Estudio y desarrollo del plan de negocio de una empresa: Sistema Web que gestiona e informa sobre las cuentas digitales que el cliente ingresa

El presente documento tiene como objetivo general desarrollar un plan de negocio para analizar la viabilidad de la creación de una nueva empresa, “MyTested S.L.”. Pretende ofrecer una herramienta para que las personas puedan comunicar a sus familiares el acceso a sus cuentas digitales una vez fallecidos. En cuanto a cómo surge la idea, fue a través de una noticia que trataba sobre el derecho al olvido en las redes sociales y en internet. Investigando un poco y prestando atención a los movimientos de las grandes empresas de internet, mi compañero/socio y yo, nos dimos cuenta de que ofrecer este servicio podría valer como negocio, ya que no existe mucha competencia en el mercado. Gracias a eso, nos planteamos en más de una ocasión la posibilidad de montar nuestro propio negocio, de forma que pudiéramos utilizar los conocimientos adquiridos en la universidad como base para crear la herramienta web. Escogimos empezar el proyecto utilizándolo como materia para el trabajo de fin de grado porque nos aporta dos valores muy importantes, ayuda de la comunidad de profesores existentes en la UPM, siendo una persona de gran aporte nuestro tutor Oscar Corcho y también, porque como estamos dedicando todo el tiempo a este proyecto, tener una fecha límite para presentar tanto la parte de modelo de negocio como la parte de desarrollo en una fecha concreta, nos ayuda a planificar y mantener una presión constante sobre el proyecto y así forzar a no abandonarlo ni prolongarlo. Con ello, nos encontramos con dos grupos de dificultades, la escasa formación a nivel empresarial y creación de modelos de negocio y en el ámbito del desarrollo al desconocimiento de tecnologías y APIs de las redes sociales. Al tratarse de una herramienta Web, parte de unos costes muy bajos como el alojamiento del servidor o la contratación temporal de comerciales para publicitar la herramienta entre funerarias y hospitales. Estos factores positivos benefician tanto la realización del proyecto como su avance. Como ya se puede intuir de la lectura del párrafo anterior, el servicio que ofrece la herramienta “MyTested S.L.” está relacionado con el segmento testamental de una persona fallecida, podríamos definirlo como testamento digital. Actualmente, vivimos en un mundo que se centra cada vez más en la parte digital y es por ello, que en un futuro cercano, todas las cuentas que creamos en internet tendrán que ser cerradas o bloqueadas cuando caen en el desuso por el fallecimiento del propietario, es en ese hueco donde podemos situarnos, ofreciendo una herramienta para poder trasladar la información necesaria a las personas elegidas por el cliente para que puedan cerrar o bloquear sus cuentas digitales. Consideramos que existe una interesante oportunidad debido a la escasez de oferta de este tipo de servicios en España y a nivel mundial. En Abril de 2015 hay inscritos en el registro Nacional de últimas voluntades 185.6651 personas por lo que encontramos que un 0,397%1 de las personas en España ha registrado su testamento. El gasto medio al hacer un testamento vital ante notario de tus bienes tiene un coste de 40 a 80 euros2 , este es el principal motivo por el que la mayoría de españoles no realiza su testamento antes de morir. Con este dato obtenemos dos lecciones, lo que la herramienta ofrece no es el documento notarial de los bienes del cliente, sino la sistema, puedan bloquear o cerrar sus cuentas. La segunda lección que obtenemos es que el precio tiene que ser muy reducido para poder llegar a un gran número de personas, añadiendo también el criterio de que el cliente podrá actualizar su información, ya que la información digital es muy fácil de cambiar y frecuente. Como se podrá leer en al apartado dedicado a nuestra visión, misión y valores, aunque estamos convencidos que se puede extraer de la lectura de cualquier parte de este documento, todos nuestros objetivos los queremos conseguir no sólo buscando un enfoque empresarial a nuestro día a día, sino convirtiendo nuestra responsabilidad social sincera, en uno de los retos que más nos ilusionan, fomentando para ello, aspectos como el desarrollo web, estudios de mercado, conocimiento de las necesidades de la población, nuevas tecnologías y negocio. En general, los objetivos que se pretenden cumplir con este estudio son: - Conocer los pasos para crear una empresa - Desarrollar un documento de plan de negocio que contenga lo siguiente: - Análisis de mercado - Definición de productos y/o servicios - Plan de publicidad y expansión (marketing) - Plan financiero - Capacidad para definir los requisitos de una aplicación Web. - Capacidad de elegir la tecnología idónea y actual de un sistema Web. - Conocer el funcionamiento de una empresa y cómo comunicarse con las herramientas gubernamentales. - Comprobar si las posibilidades que nos ofrece el entorno son las adecuadas para nuestras actividades. - Estudio, análisis de la competencia - Definir los diferentes perfiles de cliente para nuestro negocio. - Analizar la viabilidad de nuestro modelo de negocio. Para ello, comenzamos realizando una definición de las características generales del proyecto, detallando cuáles son las motivaciones que han hecho a los emprendedores embarcarse en el mismo, qué servicios ofreceremos a nuestros clientes, el porqué de la elección del sector, así́ como nuestra misión, visión y valores.---ABSTRACT---The goal and aim of the present document is to develop a business plan in order to analyze the viability of build a new enterprise, that we will name MyTested S.L., it wants offer a tool for sharing and to facilitate to the relatives of a dead person the access to the digital accounts. Talking about how come up the idea, it was once a have read a news over the “right of forgotten” throughout social nets and inside internet, researching a little and paying attention to the different movements of the biggest internet companies, my peer ( and partner) and I were aware that to offer this service might be a good business, because does not exist many competitors on this kind of market service, mainly thanks of that, we have planned on several times the possibility to build our owner company, in the way to use the capabilities that we achieved in the University as based to develop and make a web tool. We choose begin this project as subject of our Final Project Degree after analyze the positive and negative point of views: The positive was because it has two main values, firstly the support of the current teachers UPM community, specially our fellow Oscar Corcho and also because we can´t dedicate all our time to this project, so to have a deadline to present either the business model as the develop on time, help us to plan and remain a constant pressure over the project and neither drop out it or extend it more that the necessary. As a web tool, neither the hosting of maintenance or for sort out a net of temporary commercials for visiting hospitals or undertaker´s or insurances, the cost don´t are expensive In the negative side, however, we found twice some main difficulties, the few training as entrepreneur level and how to build a business model and on the other hand the lack of awareness of the technologies and apps of the social net software as well. As summary, these positives facts enhance to work project out and also to develop it. As we could understand reading on the latest paragraph, the service that will do MyTested tool is relation with the testament issue of a dead person, we might call as a digital testament. Currently we are living in world which is focus further on the digital life, for that in a near future every internet accounts should be closed or locked whenever aren´t used by the dead of the owner, this is a market niche (never better said) where we can lead, offering a tool that might transfer the necessary information to the chosen persons by the client in order to allow either close or lock his digital accounts. We are considering that there are interesting opportunities due to the few offers of that kind of service in Spain and at global level. In April 2015 there were 185.6651 persons registered in the Official National last will and testament, this figure mean that the 0,397%1 of the Spaniards citizens have registered their testaments. The average cost of doing the testament of your assets with a Notary is since 40 up to 80€2, this is one of the principal motives because the majority of the Spaniards don´t do it before dead. With these data we might get two lessons, we are not talking about an official notary testament at all, it is only for close or lock the digital accounts by the chosen person by the dead client, and the latest lesson, but not least, the price of our service must be very cheaper in order to achieve touch an important amount of people, knowing also that he client will be able update the information filled, considering that this kind of information is very easy to change and update frequently. As we can read on the stage dedicated to our Vision, Mission and Values, although we are persuaded that can be read in everywhere of this document as well, our aim doesn´t be an business focus on day to day, is also to become our honest social responsibility in this challenge, that is our mainly eagerness, enhancing some aspects as the web development, market research and the knowledge of the population needs, new technologies and new market opportunities. In general the goals that we would like get within this project are: - Achieve the knowledge needs for be an entrepreneurial, and find out the steps for star a business - Achieve market research skills - Products and services definitions - Advertising plan and growth (marketing plan) - Financial plan knowledge - Capability of a web design requirements - Capability for choose the best and actual technology for web design - Knowledge over how work out inside a company and how communicate with official tools. - Check whether the possibilities of the environment are the adequate for our activities. - Research and competitiveness analysis - Define the different profiles of the target for our business. - Analyze the viability of the business model For all that, we began with a definition of the general features of the project, detailing which are the motivations those done to the entrepreneurial get on board, which kind of service we offered to the client, also why the selection of the market sector and our mission, vision and value as well.

Persistent confusion of total entropy and chemical system entropy in chemical thermodynamics.

The change in free energy with temperature at constant pressure of a chemical reaction is determined by the sum (dS) of changes in entropy of the system of reagents, dS(i), and the additional entropy change of the surroundings, dS(H), that results from the enthalpy change, W. A faulty identification of the total entropy change on reaction with dS(i) has been responsible for the attribution of general validity to the expressions (d deltaG/dT)p = -deltaS(i) and d(deltaG/T)/d(1/T)= deltaH, which are found in most textbooks and in innumerable papers.

Isobaric vapor–liquid–liquid–solid equilibrium of the water + NaCl + 1-butanol system at 101.3 kPa

A mixture of water + NaCl + 1-butanol at 101.3 kPa is studied in order to determine the influence of salt on its experimental vapor–liquid–liquid–solid equilibrium. A detailed analysis of the evolution with temperature of the different equilibrium regions is carried out. The study is conducted at a constant pressure of 101.3 kPa in a recirculating still that has been modified by our research group. The changes in the 1-butanol/water composition ratio in the vapor phase that are provoked by the salt are studied as a function of equilibrium region. In addition, the mutual solubility of 1-butanol and water is assessed in the liquid–liquid and solid–liquid regions.

Mobbing nos enfermeiros

Introdução: As pressões constantes do mundo laboral e, a especificidade do seu trabalho expõe os enfermeiros a actos de violência como o mobbing ou assédio moral. Este é um fenómeno dissimulado e psicossocial que afecta o indivíduo, o grupo de trabalho e a organização e, que importa aprender a combater. Objectivos: Determinar a prevalência de mobbing nos enfermeiros; caracterizar o mobbing; relacionar a influência das características sociodemográficas e profissionais na percepção de mobbing dos enfermeiros. Metodologia: Estudo quantitativo, de carácter descritivo-correlacional, transversal. A amostra não probabilística por conveniência foi constituída por 143 enfermeiros do Hospital Sousa Martins, Guarda. Maioritariamente são mulheres (71,3%) e, com média de idades de 37 anos. Possuem formação base 71,3%, 69,9% pratica horário rotativo, 69,2% tem vínculo estável e, tempo médio de exercício profissional de 14 anos. Os dados foram colhidos através de questionário que integrou a escala LIPT-60. Resultados: Os enfermeiros em estudo experienciaram baixos níveis de mobbing no seu contexto laboral. Em média, referem sentir oito condutas de assédio moral com efeito (0,20) e intensidade reduzida (1,37). As condutas mais experimentadas visam o bloqueio à comunicação e a difamação. Cerca de 42,0% dos enfermeiros admitem já ter sido vítima de mobbing e 24,1% referem que aconteceu por um período de seis meses. Os principais agressores identificados foram os médicos (40,0%) e os superiores hierárquicos (37,1%). Contudo, a percepção de mobbing é maior à medida que se progride na carreira, bem como nos enfermeiros que praticam regime de horário fixo e, que trabalham no mesmo serviço há 5 – 10 anos. Conclusões: Apesar dos baixos índices de percepção de mobbing, este está presente no contexto laboral dos enfermeiros tornando-os vulneráveis e afectando a prestação de cuidados. Os ataques sentidos acontecem sobretudo, de forma dissimulada fazendo denotar a gravidade deste fenómeno, sobre o qual impera prevenir e intervir. Palavras-Chave: Mobbing; Assédio moral; Abuso psicológico; Violência psicológica; Agressão psicológica no trabalho.

Influência dos parâmetros operacionais no comportamento dinâmico de chumaceiras axiais de esmagamento de película compressível

No presente trabalho são estudadas chumaceiras axiais de esmagamento de película compressível. A lubrificação deste componente mecânico, é conseguida por meio de um fluido gasoso justificando a obtenção de soluções por via de experimentação numérica, uma vez que atualmente ainda não é possível recorrer-se a métodos analíticos. Através da simulação numérica, analisa-se a influência de alguns parâmetros operacionais na resposta deste tipo de chumaceira. Na análise dos resultados verifica-se que a posição média final do elemento suportado é independente da espessura de película inicial utilizada, desde que esta não ultrapasse o valor limite em que a pressão gerada não consiga fazer face à aceleração da massa durante a fase descendente, resultando no contacto entre as superfícies dos elementos da chumaceira. A utilização de frequências elevadas é recomendável uma vez que promove uma maior separação de superfícies, menor dissipação de energia por parte da película lubrificante e menor amplitude de oscilação do elemento suportado, embora com as desvantagens do período transiente ser superior e do ganho do afastamento do elemento suportado se reduzir significativamente, seguindo um modelo assimptótico. Em condições de pressão constante e frequência elevada, o sistema, com o aumento da massa, reage de forma a permitir uma melhor lubrificação da chumaceira e a reduzir a oscilação do elemento suportado. Por outro lado, a rigidez do sistema aumenta fazendo face a uma possível sobrecarga.

Simulation of the cake formation and growth in cake filtration

A computer model was developed to simulate the cake formation and growth in cake filtration at an individual particle level. The model was shown to be able to generate structural information and quantify the cake thickness, average cake solidosity, filtrate volume, filtrate flowrate for constant pressure filtration or pressure drop across the filter unit for constant rate filtration as a function of filtration time. The effects of particle size distribution and key operational variables such as initial filtration flowrate, maximum pressure drop and initial solidosity were examined based on the simulated results. They are qualitatively comparable to those observed in physical experiments. The need for further development in simulation was also discussed. (c) 2006 Elsevier Ltd. All rights reserved.

Diversity in the sunflower: Puccinia helianthi pathosystem in Australia

Sunflower rust caused by Puccinia helianthi is the most important disease of sunflower in Australia with the potential to cause significant yield losses in susceptible hybrids. Rapid and frequent virulence changes in the rust fungus population limit the effective lifespan of commercial cultivars and impose constant pressure on breeding programs to identify and deploy new sources of resistance. This paper contains a synopsis of virulence data accumulated over 25 years, and more recent studies of genotypic diversity and sexual recombination. We have used this synopsis, generated from both published and unpublished data, to propose the origin, evolution and distribution of new pathotypes of P. helianthi. Virulence surveys revealed that diverse pathotypes of P. helianthi evolve in wild sunflower populations, most likely because sexual recombination and subsequent selection of recombinant pathotypes occurs there. Wild sunflower populations provide a continuum of genetically heterogeneous hosts on which P. helianthi can potentially complete its sexual cycle under suitable environmental conditions. Population genetics analysis of a worldwide collection of P. helianthi indicated that Australian isolates of the pathogen are more diverse than non-Australian isolates. Additionally, the presence of the same pathotype in different genotypic backgrounds supported evidence from virulence data that sexual recombination has occurred in the Australian population of P. helianthi at some time. A primary aim of the work described was to apply our knowledge of pathotype evolution to improve resistance in sunflower to sunflower rust. Molecular markers were identified for a number of previously uncharacterised sunflower rust R-genes. These markers have been used to detect resistance genes in breeding lines and wild sunflower germplasm. A number of virulence loci that do not recombine were identified in P. helianthi. The resistance gene combinations corresponding to these virulence loci are currently being introgressed with breeding lines to generate hybrids with durable resistance to sunflower rust.

Experimental and analytical study of the effect of contact angle on liquid convective heat transfer in microchannels

In this paper we examine the effect of contact angle (or surface wettability) on the convective heat transfer coefficient in microchannels. Slip flow, where the fluid velocity at the wall is non-zero, is most likely to occur in microchannels due to its dependence on shear rate or wall shear stress. We show analytically that for a constant pressure drop, the presence of slip increases the Nusselt number. In a microchannel heat exchanger we modified the surface wettability from a contact angle of 20 degrees-120 degrees using thin film coating technology. Apparent slip flow is implied from pressure and flow rate measurements with a departure from classical laminar friction coefficients above a critical shear rate of approximately 10,000 s(-1). The magnitude of this departure is dependant on the contact angle with higher contact angles surfaces exhibiting larger pressure drop decreases. Similarly, the non-dimensional heat flux is found to decrease relative to laminar non-slip theory, and this decrease is also a function of the contact angle. Depending on the contact angle and the wall shear rate, variations in the heat transfer rate exceeding 10% can be expected. Thus the contact angle is an important consideration in the design of micro, and even more so, nano heat exchangers. (c) 2006 Elsevier Ltd. All rights reserved.

Transition in inclined internally heated fluid layers

Non-linear solutions and studies of their stability are presented for flows in a homogeneously heated fluid layer under the influence of a constant pressure gradient or when the mass flux across any lateral cross-section of the channel is required to vanish. The critical Grashof number is determined by a linear stability analysis of the basic state which depends only on the z-coordinate perpendicular to the boundary. Bifurcating longitudinal rolls as well as secondary solutions depending on the streamwise x-coordinate are investigated and their amplitudes are determined as functions of the supercritical Grashof number for various Prandtl numbers and angles of inclination of the layer. Solutions that emerge from a Hopf bifurcation assume the form of propagating waves and can thus be considered as steady flows relative to an appropriately moving frame of reference. The stability of these solutions with respect to three-dimensional disturbances is also analyzed in order to identify possible bifurcation points for evolving tertiary flows.

A micro gas turbines for UK domestic combined heat and power

Various micro-radial compressor configurations were investigated using one-dimensional meanline and computational fluid dynamics (CFD) techniques for use in a micro gas turbine (MGT) domestic combined heat and power (DCHP) application. Blade backsweep, shaft speed, and blade height were varied at a constant pressure ratio. Shaft speeds were limited to 220 000 r/min, to enable the use of a turbocharger bearing platform. Off-design compressor performance was established and used to determine the MGT performance envelope; this in turn was used to assess potential cost and environmental savings in a heat-led DCHP operating scenario within the target market of a detached family home. A low target-stage pressure ratio provided an opportunity to reduce diffusion within the impeller. Critically for DCHP, this produced very regular flow, which improved impeller performance for a wider operating envelope. The best performing impeller was a low-speed, 170 000 r/min, low-backsweep, 15° configuration producing 71.76 per cent stage efficiency at a pressure ratio of 2.20. This produced an MGT design point system efficiency of 14.85 per cent at 993 W, matching prime movers in the latest commercial DCHP units. Cost and CO2 savings were 10.7 per cent and 6.3 per cent, respectively, for annual power demands of 17.4 MWht and 6.1 MWhe compared to a standard condensing boiler (with grid) installation. The maximum cost saving (on design point) was 14.2 per cent for annual power demands of 22.62 MWht and 6.1 MWhe corresponding to an 8.1 per cent CO2 saving. When sizing, maximum savings were found with larger heat demands. When sized, maximum savings could be made by encouraging more electricity export either by reducing household electricity consumption or by increasing machine efficiency.

Bifurcation contrasts between plane Poiseuille flow and plane Magnetohydrodynamic flow

The stability characteristics of an incompressible viscous pressure-driven flow of an electrically conducting fluid between two parallel boundaries in the presence of a transverse magnetic field are compared and contrasted with those of Plane Poiseuille flow (PPF). Assuming that the outer regions adjacent to the fluid layer are perfectly electrically insulating, the appropriate boundary conditions are applied. The eigenvalue problems are then solved numerically to obtain the critical Reynolds number Rec and the critical wave number ac in the limit of small Hartmann number (M) range to produce the curves of marginal stability. The non-linear two-dimensional travelling waves that bifurcate by way of a Hopf bifurcation from the neutral curves are approximated by a truncated Fourier series in the streamwise direction. Two and three dimensional secondary disturbances are applied to both the constant pressure and constant flux equilibrium solutions using Floquet theory as this is believed to be the generic mechanism of instability in shear flows. The change in shape of the undisturbed velocity profile caused by the magnetic field is found to be the dominant factor. Consequently the critical Reynolds number is found to increase rapidly with increasing M so the transverse magnetic field has a powerful stabilising effect on this type of flow.

The mediating effect of innovation on the relationship between corporate reputation and performance in U.S. firms

In recent years, corporate reputation has gained the attention of many scholars in the strategic management and related fields. There is a general consensus that higher corporate reputation is positively related to firm success or performance. However, the link is not always straightforward; as a result, it calls for researchers to dedicate their efforts to investigate the causes and effects of firm reputation and how it is related to performance. In this doctoral dissertation, innovation is suggested as a mediating variable in this relationship. Innovation is a critical factor for firm success and survival. Highly reputed firms are in a more advantageous position to attract critical resources for innovation such as human and financial capital. These firms face constant pressure from external stakeholders, e.g. the general public, or customers, to achieve and remain at high levels of innovativeness. As a result, firms are in constant search, internally or externally, for new technologies expanding their knowledge base. Consequently, these firms engage in firms acquisitions. In the dissertation, the author assesses the effects of domestic versus international acquisitions as well as related versus unrelated acquisitions on the level of innovativeness and performance. Building upon an established measure of firm-level degree of internationalization (DOI), the dissertation proposes a more detailed and enhanced measure for the firm's DOI. It is modeled as an interaction effect between corporate reputation and resources for innovation. More specifically, firms with higher levels of internationalization will have access to resources for innovation, i.e. human and financial capital, at a global scale. Additionally, the distance between firms and higher education institutions, i.e. universities, is considered as another interaction effect for the human capital attraction. The dissertation is built on two theoretical frameworks, the resource-based view of the firm and institutional theory. It studies 211 U.S. firms using a longitudinal panel data structure from 2006 to 2012. It utilizes a linear dynamic panel data estimation methodology for its hypotheses analyses. Results confirm the hypotheses proposed in the study.

Monitoring of down-hole parameters for early kick detection

The sudden hydrocarbon influx from the formation into the wellbore poses a serious risk to the safety of the well. This sudden influx is termed a kick, which, if not controlled, may lead to a blowout. Therefore, early detection of the kick is crucial to minimize the possibility of a blowout occurrence. There is a high probability of delay in kick detection, apart from other issues when using a kick detection system that is exclusively based on surface monitoring. Down-hole monitoring techniques have a potential to detect a kick at its early stage. Down-hole monitoring could be particularly beneficial when the influx occurs as a result of a lost circulation scenario. In a lost circulation scenario, when the down-hole pressure becomes lower than the formation pore pressure, the formation fluid may starts to enter the wellbore. The lost volume of the drilling fluid is compensated by the formation fluid flowing into the well bore, making it difficult to identify the kick based on pit (mud tank) volume observations at the surface. This experimental study investigates the occurrence of a kick based on relative changes in the mass flow rate, pressure, density, and the conductivity of the fluid in the down-hole. Moreover, the parameters that are most sensitive to formation fluid are identified and a methodology to detect a kick without false alarms is reported. Pressure transmitter, the Coriolis flow and density meter, and the conductivity sensor are employed to observe the deteriorating well conditions in the down-hole. These observations are used to assess the occurrence of a kick and associated blowout risk. Monitoring of multiple down-hole parameters has a potential to improve the accuracy of interpretation related to kick occurrence, reduces the number of false alarms, and provides a broad picture of down-hole conditions. The down-hole monitoring techniques have a potential to reduce the kick detection period. A down-hole assembly of the laboratory scale drilling rig model and kick injection setup were designed, measuring instruments were acquired, a frame was fabricated, and the experimental set-up was assembled and tested. This set-up has the necessary features to evaluate kick events while implementing down-hole monitoring techniques. Various kick events are simulated on the drilling rig model. During the first set of experiments compressed air (which represents the formation fluid) is injected with constant pressure margin. In the second set of experiments the compressed air is injected with another pressure margin. The experiments are repeated with another pump (flow) rate as well. This thesis consists of three main parts. The first part gives the general introduction, motivation, outline of the thesis, and a brief description of influx: its causes, various leading and lagging indicators, and description of the several kick detection systems that are in practice in the industry. The second part describes the design and construction of the laboratory scale down-hole assembly of the drilling rig and kick injection setup, which is used to implement the proposed methodology for early kick detection. The third part discusses the experimental work, describes the methodology for early kick detection, and presents experimental results that show how different influx events affect the mass flow rate, pressure, conductivity, and density of the fluid in the down-hole, and the discussion of the results. The last chapter contains summary of the study and future research.

Pitit se rìches malere [Children are the wealth of the poor]: The Influence of Gender and Power on Choice and Uptake of Long Acting Contraceptives

Background: Haiti has the highest maternal mortality rate in the Latin American and Caribbean region. Despite the fact that Haiti has received twice as much family planning assistance as any other country in the western hemisphere, the unmet need for contraception remains particularly high. Our hypothesis is that unsuccessful efforts of family planning programs may be related to a misconstrued understanding of the complex role of gender in relationships and community in Haiti. This manuscript is one of four parts of a study that intends to examine some of these issues with a particular focus on the influence of uptake and adherence to long acting contraceptive (LAC) methods.

Methods: We conducted a three-month community-based qualitative assessment through 20 in-depth interviews in Fondwa, Haiti. Participants were divided into 4 groups of five: female users, female non-users, men and key community stakeholders.

Results: Based on the qualitative interviews, we found that main barriers included lack of access to family planning education and services and concerns regarding side effects and health risks, especially related to menstrual disruption and fears of infertility. Women have a constant pressure to remain fertile and bear children, due not only to social but also economic needs. As relationships are conceived as means for economic provision, the likelihood of uptake of irreversible methods (vasectomy and tubal ligation) was restricted by loss of fertility. Consequently, the discourse of family planning, though self-recognized in their favor, assumes women can afford not to bear children. This assumption should be questioned given the complexities of the other social determinants at play, all which affect the reproductive decisions made by Haitians.

Conclusions: Overall, our study indicated awareness surrounding contraception in the Haitian Fondwa community. Combining the substantial impact of birth spacing with the elevated yet unmet need for contraceptives in the area, it is necessary to address the intricacies of gender issues in order to implement successful programing. In Haiti not being able to bear a child poses a threat to economic and social survival, possibly explaining a dimension of the low uptake of LACs in the region, even when made available. For this reason, we believe IUDs (Intrauterine Devices) provide a suitable alternative, allowing the couple to comprehend all of the factors involved in decision making, thus decreasing the imbalances of power and knowledge prior to considering an irreversible alternative.

Entre o cartão-postal e a cidade real: um estudo sobre paisagem e produção imobiliária em Natal/RN

Recent studies concerning the landscape have investigated the most important activities that contribute for its modification and have tried to better understand the society through the marks left by its quotidian. It is understood that singular landscapes constitute the cultural patrimonies of the cities, once they are part of the daily life of the citizens and are present in their social representations. Some contemporary authors defend the preservation of the natural and urban landscape trying, specially, to keep its importance for the local population. Natal is a city where the ambient qualities are well defined and known by the beauty of the area where it is located. Situated just between a river and the sea, the city grew following its geographic characteristics. The Potengi River, the Atlantic Ocean and the vast dunes ecosystem represented natural limits to the urban expansion; at the same time they have favored the development of a landscape pattern marked by the dialectic between the natural elements and the human interventions. However, this relationship changed after the intensification of the high rising development process that took place since the 1960s. The urban legislation tried to preserve the features of the local landscape delimiting Areas for Controlling Building High , destined to protect the scenic value of some parts of the city. On the other hand, the civil construction sector has made constant pressure in sense to abolish or to modify this legal instrument, aiming profits that have increased, in the 1990s, because of the consumption and the qualification of the urban space for tourist activities. It is necessary the raising of new elements to stimulate the quarrel about the landscape preservation, the process of the urban space production and the best way for the legislation implementation. This work tries to raise elements about the subject at local level, in sense to use Natal City experience to contribute for the formulation of indicators to raise the question about the lack of measure for subjective values, for example the cultural and affective value of the landscape. The natural elements inserted in the urban profile, represent strong visual references and supply identity to the town; they are part of the collective imaginary and are detached in the social context of the city. Then, why the preservation of the landscape, that estimates the improvement in the quality of life, is not enough to justify the controlling building high already previewed as part of Natal City Legislation? These questions send us to the approach of the landscape, as a community patrimony, alerting that some of its significant esthetics attributes must be preserved as a legacy for the future generations