Projektien markkinoinnin ja myynnin kehittäminen rakennusalan pk-yrityksessä Venäjän markkinoilla

Tämä diplomityö keskittyy kehittämään työssä käsiteltävän Venäjällä toimivan rakennusalan urakoitsijan projektien markkinointia ja myyntiä. Työssä paneudutaan projektimarkkinoinnin kautta yrityksen markkinointiin ja myyntiin. Käsittelyn aiheena ovat myös proaktiivinen markkinointi ja Venäjän rakennusmarkkinoiden aiheuttamat erityispiirteet. Tutkimuksesta selvisi, että yrityksellä on erityisesti ollut vaikeuksia saada ison luokan projekteja. Usein tähän on ollut syynä kilpailijoiden parempi taloudellinen kilpailukyky. Muutama projekti on myös keskeytynyt tai peruuntunut. Onnistuneiden tarjouskilpailuiden taustalla taas ovat olleet referenssikäynnit, hyvät suhteet asiakkaaseen ja laadukas suorittaminen. Projektimarkkinoinnin kirjallisuuden ja yrityksessä suoritettujen teemahaastattelujen pohjalta yritykselle kehitettiin ennakoivaa markkinointia painottava kokonaisvaltainen markkinointi- ja myyntiprosessi. Tärkeimpiä kohtia prosessissa ovat proaktiivinen projektien etsintä ja projektin valmistelu. Projekteja etsitään osallistumalla teollisuuden alan konferensseihin sekä ottamalla itse yhteyttä asiakkaaseen ja eri toimijoihin. Potentiaaliset projektit seulotaan suuremmasta joukosta ennalta määrättyjen kriteereiden avulla. Projekteihin pyritään aktiivisesti vaikuttamaan ennen tarjouskilpailua, jolloin myös järjestetään referenssikäyntejä. Neuvotteluissa sovelletaan kilpailutilanteen mukaan joustavaa kustannusperusteista hinnoittelua. Suoritetun urakan jälkeen asiakasyrityksen investointisuunnitelmia tutkitaan ja tarpeen vaatiessa pyritään säilyttämään yhteys nukkuvan suhteen aikana. Tällöin järjestetään asiakkaan kanssa seminaareja sekä epävirallisia ta-pahtumia. Yrityksen markkinointia ja myyntiä hankaloittavat Venäjän rakennusmarkkinoiden erityispiirteet. Epävarmuudesta aiheutuvat riskit pitää huomioida katteessa, mutta usein Venäjän erityisolosuhteet tulee vain hyväksyä, koska niihin on vaikea vaikuttaa.

Still the century of government savings banks? The Caixa Econômica Federal

This article explores general concerns about government banking, social inclusion, and democracy through case study of the Brazilian federal government savings bank (Caixa Econômica Federal). Review of government savings banks in Brazilian history suggests that these institutions have been at the center of domestic political economy, expanding and contracting under a variety of political regimes and economic conditions. Since capitalization to meet central bank and Basel Accord guidelines in 2001, the Caixa has attempted to modernize, continue to serve as agent for government policies, and expand both popular credit and savings and investment banking activities.

Sharing the Cost of a Public Good without Subsidies

We study the construction of a social ordering function for the case of a public good financed by contributions from the population, and we extend the analysis of Maniquet and Sprumont (2004) to the case when contributions cannot be negative, i.e. agents cannot receive subsidies from others.

Calibration de systèmes de caméras et projecteurs dans des applications de création multimédia

Ce mémoire s'intéresse à la vision par ordinateur appliquée à des projets d'art technologique. Le sujet traité est la calibration de systèmes de caméras et de projecteurs dans des applications de suivi et de reconstruction 3D en arts visuels et en art performatif. Le mémoire s'articule autour de deux collaborations avec les artistes québécois Daniel Danis et Nicolas Reeves. La géométrie projective et les méthodes de calibration classiques telles que la calibration planaire et la calibration par géométrie épipolaire sont présentées pour introduire les techniques utilisées dans ces deux projets. La collaboration avec Nicolas Reeves consiste à calibrer un système caméra-projecteur sur tête robotisée pour projeter des vidéos en temps réel sur des écrans cubiques mobiles. En plus d'appliquer des méthodes de calibration classiques, nous proposons une nouvelle technique de calibration de la pose d'une caméra sur tête robotisée. Cette technique utilise des plans elliptiques générés par l'observation d'un seul point dans le monde pour déterminer la pose de la caméra par rapport au centre de rotation de la tête robotisée. Le projet avec le metteur en scène Daniel Danis aborde les techniques de calibration de systèmes multi-caméras. Pour son projet de théâtre, nous avons développé un algorithme de calibration d'un réseau de caméras wiimotes. Cette technique basée sur la géométrie épipolaire permet de faire de la reconstruction 3D d'une trajectoire dans un grand volume à un coût minime. Les résultats des techniques de calibration développées sont présentés, de même que leur utilisation dans des contextes réels de performance devant public.

Immigration et insertion professionnelle : le cas des Haïtiens arrivés au Québec après le tremblement de terre de 2010.

Ce mémoire porte sur la question de l’insertion sur le marché du travail, des Haïtiens arrivés au Québec après le tremblement de terre désastreux qui frappa Haïti le 12 janvier 2010. Notre objectif est d'analyser la trajectoire professionnelle de ce groupe et de déterminer les difficultés rencontrées au cours de leur projet d'insertion en emploi. Notre projet s’inscrit dans le cadre de l'approche plurielle développée par Victor Piché qui propose de porter attention à la fois aux facteurs macro-structurels, micro-individuels et à la force du réseau, dans l'étude du phénomène migratoire et du processus d'intégration de la personne immigrante au sein du pays d'accueil. Dans le cadre de ce mémoire, nous avons choisi de réaliser des entretiens avec douze immigrants haïtiens. Cela nous a permis de recueillir des informations de première main sur les différents éléments qui les ont amenés à la décision d'immigrer au Québec et sur leurs parcours sur le marché du travail dans le pays d’accueil. Il ressort des entretiens que l'évaluation que font les répondants du bon déroulement de leur intégration socio-professionnelle dépend particulièrement de facteurs micro-individuels tels que : la maitrise des langues officielles, la connaissance des stratégies favorisant l'insertion en emploi, la connaissance des pratiques locales et du fonctionnement du marché du travail et le statut d'immigration. Très peu des immigrants haïtiens que nous avons rencontrés ont abordé la question de la discrimination, notamment parce qu’ils semblent avoir intégré le discours sur la compétition et l'individualisation et ramènent à des facteurs individuels les succès et les échecs qu'ils ont connus lors de la recherche d'emploi. En d’autres mots, les personnes interrogées semblent avoir intériorisé le discours sur « la lutte des places » les enjoignant à ne pas se contenter « d'être bon », mais d’être « le/la meilleur(e) » pour pouvoir concurrencer les "Québécois de souche" sur le marché de l'emploi.

Diagnóstico del impacto generado con el desarrollo de una plataforma logística multimodal en Puerto Asís, Putumayo, en la región amazónica

Durante este trabajo se analizarán los impactos económicos, sociales y ambientales que generaría el desarrollo de una Plataforma Logística Multimodal en Puerto Asís, Putumayo, en la región amazónica comprendida por Colombia, Brasil y Ecuador, como opción de salida y entrada de mercancías. Esto con el fin de establecer cuál es la ruta más óptima para el transporte de mercancías hacia el continente asiático. Este proyecto surge como una iniciativa en la constitución de un eje de transporte para la interconexión de los puertos de la región amazónica. Consiste en el establecimiento de infraestructura para vías terrestres y marítimas que agilicen el transporte y reduzcan los altos costos a los que se enfrentan el comercio de la región. Para justificar la viabilidad de la realización este proyecto, es necesario evaluar diferentes impactos que producirían en diferentes ámbitos como los económicos, ambientales y sociales. Para la búsqueda de los impactos se establecen los perfiles actuales de los países vinculados al proyecto de la Plataforma Logística Multimodal en Puerto Asís, Putumayo. Esto con el fin de conocer sus respectivas condiciones actuales y hallar en qué medida se verán alteradas. Posteriormente, se expondrá las circunstancias de infraestructura de esta zona, demostrando los desafíos que exige el desarrollo de este tipo de proyectos en la región amazónica con la intención final de mejorar la infraestructura no solo de este sector sino del país, volviéndolo más competitivo a nivel global. Finalmente se evaluaran los efectos que la construcción de la plataforma generaría justificando su desarrollo.

Análisis de las sanciones del sistema de responsabilidad penal para adolescentes a la luz de la justicia restaurativa

La presente investigación diagnóstica busca analizar el papel de las sanciones implementadas por el Sistema de Responsabilidad Penal para Adolescentes (SRPA) a la luz de la justicia restaurativa. A partir de la revisión bibliográfica sobre justicia restaurativa y su relación con la justicia juvenil, lo establecido en el Código de Infancia y Adolescencia (ley 1098 de 2006) y el CONPES 3629 que plantea las disposiciones de política del Sistema de Responsabilidad Penal para Adolescentes, y finalmente, del trabajo de campo realizado con adolescentes privados de la libertad, más una entrevista realizada a un experto, se describe y explica que tanto las sanciones se acercan al paradigma de la justicia restaurativa, la cual se fija en dicho código como una de las finalidades del sistema alternativo para adolescentes. Finalmente, se hacen algunas recomendaciones para la solución de las fallas encontradas en este aspecto del SRPA.

Young people with intellectual disabilities attending mainstream and segregated schooling: perceived stigma, social comparison and future aspirations

Mainstream schooling is a key policy in the promotion of social inclusion of young people with learning disabilities. Yet there is limited evidence about the school experience of young people about to leave mainstream as compared with segregated education, and how it impacts on their relative view of self and future aspirations. Sixty young people with mild to moderate intellectual disabilities in their final year of secondary school participated in this study. Twenty-eight individuals came from mainstream schools and 32 attended segregated school. They completed a series of self-report measures on perceptions of stigma, social comparison to a more disabled and non-disabled peer and the likelihood involved in attaining their future goals. The majority of participants from both groups reported experiencing stigmatized treatment in the local area where they lived. The mainstream group reported significant additional stigma at school. In terms of social comparisons, both groups compared themselves positively with a more disabled peer and with a non-disabled peer. While the mainstream pupils had more ambitious work-related aspirations, both groups felt it equally likely that they would attain their future goals. Although the participants from segregated schools came from significantly more deprived areas and had lower scores on tests of cognitive functioning, neither of these factors appeared to have an impact on their experience of stigma, social comparisons or future aspirations. Irrespective of schooling environment, the young people appeared to be able to cope with the threats to their identities and retained a sense of optimism about their future. Nevertheless, negative treatment reported by the children was a serious source of concern and there is a need for schools to promote the emotional well-being of pupils with intellectual disabilities.

Photochromic switches incorporated in bridging ligands: a new tool to modulate energy-transfer processes

The thoughtful construction of molecular switches has led to a gamut of supramolecular systems that can be used in molecular electronics. These include molecules based on thienylethenes, spiropyrans, fulgides, dithienylphenanthrolines, and diazafluorenes. This article reviews the recent developments made in the synthesis and characterization of all these systems, thereby allowing a comparative study to validate the viability of these switchable molecules on a nanoscale. Also, the drawbacks of each class are demonstrated and, at the same time, the remedies for further improvisation are prescribed. We have made an honest attempt to present at? exhaustive account of all the different photochromic switches developed by us hitherto.

Northern winter climate change: assessment of uncertainty in CMIP5 projections related to stratosphere–troposphere coupling

Future changes in the stratospheric circulation could have an important impact on Northern winter tropospheric climate change, given that sea level pressure (SLP) responds not only to tropospheric circulation variations but also to vertically coherent variations in troposphere-stratosphere circulation. Here we assess Northern winter stratospheric change and its potential to influence surface climate change in the Coupled Model Intercomparison Project – phase 5 (CMIP5) multi-model ensemble. In the stratosphere at high latitudes, an easterly change in zonally averaged zonal wind is found for the majority of the CMIP5 models, under the Representative Concentration Pathway 8.5 scenario. Comparable results are also found in the 1% CO2 increase per year projections, indicating that the stratospheric easterly change is common feature in future climate projections. This stratospheric wind change, however, shows a significant spread among the models. By using linear regression, we quantify the impact of tropical upper troposphere warming, polar amplification and the stratospheric wind change on SLP. We find that the inter-model spread in stratospheric wind change contributes substantially to the inter-model spread in Arctic SLP change. The role of the stratosphere in determining part of the spread in SLP change is supported by the fact that the SLP change lags the stratospheric zonally averaged wind change. Taken together, these findings provide further support for the importance of simulating the coupling between the stratosphere and the troposphere, to narrow the uncertainty in the future projection of tropospheric circulation changes.

Design Management för Remote Control Sweden AB

This Degree Project is a cooperativ work with the advertising agency PAX in Falun and the industrial companyRemote Control, who constructs and sells actuators for the global market.The assignment concerns bringing out a graphic profile, or with another expression a Design Management, forRemote Control AB graphic materials. Remote Control AB has a quality certification ISO 9000 and is workingwith, when this report was wrote, an environment certification ISO 14001.The Company has been paid attention to Internet and other media.The supervisors are familiar to that Design Management is a soon coming competition element, like quality andenvironment management.This Degree project contains research, analysis and the construction of graphic material. The research has beencommitted most of the time to trace the customer, the market and the competitor, because its the most importantphase. It’s also important looking at competitor’s way of working with marketing management, so you can separatethem from the own company.

O projeto de arquitetura de espaços temporários com o uso de sistema construtivo remontável: um estudo exploratório

The purpose of this research is to study the portable or reassemblable architectures, which, different from conventional architecture (whose designs are of permanent buildings), corresponds to the designing of spaces with temporary purposes. The focus of the study is the architectural design of spaces that are produced from building systems that can to be moved to different places (process of assembly / disassembly / reassembly) in order to identify the types of spaces generated and the processes used in their design / projecting. The aim is to investigate relationships between the initial project conceived based on a Reassemblable Construction System (RCS) and its application in the architectural design of professionals and students in order to contribute to the understanding of the specificities of this type of design activity. To this end it was developed the exploratory research based on multimedia methods, which includes: documentary analysis, technical visits, interviews, surveys, academic exercise and documentation by images. Although the study is not conclusive, the results indicate significant differences between the point of view of the RCS´s designers and its users (architects and architecture students) since the users demonstrated to have some difficulty to access the features provided for the first group, in particular the students. It is also demonstrated that the use of RCSs seems to change the appreciation / hierarchization of the conditions of project design, since, unlike what happens in traditional architectural design, the designers who use them seem to be more concerned with constructive issues, especially the structural elements (support and covering), instead of functionality, aesthetics and even physical characteristics of the site

Terra e trabalho: permanência de uma política pública na Fazenda Mundo Novo, em Caicó-RN

This is study about the Project Vazantes, as a case of stay policy on access to land upstream of the weir humid New World, in Caicó-RN. It includes social and economic aspects of vazanteiros, that in their experiences with the land, recreate structures, forms and functions. Theoretically, the work is based on the ideas miltonianas (1986, 1988, 1996, 1997) on the production and reproduction of space, as seen this system of actions that is articulated to the public policies and the achievements solidarity, to the extent that production, in vazantes there is virtually no technology investment, technical assistance and rural credit. Regarding the search procedures, we conducted interviews and questionnaires with vazanteiros applied but did photographic records and research into documentary sources Agricultural Research Company's Rio Grande do Norte S / A (EMPARN), the Union of Rural Workers of Caicó (STRC ), In newspapers and magazines, as well as other sources of information related to the object of study.Such procedures, coupled with theoretical and methodological benchmarks, helped in the understanding of the relationship that takes place in the New World Farm, in order that space produced by actors (EMPARN and vazanteiros) comprises a structure of power that involves multiple interests in extent that land and labor are appropriate mechanisms as dialetizantes

Projeto otimizado de redes neurais artificiais para predição da rugosidade em processos de usinagem com a utilização da metodologia de projeto de experimentos

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Construção fragmentada: uma análise gerencial dos processos construtivos do complexo de prédios do Instituto de Educação Matemática e Científica (IEMCI) da UFPA

Nos últimos anos, a Universidade Federal do Pará (UFPA), entre outras providências importantes, tem investido significativamente na reestruturação e expansão de seus campi, com a construção de novos prédios, ampliação e reforma dos já existentes. Como na maioria das IFES, porém, na UFPA não existe estrutura e tempo suficientes para que a equipe técnica responsável possa gerenciar e executar os projetos executivos, acompanhar e fiscalizar as obras de construção e manutenção. O objetivo deste trabalho é fazer uma análise gerencial dos processos construtivos da UFPA, tomando por base a obra do Complexo de prédios do Instituto de Educação Matemática e Científica (IEMCI) da UFPA, visando à identificação e minimização dos problemas que se apresentaram ao longo de seu fluxo. Para tal, procedeu-se um estudo de caso nos processos administrativos e demais documentos inerentes à construção dos diversos módulos que compõem o Instituto, com o levantamento de dados de todas as obras executadas, e realização de entrevistas, baseadas no modelo de Campos (2011), a todos os envolvidos no processo. Após a análise dos resultados, constatou-se que a falta de planejamento e gerenciamento efetivo dos processos de projeto construtivos produziram vários problemas, entre os quais, projetos incompletos e falhos, levando à construção fragmentada. A obra, executada em várias etapas, custou 35,19% mais, do que se fosse realizada em uma só etapa, integralmente. Quanto ao prazo, esse acréscimo foi maior ainda, chegando a 283%. Concluindo-se que os intervenientes causados pela fragmentação, influenciaram seriamente no prazo e no valor final da obra.