772 resultados para Employer branding
Resumo:
Includes bibliography.
Resumo:
This paper related the concepts of Branding and Storytelling with the purpose to demonstrate how stories can help the mark set up a solid relationship with their public. As we speak of a relation that involves communication processes, the ideas conveyed in this paper seek demonstrate to the professionals in this area, in especial way, the public relations, that the Storytelling could be a very important tool to the process of management of the mark. Before it get into this point, some characteristic and changes of the society and of the cosumers, to evidence news challenges that up-to-dates organizations have to face. After present this context, it moves in the direction of the understanding of the concepts of mark and branding, related those with the activities of the public relations. The marks are introduced in this paper as icons that have a virtual memory able to transmit emotional burden and meanings for the consumers. To finilize this, it introduces the concept of Storytelling and you’re applicability in the organizations, especially in branding process. Your contribution is very important as we see in the stories that are able to get the attention of many
Resumo:
This paper aims to present the contribution of Public Relations in the process of branding, using digital communication as a tool for interaction with the public, and through strategic management, building and maintaining strong and lasting relationships with consumers, resulting in building bonds of sympathy, identification, and networks engaged and loyal consumers to brands. Therefore, were performed bibliographical research covering topics such as information society, network society, the dynamics of social networks, digital media, brands, branding, marketing 3.0, Public Relations and Public Relations 2.0. Were also undertaken observations on communication actions that used digital social media, focusing on interactivity, collaboration and relationship, to better understand how organizations are realizing the importance of interaction and relationship management with the public and how they are performing this communication. At the end, some of these actions are presented as examples of the theories studied, and as a demonstration of the benefits brought to these organizations and their brands
Resumo:
Employer-based health insurance is declining at records rates, which leaves an increasing number of people without access to affordable health insurance. As a result, municipalities are experiencing financial difficulties to provide health care services for their growing uninsured population. In attempt to combat this issue, three health polices have emerged within the last ten years, called Living Wage with a health insurance provision, Pay or Play, and Health Care Preference. These policies are gaining popularity as civic leaders recognize their ability to promote a public health goal by leveraging the power of city and county contracts to include a health insurance component in the competitive bidding practice for government contracts. ^ This is the first paper to conduct a retrospective analysis on whether these three health policies have been able to increase access to employer-based health insurance and/or support the local health care safety net based on the experiences of six municipalities over a 5-year period from 2001-2006. Although there was variation between the effectiveness of the policies, all three demonstrated success in that a number of contractors extended existing health insurance to employees not previously covered and the increased cost of contracting for the local government was, on average, less than 1 percent of the total operating budget. ^
Resumo:
A gerência de uma marca de luxo é complexa e exige uma comunicação consistente e coerente ao longo do tempo. As marcas que participam desse setor da economia desenvolvem uma proposta que vai além da oferta produtos de qualidade, de alto desempenho e de autenticidade: implica na sintonia entre valor de marca e de vida do potencial cliente. Para a consolidação e manutenção de uma marca de luxo, as empresas precisam de ações estratégicas que as diferenciem criando o reconhecimento de uma identidade única na mente do consumidor. Este artigo analisa os elementos através dos quais as marcas de luxo se expressam e se comunicam para criar e manter esse reconhecimento. Metodologicamente, utiliza-se de pesquisa exploratória e descritiva através da técnica de levantamento bibliográfico e a observação direta. Deste ponto de partida, são abordados assuntos como a marca e as suas expressões, procurando identificar e compreender os seus elementos de expressão e expor a participação do Design Gráfico através das ações de luxury branding.
Resumo:
"B-125051"--P. [1]
Resumo:
"B-125051."--p. [1]
Resumo:
Item 1042-A, 1042-B (microfiche)
Resumo:
Mode of access: Internet.
Resumo:
Mode of access: Internet.