Controle da mancha preta dos frutos cítricos mediante manejo cultural

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Princípios para a organização do ensino na educação infantil na perspectiva histórico-cultural: um estudo a partir da análise da prática do professor

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

O afetivo para a psicologia histórico-cultural: considerações sobre o papel da educação escolar

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Estudo lexical do patrimônio linguístico-cultural de Curuçá-PA: vocábulos de pesca

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Um análogo experimental de uma prática cultural: efeitos de um produto agregado contingente, mas não contíguo, sobre uma contigência de reforçamento entrelaçada

De acordo com o modo causal de seleção por consequências proposto por Skinner, o comportamento humano é o produto de processos seletivos em três níveis: filogênese, ontogênese e cultura. Investigações empíricas que se ocupem do terceiro nível apenas começam a ser realizadas na análise do comportamento. No campo teórico, Glenn introduziu o conceito de Metacontingência para enfocar relações funcionais entre contingências de reforçamento entrelaçadas e um produto agregado que seleciona o próprio entrelaçamento. Um trabalho pioneiro na reprodução em laboratório de uma metacontingência foi produzido por Vichi, a partir da adaptação de um método usado em estudos experimentais na sociologia. O estudo de Vichi sugere que o entrelaçamento dos comportamentos das pessoas de um pequeno grupo pôde ser modificado por produtos agregados que estes entrelaçamentos produziam, caracterizando uma Metacontingência. O presente trabalho consistiu de uma replicação do estudo de Vichi, com o objetivo de verificar se contingências comportamentais entrelaçadas podem de fato ser selecionadas e mantidas por um produto agregado contingente aos comportamentos dos membros de um pequeno grupo em uma microcultura de laboratório. Participaram da pesquisa oito alunos universitários, divididos em dois grupos de quatro, que realizaram uma tarefa em grupo. A tarefa consistiu em resolver um problema, escolhendo uma linha de uma matriz de 8 colunas por 8 fileiras, com sinais positivos e negativos. Os participantes escolhiam as linhas e o experimentador escolhia as colunas. Um sinal positivo na interseção das duas escolhas resultava em ganho para o grupo; um sinal negativo, em perda. A escolha da coluna pelo experimentador não foi aleatória, mas contingente ao modo de distribuição (igualitária ou desigual) dos ganhos pelo grupo na tentativa imediatamente anterior. Na condição experimental A, o acerto era contingente a distribuições igualitárias, já na condição experimental B, o acerto era contingente a distribuições desiguais. Os resultados mostram que o grupo 1 acertou 43% das jogadas (dividiu os recursos de acordo com a condição experimental que estava em vigor) e o grupo 2 acertou 19% das jogadas. Os resultados indicam que o fato do procedimento utilizar consequências (acertos ou erros) contingentes, porém não contíguas ao entrelaçamento do grupo, dificultou a seleção de tal entrelaçamento. Entretanto, contingências de reforçamento entrelaçadas foram selecionadas por seus produtos agregados sob controle de variáveis não controladas no experimento. Caracteriza-se este fenômeno enquanto um análogo experimental de uma metacontingência. Discute-se o procedimento utilizado, possíveis aprimoramentos deste e a complexidade da tarefa experimental, além, também, de discutir alguns padrões de regras supersticiosas que emergiram durante o experimento.

Atividade docente e Educação Especial: dos encaminhamentos históricos ao contraponto Histórico-Cultural

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

O Guarani: produto cultural midiático

Pós-graduação em Letras - IBILCE

Describing the Situational Contexts of Sweetened Product Consumption in a Middle Eastern Canadian Community: Application of a Mixed Method Design

Little is known about the situational contexts in which individuals consume processed sources of dietary sugars. This study aimed to describe the situational contexts associated with the consumption of sweetened food and drink products in a Catholic Middle Eastern Canadian community. A two-stage exploratory sequential mixed-method design was employed with a rationale of triangulation. In stage 1 (n = 62), items and themes describing the situational contexts of sweetened food and drink product consumption were identified from semi-structured interviews and were used to develop the content for the Situational Context Instrument for Sweetened Product Consumption (SCISPC). Face validity, readability and cultural relevance of the instrument were assessed. In stage 2 (n = 192), a cross-sectional study was conducted and exploratory factor analysis was used to examine the structure of themes that emerged from the qualitative analysis as a means of furthering construct validation. The SCISPC reliability and predictive validity on the daily consumption of sweetened products were also assessed. In stage 1, six themes and 40-items describing the situational contexts of sweetened product consumption emerged from the qualitative analysis and were used to construct the first draft of the SCISPC. In stage 2, factor analysis enabled the clarification and/or expansion of the instrument's initial thematic structure. The revised SCISPC has seven factors and 31 items describing the situational contexts of sweetened product consumption. Initial validation of the instrument indicated it has excellent internal consistency and adequate test-retest reliability. Two factors of the SCISPC had predictive validity for the daily consumption of total sugar from sweetened products (Snacking and Energy demands) while the other factors (Socialization, Indulgence, Constraints, Visual Stimuli and Emotional needs) were rather associated to occasional consumption of these products.

Identidad en tránsito : la interpretación cultural y la puesta en valor del patrimonio intangible

Programa de Doctorado: Fuentes, Métodos e Historiografía para la Investigación en el Mundo Atlántico

Modal hedges in para-pharmaceutical product instructions: some examples from English and Serbian

[EN] The paper investigates how modal hedges (Coates 1983) understood as expressions of procedural meaning , i.e. expressions which instruct the addressee/reader how to process the propositional content of an utterance/statement (Watts 2004) are used in product descriptions, advertisements and consumer instructions leaflets for a number of products belonging to the Consumer Health Care category for the purposes of complying with consumer protection laws on the one hand and serving as an implicit disclaimer of manufacturer’s responsibility on the other. The analysis is carried out contrastively for two languages, English and Serbian. The results obtained are discussed and viewed as a matter of cultural variety and difference, especially taking into consideration the fact that consumer protection laws seem to be equally strict in US, UK and Commonwealth, Europe and Serbia.

Teoria e prassi del product placement. Il caso dei film contemporanei per adolescenti (ITA/USA 2006-2010)

Through this research I have tried to demonstrate how the evolution of the newest marketing strategies - that work towards engaging relationships with consumers, thus building an emotional connection between the brand and the user- can be considered as a response to the evolution of young audiences and consumers. More specifically, I have analized product placement as a cultural and social phenomena above all, and not only as an economical one, thus demonstrating all the social and cultural practices that this tool implies. The approach I have chosen to do so, is historical-analytical, particularly focusing on the evolution of the society and of the consumer, especially for what teenagers (both as audiences and as consumers) are concerned.

Tourism potential analysis of the castles of Vinalopó, Spain: an opportunity for social and tourist development of cultural heritage

Within the overall framework of the renewal process of coastal tourist destinations, cultural heritage has frequently been used as a key argument for the introduction and development of strategies for the diversification and differentiation of the traditional tourist product based on sun and sand. This is the situation of the province of Alicante, identified with the Costa Blanca geotourism brand, where there are important economic issues that could contribute to the renewal of this coastal tourist destination. One of the most significant heritage values of this space consists of a series of medieval fortresses located along the axis of the Vinalopó River, which has acted since prehistoric times as a natural route from within the provincial mainland to the coast. It is precisely the argument of this historical, territorial and landscape content that has been used repeatedly in recent years to develop initiatives aimed at the creation of a tourist product, currently inexistent, based on the route of the castles of Vinalopó. This communication aims to analyse the degree of tourism potential of the fortresses located in the towns of Biar, Banyeres de Mariola, Sax, Villena, Novelda, Elda, Petrer and Elche, which constitute the core of municipalities where these medieval fortresses are located, finally pointing out some proposals for the creation of a heritage tourism product.

Brand equity and purchase intention in fashion industry:a cross-cultural study in Asia and Europe

This research is the leading brand for purchase of assets, and analyzing the factors based on brand asset components and the relationship between the brand and brand assets assets impact factors and purchase intent on uncovering the relationship between components and trademarks centered on South Korea and the United Kingdom, by comparing the asset management plan would generate. The study, information navigation product knowledge affects of constant (+), brand attitudes and knowledge of the brand loyalty and brand value to the constant trademark (+). Brand value and brand loyalty and purchase intent-(+) in the United Kingdom, on the other hand, of the impact that do not affect that.

Within-country ethnic differences and product positioning:a comparison of the perceptions of two British sub-cultures

While cross-cultural consumer behaviour and its impact on marketing strategies has received considerable interest within the marketing literature, differences between ethnic groups within countries have received significantly less attention. This study examines the effect of within-country ethnic differences on brand positioning, using the UK automobile industry as a context. Both qualitative and quantitative research is used to identify the perceptions of two sub-cultural groups: British of Indian extraction, and Caucasian British. It was found that these two groups display appreciably different values, and also place different levels of importance on different product attributes when evaluating brands. Furthermore, the two groups exhibited different perceptions of the same set of brands. The results suggest that, to position brands effectively, marketers should take account of cultural diversity within countries as well as between them.