Ruth Rocha, página a página: bibliografia de e sobre a autora

Pós-graduação em Letras - FCLAS

Reality-show: a tv na era da globalização

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Não vá se perder por aí: a trajetória dos mutantes

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Por dentro do espelho: reflexões sobre o feminino negro em Raça Brasil

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Rock and Roll é o nosso trabalho: a Legião Urbana do Underground ao Mainstream

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Um estudo das [possíveis] contradições da cultura no capitalismo do pós-guerra: uma abordagem do teatro da vertigem

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

O corpo-imagem na cultura do consumo: uma análise histórico-social sobre a supremacia da aparência no capitalismo avançado

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Autoridade e formação

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

O cinema como instituição: a Federação Internacional de Arquivos de Filmes (1948 – 1960)

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

A formação do professor da educação básica e a semicultura

Pós-graduação em Educação - FFC

Dada e o riso

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Prejuízos educacionais: a semiformação intensificada

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

A ideologia dos filmes utilizados na educação infantil: uma análise a partir da teoria crítica

This work has as purpose to show what are the influences of media in the education and in the shaping the thinking and understand that ideologies are present in the films used in the classroom in kindergarten. For this, I directed the discussion beginning by concepts as Ideology and its more different definitions by several thinkers over the years, the thinkers of Critical Theory of Frankfurt School, called “frankfurtians” of first and second generation of this school, also making an association between Cinema and Education, evidencing concepts involving this association as Cultural Industry, using films properly in classrooms in kindergarten, with the teacher as mediator and then discussed what amounts of movies on children's education, how they assist and deepen the knowledge developed by students in schools of infantile education. Additionally, they are exposed the different opinions about the subject Film and Education for students from kindergarten, what benefits and what disadvantages in the use of films, the different opinions on the subject. We also discuss, in this work, the ideologies present in three films produced by Walt Disney, they are Cinderella, Snow White and the Seven Dwarfs and Alice in Wonderland, relating them to how they can contribute to the development and learning students in kindergarten. I associated more as possible the previous discussions to analyze the ideologies present in these films, by summarizing these, and decomposing them through an analysis tool called frame. Finally, I completed everything that was discussed and analyzed, which students in kindergarten may develop with the use of films in schools, what they contribute, in some way, for the learning and education of students as viewers using the school as access to different cultures and the teacher as a mediator of this relationship

A discursivização em Wall.E: sociedade, tecnologia e poder

This article consists in a discourse analysis of the feature film in animation Wall.e produced by Pixar in association to Disney in 2008. Pixar has been known to produce films that contain various discursive levels, making its products appealing not only for children, but also for adults. However, Wall-e proves to be a masterpiece in Pixar carrier, because it is the one which focuses on the analysis and critique of contemporary society associated with technological development. For this, the plot has as its starting point the question of sustainability and unbridled consumerism. But the film expands the debate, tracing the relationship between technology and humanity, discussing how one affects the other. The project therefore aims to show how the animation works such concepts and constructs his discourse. To this end, the work seeks to identify the signs that make up the discourse and draw the intertextuality between WALL.E and other works that also discuss the same elements such as Stanley Kubrick‟s 2001 - A Space Odyssey (1968)

Relações públicas e web 2.0: a manutenção do relacionamento entre artista e público pela internet

The objective of this study is a explanation about the action possibilities of the Public Relations professional as a manager of communication between the musical celebrity and his publics. For this purpose, a bibliographical research was made about Internet question like his history, the evolution of Web 2.0 and even about different kinds of virtualization, introducing with interactivity. Other researches was been made like social culture topics and even the studies of Public Relations actions in the artistic scene, acting like a manager of different publics relationships in the virtual contacts. A study case with the virtual communication tools employed in the career of Hugo e Tiago, one of the country artists in Brazil, is also in this studies. Otherwise, the study explains about the different ways of Public Relations actions, his upgrades along with the new communication tools and his new types of making relations with more and more different publics. Working with new strategies and keeping his objectives in the organization and public relationship, Public Relations brands a new vision to this type of communication professional, who becomes even more important in the actual organizations scenario