The songs of the Russian people, as illustrative of Slavonic mythology and Russian social life.

Bibliography: p. [437]-439.

Myths and myth-makers: old tales and superstitions interpreted by comparative mythology,

Modern works on the legend of William Tell: p. [241]

The heroes of Asgard; tales from Scandinavian mythology,

Mode of access: Internet.

Northern mythology, comprising the principal popular traditions and superstitions of Scandinavia, north Germany, and the Netherlands.

Photocopy.

Bibliotheca classica : or, A dictionary of all the principal names and terms relating to the geography, topography, history, literature, and mythology of antiquity and of the ancients : with a chronological table /

At head of title: Dean's stereotype edition.

Manual of mythology; Greek and Roman, Norse and Old German, Hindoo and Egyptian mythology,

Photocopy.

The land of the Veda: being personal reminiscences of India; its people, castes, thugs, and fakirs; its religions, mythology, principal monuments, palaces, and mausoleums: together with the incidents of the great Sepoy rebellion and its results to Christianity and civilization.

Mode of access: Internet.

Indian mythology according to the Mahābhārata, in outline,

"Udgivet med understöttelse af Carlsbergfondet."

The land of the Veda : being personal reminiscences of India; its people, castes, thugs, and fakirs ; its religions, mythology, principal monuments, palaces, and mausoleums: together with the incidents of the great Sepoy rebellion, and its results to Christianity and civilization ; also, statistical tables of Christian missions, and a glossary of Indian terms used in this work and in missionary correspondence /

Mode of access: Internet.

Sumerian tablets from Umma in the John Rylands Library, Manchester,

Fifty-eight tablets of temple accounts "selected for publication because, with one exception, they contain the Umma month-names."-cf. Introd.

A hand-book of classical geography, chronology, mythology, and antiquities.

Mode of access: Internet.

The Mythology of all races ...

I. Greek and Roman, by W. S. Fox, 1916.--II. Eddic, by J. A. Macculloch. 1930.--III. Celtic, by J. A. Macculloch; Slavic by Jan M_achal. 1918.--IV. Finno-Ugric, Siberian, by Uno Holmberg. 1927.--V. Semitic, by S. H. Langdon. 1931.--VI. Indian, by A. B. Keith; Iranian, by A. J. Carnoy. 1917.--VII. Armenian, by M. H. Ananikian; African, by Alice Werner. 1925.--VIII. Chinese, by J. C. Ferguson; Japanese, by Masaharu Anesaki. 1928.--IX. Oceanic, by R. B. Dixon. 1916.--X. North American, by H. B. Alexander. 1916.--XI. Latin-American, by H. B. Alexander. 1920.--XII. Egyptian, by W. M. M_uller; Indo-Chinese, by J. G. Scott. 1918.--XIII. Complete index to volumes I-XII. 1932.

The mythology of the Efatese /

Mode of access: Internet.

The evolution of "classical mythology" within marketing measure development

Purpose - This paper provides a deeper examination of the fundamentals of commonly-used techniques - such as coefficient alpha and factor analysis - in order to more strongly link the techniques used by marketing and social researchers to their underlying psychometric and statistical rationale. Design/methodology approach - A wide-ranging review and synthesis of psychometric and other measurement literature both within and outside the marketing field is used to illuminate and reconsider a number of misconceptions which seem to have evolved in marketing research. Findings - The research finds that marketing scholars have generally concentrated on reporting what are essentially arbitrary figures such as coefficient alpha, without fully understanding what these figures imply. It is argued that, if the link between theory and technique is not clearly understood, use of psychometric measure development tools actually runs the risk of detracting from the validity of the measures rather than enhancing it. Research limitations/implications - The focus on one stage of a particular form of measure development could be seen as rather specialised. The paper also runs the risk of increasing the amount of dogma surrounding measurement, which runs contrary to the spirit of this paper. Practical implications - This paper shows that researchers may need to spend more time interpreting measurement results. Rather than simply referring to precedence, one needs to understand the link between measurement theory and actual technique. Originality/value - This paper presents psychometric measurement and item analysis theory in easily understandable format, and offers an important set of conceptual tools for researchers in many fields. © Emerald Group Publishing Limited.