Diseño de un plan estratégico de mercadeo que permita incrementar la demanda de usuarios de la clínica asistencial y laboratorio clínico padre Octavio Ortíz, del municipio de Mejicanos, departamento de San Salvador.

En el marco de competencia actual y con los retos que implican una economía global, es necesario que las instituciones dedicadas al servicio vean en las estrategias mercadológicas una herramienta que les permitirá adquirir una ventaja competitiva sostenible, haciendo eficientes la atención al cliente y en la gestión de calidad lo cual les permita persuadir a los usuarios. La determinación de diseñar un plan estratégico de mercadeo no solo se basa en la manera de persuadir al usuario sino también de cambiar de alguna manera la forma en la que se están llevando a cabo las operaciones. Es decir que es necesario realizar un estudio no solo del entorno si no también dentro de la clínica con la finalidad de mejorar la forma de realizar las operaciones todo con el fin de lograr el avance y liderazgo de la institución. Existen tres razones fundamentales por las cuales una institución se interesa en diseñar un plan estratégico de mercadeo: generar mayor afluencia de usuarios, aumentar su competitividad y proyectar una mejor imagen. Los Hallazgos obtenidos en el diagnóstico de la situación actual, resaltan dos oportunidades de mejora para la institución. La principal oportunidad de mejora que debe controlar la Dirección de la institución, es la Ausencia Herramientas Mercadológicas que le permitan darla a conocer en los sectores aledaños a ella. La segunda oportunidad de mejora es buscar mayor diversidad de sus servicios lo cual le permita ser más competente ante las otras instituciones prestadoras de servicios de salud. La estrategia competitiva propuesta como solución a los problemas identificados en la institución, es de tipo ofensivo y se enmarca bajo la temática del área de mercadeo y comprende dos estrategias básicas: 1. Se propone llevar a cabo un análisis FODA y en base a los resultados desarrollar las estrategias que permitan mejorar aquellos puntos críticos que se hayan identificado así como también aprovechar aquellas oportunidades de mejora con que se cuenta. 2. La segunda estrategia es el diseño de estrategias de mercadeo como lo son las de servicio, precio, distribución y promoción, que estén orientadas en persuadir a los usuarios de la existencia de la clínica, de los servicios y beneficios que les ofrece para de esta manera poder generar mayor demanda y tener una ventaja competitiva. Por lo tanto, el Grupo de Tesis recomienda a la alta dirección prestar toda la atención y dar suma importancia al Diseño del plan estratégico de mercadeo; dado que al asumir dicho reto, la institución deberá de asignar los recursos (tiempo y del presupuesto) para asegurar el éxito de dicha implementación. El beneficio que proporciona el llevar a cabo un plan estratégico de mercadeo es el de generar mayor afluencia de usuarios y por ende ser más competitivos.

Novos monômeros obtidos a partir do metacrilato de glicidila, bisfenol A e 4, 4 isopropilidenodicicloexanol : síntese, caracterização estrutural e propriedades de compósitos para utilização em resinas de restauração dental

Nowadays, composite resins are the direct restorative materials more important in dental clinical performance, due to their versatility and aesthetic excellence. Bis-GMA (2,2-bis[4(2-hydroxy-3-metacryloxypropoxy)phenil]propane) is the base monomer more frequently used in restorative composite resins. However, this monomer presents some disadvantages, such as high viscosity and two aromatic rings in its structure that can promote allergic reactions to the humans. In this work, the main purpose was to synthesize new monomers from glycidyl methacrylate to use in dental restorative materials. Structural characterization of the monomers was carried out through FTIR and NMR 1H, and eight composites were produced from the new monomers, by addition of silane-treated alumino silicate particles (inorganic filler) and a photocuring system (camphorquinone and ethyl 4-dimethylaminebenzoate). The composites were analyzed by environmental scanning electronic microscopy and the water sorption and solubility, compressive strength and elastic modulus were determined. A commercial composite resin [Z100 (3M)] was used to comparison effect. The new composites presented general characteristics similar to the commercial ones; however, they didn t present the properties expected. This behavior was attributed to the lower degree of monomer reaction and to the granulometry and size distribution of the mineral filler in the polymeric matrix

La carta dental como medio probatorio de identificación : Estudio sobre la eficacia del Odontograma a partir de la mayoría de edad

35 p.

Análisis de las barreras para la unificación de una Historia Clínica Electrónica -HCE- en Colombia

Objetivo: Identificar las barreras para la unificación de una Historia Clínica Electrónica –HCE- en Colombia. Materiales y Métodos: Se realizó un estudio cualitativo. Se realizaron entrevistas semiestructuradas a profesionales y expertos de 22 instituciones del sector salud, de Bogotá y de los departamentos de Cundinamarca, Santander, Antioquia, Caldas, Huila, Valle del Cauca. Resultados: Colombia se encuentra en una estructuración para la implementación de la Historia Clínica Electrónica Unificada -HCEU-. Actualmente, se encuentra en unificación en 42 IPSs públicas en el departamento de Cundinamarca, el desarrollo de la HCEU en el país es privado y de desarrollo propio debido a las necesidades particulares de cada IPS. Conclusiones: Se identificaron barreras humanas, financieras, legales, organizacionales, técnicas y profesionales en los departamentos entrevistados. Se identificó que la unificación de la HCE depende del acuerdo de voluntades entre las IPSs del sector público, privado, EPSs, y el Gobierno Nacional.

Percepción de la seguridad y salud en el trabajo en una población perteneciente a 11 clínicas odontológicas particulares de Bogotá, D.C, 2016.

Objetivo: Establecer la relación entre la percepción de seguridad con los factores ocupacionales y socio demográficos de los trabajadores pertenecientes a 11 clínicas odontológicos particulares en Bogotá. Materiales y métodos: Estudio de corte transversal en población de trabajadores pertenecientes a clínicas odontológicas particulares de Bogotá (Colombia). La muestra incluyó 105 odontólogos y 107 auxiliares pertenecientes a 11 clínicas odontológicas privadas en Bogotá que cumplieron con los criterios de selección. Se incluyeron variables ocupacionales y socio demográficas y las relacionadas con el sistema de seguridad y salud en el trabajo. Se aplicó el “Cuestionario Nórdico Sobre Seguridad en el Trabajo. Para los factores socio-demográficos de la población estudiada, se utilizó estadística descriptiva, medidas de frecuencia absoluta y porcentual, las variables cuantitativas se describieron con medidas de tendencia central y de dispersión; para la asociación de las variables cualitativas con el tipo de percepción se usó la prueba Ji Cuadrado de Pearson o el test exacto de Fisher para valores esperados menores de 5. Resultados: Las dimensiones con mejor percepción fueron las relacionadas con la confianza en la eficacia de los sistemas de seguridad (D7 3.35±0.43) y la Administración de justicia de seguridad (D3 3.1±0.55). Las dimensiones que evalúan la Gestión de empoderamiento de seguridad (D2 2.74±0.99) y la prioridad de los trabajadores con la seguridad (D5 2.64±0.54) tuvieron la menor percepción. La percepción de seguridad fue buena en general teniendo en cuenta que el promedio de todas las dimensiones fue superior a 2.5; percepción mayor significativamente en los hombres (3.78±0.38), odontólogos (3.89±0.38) y personal que tienen o han tenido pareja (3.83±0.4). Las personas con más trabajos adicionales (4.07±0.17), mayor nivel educativo (3.89±0.31), mayor antigüedad laboral (3.92±0.51) y trabajadores mayores de 30 años (3.89±0.35), mostraron mejor percepción de seguridad. En el análisis multivariado los factores cargo y antigüedad laboral encontraron asociación en las dimensiones 2, 4 y 6 (p<0.001), mientras que para las variables numéricas, las dimensiones 1, 3, 4 y 6 tuvieron asociación significativa las variables género y posición (p<0.001). Conclusiones: La percepción de seguridad en las siete dimensiones se relacionó con el género, edad, estado civil, nivel educativo, cargo, posición y antigüedad laboral. No se encontraron diferencias significativas por turno de trabajo o clínica.

Clínica de animais exóticos

Este relatório de estágio descreve as atividades desenvolvidas no estágio curricular e desenvolve o tema ―Inseminação artificial em Python regius‖. O estágio de seis meses foi realizado na Exoclinic – clínica veterinária de aves e exóticos, permitindo consolidar conhecimentos através da prática clínica e agregar-lhes a área da medicina de animais exóticos, dedicando especial atenção à medicina de répteis. Desenvolvem-se os casos mais frequentes: medicina preventiva nas várias classes de animais, patologia dentária em roedores e lagomorfos, doença do bico e das penas dos psitacídeos e anorexia em répteis. Na monografia aborda-se a anatomofisiologia e o comportamento reprodutivos das cobras e a sua influência no maneio reprodutivo em cativeiro, métodos de avaliação de reprodutores e técnicas de inseminação artificial. Realizou-se um ensaio prático com seis animais, realizando colheitas de sémen, avaliação de alguns parâmetros do sémen, controlo folicular por ecografia e inseminação artificial. Apresentam-se os métodos, os resultados e respetiva discussão; Abstract: Exotic animal medicine This traineeship report describes the activities during the traineeship and develops the theme "Artificial insemination in Python regius." The six-month internship was held in Exoclinic - clínica veterinária de aves e exóticos, consolidating knowledge through clinical practice and adding the medical field of exotic animals, with special attention to reptiles. The most frequent clinical cases are developed: preventive medicine in the various classes of animals, dental pathology in rodents and lagomorphs, Psittacine Beak and Feather Disease in birds and anorexia in reptile. The monograph addresses the anatomy, physiology and reproductive behavior of snakes and their influence on reproductive management in captivity, methods for reproductors selection and evaluation and artificial insemination techniques. Implementation of a field trial with six animals, performing semen crops and evaluation of some of its parameters, follicular monitoring by ultrasound and artificial insemination. Methods and results are presented and discussed.

Springboards into design : exploring multiple representations of interaction in a dental surgery

This paper demonstrates that in order to understand and design for interactions in complex work environments, a variety of representational artefacts must be developed and employed. A study was undertaken to explore the design of better interaction technologies to support patient record keeping in a dental surgery. The domain chosen is a challenging real context that exhibits problems that could potentially be solved by ubiquitous computing and multi-modal interaction technologies. Both transient and durable representations were used to develop design understandings. We describe the representations, the kinds of insights developed from the representations and the way that the multiple representations interact and carry forward in the design process.

A participatory design agenda for ubiquitous computing : a case study in dental practice

This paper reflects upon our attempts to bring a participatory design approach to design research into interfaces that better support dental practice. The project brought together design researchers, general and specialist dental practitioners, the CEO of a dental software company and, to a limited extent, dental patients. We explored the potential for deployment of speech and gesture technologies in the challenging and authentic context of dental practices. The paper describes the various motivations behind the project, the negotiation of access and the development of the participant relationships as seen from the researchers' perspectives. Conducting participatory design sessions with busy professionals demands preparation, improvisation, and clarity of purpose. The paper describes how we identified what went well and when to shift tactics. The contribution of the paper is in its description of what we learned in bringing participatory design principles to a project that spanned technical research interests, commercial objectives and placing demands upon the time of skilled professionals.

Maintaining human agency in the design on context-aware systems : Design games in a dental surgery

This paper describes a series of design games, specifically aimed at exploring shifts in human agency in order to inform the design of context-aware applications. The games focused on understanding information handling issues in dental practice with participants from a university dental school playing an active role in the activities. Participatory design activities help participants to reveal potential implicit technical resources that can be presented explicitly in technologies in order to assist humans in managing their interactions with and amidst technical systems gracefully.

Stem cell regulatory gene expression in human adult dental pulp and periodontal ligament cells undergoing odontogenic/osteogenic differentiation

Introduction During development and regeneration, odontogenesis and osteogenesis are initiated by a cascade of signals driven by several master regulatory genes. Methods In this study, we investigated the differential expression of 84 stem cell–related genes in dental pulp cells (DPCs) and periodontal ligament cells (PDLCs) undergoing odontogenic/osteogenic differentiation. Results Our results showed that, although there was considerable overlap, certain genes had more differential expression in PDLCs than in DPCs. CCND2, DLL1, and MME were the major upregulated genes in both PDLCs and DPCs, whereas KRT15 was the only gene significantly downregulated in PDLCs and DPCs in both odontogenic and osteogenic differentiation. Interestingly, a large number of regulatory genes in odontogenic and osteogenic differentiation interact or crosstalk via Notch, Wnt, transforming growth factor β (TGF-β)/bone morphogenic protein (BMP), and cadherin signaling pathways, such as the regulation of APC, DLL1, CCND2, BMP2, and CDH1. Using a rat dental pulp and periodontal defect model, the expression and distribution of both BMP2 and CDH1 have been verified for their spatial localization in dental pulp and periodontal tissue regeneration. Conclusions This study has generated an overview of stem cell–related gene expression in DPCs and PDLCs during odontogenic/osteogenic differentiation and revealed that these genes may interact through the Notch, Wnt, TGF-β/BMP, and cadherin signalling pathways to play a crucial role in determining the fate of dental derived cell and dental tissue regeneration. These findings provided a new insight into the molecular mechanisms of the dental tissue mineralization and regeneration

The role of self-efficacy in dental patients’ brushing and flossing: Testing an extended Health Belief Model

Objective: In an effort to examine the decreasing oral health trend of Australian dental patients, the Health Belief Model (HBM) was utilised to understand the beliefs underlying brushing and flossing self-care. The HBM states that perception of severity and susceptibility to inaction and an estimate of the barriers and benefits of behavioural performance influences people’s health behaviours. Self-efficacy, confidence in one’s ability to perform oral self-care, was also examined. Methods: In dental waiting rooms, a community sample (N = 92) of dental patients completed a questionnaire assessing HBM variables and self-efficacy, as well as their performance of the oral hygiene behaviours of brushing and flossing. Results: Partial support only was found for the HBM with barriers emerging as the sole HBM factor influencing brushing and flossing behaviours. Self-efficacy significantly predicted both oral hygiene behaviours also. Conclusion: Support was found for the control factors, specifically a consideration of barriers and self-efficacy, in the context of understanding dental patients’ oral hygiene decisions. Practice implications: Dental professionals should encourage patients’ self-confidence to brush and floss at recommended levels and discuss strategies that combat barriers to performance, rather than emphasising the risks of inaction or the benefits of oral self-care.

Healthy smile dental

This article features the Healthy Smile Dental Clinic located at Shop 43, Underwood Market Place, 3215 Logan Road, Underwood, Queensland, which was designed by OEWG Architects. The environment of the clinic was based on the concept of human relationship and care.

Drugs, dental professionals and the law

Dentists have the privilege of possessing, administering and prescribing drugs, including highly addictive medications, to their patients. But because drugs are often vulnerable to being abused by all members of society, including dentists and their patients, and because drugs can be dangerous, they are tightly regulated in Canada by the federal and provincial/territorial governments. Regulatory and professional dental bodies also provide guidance for their members about how to best administer and prescribe drugs. This chapter outlines the regulation by federal and provincial/territorial governments in this area, examines the professional practice requirements set out by regulatory/professional bodies and the issue of drug abuse by dental professional and patients. It is important to note from the outset that governmental and professional regulations, policies and practices differ from province to province and territory to territory. This chapter aims to alert dentists to possible legal and professional issues surrounding the possession, administration and prescription of drugs. For detailed specific information about regulation, policies, ethical standards and professional practice standards in Canada or their province/ territory, dentists should contact their insurer or professional association.

Differentially Expressed Protein Profile of Human Dental Pulp Cells in the Early Process of Odontoblast-like Differentiation In Vitro

Dental pulp cells (DPCs) are capable of differentiating into odontoblasts that secrete reparative dentin after pulp injury. The molecular mechanisms governing reparative dentinogenesis are yet to be fully understood. Here we investigated the differential protein profile of human DPCs undergoing odontogenic induction for 7 days. Using two-dimensional differential gel electrophoresis coupled with matrix-assisted laser adsorption ionization time of flight mass spectrometry, 2 3 protein spots related to the early odontogenic differentiation were identified. These proteins included cytoskeleton proteins, nuclear proteins, cell membrane-bound molecules, proteins involved in matrix synthesis, and metabolic enzymes. The expression of four identified proteins, which were heteronuclear ribonuclear proteins C, annexin VI, collagen type VI, and matrilin-2, was confirmed by Western blot and real-time realtime polymerase chain reaction analyses. This study generated a proteome reference map during odontoblast- like differentiation of human DPCs, which will be valuable to better understand the underlying molecular mechanisms in odontoblast-like differentiation.