1000 resultados para Publicitat -- Semiòtica
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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)
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Por meio da perspectiva teórica da semiótica greimasiana pretende-se, neste trabalho, observar como um texto de Nelson Rodrigues trata uma das manifestações passionais, no caso específico, o ciúme. Sem se preocupar em explicitar cada um dos elementos ordenadores do percurso gerativo de sentido, este trabalho procurará mostrar a dinâmica da constituição do sentido, engendrado nos três níveis de manifestação desse percurso, para chegar ao exame das estruturas de superfície, mais especificamente a enunciação e os temas. A partir desse exame das relações imanentes ao texto, pretende-se ainda mostrar que elas se interligam aos condicionantes sócio-históricos que incidem sobre o texto e que fazem parte também da organização de seu sentido.
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Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)
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A autora defende a hipótese de que o conceito de ponto de vista em Semiótica diluiu-se no corpo da teoria, porém ressurgiu sob outra roupagem a partir das reflexões sobre a tensividade. Utilizando como objeto de análise a novela A hora da estrela, de Clarice Lispector, ela procura estabelecer as origens desse conceito e seguir seus traços de permanência, verificando ainda como a noção de ponto de vista substituída pela noção de campo de presença opera em uma narrativa concreta. A escolha de A hora da estrela de modo algum foi aleatória. Para a autora, a novela fornece informações relevantes para o enfoque da pesquisa, por apresentar, por exemplo, uma construção enunciativa complexa, atravessada por diferentes pontos de vista. A fundamentação teórica empregada na análise é aquela preconizada pela Semiótica francesa em seus desdobramentos mais atuais, desenvolvidos principalmente por Claude Zilberberg e Jacques Fontanille. Muito devido ao trabalho deles, se em um primeiro momento a Semiótica focou-se nos conteúdos inteligíveis do discurso, atualmente aborda os seus conteúdos sensíveis, abrindo novas perspectivas para a disciplina
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Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)
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Semiotics, as well as its theoretical root, Pragmatism, are associated with the figure of the logical and the American philosopher Charles Sanders Peirce (1839- 1914). Between Pragmatism and Semiotics, there is an embryonic link, and this connection should not be ignored when reflecting on their theoretical contributions the Information Science and, specifically, to knowledge organization. Initially, the relationship between Pragmatism and Semiotics of C. S. Peirce is explored. Subsequently, two contributions of Peirce, both fundamental to understand some aspects of the organization of information and knowledge, are carefully discussed.
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Greimas Semiotic offers procedures for the analysis of different types of texts and discourses. For this reason, this study aimed to analyze the production of sense from scientific discourse, explained by Greimas Semiotics and Generative Sense Course, seeking to develop a new perspective on the identification of aboutness in Documentary Content Analysis and Information Science. The method used was exploratory and bibliographic review. Results show that the analysis of scientific discourse contributes to the identification of aboutness in Documentary Content Analysis, using Greimas Semiotics and Generative Sense Course.
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In the context of current scientific studies toward Information Science and Semiotics, this study highlights that Semiotics is relevant to the field, since that signs are interpreted in different ways by each person primarily when they arise from the interpretation of documental analysis, maintaining large amplitude and diversity. In this sense, Semiotics can furnish support for several areas since it focuses on elements which enable the understanding of the phenomena, in order to guide an adequate theory about the concerns pointed by research on information and knowledge organization. This study aims to present a theoretical reflection about the subject analysis from Peirce’s philosophical-semiotics approach. Thus, this study presents some relations and contributions of Semiotics on issues involving subject analysis as well as concepts of habit, experience, representation and types of signs generated in the process.
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Pós-graduação em Direito - FCHS
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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)
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Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)
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This work has as objective understand the role of chief public relations professional in the design of strategies for an organization considering the theories of semiotics, particularly the concepts of Firstness, secondness and Thirdness defended and presented by Charles Sanders Peirce, and business administration. We will give attention to the process that the public relations of an organization sets the detection of a problem / opportunity until the moment that takes science for all individuals and is resolved / utilized in an organization. Then to better illustrate the concepts presented, it has been a case study of the performance of a public relations professional in an organization, and its importance in her career
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Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)
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The organizations now have felt some needs in regards to changes in attitudes in what refers to the relationship with their interest publics. In this way, this work has as objective approach different themes, like concepts of organizational culture and the interrelations with the profession of Public Relations, besides the contact with notions in the area of People Management and human capital. As all organizations are constituted by interest publics, it will also demonstrate theories that refer to the different kinds of publics which the organization maintains relationship with, although, giving special attention to the internal public, considered one of the main types of public. For better comprehension of the performance of the internal public it was used the greimassian narrative semiotics that allow an exploration and analysis os diverse procedures made by such public. Therefore, it was possible to observe a great contribution from the theory in what refers to the assertion of the importance in maintaining good relationships with the employees of an organization, specially to affirm the identity of the employee making use of factors such as culture, values, principals, norms etc. Thus, it is believed that the strategic communication must be used with the intention of proportioning personal and professional well being to the employees, in a way that they may feel more and more integrated and committed with the organization, granting, like so, the organizational development and recognition