Between the lines: Konrad Wolf's 'Mama, ich lebe' and the dilemmas of betrayal

The article offers a close reading of Konrad Wolf’s anti-fascist Second World War film 'Mama, ich lebe' (DEFA, 1977). 'Mama, ich lebe', like all East German films about the Nazi past, deals with the re-founding of post-war Germany. Unlike the usual approach which focused on political redemption of the past crimes, Wolf’s approach explores rupture and failure of political agency as the pre-condition for a new beginning. The rupture is effected by the defection of four Wehrmacht soldiers who decide to cooperate with the Soviet enemy. Their betrayal of the national collective is ethically motivated and arises from their responsibility for the Soviet ‘other’. Its radicalness opens up a moment of utopian freedom and conciliation for the traitors. Yet the back side of betrayal is insecurity and confliction with regard to their role and roots. While the four meet their role as traitors with self-deception about their ambivalent position, they are eventually forced to acknowledge their position as one of self-defeat. Their ‘ethical betrayal’ (Parikh 2009) does therefore not lead to utopian fulfilment but to the traitors’ expiatory sacrifice as the only form of accountability and self-justification. In Wolf’s film antifascism as a tale of political redemption is thus revised and becomes a tale of necessary individual atonement.

Fairness quality: the role of fairness in a social and ethically oriented marketing landscape

Research into the dark side of customer management and marketing is progressively growing. The marketing landscape today is dominated with suspicion and distrust as a result of practices that include hidden fees, deception and information mishandling. In such a pessimistic economy, marketers must reconceptualise the notion of fairness in marketing and customer management, so that the progress of sophisticated customisation schemes and advancements in marketing can flourish, avoiding further control and imposed regulation. In this article, emerging research is drawn to suggest that existing quality measures of marketing activities, including service, relationships and experiences may not be comprehensive in measuring the relevant things in the social and ethically oriented marketing landscape, and on that basis does not measure the fairness which truly is important in such an economy. The paper puts forward the concept of Fairness Quality (FAIRQUAL), which includes as well as extends on existing thinking behind relationship building, experience creation and other types of customer management practices that are believed to predict consumer intentions. It is proposed that a fairness quality measure will aid marketers in this challenging landscape and economy.

Whatever it takes: rivalry and unethical behavior

This research investigates the link between rivalry and unethical behavior. We propose that people will engage in greater unethical behavior when competing against their rivals than when competing against non-rival competitors. Across a series of experiments and an archival study, we find that rivalry is associated with increased use of deception, unsportsmanlike behavior, willingness to employ unethical negotiation tactics, and misreporting of performance. We also explore the psychological underpinnings of rivalry, which help to illuminate how it differs from general competition, and why it increases unethical behavior. Rivalry as compared to non-rival competition was associated with increased status concerns, contingency of self-worth, and performance goals; mediation analyses revealed that performance goals played the biggest role in explaining why rivalry promoted greater unethicality. Lastly, we find that merely thinking about a rival can be enough to promote greater unethical behavior, even in domains unrelated to the rivalry. These findings highlight the importance of rivalry as a widespread, powerful, yet largely unstudied phenomenon with significant organizational implications. Further, the results help to inform when and why unethical behavior occurs within organizations, and demonstrate that the effects of competition are dependent upon relationships and prior interactions.

A insatisfação nos serviços: comparando formas pessoais e impessoais de decepção no atendimento

O crescimento do papel da tecnologia nas interações entre empresa clientes, bem como do número de serviços baseados em tecnologia, vem alterando bruscamente as relações interpessoais e, em algumas instâncias, eliminando-as por completo. Por outro lado, tecnologia vem possibilitando, de forma drástica, aumento no número de encontros entre os consumidores e as empresas, que faz crescer importância do tema. presente trabalho tem como objetivo estudar insatisfação dos consumidores no atendimento, através da decepção sofrida, abordada quando esta ocorre em dois níveis de interação destes com as empresas de serviços, descrevendo comparando estas ocorrências no atendimento pessoal impessoal neste último, através das novas tecnologias disponibilizadas pelas empresas prestadoras de serviços. Os dados analisados foram coletados através de uma netnografia, ou etnografia na internet, adaptada ao estudo de comunidades online, uma nova metodologia em pesquisa qualitativa que tem por finalidade estudar as culturas comunidades que estão surgindo através das comunicações via computador, conforme proposto por Kozinets (2002). Através da análise de conteúdo dos relatos, buscou-se analisar os antecedentes conseqüentes da insatisfação decepção dos consumidores, analisando-os, descrevendo-os comparando-os. Conclui-se que as falhas são maior fonte de insatisfação para ambos os tipos de consumidores, além de outras similaridades observadas; que os consumidores que buscam atendimento pessoal exigem um tratamento mais caloroso; aqueles que buscam atendimento via novas tecnologias são menos tolerantes às falhas; que ambos recorrem meios diferentes daquele que foi fonte da decepção na tentativa de resolver seus problemas.

Propaganda enganosa e persuasão : reação do consumidor e proposta de políticas públicas

A propaganda vem se difundindo de formas as mais variadas há muito tempo. Não é incomum, entretanto, que em vez de ser usada para transmitir informações e características do que é anunciado, haja empresas que fazem uso de ludíbrio e engodo em suas peças publicitárias a fim de persuadir os potenciais consumidores de uma maneira condenável em termos éticos. Esta tese analisa a reação dos consumidores quando expostos a propagandas enganosas, comparando-a à daqueles que foram expostos a propagandas sem engodo, por meio de experimentos em que 359 indivíduos foram pesquisados e hipóteses testadas, com testes de média entre duas populações e o uso da Escala de Wells, analisando ainda os argumentos de publicitários e de um representante do CONAR a respeito da atuação dos profissionais desta área. Os resultados indicam que os publicitários não se baseiam em um código de conduta para a criação de propagandas visando ao respeito ao cliente; eles indicam que se algo lesivo ou enganoso tiver sido divulgado, isto é devido ao fato de seu cliente ter fornecido um briefing inadequado. Não há, aparentemente, questionamentos dos publicitários sobre a veracidade daquilo que o cliente lhes transmite ao solicitar a concepção de uma propaganda. Com relação aos consumidores, percebe-se que a maioria não conhece as obrigações do CONAR nem leu o Código de Defesa do Consumidor. Eles creem que empresas com maior reputação apresentam mais credibilidade em relação ao que transmitem em suas propagandas, e confundem artifícios legais com enganosos. A maioria dos consumidores que já foi enganada por uma propaganda nunca agiu contra a empresa responsável após ter percebido o que ocorrera. Os principais artifícios usados em propagandas foram testados, tendo sido possível perceber que, ainda que não interfiram em grande magnitude na intenção de compra, são responsáveis por confundir em diversas situações os consumidores, como observado nos casos do uso das expressões “apenas”, “a partir de” e no uso de letras miúdas para “fornecer” informações. As políticas públicas propostas servem para organizar os achados desta tese e o que já foi publicado na literatura sobre o tema, visando a recomendar formas de se educar os consumidores, de se agir em prol de uma sociedade em que propagandas enganosas não sejam algo tão corriqueiro e de punir e controlar aquilo que é divulgado em mensagens que a cada momento atingem uma enorme quantidade de indivíduos, influenciando suas decisões de compra.

Síndrome de Burnout : um estudo com guias de turismo regional em Natal-RN

Burnout is a psychological syndrome triggered in response to continuous exposure to interpersonal stressors. It is considered a multifactorial construct, which is commonly characterized by three dimensions: emotional exhaustion, dehumanization, and lack of personal accomplishment.This study aimed to verify if the three characteristics of burnout (exhaustion, lack of dehumanization and personal accomplishment) are present in people working as guides Tourism in Natal - RN. It is a descriptive and quantitative study. 109 subjects were surveyed. Data collection was done through the use of questionnaires, the instrument used was the characterization of the Burnout Scale (ECB) created and validated in Brazil by Trocoli and Tamayo (2000). In order to analyze data we used descriptive statistics, analysis of core measures, exploratory and confirmatory factor analysis, reliability analysis, cluster analysis, multiple discriminant and Spearman correlation. Factor analysis identified four factors that explain 58.3% of the total variance. Those factors were named exhaustion, deception, avoidance, and dehumanization. The reliability of the instrument, as measured by Cronbach's Alpha was 0.918, which is considered excellent reliability. The 109 subjects were grouped into three cluster, which had the deception, avoidance, and dehumanization as discriminant. It is possible to conclude that the characteristics of burnout syndrome are present in the studied population where 19 people are on the high level of burnout, moderate in 32 and 56 in the light. The correlations between socio-demographic variables studied and the dimensions of burnout, were few and weak. The variable leave for health reasons in the study appeared to be related to feelings of exhaustion and avoidance behavior appeared related to younger individuals and who work only in the activity of Receptive Tourism Guide. Verification of the incidence of burnout in individuals surveyed suggest the need to adopt intervention strategies are individual, organizational and / or combined

Cola para quem tem fome: um ensaio sobre as potencialidades e limitações da sociologia da fome

This work aims to present a systematic study of sociology developed by Josué de Castro. It is a theoretical work that aims to evidence the potentialities and limitations of the hunger analysis theoretical models of contemporary sociology. It was used concepts of Social Institution (Berguer and Bourdieu), Habitus-precário and Ralé (Jessé Sousa) as weapons to comprehend better the hunger phenomenon on the sociology field, to consequently generate dialogs between Castros writings and the contemporary sociology. It demonstrates how hunger reproduces more by pre reflexive behavior patterns in a way that the moral rules become invisible and allow the phenomenon to continue in an invisible way

Cidade e antíteses: uma leitura do romance Passagem dos Inocentes de Dalcídio Jurandir

Este trabalho não pretende discutir as inúmeras leituras que as obras de Dalcídio Jurandir vem merecendo ao longo dos anos; deseja, tão somente, apresentar uma proposta de leitura do romance Passagem dos Inocentes, na perspectiva do Materialismo histórico-dialético. A ênfase do trabalho reside na metáfora que aproxima semanticamente o título do romance ao processo de emancipação crítica verificado em seu protagonista. As fases dialéticas da tese, antítese e síntese, no processo de auto-realização verificado em Alfredo, processam-se numa cadeia contínua a partir dos seguintes estágios: ilusão ideológica; decepção com a urbs e, por último, auto-realização com a construção de um percurso contrário a urbs.

Percepción de un grupo de mujeres acerca del hecho de ser portadoras del VPH

Background: The possibility to acquire sexually transmitted diseases generates bio-psycho-social conflicts affecting daily life of women. Objective: To investigate the knowledge of women on the concept of being infected by the human papilloma virus (HPV) and to understand the significance they attributed to their condition as HPV carriers. Material and method: It is a qualitative study in which ten women were interviewed, after the result of a cytopathological exam suggesting HPV. Data were collected at the Center of Health School of the Universidade Estadual Paulista -UNESP-Brazil. Results: The significant items were: deception and preoccupation about the cure, since they indicate that it is very deceptive to be infected with an incurable disease by a person whom they trust; the method of having sexual relations and being infected again; the necessity of care and of being optimistic to face the disease and the threat of cervix cancer originating anxiety. Discussion: Orientations made by health professionals were efficacious to clarify the relationship with cancer development. It is possible to understand the necessity of assistance orientations and the opportunity to hear them, offering individualized quality care. This study also offers important elements to reinforce the educational role of health professionals, principally those referring to sexually transmitted infection and cancer, seeking prevention and early treatment with the offered information. However, there is no desire of finishing the subject regarding perception, thus there is much to discover about diseases related to human papilloma virus. Key words: women carriers of HPV, feelings attributed by women.

Book Review of Laud Humphreys: Prophet of Homosexuality and Sociology by John F. Galliher, Wayne H. Brekhus, and David P. Keys

As an undergraduate sociology major, the only thing I learned about Oklahoman Laud Humphreys's classic, Tearoom Trade (1970) was how it violated standards of informed consent in social science research. As Galliher, Brekhus, and Keys recount in their biography, Laud Humphreys: Prophet of Homosexuality and Sociology, sociology graduate student Laud Humphreys needed to supplement his (quite likely, participant) observational research of men who had sex in public bathrooms (i.e., tearooms) in St. Louis in the mid-1960s with a formal questionnaire. Knowing that these men would never agree if they knew they were selected because of their participation in highly stigmatized and criminal behavior, Humphreys recorded their license plates, got their home addresses, and interviewed them as part of a "community health survey." Herein lies the deception and the major source of the controversy. What I didn't fully appreciate when I was a student, however, and what the authors so deftly illuminate is the importance of this work not only for debates around ethical issues of social science research, but more importantly, perhaps, for the study of sexuality, deviance, and urban life.

Manipulation effects of prior exercise intensity feedback by the Borg scale during open-loop cycling

Objective To verify the effects of exercise intensity deception by the Borg scale on the ratings of perceived exertion (RPE), heart rate (HR) and performance responses during a constant power output open-loop exercise. Methods Eight healthy men underwent a maximal incremental test on a cycle ergometer to identify the peak power output (PPO) and heart rate deflection point (HRDP). Subsequently, they performed a constant power output trial to exhaustion set at the HRDP intensity, in deception (DEC) and informed (INF) conditions: DEC-subjects were told that they would be cycling at an intensity corresponding to two categories below the RPE quantified at the HRDP; INF-subjects were told that they would cycle at the exact intensity corresponding to the RPE quantified at the HRDP. Results The PPO and power output at the HRDP obtained in maximal incremental tests were 247.5 +/- 32.1 W and 208.1 +/- 27.1 W, respectively. No significant difference in the time to exhaustion was found between DEC (525 +/- 244 s) or INF (499 +/- 224 s) trials. The slope and the first and second measurements of the RPE and HR parameters showed no significant difference between trials. Conclusions Psychophysiological variables such as RPE and HR as well as performance were not affected when exercise intensity was deceptively manipulated via RPE scores. This may suggest that unaltered RPE during exercise is a regulator of performance in this open-loop exercise.

Pollination systems in Pogonieae (Orchidaceae: Vanilloideae): A hypothesis of evolution among reward and rewardless flowers

The tribe Pogonieae of Vanilloideae (Orchidaceae) consists of six genera, including Pogoniopsis, a mycoheterotrophic taxon with morphological characteristics distinct from the remaining of the tribe. A hypothesis about the phylogeny of the tribe was inferred, involving all currently recognized genera, based on isolated and combined sequence data of 5.8S, 18S and 26S (nrDNA) regions using parsimony and Bayesian analyses. Phylogenetic analyses show that inclusion of Pogoniopsis turns the tribe Pogonieae paraphyletic. All analyses reveal that Pogoniopsis is closely related to members of Epidendroideae. The pantropical Vanilla is monophyletic if Dictyophyllaria is assumed as synonym of Vanilla. Members of Pogonieae are pollinated by several groups of solitary and social bees, two pollination systems being recognized: reward-producing and deceptive. The molecular phylogeny suggests that ancestrals related to Pogonieae gave rise to two evolutionary lines: a tropical one with reward production of flowers, and a predominantly temperate regions invading line with deceptive flowers. Reward-producing flowers characterize the South and Central American clade (=Cleistes), while deceptive pollination is prominent in the clade that includes North American-Asiatic taxa plus the Amazonian genus Duckeella. (C) 2012 Elsevier GmbH. All rights reserved.

Forensische Psychophysiologie

Dieses Experiment untersuchte die Effekte der unterschiedlichen Fragen- bzw. Itemtypen (Stimuli), des Wahrheitsgehalts der Antworten und der elektrodermalen Labilität auf die Hautleitfähigkeitsreaktionen (SCR) und die phasische Herzschlagfrequenz (HR) für zwei relativ neue Befragungstechniken der forensischen Psychophysiologie ('Lügendetektion'): Directed Lie Test (DLT) und Guilty Actions Test (GAT).Achtzig Männer begingen einen simulierten Schmuckdiebstahl. Jeweils die Hälfte entwendete entweder einen Ring oder eine Kette. Während dieser Tat wurden jedoch alle Probanden mit den kritischen Details beider Scheinverbrechen konfrontiert. Anschließend absolvierten sie entweder einen DLT oder einen GAT. Die relevanten Stimuli der Tests bezogen sich auf beide Scheinverbrechen und wurden - intraindividuell variiert - wahrheitswidrig und wahrheitsgemäß verneint. Darüber hinaus umfaßte der DLT inhaltlich parallelisierte Paare von Kontrollfragen. Die Probanden wurden instruiert, die jeweiligen Kontrollfragen eines Paars wahrheitswidrig versus wahrheitsgemäß zu verneinen. Die Testverfahren beinhalteten außerdem nicht tatbezogene, irrelevante Stimuli, die wahrheitsgemäß beantwortet wurden. Für beide Befragungstechniken fand man Reaktionsunterschiede zwischen den Stimulustypen, insbesondere stärkere SCR-Magnituden und eine niedrigere HR auf die wahrheitswidrig verneinten relevanten Stimuli. Bei den Kontrollfragen des DLT zeigten sich jedoch keine signifikanten Effekte des Wahrheitsgehalts. Die elektrodermale Labilität hatte keinen bedeutsamen Einfluß auf die Reaktionsunterschiede. Die Ergebnisse wurden vor allem anhand psychophysiologischer Theorien der Aufmerksamkeit, Konflikte und Informationsverarbeitung interpretiert.

Facetten emotionaler Expressivität auf Fragebogenebene

Der Dimensionierung emotionaler Expressivität auf Fragebogenebene wurde in zwei Untersuchungen nachgegangen. Gross und John (1998) untersuchten die Items bestehender Fragebogen auf ihre dimensionale Struktur hin und ermittelten die fünf Facetten positive und negative Expressivität, Impulsstärke, Darstellungsfähigkeit (expressive confidence) und Verstellungstendenz (masking), wobei die drei erstgenannten in einem hierarchischen Modell einen engeren Zusammenhang mit einander aufwiesen (Kern-Expressivität) als die beiden anderen. Untersuchung 1 ging den Fragen nach, ob sich die gleichen Dimensionen auch mit deutschen Adaptationen der Fragebogen finden lassen, und ob sich die dimensionale Struktur ändert, wenn weitere Fragebogen aus dem Bereich der Expressivität hinzugenommen werden. Die Dimensionen von Gross und John (1998) konnten nur zum Teil repliziert werden. Dies und die Ergebnisse des erweiterten Itempools führten zur Formulierung eines modifizierten (erweiterten) Modells der Facetten emotionaler Expressivität. In Untersuchung 2 wurden Items für einen Fragebogen zu Facetten emotionaler Expressivität (FFEE) formuliert, welche die im modifizierten Modell spezifizierten Dimensionen erheben sollten. Die drei postulierten übergeordneten Bereiche Kern-Expressivität, soziale Expressivität und kognitive Expressivität konnten auch empirisch gefunden werden. Darüber hinaus differenzierten sich die negativen Items der Kern-Expressivität stärker als die positiven. Die Zusammenhänge mit externen Expressivitäts-Fragebogen, den globalen Persönlichkeitsmerkmalen Extraversion und Neurotizismus und den Angstbewältigungsdimensionen Vigilanz und kognitive Vermeidung bestätigten die Validität des FFEE. Theoretische Implikationen und Ansatzpunkte für weitere Forschungen wurden diskutiert.