Uma análise das áreas de comércio dos shopping centers da região metropolitana de São Paulo

A análise das áreas de comércio dos Shopping Centers Iguatemi, Continental e Ibirapuera, foi examinada nesta dissertação sob as seguintes perspectivas: sob o ponto de vista teórico, utilizando esquema metodológico desenvolvido a partir de conceitos da teoria, mercadológica e de contribuições interdisciplinares; sob uma perspectiva comparativa que permitiu avaliar as diferenças de dimensão entre áreas de influência planejadas, na fase anterior de operação dos centros e as efetivamente atingidas, determinando-se as áreas reais de atingimento destes centros varejistas controlados; sob uma perspectiva normativa que possibilitou determinar os aspectos que influem na delimitação geo-espacial do poder de atração destes centros.

Comportamento de compra por impulso em shopping centers: pesquisa com consumidores de Brasília-DF e Natal-RN

ARAUJO, G. P. ; RAMOS, A. S. M. . Comportamento de Compra por Impulso em Shopping Centers: pesquisa com Consumidores de Brasília-DF e Natal-RN. REAd. Revista Eletrônica de Administração (Porto Alegre. Online) , v. 16, p. 343-364, 2010.

Perfil Socioeconômico dos Camelôs do shopping Popular

The phenomenon of the informality has been common in the quarrels that involve Sciences Social and Human. First for not corresponding to a temporary and isolated phenomenon, and on the other hand for dealing with a presente situation in the majority of the Brazilian urban centers. In Cuiabá municipality, the alternative commerce appears as a social answer to the problems caused for the economic crisis of the country and seems to be deep-rooted to the urban landscape. This assignment angles was the street peddlers, in special that ones who develop their in a specific location on lowered of Cuiabá. Researches pretending to fill a blank of information about this subject involve theoritical and empirical levels. The theory searched to raise in a generalized manner given pertinent the informality and the pratical level through field research searched to analyze excellent aspects on the economic and occupational situation of a composed sample for two hundred and theree workers who develope the pratical one of the informal commerce in Shopping Popular in Cuiaba/MT. The analysis of gotten data alllowed to appreciate some excellent aspects with regard to the activity os the peddler, as: origni, formation, income, perspectives with regard to activity among others. In las analysis it still alllowed to verify the factors that condition the permanence these workers in this type of informal activity

Comunicação e imagem organizacional: um estudo de suas relações no comércio varejista de shopping centers

This study shows the results of an exploratory-descriptive research that aimed to identify the latent dimensions of communication, as well as finding relations between such dimensions and organizational image. The sample came to a total of 267 respondents, being 89 managers or owners and 178 salespeople of clothing and footwear stores that are situated in the main five shopping centers located in Natal, capital of Rio Grande do Norte. The collection of the data was made by the use of two structuralized and validated instruments, being the answers measured in the likert scale of 6 points. For the measurement of communication it was used the instrument developed by Downs and Hazen (2002), made up of 8 latent dimensions and 32 indicators. For the image it was used the model of Mael and Ashforth (1992) that contains 5 indicators. The analysis of the data was made through of the use of statistical techniques of factorial analysis and structural equations modeling. The results of the factorial analysis demonstrated communication as being formed by five latent dimensions. The modeling, on the other hand, demonstrated to exist positive relations between communication and organizational image, whose results revealed that the image is influenced by the communication with the supervisor, by the organizational integration and as being stronger explained by the vertical communication

Da colônia ao shopping: um estudo da evolução tipológica da arquitetura hospitalar em Natal

A conceptual discussion on architectural type and its role in theory and practice supports the construction of an analytical tool used for recognizing the typological evolution of hospital architecture in Western societies. The same tool is applied to analyze the typological evolution of hospital architecture in Natal, Brazil, through a sample of eighteen hospitals built in the city since the beginnings of 20th century. The conclusion is that typological evolution in Natal is almost the same as occidental one, except for a few singularities that can be explained by local social and economic development

Trabalhadores por conta própria: O trabalho dos vendedores ambulantes da passarela do Natal shopping e do Via Direta

This study aid to understand the work conditions of street vendors located on the sidewalks of two malls in Brazil Northeast Natal / RN - Both malls Natal Shopping and Via Direta, to analyze their inclusion in the informal economy and to study the supposed autonomy provided by work as self-employment in its both aspects economic and social analyzing the importance on the condition of "masters of their own business" has for the street vendors, as an alternative to not submission to the figure of the boss, that represents the exploitation of one class over another. The theoretical and methodological aspects that support this study was aimed in discussion on the restructuring of production, considering its effects on the world of work, pointing to unemployment as one of the potencies element of excluded processes that exciting workers to engage in the informal market. Informality is presented as a survival strategy and as integrating part of the reproduction of capital. This research was conducted under a critical perspective, whish has been utilized quantitative and qualitative analyses. The results of this study format questions that provided during the research process the socio-economic characterization of workers, main cause of this study, and how street vendors expres their status of workers as self-employed for their work, and the perception that they have on their form of inclusion in the informal market.

Shopping-centers :elementos de (re)produção urbana na zona de sul de Natal-RN

This study aims at analysing the (re) prodction of urban space in the south sone of Natal city, in particular the influence of the shopping-centers in this process. In this respect, it also analyses the changes of habits and constumes for part of the society, when those entreprizes were built in better-off areas of the south zone Natal as well as the transformations in the surroundings of the thre main shopping-centers. A sother commercial establishments of the same size, two out of the three main shopping-centers in the city are targered towards the better-off population. However, if compared to the others, one these has, for some time, sought to target a lower in come population. In spite of being an important element in the (re)production of urban space as well as in the cities modern commercial sector, these large commercial entreprizes reinforce capitalisms contradctions in so far as they constitute semi-public space whit an exclusionary and segregatory vatune

Morphology and anatomy of the vegetative organs and scapes from Aphorocaulon (Paepalanthus, Eriocaulaceae)

Estudou-se a anatomia de raízes, caules, folhas e escapos de espécies de Paepalanthus subseção Aphorocaulon. Estas plantas apresentam caules reduzidos com folhas em roseta, de onde crescem os paracládios (sistemas de inflorescências). As espécies apresentam raízes com epiderme unisseriada e córtex com células isodiamétricas. Tanto os caules reduzidos como os paracládios apresentam espessamento resultante da atividade do periciclo, denominado Meristema de Espessamento Primário (MEP). Ambos apresentam estrutura anatômica semelhante. Os escapos apresentam endoderme descontínua, periciclo sinuoso, o córtex apresenta costelas salientes (5-6). As folhas apresentam células epidérmicas alongadas no sentido longitudinal com paredes levemente espessadas, estômatos somente na face abaxial, com câmara subestomática especializada, feixes vasculares colaterais com bainha dupla. Essas estruturas anatômicas são comuns para as espécies da subseção Aphorocaulon. Algumas características anatômicas observadas nestas espécies são típicas de plantas que crescem nos campos rupestres.

Roots, leaves and scapes anatomy of species of Paepalanthus subgenus Platycaulon (Eriocaulaceae)

The anatomical features of roots, leaves and scapes of the subgenus Platycaulon, genus Paepalanthus (Eriocaulaceae) that grow in the Brasilian rupestrian fields of Serra do Cipo - MG - Brazil were studied. The following main anatomical features were found: epidermis cells of varied thicknesses, chlorenchyma with compact or spread organization and leaf margin shape in the leaves; the scapes with continuous or discontinuous endodermis, divided or undivided pericycle, vascular bundles absent in the cortex and in the pith. These anatomical characteristics of the leaves and scapes occur in different species and can be used to separate them into Divise or Conferti sections. It was possible to confirm the proposed taxonomy based only on the morphological characteristics. Other anatomical features such as: presence or absence of air in the cortex roots and hypodermis which originate water parenchyma reserves in the mesophyll, can be an adaptative response that plants towards produce the environmental factors in this ecosystem.

Anatomy of Echinodorus (Alismataceae) scapes from northeastern Brazil as applied to taxonomy

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

Anatomy of scapes, bracts, and leaves of Paepalanthus sect. Diphyomene (Eriocaulaceae, Poales) and its taxonomic implications

Paepalanthus sect. Diphyomene comprises 18 species with a convoluted taxonomic history. Aiming to correlate anatomical structures with the systematics of this group and its relatives, we studied the anatomy of scapes, reproductive axis bracts, and leaves of 20 Paepalanthus species. Bracts and leaves show differences in epidermal cell thickening; mesophyll width; vascular bundle arrangement; presence or absence of a hypodermis; types of cells in the vascular bundle sheath extensions; margin shape and composition; and presence or absence of aquiferous parenchyma. Scapes differ in contour, rib number, and pith size. Some diagnostic characters found are presence of aquiferous parenchyma and absence of vascular bundle sheath extensions in leaves of P. urbanianus; vascular bundles decreasing in size towards the margin of leaves and bracts, and scapes with a triangular contour in P. flaccidus; scapes with nine ribs in P. acanthophyllus and ten in P. macer. All anatomical features are summarized in tables. These results aid in the identification and characterization of the species of P. sect. Diphyomene. They also support the current section circumscription, reinforcing the relevance of the anatomical characters in order to define natural groups. © 2012 The New York Botanical Garden.

Shopping Centers: segregação, exclusão e inclusão. Análise a partir de bairros residenciais em Presidente Prudente-SP

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Modernidade e sociabilidade: do "comércio" ao shopping (Belém-PA, 1990-)

Esta dissertação é fruto de uma pesquisa que realizamos entre os anos de 2004 e 2005, em Belém (PA), que nos levou a compreender e explicar como a Modernidade desenvolvia-se no shopping Iguatemi Belém, através de uma de suas principais instituições: o mercado capitalista, o qual por meio da socialização (panoptismo), “ditava” os comportamentos dos frequentadores, gerando uma espécie de prática relacional (sociabilidade) que, “ancorada” ao fenômeno da busca por prestígio e status social do tipo posicional, dinamizou um mecanismo de diferenciação social que se iniciou no “comércio” (Rua João Alfredo) e “desembocou” no shopping Iguatemi Belém, onde os valores decorrentes do processo de socialização aqui estudados passaram a reproduzir e a acentuar o próprio processo de distinção social entre as “classes alta e média alta” e a “classe baixa”.

Online Shopping Websites: An Evaluation of User Experience and Interface Ergonomic Criteria from the Perspective of Older Users

This paper presents a user experience evaluation of two online shopping websites from the perspective of older users (those aged 50 and older). Two online shopping websites were evaluated using methodological procedures established in prior research [1]. The methodology consists of four steps: (1) heuristic interface evaluation using an ergonomic criteria checklist, (2) online identification and experience questionnaire, (3) evaluation of user experience and interface interaction, and (4) satisfaction questionnaire. Results of the study revealed the analyzed websites are not suitable for older users, who find it difficult to interact with these interfaces.

Bauru e São José dos Campos: Shopping Centers e Espaço Urbano

A monografia aqui apresentada tem como foco o estudo do processo de estruturação do espaço urbano, com atenção para o papel dos shopping centers. Estes espaços de comercialização de bens e serviços são muito importantes para compreender tal processo e se trata de algo extremamente recente considerando-se o longo processo de urbanização, visto que sua expansão, como fenômeno urbano no Brasil é do inicio da década de 1980. O estudo privilegiou a caracterização e análise das cidades que apresentam população na faixa de 100 a 600 mil habitantes e que na sua estrutura urbana apresentem este empreendimento como um elemento que agregue ou não o poder de constituição e/ou (re)definição de centralidades, dinâmica esta bastante influenciada pela construção deste equipamento de lazer e consumo em uma cidade. Sendo assim, para o desenvolvimento deste estudo, procuramos nos nortear em questões que abarcassem qual a relação destes empreendimentos, quando existentes nas cidades, com a centralidade principal, para assim, tentarmos compreender se os mesmos desempenham a criação de novas centralidades, ou reforçam a centralidade principal já existente, concebida pela estruturação que o centro desempenha