Consórcios de exportação de pequenas e médias empresas em moda praia localizados em arranjos produtivos locais: aprendizado e resultados mercadológicos

A presente tese tem com foco central de investigação a governança dos canais de marketing por pequenas e médias empresas (PMEs), sob a ótica dos Arranjos Produtivos Locais (APLs). A partir das evidências teóricas a questão de pesquisa aborda a existência de evidências da geração de avanços mercadológicos por conta das empresas engajadas no processo de cooperação. Optou-se por um trabalho empírico com orientação qualitativa. Foram selecionados para a amostra de pesquisa, casos de consórcios de moda praia localizados em APLs. Através do levantamento de dados empíricos, pode-se coletar evidências que corroboram as externalidades positivas da cooperação entre empresas na modalidade de consórcios. Entretanto, os resultados da pesquisa não podem ser considerados como totalmente conclusivos. Desse modo sugere-se ao final do trabalho uma série de possíveis direções de novas pesquisas sobre o tema que é ainda muito recente e pouco conhecido.

Arranjos produtivo: análise da experiência do setor oleiro cerâmico de Iranduba (AM)

Diante da possibilidade de surgimento de um Arranjo Produtivo Local - APL em substituição a atual aglomeração industrial conhecida como Cluster na região do município de lranduba e de seus arredores, o estudo caracteriza o processo produtivo e administrativo das indústrias inseridas na área. O objetivo, portanto é identificar pontos necessários a transformação acompanhados pelas vantagens que a mudança pode trazer a toda a sociedade que depende do setor oleiro para sobreviver. Apesar de ocorrer cooperação entre as empresas oleiras de lranduba, os resultados do trabalho demonstram que não existe um foco de arranjo produtivo local, tão somente interação entre um aglomerado de empresas em função de necessidades focais. Nesse escopo, salientam-se como principais resultados a constatação de um sistema arcaico de produção baseado na estrutura familiar e a falta de direcionamento de políticas públicas que incentivem o surgimento do APL.

A efetividade dos instrumentos de financiamento público da FINEP no desenvolvimento do APL eletroeletrônico de Santa Rita do Sapucaí

O objetivo principal do estudo foi compreender a efetividade dos instrumentos públicos de subsídios financeiros aplicados no APL Eletroeletrônico de Santa Rita do Sapucaí, MG, pela Financiadora de Estudos e Projetos (FINEP), focando a empresa motriz do APL, Linear - Equipamentos Eletrônicos S/A. No estudo foram identificados os principais modelos de desenvolvimento regional, porém foram enfatizados os modelos de Arranjos Produtivos Locais (APLs) e Pólos de Crescimento, pois são os que mais caracterizam a região estudada. Também foram descritos a Lei da Inovação Tecnológica (LlT), os principais incentivadores de APLs no Brasil, ou seja, os agentes financeiros, bem como os atuais mecanismos e instrumentos de financiamentos da FINEP e como os mesmos são disponibilizados. Baseado nas políticas públicas traçadas, tanto pelo Governo Federal, como pelo Ministério da Ciência e Tecnologia (MCT), ao qual a FINEP se vincula, pode se analisar, no contexto do APL Eletroeletrônico de Santa Rita do Sapucaí, na figura da empresa Linear, a efetividade desses instrumentos de financiamento público estabelecidos para o desenvolvimento do referido APL. Finalmente, como conclusão e em resposta à questão inicial levantada na pesquisa, pode se compreender se houve efetividade dos instrumentos de financiamento público da FINEP no desenvolvimento do APL Eletroeletrônico de Santa Rita do Sapucaí.

Mhealth entrepreneurship: an exploratory research for a managerial model for mhealth start ups in low and middle income countries

Since some years, mobile technologies in healthcare (mHealth) stand for the transformational force to improve health issues in low- and middle-income countries (LMICs). Although several studies have identified the prevailing issue of inconsistent evidence and new evaluation frameworks have been proposed, few have explored the role of entrepreneurship to create disruptive change in a traditionally conservative sector. I argue that improving the effectiveness of mHealth entrepreneurs might increase the adoption of mHealth solutions. Thus, this study aims at proposing a managerial model for the analysis of mHealth solutions from the entrepreneurial perspective in the context of LMICs. I identified the Khoja–Durrani–Scott (KDS) framework as theoretical basis for the managerial model, due to its explicit focus on the context of LMICs. In the subsequent exploratory research I, first, used semi-structured interviews with five specialists in mHealth, local healthcare systems and investment to identify necessary adaptations to the model. The findings of the interviews proposed that especially the economic theme had to be clarified and an additional entrepreneurial theme was necessary. Additionally, an evaluation questionnaire was proposed. In the second phase, I applied the questionnaire to five start-ups, operating in Brazil and Tanzania, and conducted semi-structured interviews with the entrepreneurs to gain practical insights for the theoretical development. Three of five entrepreneurs perceived that the results correlated with the entrepreneurs' expectations of the strengths and weaknesses of the start-ups. Main shortcomings of the model related to the ambiguity of some questions. In addition to the findings for the model, the results of the scores were analyzed. The analysis suggested that across the participating mHealth start-ups the ‘behavioral and socio-technical’ outcomes were the strongest and the ‘policy’ outcomes were the weakest themes. The managerial model integrates several perspectives, structured around the entrepreneur. In order to validate the model, future research may link the development of a start-up with the evolution of the scores in longitudinal case studies or large-scale tests.

The effectiveness of community-based interventions to improve maternal and infant health in the Northeast of Brazil

EMOND, Alan et al. The effectiveness of community-based interventions to improve maternal and infant health in the Northeast of Brazil. Revista Panamericana de Salud Pública/ Pan American Journal of Public Health , v.12, n.2, p.101-110, 2002

O princípio constitucional da livre concorrência como instrumento de desenvolvimento socioeconômico

The freedom of concurrence, firstly conceived as a simple market fundament in productive systems that recognized the productive forces freedom of action, appears as a clear instrument of protection and fomentation of the market, recognizing the importance of the simultaneous existence of various economic forces such the proper capitalism reason of constitution. It has, thus, a directly role linked to the fundamental idea that the market and its productive forces needed of a protection against itself, because it exists inside the market situations and circumstances, provoked or not, that could prejudice and even annihilate the its existence and functioning, whilst a complex role of productive forces presents at all economic creation space. It was the primacy of the classic liberalism, the first phase of the capitalism. The Constitutions, in that historic moment, did not proclaim any interference at the economic scenario, simply because it recognized the existence of an economic freedom prepared to justify and guarantee the market forces, with its own rules. Based on the structural changes that occurred at the following historic moments, inside the constitutionally recognized capitalism, it was verified changes in the ambit of treatment of the freedom of concurrence principle that, in a progressive way, passes to present a configuration more concerned with socialist and developing ideas, as long as not only a market guarantee. It emerges a freedom of concurrence which aim is instrumental, in relation to its objectives and constitutional direction as a role, and not anymore stagnant and with isolated treatment, in special at the constitutional systems the present s clear aspects of social interventions and guarantor of fundamental rights more extensive and harmonious. That change is located at a space of state actuation much more ample and juridical important, this time comprehending the necessity of managing the productive scenario aiming to reach a national social and economic development effectively guarantor of fundamental rights for all citizens. Those Constitutions take as point of starting that the social and economic development, and not only anymore the economic growth, is the effective way for concretization of these rights. In that way it needs to be observed and crystallized by political and juridical tools that respect the ideological fundamental spirit of the Constitutional Charters. In that scenario that seeks for solutions of rights accomplishment, in special the social rights, the constitutional principle of freedom of concurrence has been seen as an instrument for reaching bigger values and directives, such as the social justice, which only can be real at a State that can implement a comprehensive and permanent social and economic development. The freedom of concurrence tries to valorize and defend something larger and consonant to the political values expressed in the Constitutional Charters with social character, which is the right to a social and economical sustainable development, guarantor of more clear and compromised collective benefits with social justice. The origin of that constitutional imposition is not only supported by vague orientations of the economic space, but as integrated to it, with basis formed of normative and principles posted and prepared to produce effects at the proper reason of the Constitution

Agricultura familiar, multifuncionalidade da agricultura e ruralidade: interfaces de uma realidade complexa

The last decades witnessed the revitalization of the debate around family farming with the addition of discussions regarding the multiple functions of agriculture, given the fact that rural areas are longer devoted exclusively to agricultural activities. In the Brazilian context, we believed that this debate must be permeated by analyses of how differentiated processes of land distribution and economic development, and the resulting types of agriculture, generate specific ruralities with characteristics such as, in the case of family farming, the maintenance of social and work practices marked by the relations among relatives and neighbours. It is in this light that this research analyses family agriculture in a rural area of Ouro Fino-MG, its historical heritage, and its participation in the creation of a physical and human landscape that greatly contributes to the attractiveness of the region.

Arranjos produtivos globalizados: o caso do APL da fruticultura de melão de Mossoró - Baraúna-RN

This study discuss the issue on Clusters Global, the productive arrangement of fruits melon Mossoró/Baraúna in Rio Grande do Norte, located in the Potiguar semi-arid RN, is entered in the arket international level, the job serch, from the benchmark neo-schumpeterian, strongly condensed and absorbed in Brazil by focusing on Local Productive Arrangements set out by the Reseatch Netwoark on Sistemas Produtivos e Inovativos Locais (REDESIST), understanding the extent to which innovation efforts, and as interactions between the main actors that make up this APL in particular, account for its global insertion. The methodology includes the application of questions to the producers of melon arrangement as well as interviews with the main responsible for the support, promotion and financing. In conclusion, there is a significant interaction between producres and actors of the arrangement, a fact that contributes to the integration into the international market together with the implementation of relevant innovations. Finally, it is pointed out the need for public policies directed to the production of melon because of its relevance to the exports of Rio Grande do Norte

A atividade eólica e o desenvolvimento regional: perspectivas na formação do pólo eólico no Rio Grande do Norte

The object of this study involves the eolian energy and the scenario the training of wind pole in Rio Grande do Norte. The aim is to investigate how far the implementation of the potiguar eolian pole may represent a regional development policy with real change in the structure of the traditional local productive base. About the interaction between the public and private to development of the local eolian activity, the hypothesis is that there is no coordination between the sectors responsible for eolian activity in the state. The theoretical approach follows the developmental current and theory of growth poles, and methodology adopted is a search of exploratory and documentary, with analysis of relevant documents on the subject. As a result of the study it was found that owing to the fragility of the productive structure potiguar and imbalances produced by the concentration of capital in the Northeast, the eolian activity in the state, needs a greater state-owned intervention to ensure a basis of development based on the study and strengthening local productive chain