranged from grades 8 through 13. Results of the current study suggested that Canadian adolescents between the ages of 13 and 18 years participated in health risk behaviours for self-presentational purposes. Drinking alcohol, skipping school, and performing stunts and dares were identified as the most common health risk behaviours performed for self-presentational purposes by both males and females. Appearing fun and cool were the most commonly reported desired images while appearing brave and mature were the least reported. The most desired target group cited was same sex friends, followed by other sex friends. Trait measures of self-presentational concerns identified females as being higher in public self-consciousness, and social physique anxiety than males. Males were found to be higher in self-presentational efficacy than females. The total number of health risk behaviours was predicted by selfpresentational efficacy and social physique anxiety for males, and social physique anxiety for females. Findings of the current study suggest that Canadian adolescents' health risk behaviours are rooted, in part, in self-presentational motives. Thus far, an educational approach to health interventions has been favoured and/or adopted by teachers, health promoters, and educators (Jessor, 1992). Implications of the current study suggest that although educational interventions are beneficial in presenting the associated risks with certain activities and/or behaviours, one reason this type of approach may be ineffective in changing adolescent behaviour over the long run is that it does not address the strong and prominent influences of interpersonal motives on health damaging behaviour. It is evident that social acceptance and public image are of importance to adolescents, and the desire to make the "right" impression and to achieve peer approval and acceptance often override health and safety concerns (Jessor, 1992). Thus, a self-presentational approach focusing on changing the images associated with the behaviours may be more successful at deterring adolescent health risk behaviours.

Design, development and assessment of the Java Intelligent Tutoring System

The "Java Intelligent Tutoring System" (JITS) research project focused on designing, constructing, and determining the effectiveness of an Intelligent Tutoring System for beginner Java programming students at the postsecondary level. The participants in this research were students in the School of Applied Computing and Engineering Sciences at Sheridan College. This research involved consistently gathering input from students and instructors using JITS as it developed. The cyclic process involving designing, developing, testing, and refinement was used for the construction of JITS to ensure that it adequately meets the needs of students and instructors. The second objective in this dissertation determined the effectiveness of learning within this environment. The main findings indicate that JITS is a richly interactive ITS that engages students on Java programming problems. JITS is equipped with a sophisticated personalized feedback mechanism that models and supports each student in his/her learning style. The assessment component involved 2 main quantitative experiments to determine the effectiveness of JITS in terms of student performance. In both experiments it was determined that a statistically significant difference was achieved between the control group and the experimental group (i.e., JITS group). The main effect for Test (i.e., pre- and postiest), F( l , 35) == 119.43,p < .001, was qualified by a Test by Group interaction, F( l , 35) == 4.98,p < .05, and a Test by Time interaction, F( l , 35) == 43.82, p < .001. Similar findings were found for the second experiment; Test by Group interaction revealed F( 1 , 92) == 5.36, p < .025. In both experiments the JITS groups outperformed the corresponding control groups at posttest.

Engineers and technicians : the effect of cognitive style and gender on visual information processing

The purpose of this project was to identify in a subject group of engineers and technicians (N = 62) a preferred mode of representation for facilitating correct recall of information from complex graphics. The modes of representation were black and white (b&w) block, b&w icon, color block, and color icon. The researcher's test instrument included twelve complex graphics (six b&w and six color - three per mode). Each graphics presentation was followed by two multiple-choice questions. Recall performance was better using b&w block mode graphics and color icon mode graphics. A standardized test, the Group Embedded Figures Test (GEFT) was used to identify a cognitive style preference (field dependence). Although engineers and technicians in the sample were strongly field-independent, they were not significantly more field-independent than the normative group in the Witkin, Oltman, Raskin, and Karp study (1971). Tests were also employed to look for any significant difference in cognitive style preference due to gender. None was found. Implications from the project results for the design of visuals and their use in technical training are discussed.

Closing the Summer Learning Gap for Vulnerable Children: An Examination of a Summer Family Literacy Program for Junior Kindergarten Children At-Risk for Reading Difficulties

The learning gap created by summer vacation creates a significant breach in the learning cycle, where student achievement levels decrease over the course ofthe summer (Cooper et aI., 2000). In a review of 39 studies, Cooper and colleagues (1996) specified that the summer learning shortfall equals at least one month loss of instruction as measured by grade level equivalents on standardized test scores. Specifically, the achievement gap has a more profound effect on children as they grow older, where there is a steady deterioration in knowledge and skills sustained during the summer months (Cooper et aI., 1996; Kerry & Davies, 1998). While some stakeholders believe that the benefits of a summer vacation overshadow the reversing effect on achievement, it is the impact of the summer learning gap on vulnerable children, including children who are disadvantaged as a result of requiring special educational needs, children from low socioeconomic backgrounds, and children learning English as a second language, that is most problematic. More specifically, research has demonstrated that it is children's literacy-based skills that are most affected during the summer months. Children from high socioeconomic backgrounds recurrently showed gains in reading achievement over the summer whereas disadvantaged children repeatedly illustrate having significant losses. Consequently, the summer learning gap was deemed to exaggerate the inequality experienced by children from low socioeconomic backgrounds. Ultimately, the summer learning gap was found to have the most profound on vulnerable children, placing these children at an increased chance for academic failure. A primary feature of this research project was to include primary caregivers as authentic partners in a summer family literacy program fabricated to scaffold their children's literacy-based needs. This feature led to the research team adapting and implementing a published study entitled, Learning Begins at Home (LBH): A Research-Based Family Literacy Program Curriculum. Researchers at the Ontario Institute designed this program for the Study of Education, University of Toronto. The LBH program capitalized on incorporating the flexibility required to make the program adaptable to meet the needs of each participating child and his or her primary caregiver. As it has been well documented in research, the role primary caregivers have in an intervention program are the most influential on a child's future literacy success or failure (Timmons, 2008). Subsequently, a requirement for participating in the summer family literacy program required the commitment of one child and one of his or her primary caregivers. The primary caregiver played a fundamental role in the intervention program through their participation in workshop activities prior to and following hands on work with their child. The purpose of including the primary caregiver as an authentic partner in the program was to encourage a definitive shift in the family, whereby caregivers would begin to implement literacy activities in their home on a daily basis. The intervention program was socially constructed through the collaboration of knowledge. The role ofthe author in the study was as the researcher, in charge of analyzing and interpreting the results of the study. There were a total of thirty-six (36) participants in the study; there were nineteen (19) participants in the intervention group and seventeen (17) participants in the control group. All of the children who participated in the study were enrolled in junior kindergarten classrooms within the Niagara Catholic District School Board. Once children were referred to the program, a Speech and Language Pathologist assessed each individual child to identify if they met the eligibility requirements for participation in the summer family literacy intervention program. To be eligible to participate, children were required to demonstrate having significant literacy needs (i.e., below 25%ile on the Test of Preschool Early Literacy described below). Children with low incident disabilities (such as Autism or Intellectual Disabilities) and children with significant English as a Second Language difficulties were excluded from the study. The research team utilized a standard pre-test-post-test comparison group design whereby all participating children were assessed with the Test of Preschool Early Literacy (Lonigan et aI., 2007), and a standard measure of letter identification and letter sound understanding. Pre-intervention assessments were conducted two weeks prior to the intervention program commencing, and the first set of the post-intervention assessments were administered immediately following the completion of the intervention program. The follow-up post-intervention assessments took place in December 2010 to measure the sustainability of the gains obtained from the intervention program. As a result of the program, all of the children in the intervention program scored statistically significantly higher on their literacy scores for Print Knowledge, Letter Identification, and Letter Sound Understanding scores than the control group at the postintervention assessment point (immediately following the completion of the program) and at the December post-intervention assessment point. For Phonological Awareness, there was no statistically significant difference between the intervention group and the control at the postintervention assessment point, however, there was a statistically significant difference found between the intervention group and the control group at the December post-intervention assessment point. In general, these results indicate that the summer family literacy intervention program made an immediate impact on the emergent literacy skills of the participating children. Moreover, these results indicate that the summer family literacy intervention program has the ability to foster the emergent literacy skills of vulnerable children, potentially reversing the negative effect the summer learning gap has on these children.

Le transfert des connaissances historiques dans la résolution d'un problème actuel chez les étudiants de niveau collégial

Depuis quelques années déjà, la responsabilité de l’éducation à la citoyenneté est principalement confiée à l’enseignement de l’histoire dans le réseau scolaire québécois. Toutefois, aucune étude expérimentale n’a démontré que l’histoire était la matière la plus apte à éduquer à la citoyenneté. Cette recherche vise donc à savoir si les étudiants de niveau collégial transfèrent leurs connaissances historiques dans la résolution d’un problème d'actualité présentant une connotation historique. Le groupe cible de cette recherche est formé de vingt-cinq étudiants de Sciences humaines (ayant des cours d’histoire) et le groupe contrôle est constitué de vingt-cinq étudiants de Science de la nature (n’ayant pas de cours d’histoire). Durant des entrevues semi-dirigées d’une trentaine de minutes, les étudiants avaient à se prononcer sur une entente signée entre les Innus et les gouvernements fédéral et provincial. Une mise en situation leur était présentée préalablement. Il est ressorti peu de différences entre le groupe cible et le groupe contrôle. Ces deux effectifs considérés ensemble, le quart des répondants n’utilisait aucune connaissance historique. Surtout, la variable influençant le plus le transfert des connaissances historiques s’avère être le sexe. Parmi les répondants n’utilisant aucune connaissance historique, il n’y avait qu’un répondant de sexe masculin; et les seuls répondants à avoir utilisé les connaissances conditionnelles étaient tous de sexe masculin. C’est donc dire que le système scolaire québécois ne favoriserait pas suffisamment le transfert des connaissances historiques dans l’analyse de situations actuelles.

L’exemption de paiement des soins associée à la supervision et à la formation au Burkina Faso : les effets sur la prescription de médicaments

L’accès financier limité aux soins de santé a suscité l’instauration de politiques sanitaires de subvention des soins en Afrique. Au Burkina Faso, une ONG, en complémentarité avec la politique sanitaire nationale subventionne à 100% depuis septembre 2008 les soins et les médicaments pour les enfants de moins de cinq ans dans le district sanitaire de Dori. L’intervention regroupe formation du personnel soignant, supervisions et suppression de paiement des soins et des médicaments. L’objectif de l’étude est d’analyser l’effet de cette intervention sur l’adéquation des prescriptions médicales. Neuf centres de santé ont été pris en compte. Au total 14956 ordonnances d’enfants de moins de cinq ans ciblés par l’intervention ont été sélectionnées par échantillonnage systématique à partir des registres de consultation un an avant et un an après l’instauration de l’intervention. Quatorze prescripteurs ont été interviewés. Les prescriptions ont été analysées par comparaison au référentiel de l’OMS ainsi qu’au référentiel national. Le discours des prescripteurs a été analysé en vue de comprendre leur perception de leur changement de pratiques depuis de début de la subvention. L’intervention a eu pour effet de diminuer l’utilisation des injections (Rapport de cote (RC) =0,28; p<0,005) dans le cas des infections respiratoires aiguës (IRA). Elle a entraîné une diminution de l’utilisation inappropriée des antibiotiques dans les cas de paludisme seul (RC=0,48; p<0,0005). Le nombre moyen de médicaments par ordonnance a également diminué de 14% dans les cas d’IRA (p<0,0005). Les prescripteurs ont affirmé pour la plupart que leurs pratiques se sont soit maintenues soit améliorées. L’intervention a entrainé une amélioration de l’adéquation des prescriptions médicales dans certains cas.

Analyse démographique des demandeurs d'asile et des réfugiés au Canada (2000-2010)

La problématique des réfugiés fait partie du cadre plus large des politiques migratoires et de la migration internationale en général. Étant un pays d’immigration, le Canada a dû composer avec plusieurs vagues migratoires et s’y adapter en changeant sa politique d’immigration (au niveau fédéral et provincial) en définissant, en termes numériques, les objectifs annuels d’admission des immigrants (le nombre souhaité d’immigrants), ainsi que les objectifs politiques, humanitaires, économiques et démographiques à long terme. Le groupe visé par le présent rapport (les demandeurs d’asile et les réfugiés) se distingue de toute autre catégorie d’immigration par la spécificité de sa condition - une fuite involontaire et une absence de protection des autorités nationales de leur pays. Au plan international et dans le cadre de la politique canadienne, un réfugié: « l’individu qui fuit la persécution » devient un «demandeur d’asile » au moment de faire face à un processus de reconnaissance du statut de réfugié, conforme aux définitions, aux lois et à la politique d’immigration canadiennes. Les étapes de ce processus sont importantes, parce qu’elles établissent une continuité de la demande d’asile, mais aussi parce qu’elles influencent la comptabilisation et les statistiques sur les demandeurs d’asile et les réfugiés. Les données de Citoyenneté et Immigration Canada figurent parmi les rares sources disponibles donnant à la fois des informations sur les demandeurs d’asile et les réfugiés. Cette population au Canada est mal connue et assez difficile à décrire à cause de la faiblesse des statistiques. Du point de vue démographique, une meilleure connaissance du nombre et de l’évolution des immigrants de la catégorie « demandeur d’asile » ou « réfugié », ainsi que de leurs caractéristiques sociodémographiques (sexe, âge, scolarité, connaissances linguistiques, pays d’origine, etc.) aide à cerner leurs besoins en services et à leur fournir des politiques adéquates d’intégration à la culture et à la vie canadiennes.

Improvement of Food Security in Bangladesh through Socio-Economic Empowerment of Women

Empowerment is one possible approach to increase political, social and economic participation of a target group and thus decrease food insecurity among vulnerable people. The objective of this research was to evaluate a socio-economic empowerment project implemented for 8 years in rural northern Bangladesh by using secondary data from 2000 and primary data from 2009. Three hundred women were primarily selected out of all existing and active 121 women groups formed during 8 years project implementation. Standardized interviews were conducted to collect quantitative data. In addition an overall qualitative analysis included focus group discussions, the review of project summaries and discussions with implementing staff. Data was collected on socio-economic status, rice storages and food consumption. In addition knowledge was gained on current activities of the women groups. The empowerment concept implemented in this setting was successful to increase the participants’ political, social and economic engagement and visibility. Apart from that the utilization of skills for income generation led to an improvement of the socio-economic status and food insecurity became less common. Recommendations for future projects include the increase of female members among the NGO staff as well as the further follow-up and strengthening of political acceptance and visibility of the empowered participants to sustain the outcome of the project.

Veränderungen des Raum-Zeit-Verhaltens im Zuge von Lebensumbrüchen und ihre Anforderungen an die Stadt- und Verkehrsplanung am Beispiel des Eintritts in den Ruhestand

Veränderungen des Raum-Zeit-Verhaltens im Zuge von Lebensumbrüchen und ihre Anforderungen an die Stadt- und Verkehrsplanung am Beispiel des Eintritts in den Ruhestand. In der vorliegenden Dissertation wurde untersucht, ob und in welchem Maße sich das Raum-Zeit-Verhalten im Alltag mit dem Eintritt in den Ruhestand verändert. Bei der Untersuchung handelt es sich um eine mehrjährige Panel-Studie, die in den Regionen Hamburg und Kassel durchgeführt wurde. Mit insgesamt 50 Studienteilnehmern wurden vor und nach ihrem Ausscheiden aus dem Erwerbsleben umfassende Interviews geführt. Hierbei kam die an der Oxford University entwickelte „HATS“-Methode („Household Activity Travel Simulator“) zum Einsatz, die einen tiefen Einblick in die Alltagsstrukturen und das aus ihnen resultierende raum-zeitliche Verhalten ermöglicht. Ein Untersuchungsschwerpunkt lag auf der Verkehrsmittelwahl. Auf Grundlage der Untersuchungsergebnisse wurden Handlungsempfehlungen für die Stadt- und Verkehrsplanung abgeleitet. Es zeigte sich, dass die Studienteilnehmer mit ihrem Eintritt in den Ruhestand grundsätzlich deutlich später im Tagesverlauf als Verkehrsteilnehmer in Erscheinung treten. Darüber hinaus zeichnete sich ein Bedeutungszuwachs des Stadtquartiers bzw. der nahräumlichen Mobilität ab; der Fuß- und Fahrradverkehr gewinnt für die Alltagsmobilität an Bedeutung. Versorgungs- und Dienstleistungsangebote im eigenen Wohnquartier – und somit nutzungsgemischte Stadtquartiere – erweisen sich demnach insbesondere für die Gruppe der Ruheständler als besonders relevant. Trotz der steigenden Bedeutung des Fuß-und Fahrradverkehrs zeigt die Studie, dass dem Pkw in der Alltagsmobilität eine (nach wie vor) dominante Rolle zukommt – eine Entwicklung, die sich aufgrund des Kohorteneffekts eher noch verstärken wird. Im Rahmen der Diskussion geeigneter Handlungsansätze für die Stadt- und Verkehrsplanung zur Stärkung des Umweltverbundes werden – neben Interventionen zur Attraktivitätsminderung des Pkw – insbesondere verschiedene Maßnahmen zu Angebotsverbesserungen im ÖPNV behandelt. Dabei wird u. a. auch die Verhaltensrelevanz von Kostenwahrnehmungen betrachtet. Zusätzlich wird deutlich, dass bei der Etablierung verkehrsplanerischer Maßnahmen auch die zu-nehmende Bedeutung von Wegen, die in Begleitung anderer Haushaltsmitglieder zurückgelegt werden (Stichwort: Haushaltsmobilität), berücksichtigt werden muss. Der Eintritt in den Ruhestand erweist sich grundsätzlich als eine Umbruchsituation im Lebensverlauf, die ein Aufbrechen von (Verkehrs-)Gewohnheiten im Alltag begünstigt und die Betroffenen besonders empfänglich für Informationen zu verschiedenen Verkehrsangeboten bzw. Verhaltens-alternativen werden lässt. Hinsichtlich möglicher Handlungsansätze wird in dieser Studie u. a. thematisiert, wie im Rahmen einer zielgruppenspezifischen Kommunikation im ÖPNV dieses Zeit-fenster genutzt werden kann, um Menschen an der Schwelle zum Eintritt in den Ruhestand als regelmäßige Nutzer von Bus und Bahn (neu) zu gewinnen bzw. zu halten.