Proceso de reestructuración y fortalecimiento institucional Asociación Santa Cruz

La Asociación Santa Cruz es una organización que lleva más de 17 años generando espacios de formación para niños, adolescentes y jóvenes. Los proyectos que ejecuta son programas auténticos para la juventud, atractivos para ellos y para quienes los forman (Entidades educativas y núcleos familiares). Por medio de la educación experiencial y las actividades al aire libre hemos encontrado la herramienta prefecta para formar de una manera actual y profunda. Los resultados del presente proceso se evidencian de la siguiente manera: a) estructuración de un organigrama funcional para la organización. b) Realización de los manuales de funciones y procedimientos de todos los trabajadores de la organización. c) Realización de la proyección financiera por parte del proyecto EKO Campos de verano. d) Análisis del mercado que permite una proyección fiable en ventas. Gracias al trabajo realizado en este proceso de mejora se entrega un plan de acción que potencializa la organización para que cumpliendo con todos los parámetros dados podamos generar una organización autosostenible que aumenta sus clientes anualmente en al menos un 20%, generando un superávit anual de hasta $200.000.000 en los primeros 5 años y de hasta $600.000.000 en los años 5 al 10. Gracias al proceso de mejora la asociación se convertirá en la organización Colombiana que más campos de verano residenciales realiza al año: 8 para el 2012. Es una asociación que puede auntosostenerse gracias a proyectos propios y no depende sino en un 20% de las donaciones que recibe. El medio de la educación no formal es una industria con un potencial muy grande en Colombia ya que es una oferta débil y pequeña para una demanda grande y con una necesidad fácil de identificar. Implementando este proceso de reestructuración la asociación tendrá la oportunidad de atender una población de alrededor de 300 personas para el 2012 y podrá acercarse a las 1.200 para el año 2022.

Estudio de competitividad en el sector turismo en Colombia

Esta investigación se realizó con el objetivo de conocer la evolución que ha tenido el sector turismo en el mundo y en Colombia para analizar el impacto que este ha generado en la economía nacional. La información obtenida de fuentes secundarias permitió conocer el desarrollo y el avance del sector a través de cifras y estadísticas con las cuales se identificaron las oportunidades y ventajas que tiene Colombia para lograr ser un país turísticamente competitivo y a su vez se evidenciaron los factores de mejora. Las Políticas Sectoriales ayudaron a identificar la normativa del sector y la manera en que cada uno de los procedimientos se debe llevar. Se realizó un análisis de competitividad en el país en el cual se resalta que a pesar de las falencias que aun se presentan en las actividades y servicios que se prestan para este sector, Colombia ha logrado un avance significativo con la correcta aplicación de la Políticas que el Gobierno Nacional creó y las buenas prácticas que día a día se convierten en un estilo de vida para los empresarios y actores participantes del sector. Se destacaron factores como la Política de Mercadeo y Promoción turística, los programas de educación y certificación que han sido apoyados por el Ministerio de Comercio, Industria y Turismo y la planificación para las diferentes obras que se han llevado a cabo por medio de herramientas como los Inventarios turísticos y los fondos que están disponibles para estas provenientes de entidades públicas y/o privadas, Fondo de promoción turística y donaciones, entre otros. De igual manera, se destacó la importancia de los Convenios de Competitividad Turística como aspecto fundamental en el proceso de posicionar a Colombia como un destino de talla mundial ya que en estos se define la problemática por departamento, las estrategias para solucionarla y el seguimiento que cada región le ha hecho a sus compromisos. Se mostró el cumplimiento de los objetivos específicos propuestos mediante una tabla en la que se describe la acción que se llevó a cabo para la respuesta satisfactoria de cada uno de ellos. Finalmente se dieron recomendaciones para el desarrollo del sector con base al análisis realizado en toda la investigación, resaltando las ciudades que han tenido un mayor crecimiento en los dos últimos años, las acciones que hacen falta implementar en las principales ciudades del país, la necesidad de certificar el talento humano mediante cursos ofrecidos por entidades como el SENA, el mejoramiento de la infraestructura colombiana y la continuidad que se le debe dar a programas como las “marcas país”

El concepto de comunidad y estrategias comunitarias en la relación de las organizaciones del sector de gas natural con las comunidades a las que presta servicio

Colombia está dando pasos importantes para ubicarse en cada uno de los frentes energéticos, el sector de gas natural en Colombia ha experimentado un alto crecimiento de la demanda, acompañado de la introducción y profundización de un marco de mercado. Las compañías que hacen parte de este sector utilizan el marketing relacional, como consecuencia de los cambios producidos en la estructura y competencia de la industria; no obstante, esto exige a las empresas una orientación al mercado con énfasis en la implementación de acciones de marketing proactivas, ya que en el mediano y largo plazo sólo serán rentables las compañías que mejor satisfagan las necesidades y exigencias de los consumidores. Estas empresas tienen un concepto de clientes o consumidores como objetivó final, pero no de un concepto de comunidad. Las estrategias comunitarias es un conocimiento nuevo, que es importante divulgar para aquellas empresas de servicios, que además de incluir estrategias de marketing relacional, y proclamar una responsabilidad social, deben incluir el concepto comunidad en la misión estratégica de la empresa. Así bien, se pretendió identificar mediante un estudio de tipo empírico-analítico si existía un concepto de comunidad, así como si se utilizaban estrategias comunitarias en la relación de la organización Gas Natural Fenosa con las comunidades a las que prestan el servicio. Gas Natural Fenosa en Colombia opera como distribuidor y comercializador de gas y electricidad, la Compañía provee gas natural a hogares, industria, comercio y vehículos. Se evidenció que el concepto comunidad sí se incluye en la estrategia de la empresa, ya que más que una estrategia de marketing transaccional, relacional, o una responsabilidad social se realizan actividades en pro del desarrollo y el empoderamiento de la sociedad, actividades culturales, de educación y donaciones, que son trascendentales a la hora de hablar del crecimiento de las comunidades, se hace uso de una estrategia comunitaria o marketing social ya que Gas Natural Fenosa con estas actividades genera recordación, publicidad y capacitación a los clientes y proveedores lo que disminuye las quejas y reclamaciones, etc.. y que a la vez vincula la empresa y la marca con una causa social de interés, en una relación de beneficio mutuo.

Sustain Cycle

En la búsqueda de preservar el medio ambiente y estandarizar la disposición final de los residuos generados, Sustain Cycle nace como un gestor de residuos de aceite vegetal usado, reforzando la carente oferta del mercado. Fortaleciendo el compromiso de los generadores de este residuo además de una reducción de costos, la creación de Sustain Cycle se desarrolla bajo la figura jurídica de Fundación, deduciendo en los contribuyentes del impuesto el valor de las donaciones efectuadas. El aporte ambiental se basa en minimizar el riesgo de una mala disposición en la red de alcantarillado y su componente social se enfoca en evitar la reutilización ilegal y perjudicial para el consumidor. Sustain Cycle se centra en la recolección, acopio, filtrado y comercialización del AVU generado por todos los establecimientos comerciales que produzcan alimentos como papas a la francesa, empanadas, buñuelos, churros, plátanos y demás productos que requieran del aceite para su cocción.

Conflict and negotiation: a game theoretical approach

We study economic conflicts using a game theoretical approach. We model a conflict between two agents where each one has two possible strategies: cease-fire or neglect the truce. Under this setting, we use the concept of pre-donations, namely, a redefinition of the game where agents commit to transfer a share of their output to the other agent (Sertel, 1992), and explain under which conditions a system of pre-donations can facilitate a truce. We find that for conflicts involving high costs there is a distributive mechanism, acceptable for both parties, such that, the best strategy for both parties is Cease-Fire. However, in many cases there are no sufficient conditions for the scheme or pre-donations to be effective. We also analyze some limitations of this framework and extend the model in order to deal with some of these flaws. Finally, in order to illustrate the relevance of the theoretical results we briefly describe some of the circumstances that characterized the negotiation processes between the Colombian government and different illegal groups.

Massive Open Online Courses and sustainability

Massive Open Online Courses (MOOCs) have become very popular among learners millions of users from around the world registered with leading platforms. There are hundreds of universities (and other organizations) offering MOOCs. However, sustainability of MOOCs is a pressing concern as MOOCs incur up front creation costs, maintenance costs to keep content relevant and on-going support costs to provide facilitation while a course is being run. At present, charging a fee for certification (for example Coursera Signature Track and FutureLearn Statement of Completion) seems a popular business model. In this paper, the authors discuss other possible business models and their pros and cons. Some business models discussed here are: Freemium model – providing content freely but charging for premium services such as course support, tutoring and proctored exams. Sponsorships – courses can be created in collaboration with industry where industry sponsorships are used to cover the costs of course production and offering. For example Teaching Computing course was offered by the University of East Anglia on the FutureLearn platform with the sponsorship from British Telecom while the UK Government sponsored the course Introduction to Cyber Security offered by the Open University on FutureLearn. Initiatives and Grants – The government, EU commission or corporations could commission the creation of courses through grants and initiatives according to the skills gap identified for the economy. For example, the UK Government’s National Cyber Security Programme has supported a course on Cyber Security. Similar initiatives could also provide funding to support relevant course development and offering. Donations – Free software, Wikipedia and early OER initiatives such as the MIT OpenCourseware accept donations from the public and this could well be used as a business model where learners could contribute (if they wish) to the maintenance and facilitation of a course. Merchandise – selling merchandise could also bring revenue to MOOCs. As many participants do not seek formal recognition (European Commission, 2014) for their completion of a MOOC, merchandise that presents their achievement in a playful way could well be attractive for them. Sale of supplementary material –supplementary course material in the form of an online or physical book or similar could be sold with the revenue being reinvested in the course delivery. Selective advertising – courses could have advertisements relevant to learners Data sharing – though a controversial topic, sharing learner data with relevant employers or similar could be another revenue model for MOOCs. Follow on events – the courses could lead to follow on summer schools, courses or other real-life or online events that are paid-for in which case a percentage of the revenue could be passed on to the MOOC for its upkeep. Though these models are all possible ways of generating revenue for MOOCs, some are more controversial and sensitive than others. Nevertheless unless appropriate business models are identified the sustainability of MOOCs would be problematic.

The Léger ruling as another example of the ECJ’s disappointingly reticent approach to the protection of the rights of LGB persons under EU law

In the 1980s, in the midst of the AIDS epidemic, many countries introduced lifetime bans on blood donations by men who had sexual relations with men (MSM). These blanket bans have, recently, begun to be challenged and, as a result, many countries have either relaxed them or completely abolished them. The case under examination (Léger ) is another instance of questioning the legality of such a ban. In particular, in this case, the European Court of Justice was called on to rule on whether a measure such as the French lifetime exclusion from blood donation of the MSM population that was at issue before the referring court is contrary to EU law. The Court ruled that although discriminatory on the ground of sexual orientation, such a ban may be justified in certain circumstances, and left it to the national court to make the final decision. This article seeks to analyse the case and to explain why, in the author’s view, the Court can be accused of—once more—not going far enough in the protection of lesbian, gay and bisexual (LGB) rights.

Demographic characteristics and prevalence of serologic markers among blood donors who use confidential unit exclusion (CUE) in Sao Paulo, Brazil: implications for modification of CUE polices in Brazil

BACKGROUND: This study evaluated demographic profiles and prevalence of serologic markers among donors who used confidential unit exclusion (CUE) to assess the effectiveness of CUE and guide public policies regarding the use of CUE for enhancing safety versus jeopardizing the blood supply by dropping CUE. STUDY DESIGN AND METHODS: We conducted a cross-sectional analysis of whole blood donations at a large public blood center in Sao Paulo from July 2007 through June 2009, compared demographic data, and confirmed serologic results among donors who used and who have never used CUE (CUE never). RESULTS: There were 265,550 whole blood units collected from 181,418 donors from July 2007 through June 2009. A total of 9658 (3.6%) units were discarded, 2973 (1.1%) because CUE was used at the current donation (CUE now) and 6685 (2.5%) because CUE was used in the past (CUE past). The CUE rate was highest among donors with less than 8 years of education (odds ratio [OR], 2.78; 95% confidence interval [CI], 2.51-3.08). CUE now donations were associated with higher positive infectious disease marker rates than CUE never donations (OR, 1.41; CI, 1.13-1.77), whereas CUE past donations were not (OR, 1.04; CI, 0.75-1.45). CONCLUSION: The CUE process results in a high rate of unit discard. CUE use on an individual donation appears predictive of a high-risk marker-positive donation and, thus, appears to contribute modestly to blood safety. The policy of discarding units from donors who have previously CUE-positive donations does not improve safety and should be discontinued.

Enhanced classification of Chagas serologic results and epidemiologic characteristics of seropositive donors at three large blood centers in Brazil

BACKGROUND: A major problem in Chagas disease donor screening is the high frequency of samples with inconclusive results. The objective of this study was to describe patterns of serologic results among donors to the three Brazilian REDS-II blood centers and correlate with epidemiologic characteristics. STUDY DESIGN AND METHODS: The centers screened donor samples with one Trypanosoma cruzi lysate enzyme immunoassay (EIA). EIA-reactive samples were tested with a second lysate EIA, a recombinant-antigen based EIA, and an immunfluorescence assay. Based on the serologic results, samples were classified as confirmed positive (CP), probable positive (PP), possible other parasitic infection (POPI), and false positive (FP). RESULTS: In 2007 to 2008, a total of 877 of 615,433 donations were discarded due to Chagas assay reactivity. The prevalences (95% confidence intervals [CIs]) among first-time donors for CP, PP, POPI, and FP patterns were 114 (99-129), 26 (19-34), 10 (5-14), and 96 (82-110) per 100,000 donations, respectively. CP and PP had similar patterns of prevalence when analyzed by age, sex, education, and location, suggesting that PP cases represent true T. cruzi infections; in contrast the demographics of donors with POPI were distinct and likely unrelated to Chagas disease. No CP cases were detected among 218,514 repeat donors followed for a total of 718,187 person-years. CONCLUSION: We have proposed a classification algorithm that may have practical importance for donor counseling and epidemiologic analyses of T. cruzi-seroreactive donors. The absence of incident T. cruzi infections is reassuring with respect to risk of window phase infections within Brazil and travel-related infections in nonendemic countries such as the United States.

Cause related marketing: can the arts afford not to participate?

Cause related marketing is a new way for for-profit organizations to increase their sales while appearing to enhance their focus on social responsibility. The key for private-sector organizations is to build partnerships with a worthy, notable cause and for them to promote that cause in a carefully structured commercial venture designed to enhance both organizations' financial viability. Over the last 2 decades the focus has shifted from the worthy cause of the arts, to issues of health and social need. The answer proposed in this paper is to broaden the definition of worthy cause to include needy non-profit arts and thus, return cause related marketing to its roots. This paper identifies the direction of rapid change in attitudes to arts marketing in just over 2 decades and indicates the possibilities of participating in cause related marketing activities as a result of this change.

Emotional turmoil at the Bauhaus : problems of internal and external legitimacy : an historical case study

Walter Gropius established the Bauhaus in Germany in 1919. The organization established one of the most important design movements of the twentieth century. The organization had a very brief existence and was fraught with disruptions and emotional turmoil. Despite the difficulties, Gropius managed to keep the organization alive long enough for its extraordinary creativity to be harnessed and developed. The organization closed in 1933, but by that time its legitimacy as a source of design and pedagogy was assured. Organizational survival is often dependent on government subsidies, support through sales, donations or sponsorships. A factor in attracting this support is the perceived legitimacy of the organisation. Legitimacy is defined as a degree of consensus that the meanings and behavior of an organisation are valid and desirable by society in
general. Legitimacy remains an undeveloped concept. This paper reviews relevant theories of legitimacy, considers the role of emotions in shaping legitimacy and the emotions evoked as legitimacy is negotiated by internal and external stakeholders. A historical case study of the Bauhaus provides the backdrop for portraying the focal role emotions can play in institutionalization. The paper concludes with a discussion of the lessons of legitimacy available to contemporary cultural organisations.

An exploratory investigation of attitudes toward cause-related marketing

This paper reports on a study concerning consumer perceptions of cause-related marketing in Australia, and seeks to identify a direct link between consumer attitudes toward donating to charity (pro-social behaviour) and corporate philanthropy, and attitudes toward cause-related marketing. After a discussion on the related literature, there follows discussion on the research
model employed, and the fmdings of he study. Among other fmdings, statistically significant relationships between attitudes toward charitable giving and attitudes toward cause-related marketing are in evidence. In this study, respondents express a preference for local causes, as opposed to national and international causes, and also demonstrate a preference for cause types similar to those that already receive the highest level of charitable donations. The paper concludes with a discussion of the limitations of the study and presents suggestions for future research.

What determines Australia's response to emergency and natural disasters

This article examines the determinants of Australia's response to emergencies and natural disasters. It examines the response from the Australian public by examining contributions made to the appeals of the country's largest Non-Governmental Organisation: World Vision of Australia. It also examines the response of the Australian Government. The data include 43 emergencies and natural disasters since 1998. Results suggest that the responses from both the public and government are positively associated with the number of people affected, media coverage, and the level of political and civil freedom in the country where the event occurred. The type and location of the emergency or disaster are important for the public's response. Differences between public and government donations exist: support from the Australian Government is positively associated with smaller countries and there is some evidence that the public donates more to events occurring in larger and poorer countries.

Media Coverage and Charitable Giving After the 2004 Tsunami

Media coverage of humanitarian crises is widely believed to influence charitable giving, yet this assertion has received little empirical scrutiny. Using Internet donations after the 2004 tsunami as a case study in a tobit framework, we show that media coverage of disasters increases charitable donations, with an additional minute of nightly news coverage increasing donations by 0.036 standard deviations from the mean. We repeat the analysis using instrumental variables in a tobit model to account for endogeneity, and the estimates are unchanged. We also show that the magnitude and sign of media impact vary by news source and relief agency.