Comparison of marketing policies applied by the same company in different countries and analysis of the reasons for the differences

The focus of this project is going to be, as the title indicates, on the comparison of marketing policies applied by the same company in different countries and analysis of the reasons for the differences. In order to do that, I have selected the company Nestlé to analyze the marketing decisions it makes across national boundaries to market the brand of Kit Kat and keep it as a leader snack worldwide. After having analyzed the brand in all continents, I can say the execution of the strategy used by Nestlé with Kit Kat really matches the planning of the strategy which is to think globally and act locally. Nestlé uses global brand identity but, from the internal point of view, it uses local ingredients and gives autonomy to its local branches based in different countries to make pricing and distributions decisions and therefore satisfy different consumers’ needs and preferences in local environments where changes happen very rapidly. The “glocal” approach to marketing is an effective way for Nestlé Kit Kat to stay focused on the consumer in worldwide markets.

Fishing gear experiments in Finland

A comparison of some different European methods of estimating the numbers of fish in a lake using different fishing gear is described. The different gears used were 1. surface trawl used by night 2. bottom trawl used by day 3. trammel nets, set in the evening and lifted in the morning 4. surface seine net used by night 5. bottom seine net used by day 6. Fyke nets, emptied each morning and evening 7. gill nets, set in the evening and lifted in the morning. The most variable catches were from those gears used by day on the bottom and the least variable were those used by night at the surface. The work continued by examining the use of acoustic systems for pelagic fish stock assessment. This gear gave reasonable population estimates for pelagic fish 10m and more below the surface. The advantage of the accoustic method is that it is quick and requires little labour. Its disadvantage is that it is not possible to identify the species and so it must be supplemented by another, conventional method.

Structural capital, innovation capability, and company performance in technology-based colombian firms

[EN] In today s economy, innovation is considered to be one of the main driving forces behind business competitiveness, if not the most relevant one. Traditionally, the study of innovation has been addressed from different perspectives. Recently, literature on knowledge management and intellectual capital has provided new insights. Considering this, the aim of this paper is to analyze the impact of different organizational conditions i.e. structural capital on innovation capability and innovation performance, from an intellectual capital (IC) perspective. As regards innovation capability, two dimensions are considered: new idea generation and innovation project management. The population subject to study is made up of technology-based Colombian firms. In order to gather information about the relevant variables involved in the research, a questionnaire was designed and addressed to the CEOs of the companies making up the target population. The sample analyzed is made up of 69 companies and is large enough to carry out a statistical study based on structural equation modelling (partial least squares approach) using PLS-Graph software (Chin and Frye, 2003). The results obtained show that structural capital explains to a great extent both the effectiveness of the new idea generation process and of innovation project management. However, the influence of each specific organizational component making up structural capital (organizational design, organizational culture, hiring and professional development policies, innovation strategy, technological capital, and external structure) varies. Moreover, successful innovation project management is the only innovation capability dimension that exerts a significant impact on company performance.

Company financial performance: Does board size matter? Case of the EUROSTOXX50 index

[EN] This study analyzes the relationship between board size and economic-financial performance in a sample of European firms that constitute the EUROSTOXX50 Index. Based on previous literature, resource dependency and agency theories, and considering regulation developed by the OECD and European Union on the normative of corporate governance for each country in the sample, the authors propose the hypotheses of both positive linear and quadratic relationships between the researched parameters. Using ROA as a benchmark of financial performance and the number of members of the board as measurement of the board size, two OLS estimations are performed. To confirm the robustness of the results the empirical study is tested with two other similar financial ratios, ROE and Tobin s Q. Due to the absence of significant results, an additional factor, firm size, is employed in order to check if it affects firm performance. Delving further into the nature of this relationship, it is revealed that there exists a strong and negative relation between firm size and financial performance. Consequently, it can be asseverated that the generic recommendation one size fits all cannot be applied in this case; which conforms to the Recommendations of the European Union that dissuade using generic models for all countries.

A business plan development: the case of a paint company in Douala Camroon by Bomboy & Friends

This paper presents a business plan to create a new company Bomboy & Friends regarding the Exclusive Distribution of a fully Eco Friendly Water-Soluble Anti- Corrosive Prime named Life Guard Active Rust Primer Paint abbreviated as “L.G.A.R.P Paint” in Douala Cameroon and the C.E.M.A.C Region. The lack of quality paint in Cameroon has given the opportunity for a company like Bomboy & Friends to nurture its existence and be part of a fast growing economy, providing a high quality paint competition, very economical, easy to prepare, environmentally friendly, compatible with other brands and accessible to medium and small size companies.

Length and sex effects on the spatial structure of catches of Pacific halibut (Hippoglossus stenolepis) on longline gear

Field experiments were conducted to test the hypotheses that Pacific halibut (Hippoglossus stenolepis) display small-scale spatial structure within longline catches, relative to other species and empty hooks, or within-species based on sex or length. Sequential hook-by-hook inventories, along with length and sex data, were taken at thirty-one survey stations. Two-dimensional spatial statistics were used to test for 1) aggregation, defined as the clustering of individuals within a given demographic of size or sex over small intervals of distance; and 2) segregation, defined as the sequential occurrence of individuals within a given demographic of size or sex, uninterrupted by other observations, irrespective of the distance between individuals. Statistically significant structure was detected within catches that is more commonly associated with fish length than sex. Significant spatial structuring occurred at 60% of all stations tested. Significant aggregation of halibut of legal length for commercial retention (≥82 cm) was detected at 44% of stations and aggregation of sublegal-size halibut was detected at 11%. Maleand female-based aggregations were observed at 22% and 11% of stations, respectively. Significant segregation of females was observed at 20% of stations, male segregation occurred at 8% of stations, and segregation by size at 16% of stations. Understanding small-scale spatial structure within longline catches may help us interpret changes in survey and commercial catch data. If structure is generated by behavior, then observed size-at-age or relative sex-ratios may be biased relative to underlying distributions. Although physical processes such as gape limitation should remain stable over the time, dynamic processes may be spatially and temporally variabl

No evidence of bias from fish behavior in the selectivity of size and sex of the protogynous red porgy (Pagrus pagrus, Sparidae) by hook-and-line gear

Most fisheries select the size of fish to be caught (are size selective), and many factors, including gear, market demands, species distributions, fishery laws, and the behavior of both fishermen and fish, can contribute to that selectivity. Most fishing gear is size-selective and some, such as gill nets, are more so than others. The targeting behavior of fishermen is another key reason commercial and recreational fisheries tend to be size-selective. The more successful fishermen constantly seek areas and methods that yield larger or more profitable sizes of fish. Fishery regulations, especially size limits, produce size-selective harvests. Another factor with the potential to cause selectivity in a hook-and-line fishery is the different behavioral responses of fish to the bait or lure, whether the different responses arise among different fish sizes or between the sexes.

Interactions between marine mammals and pelagic longline fishing gear in the U.S. Atlantic Ocean between 1992 and 2004

The U.S. East Coast pelagic longline fishery has a history of interactions with marine mammals, where animals are hooked and entangled in longline gear. Pilot whales (Globicephala spp.) and Risso’s dolphin (Grampus griseus) are the primary species that interact with longline gear. Logistic regression was used to assess the environmental and gear characteristics that influence interaction rates. Pilot whale inter-actions were correlated with warm water temperatures, proximity to the shelf break, mainline lengths greater than 20 nautical miles, and damage to swordfish catch. Similarly, Risso’s dolphin interactions were correlated with geographic location, proximity the shelf break, the length of the mainline, and bait type. The incidental bycatch of marine mammals is likely associated with depredation of the commercial catch and is increased by the overlap between marine mammal and target species habitats. Altering gear characteristics and fishery practices may mitigate incidental bycatch and reduce economic losses due to depredation.

Whole-gear efficiency of a benthic survey trawl for flatfish

Whole-gear efficiency (the proportion of fish passing between the otter doors of a bottom trawl that are subsequently captured) was estimated from data collected during experiments to measure the herding efficiency of bridles and doors, the capture efficiency of the net, and the length of the bridles sufficiently close to the seafloor to elicit a herding response. The experiments were focused on four species of flatfish: arrowtooth flounder (Atheresthes stomias), flathead sole (Hippoglossoides elassodon), rex sole (Glyptocephalus zachirus), and Dover sole (Microstomus pacificus). Whole-gear efficiency varied with fish length and reached maximum values between 40% and 50% for arrowtooth flounder, flathead sole, and rex sole. For Dover sole, however, whole-gear efficiency declined from a maximum of 33% over the length range sampled. Such efficiency estimates can be used to determine catchability, which, in turn, can be used to improve the accuracy of stock assessment models when the time series of a survey is short.

Experiments in gear configuration to reduce bycatch in an estuarine squid-trawl fishery

Three experiments were performed in an estuarine squid-trawl fishery in New South Wales, Australia, to test modifications to trawl nets. Lateral mesh openings were experimentally increased and physical bycatch reduction devices (BRDs) were placed in codends. These modifications aimed to reduce nontargeted catches of fish, while maintaining catches of the targeted broad squid (Photololigo etheridgei) and bottle squid (Loliolus noctiluca). Compared to conventional codends made with 41-mm diamond mesh, codends made with different posterior circumferences and larger 45-mm mesh had no significant effect on the catches of any species. The best performing configurations involved the installation of BRDs designed to separate organisms according to differences in behavior. In particular, versions of a composite square-mesh panel reduced the total weight of bycatch by up to 71% and there was no significant effect on the catches of squid. The results are discussed in terms of the probable differences in behavior between fish and squid in codends. After this study, a square-mesh panel BRD was voluntarily adopted throughout the fishery.

Survival of white marlin (Tetrapturus albidus) released from commercial pelagic longline gear in the western North Atlantic

To estimate postrelease survival of white marlin (Tetrapturus albidus) caught incidentally in regular commercial pelagic longline fishing operations targeting swordfish and tunas, short-duration popup satellite archival tags (PSATs) were deployed on captured animals for periods of 5−43 days. Twenty (71.4%) of 28 tags transmitted data at the preprogrammed time, including one tag that separated from the fish shortly after release and was omitted from subsequent analyses. Transmitted data from 17 of 19 tags were consistent with survival of those animals for the duration of the tag deployment. Postrelease survival estimates ranged from 63.0% (assuming all nontransmitting tags were evidence of mortality) to 89.5% (excluding nontransmitting tags from the analysis). These results indicate that white marlin can survive the trauma resulting from interaction with pelagic longline gear, and indicate that current domestic and international management measures requiring the release of live white marlin from this fishery will reduce fishing mortality on the Atlantic-wide stock.

Diversity of selective and non-selective fishing gear and their impact on inland fisheries in Bangladesh

The paper describes the wide range of traditional fishing gear used by subsistence and professional fishers in the inland waters in Bangladesh as well as their impact on the fisheries and the environment. The negative impacts indicate the need for regulation of specific types of fishing gear at particular times of the year. An awareness/training program should be extended to the fishermen to create awareness of the long-term effects of their fishing practices and to impart knowledge of fishing laws.