881 resultados para reverence for life, veracity, mysticism, thinking, worldview, common sense


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The term design thinking is increasingly used to mean the human-centred 'open' problem solving process decision makers use to solve real world 'wicked' problems. Claims have been made that design thinking in this sense can radically improve not only product innovation but also decision making in other fields, such as management, public health, and organizations in general. Many design and management schools in North America and elsewhere now include course offerings in design thinking though little is known about how successful these are with students. The lack of such courses in Australia presents an opportunity to design a curriculum for design thinking, employing design thinking's own practices. This paper describes the development of a design thinking course at Swinburne University taught simultaneously in Melbourne and Hong Kong. Following a pilot of the course in Semester 1, 2011 with 90 enrolled students across the two countries, we describe lessons learned to date and future course considerations as it is being taught in its second iteration.

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Problem-solving courts appear to achieve outcomes that are not common in mainstream courts. There are increasing calls for the adoption of more therapeutic and problem-solving practices by mainstream judges in civil and criminal courts in a number of jurisdictions, most notably in the United States and Australia. Currently, a judge who sets out to exercise a significant therapeutic function is likely to be doing so in a specialist court or jurisdiction, outside the mainstream court system, and arguably, outside the adversarial paradigm itself. To some extent, this work is tolerated but marginalised. However, do therapeutic and problem-solving functions have the potential to help define, rather than simply complement, the role of judicial officers? The core question addressed in this thesis is whether the judicial role could evolve to be not just less adversarial, but fundamentally non-adversarial. In other words, could we see—or are we seeing—a juristic paradigm shift not just in the colloquial, casual sense of the word, but in the strong, worldview changing sense meant by Thomas Kuhn? This thesis examines the current relationship between adversarialism and therapeutic jurisprudence in the context of Kuhn’s conception of the transition from periods of ‘normal science’, through periods of anomaly and disciplinary crises to paradigm shifts. It considers whether therapeutic jurisprudence and adversarialism are incommensurable in the Kuhnian sense, and if so, what this means for the relationship between the two, and for the agenda to mainstream therapeutic jurisprudence. The thesis asserts that Kuhnian incommensurability is, in fact, a characteristic of the relationship between adversarialism and therapeutic jurisprudence, but that the possibility of a therapeutic paradigm shift in law can be reconciled with many adversarial and due process principles by relating this incommensurability to a broader disciplinary matrix.

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Background Ascites, the most frequent complication of cirrhosis, is associated with poor prognosis and reduced quality of life. Recurrent hospital admissions are common and often unplanned, resulting in increased use of hospital services. Aims To examine use of hospital services by patients with cirrhosis and ascites requiring paracentesis, and to investigate factors associated with early unplanned readmission. Methods A retrospective review of the medical chart and clinical databases was performed for patients who underwent paracentesis between October 2011 and October 2012. Clinical parameters at index admission were compared between patients with and without early unplanned hospital readmissions. Results The 41 patients requiring paracentesis had 127 hospital admissions, 1164 occupied bed days and 733 medical imaging services. Most admissions (80.3%) were for management of ascites, of which 41.2% were unplanned. Of those eligible, 69.7% were readmitted and 42.4% had an early unplanned readmission. Twelve patients died and nine developed spontaneous bacterial peritonitis. Of those eligible for readmission, more patients died (P = 0.008) and/or developed spontaneous bacterial peritonitis (P = 0.027) if they had an early unplanned readmission during the study period. Markers of liver disease, as well as haemoglobin (P = 0.029), haematocrit (P = 0.024) and previous heavy alcohol use (P = 0.021) at index admission, were associated with early unplanned readmission. Conclusion Patients with cirrhosis and ascites comprise a small population who account for substantial use of hospital services. Markers of disease severity may identify patients at increased risk of early readmission. Alternative models of care should be considered to reduce unplanned hospital admissions, healthcare costs and pressure on emergency services.

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The aim of this study was to describe school leadership on a practical level. By observing the daily behaviour of a principal minute by minute, the study tried to answer the following questions: how did the principals use their time, did they have time to develop their school after participating in the daily life of the school, and how did the previously studied challenges of modern leadership show in their practical work? Five principals in different areas of Helsinki were observed – two women and three men. The principals were chosen at random from three educational conferences. The main hypothesis of this research was that the work of the principal consists of solving daily problems and routines concerning the pupils, teachers and other interest groups and writing all kinds of bureaucratic reports. This means that the school and its principal do not have enough resources to give to a visionary development of teaching and learning – in other words pedagogical leading – even though every principal has the best knowledge about his or her own school’s status quo and the needs for development revealed by this status quo. The research material was gathered by applying the Peer-Assisted Leadership method. The researcher shadowed each principal for four days for three hours at a time. After each shadowing period, any unclear situations were clarified with a short interview. After all the shadowing periods, the principals participated in a semi-structured interview that covered the themes emerging from the shadowing material. In addition to this, the principals evaluated their own leading with a self-assessment questionnaire. The results gathered from the shadowing material showed that the actions of the principals were focused on bureaucratic work. The principals spent most of their time in the office (more than 50%). In the office they were sitting mainly by the computer. They also spent a significant mount of time in the office meeting teachers and occasional visitors. The time spent building networks was relatively short, although the principals considered it as an important domain of leadership according to their interviews. After the classification of the shadowing material, the activities of the principals were divided according to certain factors affecting them. The underlying factors were quality management, daily life management, strategic thinking and emotional intelligence. Through these factors the research showed that coping with the daily life of the school took about 40% of the principals’ time. Activities connected with emotional intelligence could be observed over 30% and activities which required strategic thinking were observed over 20% of the time. The activities which according to the criteria of the research consisted of quality management took only 8% of the principals’ time. This result was congruent with previous studies showing that the work of school leaders is focused on something other than developing the quality of teaching and learning. Keywords: distributed leadership, building community, network building, interaction, emotional intelligence, strategy, quality management

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Background In Australia significant health inequalities, such as an 11year life expectancy gap, impact on the continent’s traditional owners, the Aboriginal peoples and Torres Strait Islanders. Evidence suggests links between improved Indigenous health and a greater proportion of Indigenous people employed in all sectors. Achieving a greater proportion of Indigenous people in health services and in the health education workforce, requires improved higher education completion rates. Currently Indigenous people are under-represented in higher education and attrition rates amongst those who do participate are high. We argue these circumstances make health and education matters of social justice, largely related to unexamined relations of power within universities where the pedagogical and social environment revolve around the norms and common-sense of the dominant culture. Project Research at Queensland University of Technology in 2010-2012, aimed to gain insights into attrition/retention in the Bachelor of Nursing. A literature review on Indigenous participation in higher education in nursing contextualised a mixed methods study. The project examined enrolment, attrition and success by an analysis of enrolment data from 1984-2012. Using Indigenous Research Assistants we then conducted 20 in-depth interviews with Indigenous students followed by a thematic analysis seeking to gain insights into the impact of students’ university experience on retention. Our findings indicate that cultural safety, mentorship, acceptance and support are crucial in student academic success. They also indicate that inflexible systems based on ethnocentric assumptions exacerbate the structural issues that impact on the students’ everyday life and are also part of the story of attrition. The findings reinforced the assumption that educational environments and processes are inherently cultural and political. This perspective calls into question the role of the students’ cultural experience at university in attrition rates. A partnership between the School of Nursing and the Indigenous Education Unit is working to better support Indigenous students.

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The Church in one s heart. The formation of religion and individuation in the lives of Ingrian Finns in the 20th century. Sinikka Haapaniemi University of Helsinki, Finland 302 pages The study falls within the sphere of religious views and the problematique of the life trajectory. The target group comprises those Finnish speakers (Ingrian Finns, Ingrians) living in what was historically Ingermanland and who in varying circumstances became scattered. These times were characterized by pressures for change due to societal reasons and reasons of war. In conditions of change external living conditions matters of religious conviction may assume new meaning and form. The examination focuses on sustaining personal faith in difficult life situations and on how crises affected religious views. Another level of scrutiny takes shape through the terminology of the analytic psychology of C.G. Jung. Individuation is deemed to occur as a cumulative process through the stages of life. The basic data for the study comprises interviews with twenty (20) natives of Ingria and their biographical narratives written in standard language. Many biographical accounts and memoirs serve as secondary data. The interviewees, who were largely selected at random, recounted their lives without questions formulated in advance. The study falls within the field of comparative religion and adheres to the principles of qualitative research practice and the case-study method. Effort was made to get to know each interviewee in the situation which his/her narrative presents. The aim is to pay attention to the interpretations given by the narrators of their various experiences and to understand their meanings on a personal level. The years during which the Ingrians were scattered, wandering and returning raise problems of survival. An individual s own initiative assumes individual forms and emphases. Religion was part of the narrators lives as one factor in the quality of life. Their religious thinking was influenced by both their home upbringing and the teaching of the Church. The interviewees took a serious attitude to the informative teaching of confirmation training. When there was no longer a church, it was claimed that the church travelled with them. Changed circumstances tested the validity of the teachings. The message of the Church institution persisted and helped them to preserve their traditions. A striving for unity and for the presence of a community emerged both in the form of ritual behaviour and in a predilection to sociability. Gradually, as they returned, the activity of the Church of Ingria began to revive. At the turn of the millennium the network of parishes was extensive and cultural activity flourished wherever the Ingrians settled in the postwar decades. Religion is part of the process of individuation. Examination of religion and individuation shows that religion remained an individual view, whose factual base was formed by Christianity and the tradition of the Church. Home upbringing served to orientate, but not to bind. With ageing the importance of independent thought is emphasized, for example in relation to confession, it did not pose a threat to individuality. Keywords: Life story, Religiosity, individuation, Ingrian, the Church of Ingria

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Gentlemen, Lads and the Art of War The Construction of Citizen Soldier- and Professional Soldier Armies into the Miracle of the Winter War During the 1920s and 1930s The Miracle of the Winter War was not a myth - at least according to them, who were making that miracle to happen. This study is not just about the Armed Forces and society, but moreover a study about civil society inside the organization of armed forces. Conscription kept Finnish military organization (and is still keeping) very closely connected with civil society and therefore there is no need to locate the possible critical misunderstandings brought by two different identity-based approaches. The great performance of the Armed Forces during the Second World War was not made of superior art of war. It was not the high level of discipline either. Art of war is basically a (deep level) cultural level equation that has more to do with culturally absorbed schemes of meaning making than rational decision-making. Naturally attrition based approach to effect-making directed the organizational methods in attrition based organisational practices, where there were only minor possibilities to practice any manoeuvre-based organisational behaviour. The practice and method of leadership lent similarly to the attrition-based thinking, which directed the organisational cultural thoughts towards composition that confirmed antagonism between gentlemen and lads . This setting has been absorbed and learned through cultural socialisation and was therefore not a product of the military organisation itself. The Finnish Armed Forces included two different communities (gentlemen and lads) within the same organisation as there were both the official and the unofficial organisations presented. This caused problems as they both made meaning-making processes simultaneously. These organisations had their own overlapping and in most cases also contradictory social meanings. The unofficial organisation has been overshadowed by the vast number of studies concerning the official organisation. The main reason for this systematic neglect is based on the reality of the attitudes and living conditions of the micro-level organisation which produced (perhaps) too realistic and repulsive viewpoints that are presenting a picture of a national level identity process in a way that is separating it from the ideals made to verify the ethos of national values. Complaining, griping, grumbling and moaning are usually situated in a category of abnormal and unwanted behaviour. However, within the context of a citizen soldier army community this was more of a characteristic feature of that organisation (in Finland) and therefore it was crucially important to locate the context of that abnormal behaviour. According to this study, it was not a malicious act but moreover seriously formed efforts in trying to use common sense in the chaos citizen soldiers faced when they were uniformed and placed in an unfamiliar process of disciplinary measures and frictions and competition between different ranks. There is much evidence that reinforces the argument that what seemed to be the most unconventional behaviour was finally the most efficient in a sense of military performance.

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The parasitic wasps are one of the largest insect groups and their life histories are remarkably variable. Common to all parasitic wasps is that they kill their hosts, which are usually beetles, butterflies and sometimes spiders. Hosts are often at a larval or pupal stage and live in concealed conditions, such as in plant tissue. Parasitic wasps have two main ways of finding their host. 1) They can detect chemical compounds emitted by damaged plant material or released by larvae living in plant tissue, and 2) detect the larvae by sound vibrations. Even though pupae are immobile and silent, and therefore do not cause vibration, parasitoids have, however, adapted to find passive developmental stages by producing vibration themselves by knocking the substrate with their antennae, and then detecting the echoes with their legs. This echolocation allows a parasitoid to locate its potential hosts that are deeply buried in wood. This study focuses on the relationships of the subfamily Cryptinae (Hymenoptera: Ichneumonidae) and related taxa, and the evolution of host location mechanism. There are no earlier studies of the phylogeny of the Cryptinae, and the position of related taxa are unclear. According to the earlier classification, which is entirely intuitional, the Cryptinae is divided into three tribes: Cryptini, Hemigasterini and Phygadeuontini. Further, these tribes are subdiveded into numerous subtribes. This work, based on molecular characters, shows that the cryptine tribes Cryptini, Phygadeuon¬tini and Hemigasterini come out largely as monophyletic groups, thus agreeing with the earlier classification. The earlier subtribal classification had no support. In addition, it is shown that modified antennal structures are associated with host usage of wood-boring coleopteran hosts. The cryptines have a clear modification series on their antennal tips from a simply tip to a hammer-like structure. The species with strongly modified antennae belong mostly to the tribe Cryptini and they utilise wood-boring beetles as hosts. Also, field observations on insect behaviour support this result.

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AESTHETIC EXPERIENCE AS A BRIDGE ACROSS CULTURES Soile Yli-Mäyry s art as experienced by Chinese, Japanese and Finnish audiences This study focuses on surveying and analysing experiences of Soile Yli-Mäyry s art in eleven different countries. Questionnaires were translated into nine different languages. In addition, interviews were conducted on the experiences of Chinese, Japanese and Finnish art audiences concerning a painting called Sun Wind . The study was mainly inspired by John Dewey s ideas of art as an interactive communication where the artist, the piece and those who experience it make up an interactive process. In this process experience is a meeting point with both individual and communal characteristics. The data was collected in conjunction with exhibitions in 1997−2005. The survey was carried out in eleven countries (Finland, United States, Brazil, China, Taiwan, Japan, India, Israel, Argentina, Germany and Switzerland). The survey data was made up of 2,563 returned questionnaires. The interviews in China, Japan and Finland were about the same painting Sun Wind , which was transported from Finland to Japan (Tokyo) and China. A total of 89 people were interviewed in Shanghai Art Museum, 30 people in Port-Ginza Gallery, Tokyo and 45 people in Soile Yli-Mäyry s Gallery in Finland. Three hypotheses that were turned into research questions directed the study: 1. Are there differences/ similarities between culturally different communities in the meanings attributed to experiences, e.g. according to emotional dimensions, or do experiences focus more on reflecting on one s own life or meanings attributed to the world around us? What kinds of experiential dimensions are there in different countries? Do similar, analogous experiences that transcend cultural barriers emerge in culturally different countries such as China, Japan and Finland? 2. Does the data display different types of experiencing subjects which are typical to a subject s own country or are they experiences that can be compared to those generated by an ideal landscape , where the art touches the subconscious and collective selfhood, being thus transnational and timeless? Closer analysis focuses on audience experiences in China, Japan and Finland (interviews, textual survey data). 3. Are the experiences and interpretations of experts similar/different to those of larger audiences? The survey data has been analysed with the help of cross-tabulation. After content analysis of the interviews and textual survey data, different ways of experiencing subjects were sketched by country (China, Japan, Finland). The types were both similar and dissimilar. The most important types were social/ecological (China), therapeutic/reserved (Japan) and narrative/projecting (Finland). There were differences in how experiences were emphasised: the Chinese public approached their experiences from the viewpoint of pragmatism and utility, where they could obtain new ideas for their own work or experiencing the exhibition gave courage to approach their own lives from a new perspective. In turn, the Japanese public experienced the art from a therapeutic angle and from a very reserved perspective, which Dylan Evans (2001, 13−17) has described as typical to Japanese culture. The experiences of the Finnish audience were strongly therapeutic and narrative. The people projected their emotions onto the piece and in a concrete manner forged them into a story. The partly similar results of this study in China, Japan and Finland demonstrate that the art displayed in the exhibitions contain images of the beginning or elements connected to the beginning of life, which touch the subconscious in the way an ideal landscape would. Experiencing the meaningfulness of one s own life through art is a common thread and a bridge across cultures that unites the experiences of the audiences of this study, be they Taoists, Confucians, Buddhists or Maoists in China, Shinto followers, Zen Buddhists in Japan or Evangelist-Lutherans in Finland. Keywords: experience, reception, bridge across cultures, types of experiencing subjects, experiential process, ideal landscape, elementality

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Esse estudo trata-se de uma dissertação de Mestrado do Programa de Pós Graduação da Faculdade de Enfermagem da Universidade do Estado do Rio de Janeiro. Essa pesquisa tem como objeto A relação entre saber científico e senso comum na consulta de enfermagem. O objetivo geral deste estudo é Refletir acerca da presença e possíveis articulações entre o saber científico e o senso comum nas consultas de enfermagem da Policlínica Piquet Carneiro. Como objetivos específicos temos: Compreender a percepção dos enfermeiros da Policlínica Piquet Carneiro acerca da consulta de enfermagem; Identificar a presença do saber científico e do senso comum nas consultas de enfermagem da Policlínica Piquet Carneiro e Identificar possíveis articulações entre o saber científico e o senso comum nas consultas de enfermagem da Policlíclinica Piquet Carneiro. Trata-se de um estudo qualitativo descritivo que utilizou como abordagem metodológica a hermenêutica dialética. O cenário do estudo foi a Policlínica Piquet Carneiro e os sujeitos foram doze enfermeiros que realizam consulta de enfermagem na Policlínica em diversas áreas. Todos os participantes autorizaram a coleta de dados mediante a assinatura do termo de consentimento livre e esclarecido. A coleta de dados foi realizada através de observações livres e entrevistas. As entrevistas foram transcritas e analisadas utilizando a lógica de compreensão da hermenêutica dialética. A partir dos resultados foi possível selecionar quatro categorias de análise de dados. A consulta de enfermagem na percepção dos enfermeiros e enquanto espaço educativo, Sentidos do senso comum, A expressão do saber científico na consulta de enfermagem e Articulações possíveis entre o senso comum e o saber científico na consulta de enfermagem. Diante de tudo o que foi explicitado nesse estudo conclui-se que a articulação entre saberes é possível e pode acontecer quando estamos dispostos a reconhecer o valor e a sabedoria presente nos saberes populares.

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A Educação Física entrou para o currículo escolar brasileiro há menos de um século, com o objetivo de manter a ordem dentro das escolas, fortalecer e cuidar da saúde dos jovens brasileiros, sendo vista ainda hoje pelo senso comum como veículo disciplinador dos indivíduos e de obtenção da qualidade de vida, utilizando prioritariamente o esporte, com suas regras e técnicas rígidas, para alcançar estes objetivos. No sentido de apontar uma outra perspectiva de Educação Física Escolar, voltada para uma intervenção positiva no processo de transição do indivíduo passivo (disciplinado) para o cidadão ativo (crítico), o presente trabalho irá investigar práticas pedagógicas que visem o desenvolvimento da criatividade, da autonomia e da participação, fatores preponderantes no processo de construção de uma gestão educacional democrática, na medida em que acredito que esta forma de gestão seja fundamental para a transformação da educação inicialmente, mas sem perder o foco da conquista da igualdade e democracia em nossa sociedade.

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Esta tese investiga as memórias e experiências de duas gerações de moradores de uma localidade da periferia urbana de Florianópolis, cidade cujo crescimento nas últimas décadas tem sido acompanhado pelo aumento dos espaços de pobreza. A pesquisa com os atores sociais aqui investigados permitiu vislumbrar os mecanismos que operaram a mudança das relações de sociabilidade de seus moradores e em suas práticas de inserção na vida urbana, que transitaram, ao longo do período, da organização coletiva (na época em que constituíam o movimento sem-teto) para a melhoria de suas condições de vida às estratégias individuais. A premissa é que as experiências dessas duas gerações podem ser mais bem compreendidas se analisadas na articulação do nível local com a esfera pública da cidade. Para tanto são analisados o desenvolvimento urbano recente de Florianópolis, a produção de seus espaços de pobreza e a dinâmica conflitiva daí advinda, bem como a percepção deles sobre seu espaço, tomando como referência as categorias a partir das quais esse espaço foi por eles historicamente elaborado. Neste processo, construíram um idioma de ação no qual a categoria comunidade teve grande centralidade. A investigação foi desenvolvida por meio de uma metodologia baseada em entrevistas e, principalmente, a partir da observação direta, realizada ao longo de atividades de pesquisa e de extensão como professor da universidade. Com relação à primeira geração, a tese evidencia como a memória ressignifica no presente as experiências de participação política vivenciadas no passado. As análises revelam como essa ressignificação se relaciona com deslocamentos no sentido do político, os quais estão relacionados às mudanças nas condições de vida moradores e ao novo lugar simbólico ocupado pelas localidades de periferia de Florianópolis. Com relação à segunda geração, a investigação demonstra em que medida se distingue da anterior na sua forma de inserção no mundo da cidade, examinando tanto o campo de possibilidades que a eles se abre quanto seus projetos e escolhas. Enquanto a primeira geração desenvolveu no passado intensas práticas associativas, percebeu-se na nova geração a desvalorização dos espaços de articulação coletiva e o enfraquecimento dos laços de sociabilidade no plano local da comunidade. Suas trajetórias de vida, que tiveram como ponto em comum a participação em projetos socioeducativos, revelaram uma inserção diferenciada tanto no mercado de trabalho como na vida da cidade, o que fica bastante evidente quando comparados com outros jovens do bairro, que convivem com o desemprego e com a dinâmica da violência. A participação em projetos socioeducativos e o ingresso em estágios para iniciação ao trabalho, além de proporcionar outra integração com a vida da cidade, fez com que desenvolvessem novos laços na localidade. Em tal contexto, o fortalecimento de laços locais, quando ocorre, pode ser entendido como resistência a uma inserção cada vez mais individualizada no social.

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A motivação inicial deste trabalho foi o interesse pelo desenvolvimento de estratégias argumentativas mais eficazes de ensino de produção textual na escola básica, no âmbito dos gêneros organizados segundo modo argumentativo. Além disso, motivou-nos também a percepção de que um grande número de alunas leem, hoje, crônicas voltadas para o público feminino, tendo seu discurso altamente influenciado pelo conteúdo ideológico-comportamental por elas veiculado o que acaba se refletindo nos textos que escrevem nas aulas de redação. Esse fato chamou nossa atenção, o que nos levou a perceber, também, a vendagem em massa de livros de autoajuda para mulheres. Percebemos que, ao examinarmos as escolhas linguísticas de um discurso de autoajuda, poderíamos trazer à tona algumas crenças e alguns valores, subjacentes à mensagem relativa à experiência de ser mulher e invisíveis para quem aceita esse tipo de discurso como algo natural. Analisaremos então - tendo como suporte teórico a Linguística Sistêmico-Funcional proposta por Halliday, no escopo da transitividade cinco crônicas voltada para o público feminino, com características dos discursos de autoajuda, em cujos textos se vê um grande quantitativo de estratégias argumentativas (algumas clichês) para o convencimento do leitor, estratégias essas apoiadas nas escolhas linguísticas de seus autores, cujo objetivo claro é a produção de determinados sentidos

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Com a maior valorização da alimentação saudável e o crescente interesse das pessoas em relação à dieta e à imagem corporal, observamos o desencadeamento de distúrbios do comportamento alimentar, como a ortorexia, e o espaço da mídia como divulgação de um padrão de corpo perfeito e da magia das dietas da moda. É uma pesquisa qualitativa que atende a proposta do curso de doutorado com resultados publicáveis em capítulos de livros ou artigos em periódico científico. Os artigos são encadeados por uma trajetória temática de construção de concepções de alimentação saudável que permeia o universo das dietas e dos transtornos alimentares na sociedade contemporânea. A metodologia segue referencial teórico-conceitual para fundamentação de análise de elementos variados selecionados do campo no decorrer da pesquisa, com técnicas de análise semiótica, revisão de literatura e análise interpretativa com analogia entre sistemas culturais distintos. Na primeira publicação, Dietas da moda: um processo incessante e ininterrupto..., foram analisadas e discutidas as dietas da moda em revistas impressas e sua relação com o consumo na sociedade. Em um segundo momento, foi necessário compreender o encanto que as dietas da moda suscitam no mundo de hoje. Este artigo, Dietas da moda: o feiticeiro, a magia e sua eficácia simbólica, corresponde a discussão da magia das dietas da moda na contemporaneidade, traçando uma analogia com textos de Claude Lévi-Strauss. O terceiro artigo, Ortorexia: o (des)encontro entre a saúde e a doença, questiona uma concepção de alimentação saudável que leva a ortorexia. Apresenta uma abordagem biopsicossocial por meio da revisão de literatura e reflexão conceitual do que é saúde, segundo Georges Canguilhem, explorando os conceitos de medicalização, biopoder e biopolítica de Michel Foucault. Na dieta da moda, seja alternativa, milagrosa ou mágica, é a moda e seus princípios de efemeridade, sedução e diferenciação que vão dirigir o olhar, principalmente das mulheres, para consumir a dieta evidenciada pela mídia, respaldada pelo discurso científico, fazendo parte de um processo incessante e ininterrupto pela busca do corpo perfeito e da vida saudável. Os elementos das dietas da moda, no senso comum, formam uma rede de encantamento comparada a rituais de magia descritos por Lévi-Strauss, como os papéis do feiticeiro e do enfeitiçado, que se organizam em torno da acusação para exibir a eficácia de um feitiço em algumas aldeias, e dos profissionais de saúde que nestas revistas são legitimados pelo saber, e dos consumidores das revistas enfeitiçados que reforçam resultados surpreendentes ou a própria idéia de alimentação saudável como algo mágico, no mundo atual. Na seqüência, a ortorexia é a exacerbação das benesses de uma alimentação saudável, a pessoa assume práticas alimentares para desintoxicação corporal a partir da pureza dos alimentos, recorre a uma disciplina e controle rigorosos da alimentação diária, criando normas dietéticas que levam ao isolamento e ao adoecimento, no sentido de saúde como uma potência para construção e adaptação de normas para um bem viver. A disseminação do biopoder e da biopolítica favorece a restrição de um regime de vida, voltado para o controle e a segurança. O indivíduo é responsabilizado por suas escolhas e adoecimento, pois poderia afastar os riscos à saúde com a medicalização, ou uma dieta saudável que o purificasse dos males.

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É notório que o senso comum trabalha com a ideia de que o medo está cada vez mais se intensificando no mundo que é o nosso. Nas metrópoles das sociedades ocidentais a alusão ao medo tem espaço partilhado. Jornais, revistas, rádio e TV são os meios populares que noticiam todos os tipos de violência e, consecutivamente, apontam e vinculam certos discursos sensacionalistas de temor a toda população. O objetivo do presente trabalho é apresentar um estudo acerca do modo como a retórica do medo, patente no mundo histórico que é o nosso, potencializa o medo de modo a criar um solo propício ao surgimento de diferentes comportamentos temerosos. Interessa-nos sobre tudo tematizar o medo segundo a retórica que o potencializa, ou seja, segundo a impessoalidade do mundo que é o nosso. Isso coloca a exigência de tematizarmos o pensamento fenomenológico-hermenêutico de Martin Heidegger, sua ontologia fundamental e sua proposta de análise da essência do mundo contemporâneo. O método documental foi a ferramenta utilizada para visualização do fenômeno da retórica do medo submetida ao jornal Diário de Pernambuco