A influência dos bogs de moda no processo de decisão de compra

As redes sociais, nas quais se incluem os blogs, vieram alterar a forma como as pessoas escolhem os bens e serviços que pretendem adquirir. Ao permitirem (entre outras coisas) a emissão para o mundo de opiniões sobre produtos e serviços, as redes sociais aumentaram a quantidade de informação pré-compra disponível, bem como diversificaram o tipo de fontes que é possível consultar durante este processo. Um exemplo flagrante deste fenómeno em Portugal, e no resto do Mundo, são os blogs de moda. Os blogs de moda são sites pessoais utilizados para a publicação de conteúdos relacionados com o universo da moda (Fernandes, 2013), podendo incluir-se aqui os acessórios, a cosmética, o exercício físico e os estilos de vida (Moura, 2013; Kulmala, 2011). Diversos estudos começam hoje a evidenciar que este tipo de sites exerce influência sobre o processo de decisão de compra dos seus seguidores (Kulmala, 2011; Fernandes, 2013). Neste sentido, foi objectivo deste estudo perceber em que medida os blogs de moda influenciam os processos de decisão de compra dos portugueses. Para este efeito, foi efectuada uma revisão bibliográfica sobre os tópicos em estudo (processo de decisão de compra, blogs de moda e respectiva influência), seguido de um estudo empírico, tendo sido usado o inquérito por questionário, procedendo-se depois à análise dos resultados. Os resultados obtidos permitiram concluir que a pesquisa de informação é, na amostra em estudo, a etapa do processo de decisão de compra mais influenciada pelo conteúdo publicado nos blogs de moda. Concluiu-se também que esta é uma das principais motivações dos inquiridos na consulta de blogs de moda. Verifica-se, portanto, que os blogs de moda funcionam hoje como plataformas de eWOM, ao mesmo tempo que os seus autores ascendem a líderes de opinião.

Molybdenum Induces the expression of a protein containing a new heterometallic Mo-Fe cluster in desulfoVibrio alaskensis

Biochemistry. 2009 Feb 10;48(5):873-82. doi: 10.1021/bi801773t.

NMR assignment of the apo-form of a Desulfovibrio gigas protein containing a novel Mo–Cu cluster

Biomol NMR Assign (2007) 1:81–83 DOI 10.1007/s12104-007-9022-3

Desulfovibrio gigas ferredoxin II: redox structural modulation of the [3Fe–4S] cluster

J Biol Inorg Chem (2006) 11: 307–315 DOI 10.1007/s00775-005-0077-2

Formation of a stable cyano-bridged dinuclear iron cluster following oxidation of the superoxide reductases from Treponema pallidum and Desulfovibrio vulgaris with K(3)Fe(CN)(6)

Inorg. Chem., 2003, 42 (4), pp 938–940 DOI: 10.1021/ic0262886

Incorporation of either molybdenum or tungsten into formate dehydrogenase from Desulfovibrio alaskensis NCIMB 13491; EPR assignment of the proximal iron-sulfur cluster to the pterin cofactor in formate dehydrogenases from sulfate-reducing bacteria

J Biol Inorg Chem (2004) 9: 145–151 DOI 10.1007/s00775-003-0506-z

Activation of N2O reduction by the fully reduced micro4-sulfide bridged tetranuclear Cu Z cluster in nitrous oxide reductase

J. Am. Chem. Soc., 2003, 125 (51), pp 15708–15709 DOI: 10.1021/ja038344n

Cluster analysis and segmentation of Global M&A transactions

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Finance from the NOVA – School of Business and Economics

O e-Planning como Instrumento na Construção do Cluster do Mar em Portugal - Quantificação, Participação e Envolvimento dos Setores Socioeconómicos Nacionais

Tese apresentada para cumprimento dos requisitos necessários à obtenção do grau de Doutor em e-Planeamento

Informar e sensibilizar: estudo da comunicação de marca de moda em suporte gráfico digital

Com as transformações no design da informação, também sofreram alterações os processos de comunicação visual. O estudo pretendeu compreender a transmissão de informações em um website de moda. A pesquisa evidenciou que as informações foram passadas, principalmente, através de imagens. Estas se mostraram eficientes em explicar, sentir, transmitir e sensibilizar o conteúdo para o usuário.

Structural and functional characterization of ModA and TupA proteins belonging to the molybdate and tungstate transport system from desulfovibrio alaskensis G20

Fundação para a Ciência e Tecnologia - EXPL/BBB-BEP/0274/2012

Genetic and functional analysis of the bacillus subtilis BSP1 gam cluster

Mannans (linear mannan, glucomannan, galactomannan and galactoglucomannan) are the major constituents of the hemicellulose fraction in softwoods and show great importance as a renewable resource for fuel or feedstock applications. As complex polysaccharides, mannans can only be degraded through a synergistic action of different mannan-degrading enzymes, mannanases. Microbial mannanases are mainly extracellular enzymes that can act in wide range of pH and temperature, contributing to pulp and paper, pharmaceutical, food and feed, oil and textile successful industrial applications. Knowing and controlling these microbial mannan-degrading enzymes are essential to take advantage of their great biotechnological potential. The genome of the laboratory 168 strain of Bacillus subtilis carries genes gmuA-G dedicated to the degradation and utilization of glucomannan, including an extracellular -mannanase. Recently, the genome sequence of an undomesticated strain of B. subtilis, BSP1, was determined. In BSP1, the gmuA-G operon is maintained, interestingly, however, a second cluster of genes was found (gam cluster), which comprise a second putative extracellular β-mannanase, and most likely specify a system for the degradation and utilization of a different mannan polymer, galactoglucomannan. The genetic organization and function of the gam cluster, and whether its presence in BSP1 strain results in new hemicellulolytic capabilities, compared to those of the laboratory strain, was address in this work. In silico and in vivo mRNA analyses performed in this study revealed that the gam cluster, comprising nine genes, is organized and expressed in at least six different transcriptional units. Furthermore, cloning, expression, and production of Bbsp2923 in Escherichia coli was achieved and preliminary characterization shows that the enzyme is indeed a β-mannanase. Finally, the high hemicellulolytic capacity of the undomesticated B. subtilis BSP1, demonstrated in this work by qualitative analyses, suggests potential to be used in the food and feed industries.

Botnet cluster identification

Botnets are a group of computers infected with a specific sub-set of a malware family and controlled by one individual, called botmaster. This kind of networks are used not only, but also for virtual extorsion, spam campaigns and identity theft. They implement different types of evasion techniques that make it harder for one to group and detect botnet traffic. This thesis introduces one methodology, called CONDENSER, that outputs clusters through a self-organizing map and that identify domain names generated by an unknown pseudo-random seed that is known by the botnet herder(s). Aditionally DNS Crawler is proposed, this system saves historic DNS data for fast-flux and double fastflux detection, and is used to identify live C&Cs IPs used by real botnets. A program, called CHEWER, was developed to automate the calculation of the SVM parameters and features that better perform against the available domain names associated with DGAs. CONDENSER and DNS Crawler were developed with scalability in mind so the detection of fast-flux and double fast-flux networks become faster. We used a SVM for the DGA classififer, selecting a total of 11 attributes and achieving a Precision of 77,9% and a F-Measure of 83,2%. The feature selection method identified the 3 most significant attributes of the total set of attributes. For clustering, a Self-Organizing Map was used on a total of 81 attributes. The conclusions of this thesis were accepted in Botconf through a submited article. Botconf is known conferênce for research, mitigation and discovery of botnets tailled for the industry, where is presented current work and research. This conference is known for having security and anti-virus companies, law enforcement agencies and researchers.

O impacto dos blogs de moda no relacionamento com marcas de consumo simbólico

Dissertação de mestrado em Marketing e Estratégia