Gestão estratégica orientada para resultados: um modelo a serviço do desenvolvimento social e empresarial na Amazônia brasileira

A pesquisa teve como objetivo explicar se o modelo de gestão do SEBRAE pode contribuir com os atores regionais para implementar as ações emanadas das diretrizes do Plano Amazônia Sustentável – PAS. Verificou-se na literatura considerações sobre o desenvolvimento e instituições; políticas públicas para o desenvolvimento na Amazônia; gestão pública para o desenvolvimento, a evolução de seus modelos, com ênfase no modelo gerencial – gestão orientada para resultados; e tecnologias de gestão. O tipo de pesquisa é descritiva exploratória. Os dados foram coletados através de pesquisa bibliográfica e documental (de acesso livre, tanto bibliográfica quanto eletrônica – internet). Apresentou-se o SEBRAE enquanto agente de desenvolvimento; identificou-se o seu modelo de gestão denominada Gestão Estratégica Orientada para Resultados – GEOR seus fundamentos basilares, e suas tecnologias de gestão Os dados foram tratados através da técnica de análise de conteúdo, numa abordagem qualitativa. Com a análise realizada depreendeu-se então, que por sua flexibilidade a GEOR, seus fundamentos basilares e de suas tecnologias de gestão – via espinha dorsal - projeto orientado para resultados e sua metodologia de elaboração, tem como contribuir de forma efetiva na realização das ações emanadas das diretrizes do PAS, mais precisamente no que diz respeito aos das cadeias produtivas e comunidades organizadas, feita que é premissa basilar do modelo e da tecnologia de gestão – projeto, ser elaborado com e por público-alvo definido, o que lhe assegura a prerrogativa de que as ações a serem realizadas sejam estruturadas e contratualizadas: gerenciadas; monitoradas e avaliadas pelos atores diretamente interessado nos resultados.

A eficácia das ações de educação previdenciária como ferramenta para melhorar o entendimento do produto previdência privada

A presente Dissertação procura demonstrar a efetividade das ações de Educação Previdenciária como fator positivo para as empresas de Previdência Privada.

Percepção de qualidade das escolas do ponto de vista de alunos do ensino médio

This study aims at evaluating the perception towards the quality of services offered by private high schools in Brazil. For this purpose, field research was conducted at four different schools: two in Rio de Janeiro, one in Belo Horizonte and one in the countryside of Minas Gerais. Such research was conducted by using an instrument known a SERVQUAL, a framework developed for assessing service quality. Target audience were 1st and 2nd year high school students and the research was carried out at the schools. 44 items were evaluated, 22 being related to students’ expectations towards the services which should be offered by the school. The other 22 items evaluated students’ perception towards the actual service offered by the school. By analyzing the results it was possible to measure the difference between the service the students expected from the schools and the one actually offered by the schools. Results show great opportunities for improvement in the services and also contribute to a better and wider understanding concerning basic education service quality.

As escolhas das carreiras minimizam o impacto da política de cotas? O caso do estado do Rio de Janeiro

Esta pesquisa busca verificar se a política de cotas, incluída na legislação federal brasileira por meio da Lei nº 12.771 de 2012, ao tornar obrigatória a reserva de vagas no ensino superior numa combinação de cor/raça, renda e origem em rede pública de ensino médio, tem caminhado para alcançar seu objetivo de forma a minimizar as dívidas racial e social brasileiras, causadas, entre outras, pela escravidão que por décadas se perpetuou no país. Para isso a pesquisa focou na escolha das carreiras dos estudantes cotistas e não cotistas de uma forma geral, além de por sexo e turno. Buscará evidenciar a hipótese de que o público-alvo da política de cotas ao escolher carreiras menos prestigiadas ou com menor retorno financeiro, finda por minimizar o impacto da mesma e sugere que política complementar seria necessária. Para classificar e agrupar as carreiras, o trabalho utilizou a base de dados do Instituto Brasileiro de Geografia e Estatística - IBGE que lista as carreiras pela remuneração média percebida. Após contextualização da desigualdade racial e social, da educação como promotora do desenvolvimento econômico e social, das experiências americana e brasileira com ações afirmativas, da exposição da legislação que dispõe sobre o tema e de estudos já realizados, e da importância da avaliação das políticas públicas, são analisados os dados do Censo Escolar do Ensino Superior, do ano de 2013, do Instituto Nacional de Estudos e Pesquisas Anísio Teixeira – Inep, no que tange a escolha de carreira dos cotistas e não cotistas, além de por sexo e turno. A abrangência da pesquisa se restringiu às universidades, centros e institutos públicos situados no estado do Rio de Janeiro que, em diferentes graus e épocas já adotaram a política de cotas, a fim de verificar a hipótese. Ao final a pesquisa demonstra que o modelo de regressão que inclui as IES e o tempo de vigência da política se mostrou estatisticamente significativo sinalizando a forte influência das IES e do tempo sobre a razão de cotista e que, ao contrário do que se pensava, os cotistas escolhem as carreiras mais bem remuneradas ou de mais prestígio. Além disso, demonstra que o sexo feminino, da mesma forma que os estudantes de turno noturno, de uma forma geral, cotistas e não cotistas, optam por carreiras menos remuneradas indicando a necessidade de política complementar que: fomente a participação do sexo feminino nessas carreiras, avalie as carreiras e vagas oferecidas no turno noturno e corrija distorções que ampliem o leque de possibilidades para os alunos de ensino superior.

Market entry of an innovative technology : the example of a new app on the Brazilian tourism market

The Brazilian start-up Local Wander plans to enter the tourism sector with a mobile application aiming to enable a new form of travel research. A web-based survey has been sent out to the start-up’s target audience (n: 236) in order to gain further relevant information for the designing of Local Wander’s market entry strategy. By applying the diffusion of innovation theory, this thesis could detect five different adopter categories, originally described by Rogers (1962), among Local Wander’s target audience based on their adoption intention. The Early Market was observed to be significantly bigger than the theory predicted. Research revealed four characteristics to be of significant impact on the adoption intention: Relative Perceived Product Advantage, Perceived Product Complexity, Compatibility with digital travel research sources, and the adopter’s Innovativeness towards mobile applications. Specific characteristics in order to identify Local Wander’s early users, the so called Innovators, were detected giving indications for further necessary company market research. Findings showed that the diffusion of innovation framework is a helpful tool for start-ups’ prospective decision making and market entry strategy planning.

Qualidade de vida em gestantes no contexto na Estratégia Saúde da Família

The pregnancy as a process in woman's life requires several biological, psychological, relational and socio-cultural changes for the preparation for motherhood. By modifying its capacity and, at the expense of these factors, it is observed that the physical, social and emotional problems experienced by women during pregnancy can affect their quality of life, especially related to health. It had as objectives of this research verifying the quality of life of women in the context of the Family Health Strategy in a municipality in Paraíba, in order to characterize the sociodemographic aspects, lifestyle habits, and obstetric care of pregnant women and to characterize the fields of quality of life of pregnant women according to the WHOQOL-bref. This is a descriptive exploratory study with cross-sectional and quantitative approach. The population consisted of 120 pregnant women in primary care in the municipality of Sousa-PB. Data collection occurred over a period of two months by the own master's degree student and two nursing students in applying a standard form about sociodemographic characteristics, and obstetric care and the WHOQOL-bref instrument. The data collected were organized into an electronic database of the Microsoft Excel application, coded, tabulated and presented in tables, charts and figures with their respective percentage distributions. Of the surveyed, the predominant were age group of 20 to 25 years, Catholic religion, with a steady partner, low education, no employment, wage income of 01 minimum wage. As for the data and obstetric care, almost all had never aborted and reported to the care received as excellent. The most frequent complaints were back pain and in lower abdomen. Regarding quality of life according to the WHOQOL-bref, dissatisfactions that predominated in the areas were in the physical pain and discomfort, sleep, rest, energy and fatigue. In the psychological domain, body image and appearance, memory, concentration and negative feelings. In the field of social relationships, sexual activity and the environment domain, the greatest dissatisfaction with facets scored: financial resources, leisure opportunities and transport. It is concluded that the quality of life of the users interviewed were deemed unsatisfactory for these facets, indicating that assistance to this target audience should be done comprehensively and holistically, in order to accommodate the affected facets to improve the quality of life pregnant women attended in primary care

Metodologia de implantação da construção enxuta: estudo de caso em construtora de porte médio

In recent years, the Brazilian construction industry has gone by changes like currency stability, increasing competition, shortage of skilled labor and increasing quality importance required by the customer, who made the sector companies seek solutions through new management practices in order to become more efficient. A alternative to these management practices is known as Lean Construction which is derived from the Toyota System Production. Lean Construction main goals are to reduce parts of activities that do not add value, increase product value by considering customer needs, reduce variability and production cycle time, simplify process by reducing the number of parts or steps, increase the flexibility in the product execution and transparency process, focus the control on overall process, introduce continuous improvement process, maintain a balance between improvements in flows and conversions and seek to learn from practices adopted by competitors. However, the construction industry is characterized by having nomadic activity, which undertakes an unique product with high cost of production and big inertia for behavioral change, making it difficult to implement the philosophy of lean construction in companies. In this sense, the main objective of this study is to develop a methodology for implementation of the principles of Lean Construction. The method of implementing the proposed management system was designed with the aid of 5W2H tool, and the implementation process is divided into three phases. The first one aims to know in a macro way the current operation of construction, identify who is its target audience and what are the products and services offered to the Market. The second phase aims to describe what actions should be taken and which documents are needed to be created or modified; finally, the third step goal consists in how to control and monitor established processes, where through Strategic Planning the company goals would be set along with their respective targets and indicators in order to keep the system working, aiming for continuous improvement with focus on the customer. This methodology was conceived as a case study analyzing a medium size construction with more than 18 years of activity and certified for almost 10 years with ISO9001 and level A in PBQP-H. We also conclude that this implementation process can be used in any developer and / or builder

Rede Água: instrumento de construção colaborativa e democratização do conhecimento, direcionado as cadeias produtivas da pesca e da aqüicultura Proposta de metodologia

This paper proposes a methodology for building Information Technology solutions in the form of virtual environments that allow for collaborative construction and democratization of knowledge for and about supply chains, providing tools for collaboration iteration and the social actors involved, valuing its environmental variables and assisting in its development. The scope of supply chains of aquaculture and fisheries and www.redeagua.com.br were the objects of research and prototyping of this paper. AVA Moodle was chosen to create the environment in question by their full fitness the socio-cultural characteristics of the target audience and the structure of existing digital inclusion, making necessary the development of strategies to generate interest from productive agents in their effective participation as collaborators and not just as recipients of content. The structure of this survey work will be qualitative-quantitative, using both traditional elements such as forms and interviews as sources typical of virtual environments, such as statistical reports of visitation and placement in search engines on the Internet

A influência do modelo de triplice hélice no grau de maturidade de inovação: um estudo de caso em empresas participantes do projeto PRÓ-INOVA/NAGI no estado do RIO GRANDE DO NORTE

Public investments in the development of innovation in the country, either through the rigging of public universities, either through public announcements of the promotion, increased dramatically in recent years. To analyze the efficiency and effectiveness of the use of public resources is especially in times of austerity, essential for the development of a country. In this context, this research aims to identify the influence of public investments to promote innovation in the degree of maturity of innovative companies in the state of the RN. Another goal is to identify the regional influence from the installation site - capital or countryside, in the performance of the companies studied in the degree of innovation. The theoretical basis of the understanding of the scope of the concept of innovation and its determination for the purposes of this study. Typology, degree of innovation, evaluation methodologies and mechanisms to support innovation : Still on the theme of innovation additional concepts that help the reader to a greater understanding, such as are presented. Following is approached conceptualization of the triple helix, highlighting the concepts advocated by Etzkowitz and Leydesdorff, Salomon and Silva and Ipiranga, Freitas and Paiva, among others. With regard to methodological aspects, we propose a descriptive, exploratory and explanatory research quantitative and qualitative approach with the target audience group of companies served by INOVA PRO- NAGI design - multi-institutional action from a public resource called FINEP promotes the development of innovative companies in the State of Rio Grande do Norte - in 2013. The research should provide reflection and understanding of the influence of public investment in innovation, which by means of qualitative predictive variables associated with quantitative method to explain which variables are significant variations in the degree of maturity of enterprises studied

Publicidade e moda: um estudo sobre a materialidade da mídia e a produção de sentido na revista ffw>>mag!

The proposal of this research is to analyze the convergence between fashion and communication shown on the materiality of the print media, and how the language from the supporter influences on the production of sense by the target market. Made real in the research corpus comprised of six ffw>>mag! magazines from the year 2011. The applied conceptual mechanism tries to investigate the production of sense from the physical attributes before interpreting the message s content, to do so, the Materiality of Communication is used, which offers an investigative apparatus of the media in its material shape, and those as influences in the communicative acts and processes. Methodologically, we adopt the Peircean Semiotics Theory, for its study focus on the analysis of the possible processes of production of sense. Through Semiotics we achieve the interpretative levels that allow us to clarify the questionings that come from the research s objectives, identifying and tracing the cognitive and intelligibility schemes bound to the media speeches of materiality. The analysis coordinated to the concepts and theories employed in this study point to a confirmation that the materiality of the reviewed media communicates to the readers in the same intensity as its content, provides a preview of the content and notifies the intentions of the publication. In the commercial way, characterizing the target audience it craves, and also in the conceptual way, demonstrating the ideas it wants to communicate. Where the convergence between communication and fashion unfolds as the materiality of the media by the choice of the materials and finishing options, and mainly by the selection and manipulation of technical images and colors from the cycles of fashion

Compromisso social do psicólogo em artigos publicados em periódicos científicos no Brasil

Psychologist s social commitment in scientific articles published in scientific papers in Brazil. A situation analysis of the scientific production concerning psychologist s social commitment can aid the historical constitution of this theme and also subsidize reflections about the course of this profession in Brazil. In order to contribute to this debate, the theme social commitment of psychologist was analyzed in the scientific literature concerning psychologist profession in the country. Specifically, papers about the profession that mentioned the theme social commitment were characterized and their approach of this matter was analyzed. In order to accomplish these goals, two research stages were fulfilled: first, in a systematic search for scientific literature in internet databases, studies about the psychologist profession in the country were gathered; in the second stage, scientific papers relating to social commitment in their titles, abstracts or keywords were selected. 61 papers were retrieved, organized in electronic database and full-text analyzed, based in two axis: scientometric and thematic. The papers were identified, in general, as recent, of theoretic character and aligned with several Psychology subareas; mainly produced in public universities, in country s southwest; were of conjunctural interest to the authors research projects, individually published, by professors in touch with post-graduation; published in open access journals, with high Qualis evaluation. It was verified that there is no consensus on the meaning of the theme, prevailing definitions concerning the understanding of the social reality, to the majority of people or to a progressive-aligned professional performance. Are adduced as committed agents: the psychologist (sometimes together with other kinds of professionals or with users), the academia, and the representative entities of the profession. Depending on the subareas and the nature of study, all papers mentioned at least one of the following criteria: expansion of target-audience, renewal of practices, political direction, defined theoretical approach or adequate technical competence, sometimes relating each other. In short, psychologist s social commitment is a contradictory issue which have earned projection in scientific literature, reiterating the historical custom of evaluate the psychologist profession. As conclusion, it is regarded as indispensable to intensify the reflection about the role whose psychologist plays in a class-cleaved society and the limits and potentials of his performing in that framework.

Do fato à notícia e ao filme: o assalto ao trem pagador

Pós-graduação em Comunicação - FAAC

A construção da violência e da morte nas capas dos jornais Agora São Paulo e Folha de S. Paulo

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

O plano de desenvolvimento da escola (PDE-Escola): instrumento de autonomia para as unidades escolares?

Pós-graduação em Educação - IBRC

Um olhar para a Sala de Recursos Multifuncionais e Objetos de Aprendizagem: apontamentos de uma pesquisa e intervenção

Pós-graduação em Educação - FCT