Como se dá a concepção de genêro na educação infantil

This research will try to understand how the concept of gender works at school, since working and discussing the body and sexuality is not a matter to be treated only within the family environment, school is a place for formal and appropriate new knowledge about sexuality, gender and body, in order to be part of the child framework according to adequate theory. At school, which is a place of different social values and especially to build readings world is surrounded by theoretical frameworks appropriate to think of the body not only as biological, but as one that can vary, feel desires and pleasures, changes and growth. This research aims to understand the notes of literature regarding to teaching children about respect for others, how children notice parts of your body, the space they are in, how they build their own and other perceptions, supported by their teachers, how they express themselves and show social rules and behaviors, focusing on building an egalitarian and respectful society regarding to relations between men and women which begin in childhood and is part of sexuality taught at school by teachers. This research will focus on methodology bibliographic through exploratory, interpretive and selective reading

Propaganda e inclusão social: uma análise dialógica do discurso publicitário

The means of mass communication are powerful tools to the spread of a concept as persuasion is a strong characteristic of discourses that gather around the sphere of communication, especially in advertising discourses. By the end of the 90’s, the advertisement “Down: the worst syndrome is prejudice”, did great success approaching prejudice / pre-concept in a subtle and innovative way, due its outstanding purpose and style inserting two boys in a carousel, one is a street child, the other a Down syndrome patient. The advertisement reveals a speak project of diffusion and spread of ideas that down syndrome patients are capable of dealing and supporting a routine full of activities, making a opposition to the campaigns and ideas that, in spite of raising the respect towards these kids, only contributed with the attenuation of their handicaps. Our objective is to investigate the presence of these social values in the quoted audio-visual material, and for that we’ve searched the contextualization of the advertisement in its own time period. The theory and methodological aspects got their base in Bakhtinian studies and concepts; we used the concepts of discourse gender, chronotope and mainly dialogism and enunciation. We analyzed the style utilized in the advertisement, the dialogue between the politically correct and the prejudice speeches, the verbal discourse of the music that flows with the progress of the enunciation, the non-verbal discourse of the photography (nostalgic, producing effects of sense in its relation with memory), the chronotope present in the utilization of the carousel and its significations. We concluded that the accession of the recipient, in it responsive comprehension of the enunciation at hand, is an effect produced by the well-succeded addition of these different types of discourses

As compras coletivas como estratégia do comércio na atualidade: análise do consumo e das redes geográficas na região metropolitana de Campinas

The collective purchases translate into new business strategies that so far are poorly studied, but they have modifyied considerably the forms of consumption through the consumers individualisation, which causes changes in society's routine. The analysis of the theme was performed by study cases of collective shopping places in the city of Campinas, country of the state of São Paulo, and on its influence in the metropolitan area, which intented to understand, through custumers interviews, the contradictions and peculiarities of this service that has increased each day more . For this purpose, the research methodology is focused on the consumer , that's because the process of productive change tied to forms of trade and distribution of goods have been transforming social values considerably, based increasingly on impulsive consumming . Thus, to understand how the electronic commerce and more specifically the collective shopping websites works, it's necessary to examine the forms of commerce and the consumer's behavior in order to explain the city organization and the contradictions of the geographic space

Rio 2016: viva a paixão de ser atleta

Nesta pesquisa estudaremos o esporte com o foco sobre todo o processo de preparação das Olimpíadas Rio 2016. Analisaremos a mobilização popular e os aspectos que envolvem a adesão em um movimento que envolve todo o país, de modo geral, e a preparação da cidade sede, de modo específico, com as transformações realizadas tanto no âmbito social quanto estrutural. Cartografaremos as marcas do empenho do governo para investir na transformação dos valores sociais durante as Olimpíadas, bem como a apropriação do esporte com o objetivo de fabricar um legado. Identificaremos como as marcas da integração entre os povos e do sentimento de pertença dos cidadãos cooperam para os processos de subjetivação na sociedade contemporânea. Observaremos os efeitos de sentido ocorridos na divulgação do slogan Olímpico como uma forma de compreender o significado dessa Olimpíada em suas relações com a cultura. Partimos da hipótese de que a produção da “paixão de ser atleta” tem seu sentido ampliado para a sugestão massiva de estilos de vida. Assim, estabelecemos uma fronteira entre os “efeitos de sentidos” e os “efeitos de imagens” nos múltiplos usos do slogan olímpico. Na constituição do corpus de nossa pesquisa contemplaremos possíveis relações entre a preparação da Copa do Mundo e a preparação dos Jogos Olímpicos Rio 2016. Nosso estudo se situa no campo dos estudos sobre as relações entre o esporte e os processos de subjetivação na sociedade atual.

Violência familiar, pauperismo e sociabilidade burguesa: a vida das famílias atendidas no CREAS II em Ribeirão Preto-SP

Pós-graduação em Serviço Social - FCHS

Ética e trabalho: Concepção de uma antítese social

Pós-graduação em Serviço Social - FCHS

Infraestrutura verde como prática sustentável para subsidiar a elaboração de planos de drenagem urbana: estudo de caso da cidade de Tupã/SP

Pós-graduação em Geografia - FCT

Famílias e formação ética: a educação das crianças sob a ótica de mulheres

Pós-graduação em Serviço Social - FCHS

O discurso sobre leitura na esfera escolar e sua relação com o discurso científico

In this paper, the discourse about reading skills uttered by teachers and students is analyzed. The analyses are supported by the Bakhtin’s studies concerning the discourse that necessarily consider the meaning affected by the sphere of the activity in which the enunciation occurs. The concrete utterance, in this perspective, has its identity in relation to the social values that constitute the conscience of the author and in the ideologies that materialize in the discourse, which is always marked by the constitutive relation between the other person and me. The results indicate the following conclusions: the common sense discourse about reading appears in the answers of the analyzed teachers, which consider their students like bad readers, these professionals also do not recognize the technology as a source of reading for their students. Thus, reading that interests the students is not acceptable in school. The symbolic violence practiced by school appears at the moment that the teacher does not consider the student’s language and the readings that interest them; it also appears when the teacher prevents their students to have new readings; moreover, reading is always unique as it is neither new, nor unrepeatable, so it the plurality of meanings is impossible.

Há possibilidades de uma psicologia libertadora na contemporaneidade?

This article aims to generate reflections on the current Brazilian educational situation and briefly discuss the changing paradigms of post-modernity that affect it. Today's education will be discussed and questioned from the mold of traditional education institution (postulated analyzed and criticized by Paulo Freire and still present in our society) and soon to be opposed to the proposal from liberating pedagogy (teaching theoretical foundations that focus on developing of a social nature of no alienation and contribution to the formation of critical subjects of their own destiny, comes in trying to transform the current education, reinforced by the individualistic and consumerist bonds in a democratic education (teachers and students in a relationship horizontal) facing the current questions of social values.

A identidade, o costume e o direito da decisão: um estudo sobre o uso e o desuso do sobrenome do marido

Pós-graduação em Educação Sexual - FCLAR

O papel da Universidade Aberta à Terceira Idade na educação ambiental

Population aging and environmental protection have gained special importance after the economic, demographic and social recent changes. The objective of this paper was to promote theoretical and reflective review with emphasis on convergence between sustainable development and educational activities promoted by the University of the Third Age. We conducted a literature review to give full articles from the descriptors: aged, sustainable development indicators and environmental protection, published in English, Spanish and Portuguese, between January 1994 and June 2014, in national and international journals on the basis LiIlacs, Bireme and Medline. We used systematic data collection for sample analysis. The results indicate that the University of the Third Age develops teaching, research and extension, through actions based on aging and educational assumptions. In this context, environmental education is presented as a pedagogical process capable of awakening the critical capacity of the elderly, making it active social worker and leading him to a cultural design which ensures establishment of sustainable harmonious relationship with nature. It was concluded that the University of the Third Age contributes to initiatives that emphasize the relationships between systems and economic processes or social and natural processes, generating the construction of social values, knowledge, skills, attitudes and skills aimed at the conservation of the environment.

Design emocional e análise observacional: inter-relações entre produto e usuário

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

Agora eu fiquei doce: o discurso da autoestima no sertanejo universitário

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

Ideologia sobre a mulher em pride and prejudice: uma análise dialógica do filme e do livro

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)