Competitividade: uma visão caleidoscópica

O artigo busca discutir o conceito de competitividade a partir de uma nova realidade mundial, que inclui os fenômenos da globalização e regionalização. O autor procura enfatizar a relação entre a competitividade definida como fenômeno econômico, com um enfoque sociocultural que trabalha com os conceitos de eqüidade, sustentabilidade e valores sociais.

O gênero entrevista pingue-pongue na esfera do jornalismo cultural

Pós-graduação em Linguística e Língua Portuguesa - FCLAR

Um mundo radicalmente melhor: criatividade, colaboração e padrão de redes como estratégias para o desenvolvimento sustentável

There are substantial evidences that the period experienced by humanity globally is unprecedented and is heading towards a major transformation that results from the Globalization. Totally conditioned to the addictions of the dominant and predatory capitalism, humanity has, for decades, exhausted natural resources, disregarded the nature of its own social existence and walked away from its humanity. It is notable, however, an impressive flow of factors that dialogue and support each other as trends that go towards sustainable development, based on the harmonious integration between Technology, Culture, Society, Environment and Economy. This emerging moment can be seen from the perspectives of the Creative Economy as economic paradigm centered on the subjectivity and the human capacity to undertake innovative services, products and solutions guided by social values. Within this fluid and dynamic global context, initiatives that legitimately intend to act sustainably are gaining space. This socioeconomic moment fosters and is fostered by new kinds of work and organization guided by the Collaboration and social structuring on Network Patterns. These new social models significantly transform the understanding and insights about the Communication flows. The HUB São Paulo, as creative and social organization that operates under the logic of Collaboration through a Network Structure, was the subject of a case study used to sustain the defense of this emerging scenario and also to perform an analysis on the new role of Communication, at perspectives of transformation of mental paradigms towards sustainability and establishment of meaningful connections

Como se dá a concepção de genêro na educação infantil

This research will try to understand how the concept of gender works at school, since working and discussing the body and sexuality is not a matter to be treated only within the family environment, school is a place for formal and appropriate new knowledge about sexuality, gender and body, in order to be part of the child framework according to adequate theory. At school, which is a place of different social values and especially to build readings world is surrounded by theoretical frameworks appropriate to think of the body not only as biological, but as one that can vary, feel desires and pleasures, changes and growth. This research aims to understand the notes of literature regarding to teaching children about respect for others, how children notice parts of your body, the space they are in, how they build their own and other perceptions, supported by their teachers, how they express themselves and show social rules and behaviors, focusing on building an egalitarian and respectful society regarding to relations between men and women which begin in childhood and is part of sexuality taught at school by teachers. This research will focus on methodology bibliographic through exploratory, interpretive and selective reading

As compras coletivas como estratégia do comércio na atualidade: análise do consumo e das redes geográficas na região metropolitana de Campinas

The collective purchases translate into new business strategies that so far are poorly studied, but they have modifyied considerably the forms of consumption through the consumers individualisation, which causes changes in society's routine. The analysis of the theme was performed by study cases of collective shopping places in the city of Campinas, country of the state of São Paulo, and on its influence in the metropolitan area, which intented to understand, through custumers interviews, the contradictions and peculiarities of this service that has increased each day more . For this purpose, the research methodology is focused on the consumer , that's because the process of productive change tied to forms of trade and distribution of goods have been transforming social values considerably, based increasingly on impulsive consumming . Thus, to understand how the electronic commerce and more specifically the collective shopping websites works, it's necessary to examine the forms of commerce and the consumer's behavior in order to explain the city organization and the contradictions of the geographic space

Retratos de mulheres na literatura brasileira do século XIX

The aim of this article is to broaden our understanding of education and the concept of womanhood in the Brazilian society of the 19th century. On the basis of the analysis of a number of novels typical of the period it is concluded that novels had or intended to have a pedagogical function among the educated elite in the education of women. In this way, literature constituted an expression of a dominant and socially determined conception of womanhood and a pedagogical instrument that imposed social values.

Violência familiar, pauperismo e sociabilidade burguesa: a vida das famílias atendidas no CREAS II em Ribeirão Preto-SP

Pós-graduação em Serviço Social - FCHS

O discurso sobre leitura na esfera escolar e sua relação com o discurso científico

In this paper, the discourse about reading skills uttered by teachers and students is analyzed. The analyses are supported by the Bakhtin’s studies concerning the discourse that necessarily consider the meaning affected by the sphere of the activity in which the enunciation occurs. The concrete utterance, in this perspective, has its identity in relation to the social values that constitute the conscience of the author and in the ideologies that materialize in the discourse, which is always marked by the constitutive relation between the other person and me. The results indicate the following conclusions: the common sense discourse about reading appears in the answers of the analyzed teachers, which consider their students like bad readers, these professionals also do not recognize the technology as a source of reading for their students. Thus, reading that interests the students is not acceptable in school. The symbolic violence practiced by school appears at the moment that the teacher does not consider the student’s language and the readings that interest them; it also appears when the teacher prevents their students to have new readings; moreover, reading is always unique as it is neither new, nor unrepeatable, so it the plurality of meanings is impossible.

Há possibilidades de uma psicologia libertadora na contemporaneidade?

This article aims to generate reflections on the current Brazilian educational situation and briefly discuss the changing paradigms of post-modernity that affect it. Today's education will be discussed and questioned from the mold of traditional education institution (postulated analyzed and criticized by Paulo Freire and still present in our society) and soon to be opposed to the proposal from liberating pedagogy (teaching theoretical foundations that focus on developing of a social nature of no alienation and contribution to the formation of critical subjects of their own destiny, comes in trying to transform the current education, reinforced by the individualistic and consumerist bonds in a democratic education (teachers and students in a relationship horizontal) facing the current questions of social values.

A identidade, o costume e o direito da decisão: um estudo sobre o uso e o desuso do sobrenome do marido

Pós-graduação em Educação Sexual - FCLAR

O papel da Universidade Aberta à Terceira Idade na educação ambiental

Population aging and environmental protection have gained special importance after the economic, demographic and social recent changes. The objective of this paper was to promote theoretical and reflective review with emphasis on convergence between sustainable development and educational activities promoted by the University of the Third Age. We conducted a literature review to give full articles from the descriptors: aged, sustainable development indicators and environmental protection, published in English, Spanish and Portuguese, between January 1994 and June 2014, in national and international journals on the basis LiIlacs, Bireme and Medline. We used systematic data collection for sample analysis. The results indicate that the University of the Third Age develops teaching, research and extension, through actions based on aging and educational assumptions. In this context, environmental education is presented as a pedagogical process capable of awakening the critical capacity of the elderly, making it active social worker and leading him to a cultural design which ensures establishment of sustainable harmonious relationship with nature. It was concluded that the University of the Third Age contributes to initiatives that emphasize the relationships between systems and economic processes or social and natural processes, generating the construction of social values, knowledge, skills, attitudes and skills aimed at the conservation of the environment.

Concepciones de futuros profesores de biología, brasileros y portugueses sobre valores eticos de la ciencia

One of the science education objective, based on relationships between science, technology, society and environment (STSE) is, to form citizens capable on evaluating and taking decisions about the scientific advances impact on society and environment. In a two-way perspective, understand relationships between STSE, provides a vision of science as a human construction and therefore fallible, changeable and not neutral. In this study, we present some results from a comparative study on the influence of ethical conceptions of the nature of science, in two groups of future biology teachers, one from Brazil and, another one from Portugal. For data collection we constructed an attitude scale of Likert-type, which was validated mathematically and semantically. Results shows strong influence of social values, as in transgenic products, where the students’ ideas varied according to the ethical discussions more present in each country.

O engenheiro como construtor e reconstrutor no mundo

The formation of an engineer in each one of the several categories of this field must initially be related with their holistic training. If it they are working with teaching, this relation becomes even greater, because the professors need to teach and educate their students making them use these teachings in order to improve the society and the environment as a whole. The engineer must be engaged with the social problems in a context composed by human being and society, especially the contributions given to the mentioned society. According to Ferraz (198 MN3), "the engineering function is to design social institutions, rebuild them and ensure that the existing ones are operating". According to the same author, this action is gradual and must go step by step, always being concerned with social values, by comparing the achieved results and the ones that were expected.

A relação entre capacidade reflexiva, crenças, valores e ambiente formador: um estudo sobre a competência moral de estudantes da pós-graduação em educação

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

Agora eu fiquei doce: o discurso da autoestima no sertanejo universitário

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)